Scribd Logo
Upload

Welcome to Scribd!

  • 1 views

    Siti Mardiana - Big Data and AI for MSMEs

    Uploaded by

    luthfi mbasyir

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Siti Mardiana - Big Data and AI for MSMEs

    Uploaded by

    luthfi mbasyir
    1 views15 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views15 pages

    Siti Mardiana - Big Data and AI for MSMEs

    Uploaded by

    luthfi mbasyir

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 15

    Big Data and AI for MSMEs

    Dr Siti Mardiana, M.T., M.S.I.S.eC


    Universitas Muhammadiyah Bandung
    WHAT IS BIG DATA
    • A combination of Value, Volume,
    Variety, Velocity, and Veracity of data
    that creates an opportunity
    for organizations to gain competitive
    advantage
    • Require specific technology and
    analytical methods for its
    transformation into value
    The source of BIG DATA?
    • Social Media
    • E-commerce
    • Point of sale (stores, supermakets, markets),
    business transactions (B2B, B2G)
    • Government, Public data (census, etc)
    • Google, web browsers, ets
    • News portals, web pages
    • Proprietary data (paid scientific articles, paid
    data survey, paid report, etc)
    • Open access data
    • Any data (number, text, image, sound,
    video) that we can find on the internet.
    Big Data – from sources to visualization
    Big data ecosystem example
    The Importance of Big Data for Business
    Example:
    Community

    Expand Customer Base


    Community Engagement

    Persona
    Data Lake
    Supply and Demand
    supporters, fans, Persona Data Analysis Matching

    customers

    direct 1 to 1

    Behavior Prediction 1 to 1 Direct Conversion

    Collect Analyze Format Monetize


    WHAT IF WE DON’T HAVE CAPABILITY
    TO MANAGE BIG DATA?
    You can use some services provided by some
    companies, for example:
    • BigQuery from Google
    • Media Kernel Indonesia (has a specialization
    on social media data)
    Artificial Intelligence for MSMEs
    HOW MSMEs CAN GET BENEFITS FROM AI?
    • Creating written content (ex. ChatGpt, Grammarly)
    • Creating videos (ex. Lumen5, Pictory)
    • Artwork (ex. DALL E 2, Canva, Designer.Microsoft)
    • Presentation (Tome, Gamma)
    • Recruitment (scan the CV etc - Skillate)
    • Market research (ex. ChatGPT, Google Bard)
    • Customer service (ex. Chatbot, Glints)
    • Social media post (ex. Buffer, Sendible)
    • Project management (ex. TimeHero, ClickUp)
    • Ecommerce (ex. Wix, GoDady)
    Get the packaging ideas from AI - 1
    Get the packaging ideas from AI - 2
    Get the packaging ideas from AI - 3
    Can we get the copyright for AI generated image?
    • AI-generated artwork CANNOT be
    copyrighted in many countries
    • In the UK, they may be able to qualify
    as computer-generated works (CGW) -
    which are afforded SOME protection
    under copyright law
    AI Design Competition!

    Please join Google classroom


    with classcode:
    h26m6ws

    You might also like