Republic of the Philippines

BULACAN STATE UNIVERSITY

Malolos, Bulacan

Speaking up for the Voiceless: Animals has Rights too

Advocacy Campaign Plan for Animal Rights

Espina, Althea Lorraine C.

Gaw, Almairus Nathaniel P.

Palatino, Josh Vincent P.

Pantua, Paulo Angelo P.

Periquin, Khloe Clarine V.

MEE – 1A

Instructor:

Mrs. Maribeth Bante

PCM 101 Purposive Communication

 Speaking up for the Voiceless: Animals has Rights too

Advocacy Campaign Plan for Animal Rights

I. Causes

As expressed by Jairo Bolledo (2024), creature remorselessness is a wrongdoing beneath

Philippine law, and agreeing to the Philippine Creature Welfare Society (PAWS) (2024), there’s
been a 95-98% conviction rate in cases they have taken care of. Twelve million stray cats and
pooches meandered the country in 2019, agreeing to the Philippines Creature Welfare Society
(PAWS). Each year, numerous thousands of the creatures are euthanised in pounds or kick the
bucket of infection, starvation or wounds coming about from battling. Numerous strays are
surrendered family pets who conclusion up in smudged city pounds portrayed as houses of
frightfulness, where they are regularly shotdead. Pooch populaces change enormously between
countries and inside countries depending on a number of components, counting culture, religion,
human resistance, and pet proprietorship traditions. The sum of individuals living in urban, semi-
urban, and provincial ranges, as well as human thickness and level of urbanization, all impact the
estimate of the canine populace. Puppy thickness per kilometer of roadway length has been
illustrated by compassionate canine administration programs as one way to survey the program's
effectiveness.

Agreeing to Rocafort (2023), the Philippines is one of the most pet-loving nations in the
world. With the most noteworthy pooch and cat proprietorship rates in Asia, it demonstrates that
creatures hold a uncommon put in the hearts of Filipinos. In any case, in spite of the warm
gathering creatures get, the nation faces a upsetting issue of creature remorselessness. Creature
remorselessness in the Philippines has been a holding on issue for numerous a long time,
influencing numerous blameless creatures whose as it were blame is their failure to guard
themselves. From dogfighting and cockfighting to creatures being utilized for amusement
purposes, the degree of creature manhandle in the nation is disturbing.

Philippine Creature Asylum and Protect disclosed that there are millions of stray pets
wandering around the lanes in the Philippines generally destitute and with unreliable proprietors.
The endless larger part of the said creatures are either cats or pooches, which is quick expanding
due to inadvertent breeding on roads and undesirable births. There are as of now almost 11.6
million mutts living in the Philippines. The Creature Welfare Act of the Philippines, or Republic
Act 8485, is an upgraded creature welfare law that was drafted and steadily pushed by a gather in
the senate and assembly that gives them with assurance. The abuse of stray pooches is a far
reaching issue that is regularly connected to lacking nourishment, destitute individual
cleanliness, and brutal murdering that ingrains fear in the target populace. This point of view
characterizes starvation as the torment experienced when one's stomach is purge. Fear is the
uneasy sensation one feels when they think they are in peril. disturbing the issues and extremely
undermining the Philippines' legitimate system.

Over the a long time, there has been a concerning rise in creature brutality in the
Philippines. Disturbing measurements show that from 2010 to 2017, the Philippine Creature
Welfare Society (PAWS) gotten reports of over 7,000 creature pitilessness cases. Shockingly, in
2020 alone, The Kindness and Obligation for Creatures (CARA) Welfare Philippines archived
more than 3,000 cases of creature brutality. the Philippine government ordered the Creature
Welfare Act of 1998, a vital authoritative step toward securing the rights and welfare of
creatures. This comprehensive act forbids the abuse of creatures and points to protect their well-
being. By unequivocally tending to different shapes of creature mishandle, such as beating,
mutilation, and disregard, the law serves as a shield for guiltless animals. Besides, the act
staunchly limits creature misuse, counting creature battles and illicit natural life exchanges,
recognizing the significance of protecting imperiled species. In any case, it is basic to
comprehend the behaviors that go past the well-known occasions of brutality and constitute
creature pitilessness. Aside from the more apparent manhandle like kicking, beating, and burning
of creatures. Other sorts of abuse habitually go unreported. Careless behaviors, counting denying
creatures get to to nourishment, water, and protect, can be fair as hurtful to their prosperity. Acts
of brutality moreover incorporate subjecting creatures to extreme climate or utilizing them in
combat.

Critical punishments are forced on people found blameworthy of creature brutality in the
Philippines by the Creature Welfare Act of 1998. Depending on the reality of the act, guilty
parties may get a fine of ₱50,000 to ₱100,000 Philippine pesos in expansion to a most extreme
two-year jail sentence. Indeed harsher punishments might be forced on those who lock in in
creature battling or the abuse of imperiled species. Compassionate society starts inside people
activities, and each of us can contribute to the welfare of creature such as: receiving instep of
buying, it can offer assistance in a way of decreasing the request for puppy plants and supporting
creatures that are protect activities. Give appropriate care, giving their require and giving them
cherish without separation since of their breed; treating and caring creatures as they are possess
or a family part. Announcing creature brutality, in this way it can offer assistance halt creature
remorselessness to put in much more regrettable case conceivable. Teaching others, instruction
plays a imperative part as well; utilizing online stages which are much utilized as of nowadays it
can raise mindfulness around creature rights and the centrality of appearing thoughtfulness
towards creature inside our communities. All person endeavors alone, in any case, will not
suffice to kill creature remorselessness in the Philippines. It requires the participation of
lawmakers, supporters of creature rights, and the common open. We can contribute to making a
more secure environment for all creatures, not fair family pets, by raising mindfulness,
maintaining the law, and empowering understanding and kindness toward creatures. We can
make a more secure environment for residential pets and all creatures by raising mindfulness,
maintaining creature rights laws, and empowering sympathy and kindness toward creatures. All
it takes is a small more adore to make the world a way better put for our fuzzy companions. We
can progress the world for our creature companions by appearing them a small more love. We
can improve the world for our animal companions by showing them a little more affection.

II. Objectives

The advocacy campaign plan aims to achieve the following objectives:

1. To be able to prevent animals from experiencing animal cruelty.

2. To be able to educate the public at large.
3. To provide project proposal to Government to have a budget for animal shelters.

III. Audience

Pet owners. This campaign is to educate pet owners what is animal rights and how it works. This
will also be a knowledge that they can share it to others.

Pet lovers. This campaign will teach pet lovers about animal rights and cruelty and this will serve
as an eye opener to them to treat animals fairly and equally not just based on its breed.

People in the Community. This campaign was made to educate people that animals have rights
too and should not be abuse or hurt in any kind of physical or even verbal and it should not be
discriminate because of its breed or kind. People have need to understand that animals has
feelings and rights too, animals are not just kind of pet or some kind of collection; it should be
treated as if ones owned.

IV. Concept

Title: "No Needless Suffering: Spreading knowledge about Animal Rights"

FRONT PAGE

- Image: Heartbreaking dog in a leash

- Headline: "Educate to reduce their suffering."

- Sub headline: "Join out for animal rights and create a world where animals won't suffer

- Call to Action: "Learn more about how you can make a difference on their lives today.

INSIDE PAGE

Page 1: What Are Animal Rights? - Headline: "To know is to make a difference"

- Content: Define animal rights, focus on the rights of animals to live without suffering and
exploitation. Address how these rights extend to farm animals, wildlife, and pets.

- Subsections:

- Freedom from Exploitation: Animals should not be used for entertainment and research.

- Right to Natural Habitats: endangered species and the preservation of ecosystems.

- Preventing Cruelty: Use laws and ethical standards against abuse.

- Illustration: Visuals of animals in different contexts which is wild animal, farm animals, and
pets.

Page 2: Why Animal Rights Matter

- Headline: "The Reality Of Animals' Lives"

- Contents:

- Factory Farming: summarized statistics and the reality of animals in industrial farming.

- Animal Testing: Facts about cosmetic testing on animals.

- Habitat Destruction: The effects of deforestation, pollution, and climate change on wildlife.

- Entertainment & Captivity: The impact of zoos and circuses on animal well-being.

- Infographic: Statistics on animal suffering, extinction rates, and the global reach of animal
exploitation.

Page 3: How You Can Help

- Headline: "No Animals Left Behind! "

- Subsections:

- Adopt, Don’t Shop: Encourage adopting animals from shelters rather than buying from
breeders.

- Choose Cruelty-Free: Information about recognizing cruelty-free products and brands.

- Support Legislations: Advocate for laws protecting animals from cruelty and exploitation.

- Call to Action: "Because They Can't Speak For Themselves"

- Ethical Responsibility: Ask thought-provoking questions.

- Environmental Impact: Explain how factory farming contributes to deforestation, climate

change, and pollution. Include quick facts.

- Health Concerns: Address the dangers of animal farming for human health. such as antibiotic
resistance and the risk of zoonotic diseases (ex. COVID).

Back Page:

- Headline: “Be Their Voice. Act Now.”

- Visual: A hopeful image of rescued animals being released or adopted.

- Next Steps:

Visit [Website URL]

Follow on social media

Volunteer, donate, or attend upcoming events

- Contact Information: Include the organization's phone number, email, website, and social media
handles.

- Final Message: “Together, creating a world where all living beings are treated with compassion
is not a pipe dream!.”

Visuals:
- Color Scheme: Earthy tones like the shade of greens, blues, and browns to evoke a sense of
nature which is the natural habitat of the animals.

- Images: Use real photos of animals in natural environments, farms, and pets to show the reality
of their lives (positively and negatively).

- Typography: Clean, bold fonts for headlines. Softer and more readable fonts for body text.

Platforms:

-Assemble online platforms. Using the most used online platforms such as Tiktok, Facebook, and
Youtube, use or/and create a hashtag that is pointed to our advocacy campaign and enough to
make the viewers more interested in our advocacy campaign.

-Organize info tables in a place where the university would allow us to present our campaign and
hand out flyers to the students that might be interested in the issue.

-And also go around the campus and ask or interview random students their thoughts and
opinions about animal rights then using the results to inform our campaign approach.

V. Tagline

"Protect the Paws, Preserve Their Lives."

"Join the Movement: Every Paw Counts! Together, we can create a future where stray cats and
dogs thrive, not just survive. Your compassion can change lives—let's make a difference!"

This message calls for action toward mass movement to redress the suffering of stray cats
and dogs. "Join the Movement" is a call to invite people to become part of a greater collective
toward change. "Every Paw Counts" means every animal counts and individual efforts make a
difference. The face of the phrase "together, we can create a future," bears hope and togetherness
with "your compassion can change lives" reminding them that their actions—big and little ones—
can drastically improve the lives of these animals. Last, but not least, it is another rallying call for
awareness, empathy, and more engaging involvement in issues about animal welfare.
References:

Bolledo, J. (2024) Animal Cruelty in the Philippines penalty for animal cruelty
https://deciphersystemschanged.wordpress.com/2024/09/03/animal-cruelty-in-the-philippines-
penalty-for-animal-cruelty-in-the-philippines/

Rocafort, A. N. (2023) Animal Cruelty in the Philippines https://glorymoralidad.com/animal-

cruelty-in-the-philippines/

Sison, S. (2018) Animal Abuse on a large scale in the Philippines

https://www.change.org/p/philippine-animal-welfare-society-animal-abuse-on-a-large-scale-in-
the-philippines-2

Vila, A. C. (2020) With animal shelters full, millions of stray dogs and cats roam the Philippines
– but one clinic is offering a solution https://www.scmp.com/lifestyle/article/3095186/animal-
shelters-full-millions-stray-dogs-and-cats-roam-philippines-one
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 BSMEE – 1A (PAROKYA)
Member Conribution
Espina, Althea Lorraine C. - Concept of the advocacy plan
- Conceptualization of causes
- Conceptualization of objectives
- Conceptualization of audiences
- Editing of the brochure
- Formulation of title
- Finalizing the paper
- Proofreading and Editing
Gaw, Almairus Nathaniel P. - Formulation of tagline
Palatino, Josh Vincent P. - Developed the concept of advocacy
campaign material
Pantua, Paulo Angelo P. - Formulation of the brochure concept
- Editing and proofreading the paper
- Finalizing the paper
- Conceptualization of objectives
Periquin, Khloe Clarine V. - Formulation of tagline