Live Different , Live Better .

Delonix is a global investment and tourism group, which

keeps its core business in the offline consumption sector,
including hotels, restaurants, airport lounges. The group
owns an upscale hotel group, New Century Hotels &
Resorts, and an innovative company, Betterwood Lifestyle
Lab.

The group’s portfolio includes more than 1000 managed

and contracted hotels with over 160,000 rooms worldwide
in the main business centers for tourism and business.
 A legend of the Chinese hotel
accommodation industry

Alex Zheng is a legend in the Chinese hotel industry. Executive Chairman of the Delonix Group

As the founder of 7 Days Inn, Zheng ponders over Founding Partner of Ocean Link
possible growth strategies for his company. Since its
inception in 2005, 7 Days Inn had grown from a fledgling
start-up to the second largest economy hotel chain in Founder of Plateno Hotels Group
China. In late 2009, Zheng saw the company through an
initial public offering (IPO) where 7 Days Inn became the Founder of 7 Days Inn
first Chinese budget hotel chain to be listed on the New
York Stock Exchange. MBI “Extraordinary Contribution Award in
10 Years”
In 2013, Alex keenly understood the consumption trend
and established the Plateno Hotel Group under the
concept of ”Brand Advance," which opened the 40 Celebrities in China’s Hotel 40 Years of
precedent of brand building in the hotel industry. Reform and Opening Up

In 2022, Alex Zheng started anew with the Delonix Group, Golden Five Star Badge of Honor ∙ Top Ten
aiming at reshaping offline consumption! People in China’s Hotel Industry
GROUP
HONORS
TOP 16 OF THE WORLD’S BIGGEST HOTEL COMPANIES BY HOTELS® 225

*THE LARGEST FULL-SERVICE HOTEL COMPANIES IN CHINA

*THE MOST POPULAR HOTEL GROUP IN CHINA

*THE BEST HIGH-END HOTEL BRAND IN CHINA

* Data source: Asia (China) Hotel Industry Development Report 2022.12, China
Tourism Hotel Association, 21st Century Business Herald
What Kind of Consumer Market
Environment Are We Facing?
Continuous Changes in Consumer Demand
World GDP per capita exceeded $12,000 in 2022. With the vast population base, a great many multi-level and
diversified consumption demand have further emerged.

per capita GDP $7292

2005 Hotel demand: standard
services and affordable
prices

2013
$10735
Hotel demand: chain-
and brand-orientation

$12235
2022
Hotel demand: from a
means of travel to the
“destination” of travel

*Data source: World Bank

Examined the Mass Consumption Trends with "Resonance
Among Niches"
The new generation grew up in an era with material comfort and Internet, and they value experience and lifestyle,
which drives demand for mid-scale and premium hospitality and lifestyle offerings

Hotels Generation Z is chasing after:

Generation Z
Ruby Hotels MORA SPACE
• Born in 1996-2010
• 26% of global population
• 2 billion people
• $360 billion spending power

Unique experience
• Tired of standardized products and are eager for better life
experiences
• Willing to pay more for differentiated treatment through
personalized products and services Maison New Century Wonderland Resorts

Hotels as destinations
✓ Prefer hotels representing unique personal character, taste and
lifestyle
✓ Enjoy ‘lying down tour’ in well-decorated hotels suitable for
taking pictures

*Source: McKinsey Quarterly, Business Insider

 How To Achieve Win-Win Situations with Delonix?
Make Further Efforts to Boost China’s Multi-level And Diverse Consumer Demand
 Brand Advance Betterwood Service Operation System

The “Brand Advance” 2 one of the competitive 3 one of the competitive

methodology constantly systems: the Betterwood systems: a service operation
membership system based on system via IT-driven mid-office
creates different brands
time-space experience
and business types

3 CORE COMPETENCES
Core Competence 1: Brand Advance
Our methodology: identify the brand proposition to resonate with
target audience and design comprehensive customer experience
based on this proposition

Brand
Proposition

Slogan Product
Service
Selling Market
Points Demand

Customer
Characteristics

Six core elements of brand building include:

Market Demand, Brand Proposition, Customer
Characteristics, Slogan, Selling Points, and Product Service
Our Methodology: Brand Advance
Delonix currently owns and operates eleven brands, including
the Betterwood membership system and ten renowned
lifestyle brands:

Grand New Century Hotel, Maison New Century Hotel,

Found Retreat, Grand House, Wonderland Resorts,
CANARY, Ruby Hotels, Manju Hotel, YIJU LIFE and MORA
SPACE.
12
Core Competence 2: Betterwood Based on Time-Space Experience
Our epoch-making membership system takes "time" as the only value criterion. It is a membership system that gives
full respect to our members and their time, allowing us to explore and experience life together

Membership scale
predominantly in Betterwood

over 25mio.
Grade of Betterwood Member
Grade advancements take the accumulated experience time as the value criterion and can only go up but not down

BETTERWOOD
NEPTUNE Method for having a
MARS Method for having a membership: Accumulate
Method for having a experience time
membership: Accumulate Upgrade conditions
membership: Accumulate experience time
experience time Upgrade conditions (temporal points):
MOON Upgrade conditions (temporal points): 30,000mins
Method for having a (temporal points): 16,000mins
membership: Accumulate 6,750mins
experience time
Upgrade conditions
(temporal points):
1,500mins

EARTH
Method for having a
membership: Free
registration
Upgrade conditions
(temporal points): More to be
0min
explored……

Temporal Points, the accumulated experience time spent in Delonix,

relates to Betterwood grade advancement and never expires
 From "How much to spend?" to
Time is the only value criterion for Betterwood "How long to spend? ”

• The traditional membership system

overemphasized the economic value
• The highest cost of experience consumption is time
• The degree of time privatization determines the
quality of a person’s life and lives
Core Competence 3: Service Operation System Via An IT-driven
Mid-office
This game-changing system is all about being smart with operation, streamlining and digitizing our systems. The innovative
approach saves us money and you money, without compromising the services and productiveness.

Operational
Satisfaction
Efficiency

Loyalty Experience Revenue Service

Remote Membership
Mid-office +System
Hotels + IT

Consumer Experience Service Optimized Hotels Operation Efficiency Improved

Service Operation System

Consumer Experience Data Hotel Operation Data

Our Vision: To Improve the Lives of All by Providing High-
Quality Offers, Services, and Experiences
We deeply embed environmental, social, and governance (ESG) principles into every facet of our business to help individuals,
society, and the world.

梠㞯
Strong Business Development
Capabilities
Our business extends to hotels, restaurants, airport lounges,
etc., with more possibilities to be unlocked soon.
DEVELOPMENT
National Layout And Development Of Delonix

1000+
Signed and Managed
Hotels

160000+
Rooms

30
Provinces

150+
Cities *Data updated in December
2022
21
Which Brands Are Included In The
Delonix Matrix?
Luxurious Moments All at the Grand New Century Hotel

Crafted for modern successful people, it identifies luxury and

brilliant achievements with top-tier experience beyond
expectations.

42
 Representative Hotels

Grand New Century Hotel Hangzhou Grand New Century Hotel Linping Hangzhou Grand New Century Hotel Changxing
Official reception hotel for the Asian Games / Urban Upscale business / Chinese aesthetics / 1200m2 pillarless One-stop service / Urban landmark / Upscale business
landmark / More than 6000m2 banquet space banquet hall

No.818, Shixin Middle Road, Xiaoshan District, Hangzhou, Bao Ding Building, Tangqi Ancient Town, Linping District, No.88, Jinxiu Road, Longshan Street, Changxing County,
Zhejiang Province Hangzhou, Zhejiang Province Huzhou, Zhejiang Province
 Representative Hotels

Grand New Century Hotel Boao Hangzhou Grand New Century Hotel Huzhou Grand New Century Hotel Changzhou
Upscale business / Urban landmark / 900m2 pillarless City center / The highest building in northern Zhejiang / Model for business travel / Core location / Urban
banquet hall 2000 seats micro vacation

No.107, Jincheng Road, Beigan Street, Xiaoshan District, No.555, Laodong Road, Wuxing District, Huzhou, Zhejiang No.256, Zhulin North Road, Tianning District,
Hangzhou, Zhejiang Province Province Changzhou, Jiangsu Province
 Representative Hotels

Grand New Century Hotel Ruian Grand New Century Resort Gaochun Nanjing

Urban landmark/1100 m² pillarless banquet hall/Indoor Landscape garden/Gaochun catering/10,000 m² White Deer
endless thermostatic swimming pool Forest Pet Paradise

No.188, Wenjie Road, Rui’an, Wenzhou, Zhejiang No.29, Chunxing Road, Gaochun District, Nanjing, Jiangsu
Province Province
 Pursue Extraordinariness in Prosperity

Inheriting its aesthetics and quality style from the Tang

Dynasty, the Maison New Century hotel presents the
essence of luxury Chinoiserie life aesthetics.
Committed to create a residence for those pursuing
success, it positions itself as an upper midscale
Chinoiserie hotel brand integrating oriental culture and
international standards.
 Representative Hotels

Maison New Century Lushan Jiujiang Maison New Century Moganshan Maison New Century Hotel Changxing Island
Shanghai
Chinoiserie hotel/Sojourn art 1,500 m² conference space/ Tourism benchmark
Comprehensive supporting facilities / Chinoiserie Hotel

No.66, Pengjiahe, Lianhua Town, Lianxi District, No.66, Sanmo Line, Moganshan Town, Deqing Building 7, Lane 2389, Panyuan Road, Changxing Town, Shanghai
Jiujiang, Jiangxi Province County, Huzhou, Zhejiang Province
 Reset Mind In Utopia

It pursues the natural artistic conception of emptiness and the

harmonious interaction between body and mind to demonstrate
the detached and extraordinary independent attitude, realizing
the beautiful realm of poetic habitation. Relax and be at ease to
feel free from the secular world.
Representative Hotel

Found Retreat Jiande Hangzhou

• Fuchun Mountain view

• Arrive by boat
• Hot water bathing pool
• Leisure vacation
• Courtesy butler

No.1 Xixifan, Qiantan Town, Jiande, Hangzhou

Look at the Scenery ∙ Look at the Mind ∙ Look to the Future

The architectural form of the Grand House is not limited to a single type. It
retains a legendary sense of history, a feeling of the times with regional and
cultural characteristics, and a dash of futuristic, avant-garde exploration,
showing its commitment to provide each guest with a unique and immersive
spiritual travel experience.
 Representative Hotels

Grand House Shaoxing Grand House NyingChi Grand House Yuyao

Adjacent to the Great Yu Mausoleum Scenic The stunning natural scenery in NyingChi / Yangming Ancient Town / Jingjiang River scenery /
Area/ Characteristic experience activities/ Water Tibetan customs Hemudu culture
town/ Family trip/ Convenient transportation

No.1988, South 2nd Ring Road, Shaoxing, Xingfu Community, Baji East Road, Bayi District, No.1, Wuyun Road, Lanjiang Street, Yuyao, Zhejiang
Zhejiang Province Nyingchi, Tibet Province
 Naturally Close to the Wild

As an advocate of living close to nature, Wonderland

Resorts focus on exploring nature and creating beautiful
memories, enjoying the beauty of "harmonious coexistence
with nature."
 Representative Hotels

Wonderland Resorts Jiande Hangzhou Wonderland Resorts Changxing Wonderland Resorts Zhuji

Beside the Fuchun River / Near the Lingshi Temple / Superior natural environment / Animal farm / Parent-child holiday / Starry sky house / Falling
Parent-child tourism / Pastoral life / Parent-child tourism / Rural holiday experience water villa / Racecourse / Outdoor swimming pool
Millennium ancient town / Ecological farm

No.88, Yandongguan Road, Meicheng Town, Jiande, Shui Kou Xiang Hui Zhou Zhuang Village, Changxing Jinjiashan Natural Village, Li Jin Village, Majian
Hangzhou, Zhejiang Province County, Huzhou City, Zhejiang Province Town, Zhuji, Zhejiang Province
 Life beyond Imagination

CANARY (Canary Hotel & Resorts) gets inspiration from the Canary Islands, a Spanish
autonomous community and archipelago in the Atlantic Ocean. The wild and gentle
islands once attracted Sanmao, the writer, and José to settle down after marriage, and
inspired Sanmao to publish her masterpiece The Story of the Sahara. In 2022, CANARY
has been launched in China with the spirit of freedom and exploration.

Spain, a country where massive artists were born, carries the dreams of human beings
about life and the world. CANARY hopes to take the lead in China’s high-end hotel
industry, bringing an open and free vacation lifestyle to China, just like swimming in the
sea, and let vacation knows no boundaries.
Brand Experiences

Let Vacation Knows No Boundaries

Iconic CANARY art wall or sculpture and coconut
palm trees

Unrestrained Enjoyment
The Play & Adventure system has nearly 100
entertainment items in four major sections,
covering all age groups

A Bite of Canary
Multi-scenario, round-the-clock dining experience,
tickle your taste buds any time

Bubble Bath of Fantasy

Basic room type over 45㎡ with luxury bathtub
Not Everything But the Right Things

From 80s kitsch to haute couture, royalty to reportage,

each Ruby hotel has its own unique story and design,
rooted in the city it calls home.
Behind the scenes, we’ve revolutionized how hotels are
run, creating a retro experience space with good taste
and perfectly interpreting LEAN LUXURY's brand
philosophy.
So, where will you start your Ruby story?
 Representative Hotels

Ruby Coco Dusseldorf Ruby Lotti Hamburg Ruby Sofie Vienna

Integration into the classic retro fashion Located in a former press, this hotel incorporates the The first ever Ruby, locates in the historic Sofiensäle
of Coco Chanel/ Terrace on the urban characteristics of Hamburg to tell the story of the Concert Hall.
roof/Community press in the 1950s and 1960s with its interior design. The collision of classical and contemporary is both
implicit and attractive

Steinstraße, Dusseldorf, Germany Hamburg, Germany

Vienna, Austria
 1920s Beijing Fashion

In the crossover cooperation with Dragonpass, Delonix creates

a select travel space of the Ruby Lounge, a lifestyle brand
originating in Germany, in the T2 Terminal of the Beijing Capital
International Airport: meet the 1920s Beijing Fashion. The
stunning design, the music & wine with stories, and the retro
experience space intended for good taste, perfectly interpret the
LEAN LUXURY brand philosophy.
 Free Space to Enjoy A Comfortable Life

The space design of Manju Hotel is derived from the minimalist

aesthetics of the Song Dynasty. The brand connotation is to create
a hotel brand with life-dependent fashion and slow-paced life.
 Representative Hotels

Manju Hotel (Ningbo International Manju Hotel (Dalian Renmin Square Manju Hotel (Ningbo Nantang Old Street
Convention and Exhibition Center East Municipal Government Hotel) Railway Station Hotel)
Intime City Hotel)

Near the Eastern New Town CBD/ City exhibition hall/ Ocean theme/ Business center/ Transportation hub Near Ningbo Railway Station/ Commercial attractions
Business travel preferred gathered

No.369, Heqing North Road, Fuming Street, Yinzhou District, No.78, Xinkai Road, Xigang District, Dalian City, Liaoning No.109, Middle Bay Square, Haishu District, Ningbo City,
Ningbo City, Zhejiang Province Province Zhejiang Province
Embark on A Journey to Another World in MORA

MORA SPACE, a lifestyle brand specially created for Gen Z,

connects the aesthetics and emotional identity of the new
generation and helps them maintain a childlike innocence to
resist the pressure and constraints of reality.
 MORA Script Homicide Club

MORA creatively extends to the field of scripted homicides, one

of the latest obsessions of China’s Gen Z.
Are you ready to step into a mystery script and uncover the
story's plot? MORA offers you a first-hand experience of a
different life.
71
Download Betterwood Scan QR code to
APP to embark on a follow us in wechat
journey of exploration
 Investment Hotline 400-838-2929
Shenzhen Office: 33rd Floor, Tower 3, Qianhai Excellence Financial Center, Nanshan District, Shenzhen, China
Hangzhou Office: No.379 Dongning Road, Shangcheng District, Hangzhou, China

©2022 Delonix Group Co.,Ltd