New Membership Business Model

Based on a Brand Strategy

and
Appropriate Ownership Structures
 Company Introduction & Philosophy

The Group Profile is “a partnership solution to

to provide corporate, management maximize owners” returns and
and franchise membership Services realize their investment expectations”
Information on
Continent Hotels & Resorts
for clients and industry investors.
Continent is “unique”, compared to
many International hotel management
Comprising many industry companies, with the philosophy of
specialists, Continent Group is able actively consulting the property
to offer Management Services in all owners and investors. An increasing
aspects of hotel, resort, serviced number of owners wish to be entirely
residences, club and spa operations. informed on the day-to-day operations.

Continent Hotels & Resorts provides This has tended to be discouraged by

Operational Management, Brand International Hotel Management
Franchise Management, Project Companies, whose policy it often is to
Management, Marketing, Sales and stamp their own particular brand of
Public Relations Support, Training, management and marketing on the
Recruiting, as well as Technical and operation, free from “outside” owner
Online Booking services. or investor involvement.
 Our Experience

The hospitality management division

of Continent Hospitality offers a full menu “Our Corporate Executives
of hotel management services encompassing Have years of experience
all aspects of operations in the hospitality industry. In different hotel companies
And we combine all
From pre-opening planning and marketing to
day to day hotel operation to asset repositioning,
our knowledge in Continent”
Continent Hotels offers the flexibility and ease
where you need us, when you need us.

Our hotel management corporate staff represents

a multi-disciplined professional team of talent - highly
skilled in hotel operations, hospitality accounting,
marketing, information technology and human resources.

The company's resources and capabilities are allocated and

directed to meet the special needs of each hotel in the most
cost effective manner.
 Branding – The Importance

“Branding is a critical element in the culture, market positioning ASSOCIATION & IDENTIFICATION
and International recognition of a hotel.” The association with the name of
Continent Hotels and Resorts continues to develop a Continent and the group
strong market and branding image in the International identification label strengthens the
hotel markets. The name is recognized as being business relationships and business
reflective of strong management and professional referral opportunities of all
standards and services. properties under Continent Hotels
and Resorts Management. This is
The use of the Continent Label in the property name is clearly to the benefit of all owners
critical to the hotel’s success, culture and market and operations. The name
positioning. association enhances the
recognition and the overall standard
GLOBAL NETWORKS identification of the property and is
The name enhances and identities International management and an important aspect with staff
marketing for the hotel and reservations connections within the identification, motivation and career
global networks of Continent Hotels and Resorts. development.
GROUP IDENTIFICATION
LOGO STYLE & APPLICATION The Group name is identified on all
All operations carry acknowledgment to Continent Hotels and this is appropriate advertising, collateral
detailed in the Group’s corporate policy and procedures in the and other items used in the
“Continent Group’s corporate Identity Manual” and in the operation of the property to
operational logo style and application guide. maximize branding exposure as
detailed in the Corporate Manual
 The New Business Model

A strategy supported by “Strong identitiy” and

“New brand” with aggressive growing policy 90%
10%
To sell our “Expertise” through 2009 / 2010
Management and Membership contracts

Management & Membership

Agreements in Eastern Europe,
Europe, Baltic, Russia and Asia

An asset-right strategy, Membership & Franchise

with partnership structure Variable Business
adapted to the risk-reward
profile of each segment Management and
Management & Membership
Agreements in Turkey and Region Consulting Business
 A New Business Model Based on
The Brand Strategy

Strong, Better Positioned Brands To Develop Management and Franchise Contracts

GRAND HOTELS CTIY HOTELS CITY BOUTIQUES CITY INNS RESORTS CONDOMINIUMS

Upper Up-scale Up-scale Up-scale Mid-scale Up-scale Up-scale

Up-scale Mid-scale Mid-scale Economy Mid-scale Mid-scale
Economy Economy Budget Economy Economy
 Competitive Analysis

Upper Up-scale Up-scale Mid-scale Upper Up-scale

Up-scale Mid-scale Economy Up-scale
Mid-scale
Economy
Budget

Competitive CONTINENT =
Set = OUT OF THE BOX
IN THE
BOX
 Competitive Analysis

Marriott: “At Courtyard, we make it our business to know business travelers. We

know that often the real work begins when office hours end. That's why we offer
favorite foods at the 24-hour Market ... free high-speed Internet access to connect
you with work and home ... the comfort of designer bedding when it's time for that
well-deserved rest ... and a big breakfast to start your day.”

Hilton Garden Inn: “For guests on the go –whether for business or leisure. Our
goal is to provide a perfect balance of amenities you expect at a sensible price.”

Hyatt Place: “Hyatt Place is focused on providing exciting design and forward
thinking technology, incorporating sensory elements into the select service
market.”

***Comments from respective brand websites

 What is Different in Partnership with us

Mostly when you are entering partnership with a hotel chain, you pay either for the
prototype development, management or franchising certain amount of fees and continuous
royalty percentages.
All those hotel chains, provides you reservation portals, 3rd party GDS services, marketing
support, standard manuals and most importantly “brand”
When you check deeply, in each group or category all those competitor brands have similar
services, standards and even similar “mottos”
What is different in Continent?
We do not say that we are doing or giving more than any other hotel chain… We have the
same services…
Our difference is our APPROACH, FEE STRUCTURES and FLEXIBLITIES… We
ANSWER WHEN YOU CALL… WE will be there when YOU NEED… We do not ask
high fee payments and OUR SLOGAN IS:
“IF YOU UNSATISFIED with our SERVICES, NO FEE CHARGE GUARANTEED!!!!
 Marketing Benefits When You Join Continent

Load rates and CROSS MARKETING

information of All the member hotels
your hotel will be shown in room directories
Travel Agents
This is will give you option to
market your property in another
town or country.
Continenthotels.com Global

Systems Travel Agents

Primary Travel

Travel Agents
Travelocity.com
worldres.com TravelNow.com
Pegasus
Expedia.com, Orbitz.com,
Hotwire.com, Neat Group,
Site59.com
 Competitive Landscape

CITY BOUTIQUES – CITY INNS

TARGET CUSTOMER:
25-55; Youthful-minded, design-oriented, technology –savvy travelers, including non-gender singles,
couples and families
CORE VALUES:
Sassy, Refreshing, Oasis
MARKET SEGMENT:
Upscale, Mid scale and Economy Service
DEVELOPMENT STRATEGY:
Prototype, Purpose-built, Conversion of existing hotels, Membership / Franchise and Management
DISTRIBUTION STRATEGY:
Urban, suburban markets; first opening in second half 2011; target 200 properties globally by 2016
 Competitive Landscape

CITY HOTELS – RESORTS- CONDOMINIUMS

TARGET CUSTOMER:
35-65; Uncomplicated, independent people with a great sense of humor, married with kids at
home;
CORE VALUES:
Honest, Uncomplicated, Comfort
MARKET SEGMENT:
Upscale, Mid scale Select Service
DEVELOPMENT STRATEGY:
Prototype, Purpose-built, Conversion of existing hotels, Membership / Franchise and
Management
DISTRIBUTION STRATEGY:
150 worldwide within 5 years; urban, suburban, secondary & resort markets
 Competitive Landscape

GRAND HOTELS

TARGET CUSTOMER:
High income, well-educated, independent and self-reliant professionals, like the finer things but think
they have simple needs; are frequent travelers;
CORE VALUES:
Smart, Renewing, Haven
MARKET SEGMENT:
Upper Upscale, Upscale, Extended Stay Select Service
DEVELOPMENT STRATEGY: Prototype, Purpose-built
DISTRIBUTION STRATEGY: Urban, suburban markets; target 15 markets by 2016
 Our Ambition

Enhance our global market leadership in Service vouchers to improve the productivity of
businesses and public institutions and the well-being of Employees

To be the leader in Economy and Mid scale Hotels and a major player in the Upper Upscale
segment on the five continents
 Grow Fast, Grow Smart

STRATEGY:
Target 365 properties globally by 2017 and develop platform for brand expansion

TACTICS:
~ Develop Eastern Europe, Baltic, Russia and Asia development strategies through Regional
Representatives
~ Easy conversation and Membership opportunities for the existing hotels
~ Ongoing developer support programs
~Brand line expansion into inns, resorts and Condominiums
~Create proven operational, marketing and sales foundations to support rapid expansion
 Property Roll Out Status – New Developments

Continent Resort Sorochany

MOSCOW – SOROCHANY-
Dimitrov Region
Expected Opening – mid 2012
146 room ski resort and golf club
complex with additional 120 villas,
food corners, indoor and outdoor
pools, SPA and Sauna services.
 Property Roll Out Status – New Developments

Continent Ski Resort and Spa

“Bryuzova Katyun”
Altai – RUSSIA
Expected Opening – last quarter 2011
170 room ski resort and Spa complex, front river,
food corners, indoor and outdoor pools and
Sauna services.
 Property Roll Out Status – New Developments

Continent Aqua Paradise Spa Resort

Dolna Banya - BULGARIA
Expected Opening – last quarter 2011
The hotel features 100 double rooms and 16 suites, 2
restaurants, conference hall, offices, shops,
casino,disco, bars, pharmacy, bank, playground and
mini golf.
 Property Roll Out Status – New Developments

Continent Atlantic Resort

Chaika – Black Sea - BULGARIA
Expected Opening – last quarter 2010
The hotel features two blocks, 116 condominium apartments and
one block hotel rooms with 80 rooms and suites. Additionally 3
restaurants, 2conference hall, shopping arcade,disco, variety of
bars, pharmacy, indoor and outdoor pool is available.
 Property Roll Out Status – New Developments

Continent Galera Beach Resort

Pomorie - BULGARIA
Expected Opening – last quarter 2011
The hotel features 60 double studio rooms and
12 apartments, 1 main restaurant, lobby,
cafe-terrace, spa center, outdoor swimming pool
and a meeting room for 30 people.
 Property Roll Out Status – New Developments

Continent Silver Rocks Ski Resort

Bansko - Razlog - BULGARIA
Expected Opening – first quarter 2012
The hotel features 110 double and single rooms and
22 attached condominium villas, 1 main restaurant,
lobby bar, all day café, open roof bar, spa center,
outdoor swimming pool
and a meeting room for 30 people.
 Property Roll Out Status – New Developments

Continent Golden Valley Resort Complex

Crimea, UKRAINE
Expected Opening – mid 2014
The holiday complex features 40 Luxury Villas, 98 resort apartments, 32 Town houses, 30 resort
lodge, 36 beach club units and hotel block with 176 single and suite room. Territory developed with a
shopping mall, ice cream parlors, variety of restaurants, bars, night clubs and separate conference
complex.
 Property Roll Out Status – New Developments

Continent Boutique Hotel

Dnepropetrovsk, UKRAINE
Expected Opening – mid 2012
The property features 66 rooms on the total
number of 90 beds, Main Restaurant, Lobby Bar,
Banqueting halls and conference rooms. Additionally hotel
will have Supermarket trading area of 586 m will have a
separate exit to the street. Three storage spaces and
(platform) debarked.
 Property Roll Out Status – New Developments

Continent Palanga Resort and Condo Apartments

Palanga, LITHUANIA
Expected Opening – mid 2012
The resort features 123 hotel guest rooms and suites which
are designed to provide spacious tropical comfort with a
balcony and 267 Condominium apartments.
Resort has 24/7 Café Shop, Lounge bar, sportive facilities,
Mini bar in each room, shopping mall for the
Condominium owners
 Property Roll Out Status – New Developments

Continent Plaza Concordia Condo Hotel

Vía España, Bella Vista, PANAMA
Expected Opening – last quarter 2012
Plaza Concordia features 810 room condo-hotel with a
shopping mall, office spaces and casino, variety of
restaurants, bars, night clubs and conference halls.
This project is designed specifically to satisfy an
immediate need emerging from a rapidly growing
market in Panama.
 Property Roll Out Status – New Developments

Continent Grand Hotel

Panama City, PANAMA
Expected Opening – last quarter 2012
The hotel features 288 single and suite room with a shopping mall
and office spaces, variety of restaurants, bars, night clubs and
conference halls. This project is designed specifically to satisfy an
immediate need emerging from a rapidly growing market in
Panama.
 Property Roll Out Status – New Developments

Continent Grand “Fort Marino” Resort

Cox’s Bazar, BANGLADESH
Expected Opening – first quarter 2014
The hotel features 720 single and suite room with a
shopping mall and office spaces, variety of restaurants,
bars, night clubs and conference halls. 3 swimming pools,
Mini Golf Course, Lon Tennis Court, Sea & Beachside
Sports Arrangement, Tracking & Cycling Supports,
Health Center & Beauty Services, Bowling track, Pool table,
Table Tennis board, Relaxation Center, Massage, Spa, Sauna &
Steam Bath Centre
 Property Roll Out Status – New Developments

Continent Fairway Condominium Resort & Golf Course

Boracay, PHILIPPINES
Expected Opening – mid 2011
There are Fifty Six (56) suites. Fourteen (14) Spacious 2BRLuxury Suites ( from 101-114 sq. m.) and
6 inner units which are 1BR Luxury Studio Suite (from 43-53 sq. m.) The Studio units can be joined to
come up with a spacious Double Studio Unit with 2 full Balconies. 18-Hole Par 72 World-Class Golf
Course is in itself inspiring - a stimulating golf experience, the ever-blowing but gentle winds at the
back nine is a tough test to a golfer’s skills. Masterpiece designer Graham V. Marsh designed the
course.
 Property Roll Out Status – New Developments

Continent Paradisya Land SPA & Condominium Resort

Palawan, PHILIPPINES
Expected Opening – mid 2011
The hotel features 120 guest rooms and suites which are designed to provide spacious tropical
comfort with a veranda / terrace which overlooks the magnificent stretch of China Sea beyond. In
addition, 20 private two and three bedroom pool villas are set on its own private tropical foliage 20
more Palm-thatched water villas perched above the Turquise Sea featuring open air stone bath tub &
shower and its own private veranda that covers all four corners
 Property Roll Out Status – New Developments

Continent Blue Coral SPA & Condominium Resort

Mactan, PHILIPPINES
Expected Opening – mid 2011
The hotel features 195 room resort comprises of 95 studio suites, 25 two bed suites, 10 two bed pool
villas and 10 three bed pool villas for private ownership with condominium title. Hotel also have 26
Spa Treatment rooms, conference facilities, swimming pools, children play ground, shopping and fully
equipped Gymnasium, diving school and water sports. Dine and enjoy the choice of two Restaurants -
Great Bay Grill for cocktails & Fine dining cuisine.
 Property Roll Out Status – New Developments

Exclusive 11 Island 8 Years project development plan with

Eco Cultural Tourism Island Inc.- Expected openings until 2017

Malcapuya Island – 12 Luxurious 5 bedroom Villas with private pool and butler service
Banana Island – Robinson Crusoe experience wooden cottages
Tambon Island - Three hotel development, 5,4 and 4 star, condominium apartments and golf course
Calumbuyan Island – 5 villages of Asians Nations, Thailand, Indonesia, Malaysia, Vietnam and
Philippines
Baquid Island – 150 units Condotel, 100 Room all suites hotel, Sea Villas, golf course
Dibatunan Island – Island Club just for members
Dimanglet Island – Medical Hotel, SPA and Relax. 300 room all suite hotel
Guinlep Island – Corporate Hotel, 75 Villa with 3,4 and 5 bedroom, Clubhouse and Sport center, Club
plane, chopper and yacht
Cheron Island- CEO island concept, luxury villas for CEO’s of the world
Ditaytayan Island – Several hotels with 3,4and 5 star rating
Choy Beach – 200 seafront villas with private butler and cook service
 Property Roll Out Status – Conversions / Re branding

~One City Hotel in Sakhalin – Russia – www.sakhalinpacificplaza.ru

( Owning company ZAO Pacific)

~One Resort Hotel in Krasnodar – Russia – www.continent-olginka.com

~One City Hotel in Ufa / Bashkortostan (Autonomy Government in Russia) –

www.presidenthotel.ru
 CONTINENT HOTELS & RESORTS BRAND MANAGEMENT LTD.
Semsettin Gunaltay Cad. Emek apt. No: 82/11 Suadiye/ĐSTANBUL
Tel: +90 (216) 361 1 09 Fax: +90 (216) 384 6989
www.continenthotels.com

For More Information about Membership, Management or Consulting in Russia:

AVRORA Hospitality Group
Tel: +7 (812) 946-49-20
www.avrorahospitality.ru

“Offers and sales of Continent Membership are only by our current Membership offering circular.”