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    TOWS of CONRAD HOTEL

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    TOWS of CONRAD HOTEL

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    TOWS of CONRAD HOTEL.docx

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    730 views3 pages

    TOWS of CONRAD HOTEL

    Uploaded by

    jaredjoe

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Eseong Lee BS-HRIM 11833038

    Table No. 1

    TOWS Matrix of Conrad Hotel

    External Opportunities (O) External Threats (T)

    1. Increase number of 1. A new player of the same


    visitors from domestic and power and level may join the
    foreign arrivals in Ninoy industry.
    Aquino International Airport.

    2. Social media Exposure 2. Economic threats affecting


    that can highlight its stylish businessmen.
    guest rooms and suites with
    state-of-the-art amenities
    and its vessel architectural
    impact.

    3. New business sites to rise 3. Harsh reputational attack


    around Pasay that will make from unidentified bashers
    more investors to find a hotel from direct or indirect
    to stay when they have competitors or just netizens.
    meetings.

    4. High disposable income of 4. Increase Home Hosting


    high-end customers or Promos using Airbnb and
    emerging segments. platforms that shift decisions
    of occupants to go on condo
    stay or other home stays.

    Internal Strengths (S) SO ST

    1. Good Proximity to 1. Increase popularity of 1. Emphasize high customer


    business districts of Makati, Conrad Hotel using online service and hospitality
    Pasay and Manila and a few posts and ads so most experience of all hotel
    minutes away from the tourists will book for a occupants so they will not
    airport being located reservation since it is near choose other hotels and they
    strategically on Seaside Airport as well. will recommend Conrad
    Boulevard corner Coral Way, Hotel via reviews.
    Mall of Asia Complex, Manila
    Bay, and Manila.

    2. High overall customer 2. Acknowledge vloggers 2. Have contingency and


    satisfaction rating on Online and customer as sustainability program to
    Hotel Reviews in Agoda.com commenters of good back up financial
    and TripAdvisor.com. comments and increase investments properly during
    social media presence to tight economic situations.
    boost popularity of Conrad
    Hotel.

    3. Has stunning architectural 3. Make promos that will 3. Have a more social
    vessel design that manifests entice more hospitality responsibility program to
    transversal, it makes an easy customers to opt staying in increase good reputation and
    attraction. the Conrad hotel like increase customer service
    differentiated stay packages level to avoid harsh reviews.
    like discounted spa
    packages for 3 nigh stays.

    4. Has a direct link to enter in 4. Special services must be 4. Make a good content to
    SMX Convention Center. created to render more reason out why no need to
    convenience to luxury miss out the stay in Conrad
    customers and emphasis of Hotel for a great hospitality
    how better to stay near the experience.
    convention area in case of
    business events.

    Internal Weaknesses (W) WO WT

    1. Lack affiliations to some 1. Connect to some travel 1. Increase popularity by


    travel agencies agencies to accommodate making engagement and
    reservations from domestic affiliations with new and
    and foreign tourists. experienced travel agencies
    through marketing with them.

    2. Heavily reliant to luxury 2. Create new contents to 2. Try to offer some services
    customers being a high-end show how the luxury hotel to some segments in a
    hotel. can give best value for reasonable price but
    money for high-end somehow ideal packages to
    customers and diverse deal with.
    tourists.

    3. Being a large-scale, it is 3. As it continue to boost its 3. Have legal team to back


    bounded with some legal presence, it has to comply all up compliance and to avoid
    issues. existing and emerging legal being bashed for illegal thing.
    requirements for smoother
    hotel operations in the
    country.

    4. Some underperformance 4. Ensure trainings are given 4. Emphasize multiple


    may emerge from some to all new and tenured benefits of staying in Conrad
    departments. hospitality staff to have high Hotel using new positioning
    quality results of services statement or social media
    that luxury customers will influencer so they will choose
    remember. Conrad especially staff are
    great to do their jobs.

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