Marketing Plan final

Sweet Potato Spring Rolls with Jackfruit
Market Analysis
Industry Overview: Filipino desserts and street food have

gained popularity both locally and internationally. Consumers
are more open to nostalgic yet innovative food items. Camote
turon with langka is a unique twist on a beloved Filipino street
snack, providing a less sugary alternative that still satisfies
cravings for sweet and crunchy treats. Highlight nutritional
benefits (fiber and vitamins from sweet potatoes and langka) and appeal
to nostalgic and adventurous snackers alike.
Target Audience:
Primary: Filipinos aged 18–40 who enjoy local snacks and are interested in
healthier, nostalgic options.
Secondary: International tourists looking to experience unique Filipino

flavors.
Marketing Objectives
Short-term: Build brand awareness and establish a strong social media

presence to reach at least 10,000 followers within the first three months.
Medium-term: Sell at least 500 units per month in local markets,

restaurants, and food stalls.
Long-term: Position the product in supermarkets and online delivery

platforms, with possible international distribution.
Marketing Strategies
Product: High-quality camote turon rolls with fresh langka, made using
local ingredients to ensure authenticity. Provide options like frozen (ready-
to-fry) and freshly cooked for on-the-go snacking.
Pricing: Competitive pricing with bundles for affordability. Offer discounts

or loyalty programs to encourage repeat purchases.
Place: Distribute through food stalls, local markets, and partner with
Filipino restaurants. Set up pop-up stores in high-traffic areas and offer
through online delivery platforms.
Promotion: Use social media, influencer partnerships, food bloggers, and

sampling events to generate interest and visibility.
Direct Competitor
Street Food Vendors Traditional banana 10.00 each

turon.
Local banana cue and Banana cue and 10.00 eqch
kamote cue vendors kamote cue
Traditional Filipino Puto, Bibingka, 10.00-20.00 each
snacks kakanin
Indirect Competitor
Western Pastries Donuts 38.00 each

Fruit based snacks Fruit rolls 30-50.00 each
Fast food desserts Icecream 22-55.00 each
SWOT Analysis
Strengths
Unique Flavor Profile: Camote (sweet potato) and langka (jackfruit) create
a distinct taste and aroma that sets this product apart from traditional
banana turon
Healthier Alternative: Sweet potatoes are high in fiber and vitamins,

making camote turon a healthier option compared to other sugary snacks
or pastries.
Nostalgic Appeal: The snack draws on Filipino culture and tradition,

appealing to consumers’ sense of nostalgia while providing a twist on a
beloved street food.
Versatile Product Forms: Camote turon can be sold as a fresh snack, frozen
for later cooking, or packaged for on-the-go snacking
Weaknesses
Less Familiarity: Traditional banana turon is more popular and familiar to

Filipino consumers, so there may be some hesitation with the camote
version.
Perishable Ingredients: Both sweet potato and jackfruit have limited shelf
life, which can affect storage, distribution, and freshness.
Labor-Intensive Production: Preparation requires peeling, chopping, and

wrapping, which could slow down production and impact scalability.
Pricing Sensitivity: High-quality ingredients and labor might lead to a

higher price point, potentially deterring budget-conscious consumers.
Opportunities
Growing Demand for Healthy Snacks: As more consumers seek healthier
and less processed snack options, camote turon can appeal to this trend.
Growing Demand for Healthy Snacks: As more consumers seek healthier

and less processed snack options, camote turon can appeal to this trend.
Seasonal and Holiday Promotions: Leverage festivals and holidays to

promote the snack as a traditional yet innovative Filipino treat.
Collaboration with Restaurants and Cafes: Partnering with local cafes or

restaurants to offer camote turon as a unique dessert could boost brand
visibility.
Expansion to International Markets: Filipino cuisine is gaining global

popularity, offering potential to export camote turon as a cultural snack
for international markets
Threats
Competition with Traditional Turon and Other Filipino Snacks: Banana

turon, banana cue, and other familiar snacks may retain more customer
loyalty.
Supply Chain and Ingredient Costs: The price and availability of quality
sweet potatoes and jackfruit could fluctuate, affecting pricing and profit
margins.
Consumer Taste Preferences: Some consumers may prefer the sweetness

of bananas over sweet potatoes, impacting product acceptance.
Economic Downturns: Economic challenges could reduce consumer

spending on non-essential, higher-priced snacks, limiting market reach.
This SWOT analysis suggests that with targeted marketing to emphasize

health benefits, cultural appeal, and unique flavors, camote turon with
langka can overcome challenges and capitalize on growing trends in both
local and global markets.
Conclusions
Camote turon with langka has strong potential as a unique, culturally rich,
and healthier alternative within the Filipino snack market. By leveraging
the traditional appeal of turon while offering a twist with sweet potato and
jackfruit, this product caters to both nostalgic consumers and health-
conscious individuals looking for something new and exciting. Camote
turon with langka has the potential to become a popular and sought-after
snack, especially if marketed effectively as a healthier, nostalgic, and
innovative choice within the Filipino and tropical snack space.
Recommendations
Develop a Strong Brand Identity
Highlight Cultural Roots: Emphasize the Filipino heritage of camote turon

with langka in branding and packaging, using colors and designs that
evoke Filipino culture.
Promote Health Benefits: Position the snack as a wholesome, fiber-rich

alternative to traditional desserts, using messaging around “natural
ingredients” and “authentic flavors.”
Educate the Market
Conduct Sampling Events: Hold sampling events in busy locations like

markets, malls, and festivals to introduce the unique flavor profile and
health benefits to consumers.
Create Engaging Content: Use social media to share the story behind the
snack, showing how it’s made and why it’s a healthier choice. Short
videos, customer testimonials, and behind-the-scenes content can help
build familiarity.
Target Health-Conscious and Nostalgic Consumers
Promote as a Healthy, Cultural Snack: Target audiences who are both

health-conscious and appreciate traditional flavors. Collaborate with food
influencers and health bloggers to broaden awareness of its nutritional
benefits.
Offer Ready-to-Fry and On-the-Go Options: Develop both ready-to-fry

frozen packs for convenience and freshly prepared rolls for immediate
consumption to cater to different consumer needs.
These recommendations focus on raising awareness, building a loyal

customer base, and ensuring sustainable growth for camote turon with
langka, both locally and potentially internationally.

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Sweet Potato Spring Rolls with Jackfruit

Industry Overview: Filipino desserts and street food have

Secondary: International tourists looking to experience unique Filipino

Short-term: Build brand awareness and establish a strong social media

Medium-term: Sell at least 500 units per month in local markets,

Long-term: Position the product in supermarkets and online delivery

Pricing: Competitive pricing with bundles for affordability. Offer discounts

Promotion: Use social media, influencer partnerships, food bloggers, and

Street Food Vendors Traditional banana 10.00 each

Western Pastries Donuts 38.00 each

Healthier Alternative: Sweet potatoes are high in fiber and vitamins,

Nostalgic Appeal: The snack draws on Filipino culture and tradition,

Less Familiarity: Traditional banana turon is more popular and familiar to

Labor-Intensive Production: Preparation requires peeling, chopping, and

Pricing Sensitivity: High-quality ingredients and labor might lead to a

Growing Demand for Healthy Snacks: As more consumers seek healthier

Seasonal and Holiday Promotions: Leverage festivals and holidays to

Collaboration with Restaurants and Cafes: Partnering with local cafes or

Expansion to International Markets: Filipino cuisine is gaining global

Competition with Traditional Turon and Other Filipino Snacks: Banana

Consumer Taste Preferences: Some consumers may prefer the sweetness

Economic Downturns: Economic challenges could reduce consumer

This SWOT analysis suggests that with targeted marketing to emphasize

Highlight Cultural Roots: Emphasize the Filipino heritage of camote turon

Promote Health Benefits: Position the snack as a wholesome, fiber-rich

Educate the Market

Conduct Sampling Events: Hold sampling events in busy locations like

Target Health-Conscious and Nostalgic Consumers

Promote as a Healthy, Cultural Snack: Target audiences who are both

Offer Ready-to-Fry and On-the-Go Options: Develop both ready-to-fry

These recommendations focus on raising awareness, building a loyal

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