Agri-Delicasiz Business Plan
Agri-Delicasiz Business Plan
Agri-Delicasiz Business Plan
Pinoy kakanin
delicacies
Members:
Anjao, Diolina E.
Manalo, Jhomhike P.
Executive Summary
DelicaSiz is a Filipino business enterprise that caters Filipino delicacy called “kakanin”. It offers variety of
kakaninlike cassava cake, biko, bukayo, suman moron, ubehalaya, nilupak and other varieties of rice
cakes that are well known in the country. DelicaSiz is preparing native delicacies with fresh from the
farm ingredients. Kakanin is a common snack in the country. Filipinos have created many different kinds
of rice cakes. In local language, it is called kakanin,derived from the word kanin, meaning prepared rice.
The business will also offer some products that is perfectly complements the food that we are offering.
Beverages like iced coffee and chocolates are also available in the said business. In the next more years,
the company envisions the DelicaSiz as the most well-known kakanin restaurant with more branches
around the Philippines. DelicaSiz will establish a name besides well-known local and international stores
that will show the uniqueness of the Filipino-made kakanin.
VISION:
To achieve our customers tongues and give them good service and nutritious food that would help their
body composition and variety of food that surely enjoy.
MISSION:
Our Solution
It is important for us to address the problem to have a corresponding solution for it. That’s why our
business would be the answer for in that problem. They don’t need to go far just to taste pinoy
delicacies everyday they can simple go outside and walk near our store and chose whatever they want
to buy in our products which serve them nutritious delicious and affordable.
Target Market
The target market of our farm and restaurant business will be the retailers, residents, passers-by,
specifically the travelers and walk-ins along the location, workers, students, and anybody of all ages who
wishes to have a taste of good Filipino delicacies.
Competition
Current Alternatives
DelicaSiz is the new but competitive restaurant that caters native delicacy in the area. This creates an
intensely competitive environment with a large number of industry participants. Since almost all of the
produce is considered to be commodities, and large scale buyers are more consolidated than the
farmers themselves, overall margins are small and rivalries for wholesaler contracts are strong.
Our Advantages
The advantage of DelicaSiz is that the company harvest the raw products on its own plants. Where as
you will see the farm within the store itself. DelicaSiz promotes eco-friendly culture. The customer will
experience using utensils from the firm’s own plants. The company can give a little profit to the people
who are in the small society to have some things to do while making a profit. With the right use of the
plants both human and nature will benefit if we continue to take care of each other. The advantages is
not just on one side, it should be a give and take for the better.
Increase the total income of your company by 10% over the next two years.
Reduce production expenses by 5% over the next three years.
Develop and launch three new products.
The company’s long-term plan is to increase the revenue derived from identity-preserved crop
production.
Execution
Marketing Plan
The Philippines is known to be abundant in natural resources that can be found in the surroundings.
Some of these are crops, trees, plants etc. The resources that are naturally gifted to the nation can
produce goods that can be introduced to acceptable goods of the country, which can be an economic
livelihood, and a source of income. The country is also known for its delicious food. Among these foods
are what we call “KamotengKahoy/kakanins”, native delicacies that are served as desserts. Each region
develops their own delicacies throughout their history. No party or celebration is complete without
these Filipino desserts.
The group decided to pursue this business since in the area, we rarely see stores that serve sweet
delicacies and there are people who find these in the market. Usually, we can only buy this on street
vendors and a lot of Filipinos who are classified as “senior citizens” know how to make these desserts as
they have already become part of the Philippine traditions. Since there are different
“KamotengKahoy/kakanin” that can be found in the country, we chose the most preferred delicacy
which can give us, Filipinos the satisfaction. Like popular street foods, they are usually sold in the
streets, at school, beside the church, etc. Some are more popularly served during fiestas. Most of these
Filipino food recipes require simple ingredients that can be easily bought in the market.
Since there are different “Kamotengkahoy/kakanin” that can be found in the country, we chose the
most preferred delicacy which can give us, Filipinos the satisfaction. Like popular street foods, they are
usually sold in the streets, at school, beside the church, etc. Some are more popularly served during
fiestas. Most of these Filipino food recipes require simple ingredients that can be easily bought in the
market.
Situation Analysis
The name of our establishment will be DelicaSIZ since the filling of our product which is the pies are
made from Kamotengkahoy/kakanin or delicacies like moron and Sapal. One of our mission is to serve
and promote local delicacies to the localities and tourists, to provide employment to the local
community and let people encourage, appreciate, patronize our own local delicacies.
The basic market need is high-quality with flexibility in production for both the consumer and
commercial market.
SWOT Analysis
The following SWOT analysis captures key strengths and weaknesses within the company and describe
the threats facing DelicaSIZ
Strengths
High-quality products and servicesare better than competitive prices, quality and service
products, becauseofhigh production efficiency
Profit margin is higher than the industry
Flexibilityto meet the needs of restaurants
Weaknesses
Opportunities
Thegrowing market (whichrepresents alargepart of the target market)is not yet awareof the
existence of a mixed salad garden
Ithas the ability to develop long-term commercial contracts, which can reduce production-
related costs
Threats
Industry Analysis
o Similar local farmers: These are very similar operations, sometimes larger or smaller. There
appears to be room in the market for multiple farmers as most of the farmers sell out their
products each day at the farmers market.
o Large distributors: An example of this would be Tacloban which buys a wide variety of products
and quality of produce from farmers and distributes them to restaurants. The produce is not
usually local and is a few days older from the field compared with the local farmers. The price is
comparable and the quality can be comparable, but not necessarily. The disadvantage of a food
distributor is the lack of flexibility relative to a local grower when serving local customers.
Market Demographics
The profile for DelicaSIZ customer consists of the following geographic, demographic, and behavior
factors:
Individuals:
Geographic
Demographics
Behavior Factors
Restaurants
Geographic
Demographics
Behavior factors
Health conscious
Enjoy a high-quality delicacies without the mess of making it themselves.
Market Needs
DelicaSIZ offers high quality delicacies for individuals and restaurants. DelicaSIZ strives for the following
benefits that are important to its customers.
Accessibility: We have a stand at the Farmer's Market in the city of Tagaytagay twice a week and we
deliver to the DelicaSIZ restaurant once or twice a week.
Market Trends
Over the past five years, the food market has exploded. The explanation for this trend is:
1. Display / Appearance: As chefs have become more creative in recent years, it has become more
valuable to use display as partof theculinaryexperience.
2. Health Conscious: Some clients have become more health conscious and supportive of this goal,
making it more delicious than the old standby mode.
3. Replenishment company.
Marketing strategy
In order to achieve our business vision and goals, we make sure to work with market experts to help us
develop the best sales and marketing strategies for our agricultural business. First, we send the business
cover letter to the relevant companies that need the products we must provide. These companies
include supply companies, plant processors and nurseries that resell plants. We will incorporate our
agricultural business into the relevant business catalog. We will be in radio and television stations,
business magazines and newspapers. ,Social networks, etc. we will also use word-of-mouth advertising
Mission
Our mission is to provide the highest quality and delicious cuisine. Our existence is to attract and retain
customers. When we abide by this principle, everything else will fall behind. Our services will exceed
customer expectations.
Marketing Objectives
Financial Objectives
At the end of the first year, transportation costs related to product delivery will be reduced by
10%.
Achieve 3% gross profit growth by improving efficiency every year.
Target Market
Professional.
Reliable.
Flexible.
High-quality producer.
Strategies
DelicaSIZ tries to convey the message that they are the best growers of high-end salad vegetables. This
information will be communicated in a variety of ways. The first method will be advertising. Some of
advertisements will be co-branded with Farmer's Market. 's other advertisements are only
advertisements. Ads will be placed in both local newspapers and local arts/entertainment newspapers.
The message will also be delivered to different restaurants through the network with the owner and
manager. DelicaSIZ Restaurant Association is not only a formal restaurant organization, but since
Tagaytay is a very close community, we will convey your message through informal meetings and
contact with restaurant owners.
Financial plan
We are so enthusiastic about starting this agricultural farm. It had been our dream for more than five
years now. We have been able to save a lot for startup capital. We have also sold a lot of our other
investments to generate the needed startup capital.
From our estimate, the startup capital we will require is 12,000,000, which will cover the purchase of a
host of new equipment, and the leasing fee as well. We will generate half of the capital from our savings
and sales of investments.
Sales Strategy
We used a detailed website. Recognize that over 90% of her clients have Web access and 80% used in
the web to research their vaccinations. This usage is compelling enough to have a comprehensive
website that offers enough information to allow the visitor to make decision to stay with the DelicaSIZ
The website will have 3D walk-through tours allowing people to see the different Delicacies as well as its
good. Online pricing and booking are also available.
Technology
The causes of socioeconomic impacts include new technologies such as cars or mobile phones, changes
in laws, changes in the physical environment and ecological may affect patterns of consumption, the
distribution of incomes and wealth, the way in which people behave and the overall quality of life. The
goal of socioeconomic study is generally to bring about socioeconomic development, usually in terms of
improvements in metrics such life expectancy, literacy, levels of employment, etc. In this study, the
researchers can initialize how to adapt the business to the community’s behaviour.
Technical Study For this method, things Will be assessing the details on our product distribution and
service by identifying the characteristic of the product, pre- planning the stage on how to produce the
product, modern equipment which is needed as well as the physical location of our business and other
important logistics of how our business will run. The financial details about the facilities and equipment
are presented in this tool. The floor plan and the building lay- out are also showcased here, as well as
the electrical lay-out to have a better image of the edifice.
It also encloses the business location which is very integral to the feasibility study. Waste management is
all plotted in this tool to address the environmental and societal problems. Organization and
Management Study the researchers in this segment are deeming of the organizational work chart for a
good flow of operation as well as the salary expenditures to justly compensate the whole staff that are
needed in the firm. Working on the benefits of the prospected number of staff is altruistically given,
such as SSS, Phil. Health and other company incentives.
Trainings and other advancements are handled and offered by the company to give them a way on how
to improve and foster their skills and know-how about things which are related to their job scope.
Financial Study A part of the feasibility study that projects the pre-operating expense and the capital
with its sources, return of investment and other financial deliberations. Firm’s venture will be a
corporation, where in everyone is involved in managing the business and each member will provide the
start-up fund. The sales forecast was based on the result of the market survey conducted.
Equipment & Tools
The equipment and tools we use is made off a bamboo tree ex Mug(Bamboo) Ratan Plates (Bamboo)
Wooden spoon and forks (Bamboo) etc. Bamboo is a versatile material with countless uses including
construction, clothes, food and fuel.Frameworks and tools, Bamboo is a very fast growing, renewable
and easy-to-grow resource. Range of environments; It's production into fibres has lower environmental
impact than other forms of fibre, especially synthetic ones.
Products
Kakanin or Native Delicacies are integral part of the Filipino food culture. ... It is called glutinous
(lūtinōsus) in the sense of being glue-like or sticky, a rice variety that is much stickier and gooey when
cooked than the ordinary rice that has become a staple food for many Asian countries.
Kakanin is the umbrella name for glutinous rice cakes. Its core ingredients are Malagkit (sticky rice) and
Gata (coconut milk). There are secondary ingredients like grated coconut meat, sugar, and more; and
there are substitute ingredients like cassava, taro, and more.
Cassava Cake,
Nilupak,
Pichipichi,
Palitaw
Biko
Bukayo
Suman Moron
Ube halaya
Tupig
Beverages
Buko Juice
Hot Coffee
Hot Coffee with Chocolate
Iced Coffee
Hot Chocolate
Market Analysis
DelicaSiz – Filipino Desserts is a “pasalubong” shop where customers can avail a Filipino snack or a
“merienda” called “kakanin”. Locating to place people used to have rest in the middle of the trip. The
shop also serves dine-in, where customers can enjoy the snacks while enjoying the view of the farm the
products came from. The main purpose of DelicaSiz is to serve those customers after a long tiring trip or
vacation people experienced. As Filipinos are into this kind of activity, bringing souvenirs whether a
food, simple keychains or anything that are available on the scene that tourists came from. DelicaSiz will
serve a unique way of serving a “pasalubong”.
Traveller or Tourist are the main target of DelicaSiz. Since it is a “pasalubong” shop, people who came
from the trips are the objective. The range of customer might be unpredictable, since tourist are going
by season. Having an online promotion will be a big help to be able to be known and people shows
interests by visiting the store by the products. Delivering can be an option to have a wide range of
market. Considering that promoting online are common use, most of the marketers and for the expense
to lessen.
Knowing that “kakanin” is the usual Filipino merienda, and this product may not that in demand
especially nowadays DelicaSiz will bring to the people the nostalgic feels when eating this kind of snacks.
It may not the most famous merienda today, many people still used this as business. It’s just the way on
how business owners promote the products. Having a unique way of promoting has a big part in this
industry. Promoting a selling product must attract the customers. Competency is unavoidable, every
industry has it. Quality matters, even there are more known companies or products were involving
around the business that you are owning. A well-known company or products might be a strong rival, it’s
on how you manage your own and how you show it to your target market. DelicaSiz is a competitive
market where you can see a strong believe and positive side to stand more than the other businesses
even if it is new in the industry or not. It’s not like the other kakanin shop, DelicaSiz will serve fresh
snacks and souvenir that will satisfy and end your cravings. Serving a quality snack that you will bring
into your home. However, despite of this qualities that the company were serving, the presence of
weaknesses will still exist. It is not always the strengths of the company where quality and attracting the
consumer matters. Inadequate knowledge or learning about the product/market development is one
the weaknesses that the company will face. Having enough knowledge about the business that you are
taking is important for owner to be aware on the happenings y in the company, not just the company
the people who were involve on this. Confusing service policy can also include on the weaknesses. A
usual problem that the new employees expecting to encounter. Having enough training to lessen the
mistakes as most of the people know faults are hard to avoid. Consistency is a big part on every
business, as this will show how your business will grow as time goes by. Market may usually have the
same products as your opposing, however it is your way on how you will face this and show to your
consumer that you can do better, market is never ending process of competing on the products.
“Kakanin” may be the usual “pasalubong”many people will encounter, it is on how a firm will run this
kind of business. DelicaSiz will serve the consumer the best quality and the satisfaction that the
customers are looking for.
Facing competition is the hardest and easy at the same time. Hardest that you will never know the next
steps that the rival will take. And easy as you know how this firm are going to do since you both have the
same market. It is contradicting but actually not. Since both of the companies have knowledge about
this business, the way on how each company will hold and attract the consumer in their own ways.
The table will show the possible market that each company will face:
No. of Employees 10 5 25 5
Actions depends on the type of business; the management of the company will show support on
changing as this is their work.
Market regulation will help about the security of a company. Protecting from the fraud, control agency
problems, promoting fairness, set mutually beneficial standards, prevent undercapitalized financial firms
from making excessively risky investments, and to ensure that long-term liabilities are funded.
Company
Overview
DelicaSiz – Filipino Desserts is owned by a group of friends who used to like to have a snack or the so
called “merienda” together. The group used to eat “kakanins” a popular rice treats in the Philippines.
The idea came up as the group we’re talking about what if they come up into a business. As the group
had ideas about managing a business, these people give a shot to have one.
The company’s management philosophy is based on being an eco-friendly store. Using the usual wrap of
“kakanins”, the banana leaves. To lessen the use of plastics. Encouraging the customers to use the
products that were made of bamboo trees, Rattans and banana leaves, such as plates cups and spoon
and forks or the sporks.
Team
Management Team
Management will be responsible for supervising and participating in the daily operations of the facility.
Management consists of:
Personnel Table
2020 2021 2022
Break-even Analysis
The Break-even Analysis below indicates the monthly sales needed to break even.
Break-even Analysis
Assumptions:
The following table will indicate projected profit and loss. Our losses at start-up are evident, as is the
turn of the corner in July when we become profitable.
Profi t Yearly
800,000
600,000
400,000
200,000
0
Year 1 Year 2 Year 3
-200,000
-400,000
-600,000
Gross Margin Monthly
200000
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
1800000
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
Year 1 Year 2 Year 3
Series 1
Chart Title
200000
100000
0
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
-100000
-200000
-300000
-400000
-500000
-600000
Other 0 0 0
Leased Equipment 0 0 0
Rent 0 0 0
Other 0 0 0
The following chart and table will indicate projected cash flow.
Pro Forma Cash Flow
Cash Received
Expenditures
Expenditures From Operations
Dividends ₱0 ₱0 ₱0
Assets
Current Assets
Long-term Assets
Current Liabilities
Long-term Liabilities P0 P0 P0
Attachment
This attachment show the layout of the restaurant together with its farm.