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    Channel Management Presentation

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    alizasajid50

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    Channel Management Presentation

    Uploaded by

    alizasajid50
    3 views24 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views24 pages

    Channel Management Presentation

    Uploaded by

    alizasajid50

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    PEAK FREANS: DISTRIBUTION

    AND MARKET STRATEGY


    OVERVIEW

    A Detailed Insight into Peak Freans Operations


    and Future Planning
    BASIC COMPANY INFORMATION

    • Company Name: English Biscuit Manufacturers (EBM)

    • Industry/Products: Food industry; biscuits and baked


    goods

    • Primary Markets: Pakistan and international markets


    (Middle East, Europe, North America)

    • Target Customer Segment: Families, children, and


    health-conscious individuals
    DISTRIBUTION CHANNELS AND
    STRATEGY

    • Channel Structure: Multi-tier system with distributors,


    wholesalers, and retailers.
    • Intermediaries: Provide value by expanding coverage and
    reducing logistical challenges.
    • Distribution Coverage & Reach: Extensive network; campaigns
    for underserved markets.
    • Logistics & Supply Chain: Uses optimized routing and third-
    party logistics providers.
    • Collaboration & Partnerships: Open communication and digital
    tools enhance efficiency.
    • Channel Conflicts: Resolved through transparent policies and
    conflict resolution frameworks.
    PRODUCT-SPECIFIC
    INFORMATION

    • Product Fit: Products cater to diverse preferences


    (e.g., Marie for health-conscious).

    • Market Fit: Tailored strategies for urban (premium


    focus) and rural (value-for-money).

    • Channel Fit: Retail stores, supermarkets, and e-


    commerce platforms are key.
    CHANNEL & DISTRIBUTION
    STRUCTURE

    • Team Structure: Managed by regional sales and logistics


    coordinators.

    • Distribution Partners: Distributors in metropolitan


    areas, wholesalers, and e-commerce platforms.

    • Pricing Structures: Adjusted based on market and


    channel; promotional pricing for holidays.

    • Customer Service & Feedback: Data collected via


    surveys and reviews improves distribution.
    TECHNOLOGY & INNOVATION
    IN DISTRIBUTION

    • Current Technology Use: AI-driven forecasting, GPS

    tracking, and automated inventory management.

    • Innovation Initiatives: Digital channels, eco-friendly

    packaging, and direct-to-consumer models.


    SUSTAINABILITY & ETHIC AL
    PRACTICES

    • Sustainability Efforts: Biodegradable packaging, fuel-

    efficient logistics, and food donations.

    • Balancing Sustainability and Efficiency: Combines eco-

    friendly practices with optimized logistics.


    FUTURE CHALLENGES &
    PLANNING

    • Upcoming Challenges: Rising costs, increased

    competition, and shifting consumer preferences.

    • Adaptation Plans: E-commerce expansion, healthier

    product offerings, and supply chain digitization.


    Lotte Kolson: Distribution and
    Sales Strategy
    Introduction to Lotte Kolson
    • • Founded as a leading manufacturer of
    snacks, noodles, and confectionery products.
    • • Lotte Kolson is part of the global Lotte
    Group.
    • • Product portfolio includes Slanty, Bravo
    Biscuits, Jam Hearts, and more.
    • • Known for high-quality products and
    innovative marketing strategies.
    Distribution Channels
    • • Lotte Kolson utilizes a robust distribution
    network across Pakistan.
    • • Key Channels:
    • - Direct Distribution (to key retailers)
    • - Indirect Distribution (via distributors and
    wholesalers)
    • - Regional Distribution Hubs.
    • • Ensures product availability even in remote
    areas.
    Distribution Channel Flow
    (Placeholder)
    • Manufacturer → Distributor → Retailer →
    Consumer
    Sales Channels
    • • Offline Channels:
    • - Hypermarkets (e.g., Carrefour, Metro)
    • - Convenience Stores (e.g., local grocery shops).
    • • Online Channels:
    • - E-commerce platforms (Daraz, own website).
    • • Partnerships with local and regional distributors
    to expand reach.
    Strategies Used by Lotte Kolson
    • • Marketing Strategy:
    • - TV Ads, Social Media Campaigns, and
    Influencer Collaborations.
    • • Distribution Strategy:
    • - Regional customization and inventory
    management.
    • • Pricing Strategy:
    • - Competitive pricing to target middle-class
    consumers.
    Key Insights
    • • SWOT Analysis:
    • - Strengths: Strong brand loyalty and diverse
    portfolio.
    • - Weaknesses: Dependence on a few product
    categories.
    • - Opportunities: Growing e-commerce market.
    • - Threats: Rising competition from local and
    global players.
    • • Lotte Kolson maintains a competitive edge
    through innovation.
    Conclusion
    • • Lotte Kolson has a well-established
    distribution and sales network.
    • • Strategic focus on quality, affordability, and
    availability drives success.
    • • Future growth can be achieved by leveraging
    e-commerce and regional expansion.
    PAKOLA: DISTRIBUTION
    AND MARKET STRATEGY
    OVERVIEW
    A Detailed Insight into Pakola's Operations and
    Future Planning
    Basic Company Information:

    • Company Name: Pakola (Pakistan Beverage Limited)

    • Industry/Products: Beverage Industry (Soft Drinks,

    Juices, Carbonated Drinks)

    • Primary Markets: Local (Pakistan), Export (Middle East)

    • Target Customer Segment: Youth, Families, Middle-

    income groups
    Distribution Channels and Strategy:

    • Channel Structure: Urban vs. Rural distribution strategies

    • Intermediaries: Role of distributors and wholesalers

    • Coverage & Reach: Challenges in rural areas and local partnerships

    • Logistics: Issues with urban traffic and remote area deliveries

    • Collaboration: Incentives and training for distribution partners

    • Channel Conflicts: Pricing and territory management solutions


    Product-Specific Information:

    • Product Fit: Unique cultural appeal of Pakola’s flagship

    flavors

    • Market Fit: Strength in Karachi and urban centers,

    competition in Punjab

    • Channel Fit: Supermarkets for urban areas, kiryana stores for

    rural regions
    Channel & Distribution Structure:

    • Team Structure: Regional managers and logistics coordinators

    • Distribution Partners: Key hubs in cities and local rural distributors

    • Pricing Structures: Regional adjustments for affordability

    • Customer Feedback: Social media and distributor reports for

    improvement
    Technology & Innovation in
    Distribution:
    • Current Technology: GPS fleet tracking and sales

    dashboards

    • Innovation: Plans for AI-driven demand forecasting and

    e-commerce
    Sustainability & Ethical Practices

    • Sustainability Efforts: Eco-friendly packaging and

    reduced plastic use

    • Delivery Optimization: Reduced carbon emissions with

    efficient routing
    Future Challenges and Planning

    • Challenges: Rising costs, competition, and consumer

    preference shifts

    • Plans: Diversifying products, expanding e-commerce,

    and logistics tech

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