Bisconi11 1

1.
Bisconni
Bisconni is one of the markets leaders of Pakistan. The company has a variety of product.
Bisconni entered in Pakistan as a chocolate filled biscuit, Cocomo. Now it is a trustworthy
and renowned brand of Pakistan. Now Bocconi have various products which include
 Cocomo
 Flo
 Chocolatto
 Chocolate Chip
 Rite
 Carving
 Novita
 Chai wala Biskut
 Crux
 Rollies
Let’s analyze the advertising activity of Bisconni over the period of one week in various
medium
1.1. Social Media
1.1.1. Instagram posts
Bisconni has started a series “Perfecting the art of happiness Appreciating the ordinary
heroes”.
 Content
In this series they mentioned and share stories of ordinary daily heroes of Pakistan.
Which include the Golden man, Delivery boy, Security guard, Janitors and other ordinary
people which are facing more challenges than any hero. In this series they have added
about 8-9 post in the whole week.
1.1.2. Instagram Reels
The Instagram reel cover the sort of CSR activity which was named as “Mr. Cocomo ki
taraf sa ap k lia Eidi”.
 Content
Bisconni have done a CSR activity under the name of Mr. Cocomo which is the owner of
the Bisconni. They had made a bag of cocomo as eidi gift for children. This reel was a
sponsored one. In other reels they have collaborated with various creators of Instagram
for this activity in which they have distribute Cocomo packs in children.
1.1.3. Facebook
The same series of post were made on Facebook with the exact same sequence and
content. In addition, they have also added two posts for their product Crux these ads had a
slogan of “Crux Mood ka Right Fix Iftar k Bad Perfect fix”
 Content
The post was a flyer of typology in which they have represented that Crux is perfect
mood fix after Iftar. This ad has basically targeted the people who drink tea as a family
time.
1.1.4. YouTube
On YouTube they have launched a new wafers biscuit called “Bisconni Premium Divine”.
 Content
They have advertised the blissful experience of Wafers in a premium setting of matching
colors, silk flow and chocolate burst which overall made this ad appealing and attractive
and give the product an expensive and premium look.
Commercial Message
Both of the campaigns of Instagram, Facebook and Youtube were giving commercial
message as they were targeting masses and used emotional appeal to target the viewer.
Emotional appeal is one of the most effective appeals among all.
Advertisement on TVs
AD#1
Bisconni Premium | DIVINE | Pure
Bliss
 This TVC was shown a number of times during the week mostly
during 7pm to 10pm
 Most of the time short clip of 4 to 5 sec was played instead of
complete ad
 This ad was played on mostly entertainment channel such as
Green entertainment, Bol Entertainment, ARY Zindigi and on
nickelodeon.
Content
They have advertised the blissful experience of Wafers in a premium setting of matching
colors, silk flow and chocolate burst which overall made this ad appealing and attractive and
give the product an expensive and premium look
Commercial message
Since ad focus on the new product instead of giving discounts
on a previous product so ad is giving commercial message
AD#2
COCOMO TEAR AND SHARE
 This TVC was shown 2 to 3 times of in each ad section

 The entire ad to lengthy that’s why mostly 10 to 15 sec clips
were played instead of complete ad
 This ad was played mostly on cartoon channels like
nickelodeon, Hungama TV, Kid Zone and on Cartoon network
content
Cocomo focus on mascot advertising and use
coco and mo two characters for cocomo who
go to school and share coco-mo and make
new friends
Commercial Message
They advertise their product without any discount coupon etc.
so the given ad is commercial not promotional
Billboard
Since it was the last week of Ramzan so most of the billboards
were covered by donation organization rest of the boards were
coverd by real estate and clothing brand
Billboard 1
Cocomo
Content
This billboard of red color and mascot of coco and mo that’s reflect
the brand identity and make strong the brand identity in the mind of
the costumers
Message
The message of this billboard is to give the customers information
about the product and to grab attention for a long a time that why it is
placed at a bus stop where people have to stop for a bus
Commercial Message
They advertise their product without any discount
coupon etc. so the given ad is commercial not
promotional
Layout at Stores

Bisconi11 1

Uploaded by

Copyright:

Available Formats

Bisconi11 1

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bisconi11 1

Uploaded by

Copyright:

Available Formats

1.

 This TVC was shown 2 to 3 times of in each ad section

You might also like