Decision Making Attitudes and Behaviours on Financ
Decision Making Attitudes and Behaviours on Financ
Decision Making Attitudes and Behaviours on Financ
Volume 5 Issue 1
ISSN Online 2651-7264
Research Paper
Abstract
Researches revealed that there is an urgent need for financial literacy (Hung, Parker, & Yoong,
2009; Nidar & Bestari, 2012; Mihalčováa, Csikósová, & Antošovác, 2014; Agarwal et. al, 2015).
However, in the Philippine context, financial literacy has not been extensively explored (Leano,
2006). This research study aimed at analyzing the reliability and validity of Filipino college
students' financial literacy based on Questionnaire for Assessing Financial Literacy (QAFL), a 12-
item Likert scale with acceptable internal consistency (α = 0.74) developed by (Čonková, 2014).
Specifically, this study aimed to analyze the relationship between students' decision making,
attitudes, and behavior in the financial market. It utilized a simple random sampling technique. A
total of 140 Filipino college students participated in this study. SPSS was used for statistical data
analysis. Results of the reliability analysis for Cronbach's Alpha if item deleted showed an overall
acceptable range (α =.722-.775) and Cronbach's Alpha based on standardized items (α = 0.750).
Results of the factor analysis revealed an appreciable factor loading = .49 up to the high factor
loading = .82 construct validity. Results of the correlation analysis revealed that the relationships
were statistically significant as follows: decision making and attitudes toward finances (rs = 0.52),
decision making and financial behavior (rs = 0.49), attitudes and financial behavior (rs = 0.45).
Thus, it is concluded that financial literacy is relevant to aid students in addressing issues
affecting their decision making, attitudes, and behaviors in the financial market.
Presented in the 5th International Conference in Educational Paradigm, Systems and Strategies (ICEPSS)
Peer reviewed under the responsibility of International Research Enthusiast Society Inc.
© 2019 The Authors
Conference Proceedings of Educational Paradigm, Systems and Strategies
Volume 5 Issue 1
ISSN Online 2651-7264
Introduction
In 2008, former President George Washington Bush of the United States of America made financial
literacy a national priority by creating "The President's Advisory Council on Financial Literacy" (Iowa
State University 2008; as cited in Morris and Koffi, 2015). The significance of financial literacy has
been acknowledged by the ECOFIN Council of the European Union at a global level (Pastoráková,
2011; as cited in Mihalčováa, Csikósová, & Antošovác, 2014). The Department of Finance Canada
(2011) recognized the urgency of financial literacy as well. Previous researches all over the world
revealed that there is an urgent need for financial literacy in various aspects for specific target
respondents in South Africa (Fatoki, 2014), Pakistan (Arif, 2015), India (Agarwal et. al, 2015; Naidu,
2017), Australia (Gallery, et al., 2011; Agnew, et al., 2013), Malaysia (Boon, Yee, & Ting, 2011)
among others. Some scholars have seen the need and significance of developing a standard scale in
measuring financial literacy (Hung, et al., 2009; Kempson, 2009; Huston, 2010).
There has been a growing interest also on financial literacy among young adults or university students.
The 2013 Survey of Consumer Finances provides extensive data on the ways young adults in the
United States are participating in the financial market (Peach & Yuan, 2017). In Europe, findings
confirmed that small scale training intervention's impact positively the financial knowledge among
university students (Brugiavini, et al., 2015). Other scholars explored university students' financial
literacy in Africa (Louw, Fouché & Oberholzer, 2013), Slovakia (Pružinsky & Mihalčová, 2014)
Indonesia (Nidar & Bestari, 2012), Malaysia (Falahati & Paim, 2011) among others. However, in the
Philippine context, studies regarding financial literacy among university students have been scarce.
Thus, this research study aimed at analyzing the reliability and validity of Filipino college students'
financial literacy based on Questionnaire for Assessing Financial Literacy (QAFL), a 12-item Likert
scale developed by (Čonková, 2014). Specifically, it analyzed the decision making, attitudes, and
behaviours as variables on financial literacy among Filipino college students by way of factorial and
correlational analyses.
Methodology
Research Design
This study used descriptive-factorial and descriptive-correlational approaches. SPSS was used for the
descriptive statistical analysis. The researchers administered the QAFL survey instrument among 140
Filipino college students major in internal auditing, business, and finance participated in this study from
two (2) Manila-based schools in different levels from (1st year – 4th year) as target participants of the
study. It utilized a simple random technique. Participants of the study were oriented and given
informed consent before answering the survey instrument QAFL. The researchers modified the scale
point system, thereby using a five-point Likert scale, 1-strongly disagree, 2- disagree, 3-neutral, 4-
agree, and 5-strongly agree to measure accurately students' financial literacy levels on decision
making, attitudes, and behaviours in the financial market. In other words, the survey instrument implies
the higher the students' score, the higher they are financially literate on each item of QAFL.
QAFL has undergone five (5) stages of development: 1) modification of the scale pointing system, 2)
self-administration of the survey questionnaire QAFL among 140 Filipino college students, 3) use of
SPSS statistical analysis on scale reliability test, 4) construct validity by factor loadings and, 5)
correlational analysis for the variables: decision making, attitudes and behaviours in the financial
market.
Descriptive Statistics
Results of the mean scores in Figure 1 revealed that item Q7 "Did you invest of save money last
year?" got the lowest mean score of 2.08, while item Q1 “Before buying something, I carefully consider
whether I can do it.” got the highest mean score of 4.16. Respondents got a total mean score of 3.11
(moderately financial literate). In other words, results implied that Filipino college students are not
actively engaging in investing money but they are critical in buying financial products.
How to cite: Cardenas, N.C., Fonte, J.G., (2019) Decision Making, 2
© 2019 The Authors Attitudes, And Behaviours On Financial Literacy Among Filipino College
Students: Factorial And Correlational Analyses. Conference Proceedings
of Educational Paradigm, System and Strategies. Vol05: Iss01: Pg01.
Member: Indexed in: https://doi.org/10.21016/5.062022.19.027O
Conference Proceedings of Educational Paradigm, Systems and Strategies
Volume 5 Issue 1
ISSN Online 2651-7264
Results of the reliability analysis for Cronbach's Alpha based on standardized items revealed (α =
0.750) as shown in Figure 2 and Cronbach's Alpha if item deleted revealed an overall acceptable
range of (α = .722 - .775) as shown in Figure 3. Thus, this implied that the QAFL survey questionnaire
is reliable. All items revealed acceptable internal consistency.
Item-Statements Component
1 2 3 4
Q1 .797
Q2 .817
Q3 .655
Q4 .556 .488
Q5 .665
Q6
Q7 .669
Q8 .710
Q9 .702
Q10 .721
Q11 .769
Q12 .813
To establish the construct validity of the QAFL factor analysis was used by the researchers. Figure 5
presents the Extraction Method: Principal Component Analysis, Rotation Method: Varimax with Kaiser
Normalization, with rotation converged in 5 iterations that revealed seven (7) factor loadings. Overall,
the results of the factor analysis revealed an appreciable factor loading (= .49 up to the high factor
loading = .82) construct validity. Items with <0.40 were removed to establish the validity of factorial
loadings.
Specifically, the first factor showed one (1) loaded appreciably (. 56) out of 12 items and six (6) loaded
with the highest loadings (>.7) which are indicative of a) decision making for future finances on saving
and preparing budget/money for long-term goals (items 3, 4 and 5), attitudes toward financial matters
on spending money (items 7 and 8) and, current financial behaviours on buying something and paying
bills (items 9 and 10). The second factor showed zero (0) loaded appreciably (.4-.6) and two (2)
loaded with the highest loadings (>.7) which are indicative of b) critically choosing of financial products
by gathering adequate information (items 1 and 2). The third factor showed one (1) loaded appreciably
(.4-.6) and one (1) loaded with the highest loading (.82) which is indicative of availing of loans (item
12). The fourth factor showed zero (0) or none loaded appreciably (.4-.6) and one (1) loaded with the
highest loading (.77) which is indicative of d) monitoring and controlling personal accounts (item 11).
Figure 6. 1: Correlations
Figure 6. 2: Correlations
Figure 6. 3: Correlations
Results of the correlation analysis revealed positive relationships that were statistically significant as
follows: a) decision making and attitudes toward finances (rs = 0.52), b) decision making and financial
behaviour (rs = 0.49), c) attitudes and financial behavior (rs = 0.45).
Conclusion
This research study aimed at analyzing the reliability and validity of Filipino college students' financial
literacy based on Questionnaire for Assessing Financial Literacy (QAFL), a 12-item Likert scale with
acceptable internal consistency (α = 0.74) developed by (Čonková, 2014). Specifically, this study
aimed to analyze the relationship between students' decision making, attitudes, and behavior in the
financial market. Results of factorial analysis revealed the factors that affect Filipino college students'
financial literacy based on the following: a) decision making for future finances on saving and
preparing budget/money for long-term goals (items 3, 4 and 5), attitudes toward financial matters on
References
Agarwal, S. et al. (2015). Financial literacy and financial planning: Evidence from India. Journal of
Housing Economics. 27 (2015) 4–21. DOI: http://dx.doi.org/10.1016/j.jhe.2015.02.003 1051-
1377.
Agnew, J.R. et al. (2013). Financial Literacy and Retirement Planning in Australia. Numeracy: 6: 2 (7).
DOI: http://dx.doi.org/10.5038/1936-4660.6.2.7.
Arif, K. (2015), Financial Literacy and other Factors Influencing Individuals’ Investment Decision:
Evidence from a Developing Economy (Pakistan). Journal of Poverty, Investment and
Development. ISSN 2422-846X. Vol.12, 2015.
Boon, T. H. Yee, H. S. & Ting, H. W. (2011). Financial Literacy and Personal Financial Planning in
Klang Valley, Malaysia. International Journal of Economics and Management 5(1): 149 – 168
(2011) ISSN 1823 - 836X.
Brugiavini, A. et al. (2015). Financial education, literacy and Investment attitudes. Center for Economic
and Political Research on Aging CEPRA. Retrieved from: http://www.cepra.eco.usi.ch/cepra-wp-
02-2015-263516.pdf
Čonková, M. (2014). Quality of the Financial Literacy Survey. International Journal of Interdisciplinary
in Theory and Practice. 5 (2014) 44-49. ISSN 2344-2409.
Department of Finance Canada (2011). “Harper Government Moving Forward to Improve Financial
Literacy”, Retrieved from: http://www.fin.gc.ca/n11/11-125-eng.asp.
Falahati, L. & Paim, L.H. (2011). Gender Differences in Financial Literacy among College Students.
Journal of American Science 2011; 7(6).
Fatoki, O. (2014). The Financial Literacy of Micro Entrepreneurs in South Africa. Journal of Social
Science, 40(2): 151-158.
Gallery, N. et al. (2011). Framework for Assessing Financial Literacy and Superannuation Investment
Choice Decisions. Australasian Accounting, Business and Finance Journal, 5(2), 2011, 3-22.
Hung, A. A. et al. (2009). Defining and Measuring Financial Literacy. RAND Labor and Polulation.
Retrieved from:
https://www.rand.org/content/dam/rand/pubs/working_papers/2009/RAND_WR708.pdf
Huston (2010). Measuring Financial Literacy. The Journal of Consumer Affairs, Vol. 44, No. 2, 2010
ISSN 0022-0078. Copyright 2010 by The American Council on Consumer Interests.
Kempson, E. (2009). Framework for the Development of Financial Literacy Baseline Surveys: A First
International Comparative Analysis. OECD Publishing. doi: 10.1787/5kmddpz7m9zq-en.
Louw, Fouché & Oberholzer (2013). Financial Literacy Needs Of South African Third-Year University
Students. International Business & Economics Research Journal. 12(4).
Leano, R. M. (2006). SMEs in the Philippines: A development agenda to sustain their growth. Cacci
Journal. TECH MONITOR Sep-Oct 2004.
How to cite: Cardenas, N.C., Fonte, J.G., (2019) Decision Making, 7
© 2019 The Authors Attitudes, And Behaviours On Financial Literacy Among Filipino College
Students: Factorial And Correlational Analyses. Conference Proceedings
of Educational Paradigm, System and Strategies. Vol05: Iss01: Pg01.
Member: Indexed in: https://doi.org/10.21016/5.062022.19.027O
Conference Proceedings of Educational Paradigm, Systems and Strategies
Volume 5 Issue 1
ISSN Online 2651-7264
Morris, T. & Koffi, V. (2015). The Link between Financial Literacy and Education of Canadian
University Students. International Journal of Innovation and Research in Educational Sciences.
2(3), ISSN: E-2349–5219
Mihalčováa, Csikósová, and Antošovác (2014). Financial literacy – the urgent need today. Procedia –
Social and Behavioral Sciences 109 ( 2014 ) 317 – 321.
Nidar S.R. & Bestari, S. (2012). Personal Financial Literacy Among University Students (Case Study
at Padjadjaran University Students, Bandung, Indonesia. World Journal of Social Sciences. Vol.
2. No. 4. July 2012. Pp. 162 – 171.
Pastoráková, E. (2011). Výzvy a prekážky finančnej gramotnosti v oblasti poisťovníctva. In: Finančná
gramotnosť ako súčasť ekonomického vzdelávania. Zborník príspevkov z medzinárodnej
vedeckej konferencie. Bratislava, NHF EU, s. 128-132.
Peach, N.D. & Yuan, H. (2017). Assessing the Financial Knowledge, Behaviours, and Attitudes of
Undergraduates.e-Journal of Business Education & Scholarship of Teaching. 11 (2): 27-38.
Pružinsky & Mihalčová (2014). Financial literacy of Slovak universities’ students. Business Systems
Review. ISSN: 2280-3866 3(1) 2014. DOI: 10.7350/BSR.D04.2014.