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Chapter 18

Topic : Latest BSNL Services

Date of Creation : 17.03.2011

LATEST BSNL SERVICES

Introduction
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Telecom industry is witnessing huge growth as compared to other sectors in India. Tariff
for telecom services is reducing day by day and telecom operators are facing problem of
lesser ARPU. Hence Telecom operators are searching new ways to increase revenues.
BSNL has introduced / going to introduce new services for getting more revenue from
the existing setup.
Fixed Line Prepaid (FLPP)
The aim of this service is to give the pre-paid experience to our fixed line customers.
This would also enable BSNL to reduce the bad debts. FLPP (Fixed Line Pre-Paid)
Services is being provided through the IN platforms at Kolkata (SCP_code 345)&
Ahmedabad (SCP_ code 233).The two IN platforms have a total capacity for
handling 8 million FLPP Accounts (4million/platform) & 96 million recharge coupons.

A centralized Voucher Database Management System (VOMS - w here voucher

information resides) has been installed at Kolkata, which shall be accessible, by the
IN Platforms at Ahmedabad & Kolkata on MPLS VPN links for the purpose of Voucher
management/recharging the Accounts.

General features of FLPP service

FLP P Service enables a subscriber to make calls from a prepaid account, which is linked,
to his telephone number. Unlike the ITC Service, where the authentication is done through
a 16-digit PIN (which may not be user friendly), the authentication of FLPP is implicitly
linked to his CLI & the user is therefore not required to dial the Account number/ PIN for
authentication. It shall be possible to use FLPP service from fixed and WLL networks.
The various features of FLPP
Service are:
• Conversion of fixed line to Pre Paid
• Easy de-linking when prepaid not required on any number
• Authentication of FLPP linked to your CLI
• No need to dial Account number/ PIN every time you make a call.
• Easy availability
• STD/ISD Facility
• Any time recharge facility
• On Line balance enquiry
• ‘ Follow on feature’ on no reply, busy and called party release to dial another number
for subscribers other than PCO.
• Recharge as much as you want to spend
• Keep recharging and no problem of bills

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• Free Level 1 service like 100, 101, 102 etc. available.

• Free Level 1 IN services which are free to end-customers like Free Phone etc. are
available

Types of FLPP services to be introduced in BSNL :

There are three types of FLPP Accounts to be offered to BSNL Customers.
Please check which type of account you have purchased.
1) UNIVERSAL PCO FLPP Account - offering only Prepaid Services (for Local
+STD+ISD) :
• This Account will be provided to PCO owners only.
• The prepaid account will be directly linked to the PCO’s telephone line.
• The customer line shall be suitably configured from the local exchange
so that
you can dial the destination number by lifting the phone.
• Home metering shall be provided so that you can charge your customer.
• Remote login facility is provided only to attach/detach line.
• PIN option can be enabled for fraud control purpose only. PIN is not
mandatory to
access menu, PIN can be enabled only to prevent fraud from direct line.
• Menu management shall be provided through access code of ‘1284#’.
• Only PCO line can be attached to FLPP account.
• Only one call possible at a time.
2) General FLPP Account - offering both Prepaid & Postpaid services :
• This service can be provided to all wire-line customers other than PCOs i.e. to
both residential as well as commercial customers. The customer has the option of
making both prepaid calls through his FLPP account as well as postpaid calls.
The customer is required to dial 1805 345 followed by destination number for making
prepaid calls. Postpaid calls can be made directly.
• No configuration required to be done at the local exchange for the telephone line.
• Remote login facility is available.
• Redial & Follow-on facilities are available.
• PIN is not mandatory to access menu, PIN can be enabled only to prevent fraud
from direct line.
• One FLPP account can be attached to only one CLI at a time and one CLI can be
attached to single FLPP account at a time.
• Eight simultaneous calls possible from one Account at a time. One FLPP account
can be attached to only one CLI at a time and one CLI can be attached to single
FLPP account.

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3) General FLPP Account offering only Prepaid services :

• This service can be provided to all wire-line customers, WLL other
than PCOs i.e. to both residential as well as commercial customers.
• The customer can make only prepaid calls through his FLPP Account.
• The customer line will be configured from the exchange. The customer dials
the desired number directly and the call is charged to his FLPP account.
• Remote login facility is available.
• Redial & Follow-on facilities are available.
• If PIN option is enabled for control purpose it will be mandatory to dial the PIN
every time after dialing the destination no. (PIN is not mandatory to access
menu, PIN can be enabled only to prevent fraud from direct line).
• One FLPP account can be attached to only one CLI at a time and one CLI can be
attached to single FLPP account at a time.
• Eight simultaneous calls possible from one Account at a time.
IPTV (Internet Protocol Definition)
Definition:
IPTV is a system used to deliver digital television services to the consumers who are
registered subscribers for this system. This delivery of digital television is made possible by
using Internet Protocol over a broadband connection, usually in a managed network rather
than the public Internet to preserve quality of service guarantees. Often, this service is
provided together with Video facility on demand
Potential IPTV Features:
Because IPTV represents an all-digital service that can have its video presentation
scaled to different types of monitors, it has the ability to provide features beyond the
capability of other television distribution mechanisms. For example, IPTV set-top boxes
via software could enable the simultaneous placement of four pictures on the screen that
represent four customer channel requests. In addition, incoming telephone Short Message
Service (SMS) messages, e-mail, and caller ID could be displayed on a customer’s
television at a predefined location. Combine this with the ability to enable customers to
select the viewing of video rentals and a virtually unlimited number of high-
definition content and IPTV could rep-resent a quantum leap over existing television
delivered via over-the-air broadcast stations and cable and satellite operators.
IPTV Applications:
Although there are many “flavors” of IPTV, we can view the technology as a mechanism
for delivering high-quality digital video content over public and private IP-based
networks. Because IP-based networks have a bi directional communications capability,
developers can create IPTV technology that enables customers to select what they want to
watch as well as when they want to watch it. With the preceding in mind, let’s turn

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our attention to a few of the potential applications that IPTV can support.
• Homeowner Entertainment
First and foremost, IPTV represents a technology that will enable telephone
companies to compete with standard over-the-air television, cable television, and satellite
operators for the entertainment budget of homeowners. Although homeowner
entertainment is expected to represent the largest application of IPTV in terms of both
subscribers and revenue, it is just one of a series of applications that can be supported by the
technology.
• Digital Television
As previously discussed in this chapter, IPTV can be considered to rep-resent a pull-
push technology whereby a subscriber makes a request to a service provider for a
particular video stream. Because digitized television is both a very popular entertainment
provider as well as very suitable for being compressed and carried via IPTV, it represents
the primary application for the technology. In addition, because a service provider may
have to transmit only what is requested, unlike cable and satellite, IPTV could
theoretically provide an unlimited number of viewing channels, which would enable
the service provider to offer a more diverse content than conventional competitors
that simultaneously broadcast every channel regardless of whether anyone is
watching them. Thus, the architectural difference between IPTV and broadcast
television enables the former to offer a m ore diverse content, assuming the service
provider can acquire significant content to match subscriber requirements.
• On-Demand Video
Although subscribers to cable and satellite television have been able for many years to
obtain pay-per-view movies and sporting events, that capability pales in comparison to
on-demand video that can be provided through IPTV technology. The key reason why
IPTV on-demand video can be considered far superior to pay-per-view resides in the
fact that the former can provide virtually unlimited program content whereas the
latter is restricted to a handful of broadcast channels.
• Business TV to Desktop
Although the primary market for IPTV is the individual consumer and household, the
technology is also well suited for business applications. One such application is
streaming business television to the desktop. In a business environment, each LAN
workstation can be assigned a distinct IP address. Doing so makes it possible for
different video streams to be directed to different employees. For example, some
employees might require instant access to Business Channel whereas other employees
could require access to social or sports program. Because IPTV can be scaled on a screen,
it also becomes possible for employees to view the requested business channel or channels
while performing other computer operati ons using a different portion of their PC screen.
• Distance Learning

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In an academic environment it is possible to be in two places at the same time through

the power of distance learning facilities. Although distance learning can be accomplished
through the use of conventional teleconferencing equipment, when performed through the
use of IPTV the efficiency associated with reaching students at distant locations can
significantly increase. This is because conventional distance learning that is based on
the use of teleconferencing equipment results in a central monitor at distant locations. Not
only do all students have to focus their attention o n a single monitor, but in addition, a
microphone has to be passed around by a proctor at each distant location to the students
who wish to talk to the instructor giving the lecture. In comparison, the use of IPTV can
significantly improve distance learning because the image of the distant instructor can be
directed onto the PC monitor of each student work station while a microphone connected to
each computer enables students to converse with the instructor without having to wait for a
microphone to be passed through the classroom. Another significant advantage of IPTV
within a distance learning environment is the fact that, similar to the previous discussion
about business TV to the desktop, it can be scaled on a PC screen. This would allow distance
learning courses on programming and other topics to have students both view and hear the
instructor while they perform different exercises. Because software can be developed to
enable an instructor to view student activities, it’s possible for a student’s work to be
viewed by the instructor. Similarly, with appropriate programming, the instructor could
display the efforts of one student on a designate d portion of each student’s PC screen,
which would significantly enhance instructor-student interaction.
• Corporate Communications
In most organizations, the president or a corporate officer often needs to address
employees. In a conventional environment this requirement is commonly satisfied by
scheduling the use of one or several auditorium sessions during which the corporate
officer explains the reason why earnings went up or down, the effect of a new product
line, changes to the employee benefit plan, or another subject that needs to be disseminated
to a broad range of employees. The conventional use of an auditorium to announce a
new policy or shed light on a recent event can require a significant amount of time
and effort. If the auditorium was previously scheduled for another event, then the
logistics of moving that event to a different time and venue could be considerable. In
addition, there can be a considerable loss of employee productivity because the use
of an auditorium requires time for employees to arrive and depart from the site as well
as time for employees to move through the facility to a seat. In comparison, the use of
IPTV can result in corporate communications being only a mouse-click away from
any employee. That is, a corporate officer can tape a message that becomes
available for downloading via IPTV. Employees could then be alerted to the
availability of the newly created video via an e-mail containing a URL to click. Then,
employees could view the video at their leisure, with no need to stop what they are

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working on to visit the auditorium or a conference room. Thus, the use of IPTV for
corporate communications can significantly enhance employee productivity.
• Mobile Phone Television
Currently, mobile phone television is being developed to allow reception of
broadcast television. This means that the first generation of mobile phones with a
television viewing capability will be limited to viewing over-the-air broadcast television
offerings. Thus, users with that type of phone will be limited with respect to the content
they can watch. As mobile phones with television viewing capability evolve, we can
reasonably expect the addition of higher capacity secure digital cards, perhaps miniature
disk drives, WiFi, and other communications capabilities to the product. As this action
occurs, mobile phones can be expected to be used in hot zones at airports, Starbucks,
hotels, motels, and other locations where mobile phone operators can connect to the
Internet. This capability will enable mobile phone users to obtain access to significantly
increased content. In addition, through the inclusion of either a secure digital card slot or
a miniature disk drive, it becomes possible for users to download video content into
their phone. Then, they could view the content at their leisure.
• Video Chat
One of the more popular features associated with the use of the Internet is chat
rooms, commonly hosted by different Internet Service Providers (ISPs) and Web portals.
Chat rooms are used primarily to discuss a variety of topics. Although people
usually enter a chat room anonymously, this is not always true, especially when the chat
facility requires individuals to
provide identification prior to being able to access the facility. Once a person joins a chat
room they can observe the identifiers of the other members currently in the room as well as
what they are saying in the form of typed text. Although chat rooms are a popular
mechanism for exchanging ideas and political views, the need to type responses
significantly delays the interaction between people. Through the use of IPTV it becomes
possible to develop a video chat facility; each person could mount a camera with a built-
in microphone on their monitor that would transmit audio and video to the video chat
room operator. Through applicable software, a
user’s screen could be subdivided to display a number of chat room participants, allowing
each user to scroll through the screen to view other members of the chat room as well as
to click on the image of a person to display that person’s image on the full screen. A
variation of video chat can be expected to result in a change in the commonly used
“messenger” programs offered by Yahoo and other Web portals. Using a messenger
program, a person creates a “buddy” or “friends” list, which allows certain other
people to communicate with that person via text messages. Similar to current chat
programs, messenger programs depend on the skill of the people typing queries and
responses and could be significantly enhanced through the use of a video capability.

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Mobile commerce
History of Mobile Commerce (World-wide)
Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola
vending machines were installed in the Helsinki area in Finland. They used SMS text
messages to send the payment to the vending machines. In 1997 also the first mobile phone
based banking service was launched by Merita bank of Finland also using SMS.
In 1998, the first digital content sales were made possible as downloads to mobile phones
when the first commercial downloadable ringing tones were launched in Finland by
Radionlinja (now part of Elisa)
In 1999, two major national commercial platforms for m-commerce were launched with
the introduction of a national m-payments system by Smart as Smart Money in the
Philippines and the launch of the first mobile internet platform by NTT DoCoMo in
Japan, called i-Mode. i-
Mode was revolutionary also in offering a revenue-sharing deal where NTT DoCoMo only
kept 9% of the content payment and returned 91% to the content owner.
Mobile commerce related services spread rapidly in early 2000 from Norway launching
mobile parking, Austria offering mobile tickets to trains, and Japan offering mobile
purchases of airline tickets. PDAs and cellular phones have become so popular that many
businesses are beginning to use m-commerce as a more efficient method of reaching and
communicating with their customers. Although technological trends and advances are
concentrated in Asia and in Europe, Canada and the United States are also beginning to
experiment with early-stage m-commerce.
The less price sensitive early adopters from the 13-25 age group could drive the initial
growth.
Growth in mobile products such as ringtones, games, and graphics may displace spending
on many traditional youth products such as music, clothing, and movies. This would
radically change the dynamics of all visual entertainment and product-service distribution
worldwide so marketers could target end-users with diverse youth mind sets. The youth
market has historically shown rapid viral growth which later gains acceptance in the
mass market.While emerging markets are proving to be the ideal solution for sustaining
revenues in the face of falling ARPU,
analysts say the rapid commercialization of 3G services is likely to open up new
opportunities in developed markets.

In order to exploit the m-commerce market potential, handset manufacturers such as

Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T
Wireless and Sprint to develop WAP-enabled smart phones and ways to reach them.
Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities.
Products and services available:

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• Mobile ticketing
Tickets can be sent to mobile phones using a variety of technologies. Users are then able
to use their tickets immediately by presenting their phones at the venue.
Tickets can be booked and cancelled on the mobile with the help of simple
application downloads or by accessing WAP portals of various Travel agents or direct
service providers.
• Content purchase and delivery
Currently, mobile content purchase and delivery mainly consists of the sale of ring-
tones, wallpapers, and games for mobile phones. The convergence of mobile phones, mp3
players and video players into a single device will result in an increase in the purchase and
delivery of full length music tracks and video. Download speeds, if increased to 4G levels,
will make it possible to buy a movie on a mobile device in a couple of seconds, while on the
go.
• Location-based services
Unlike a home PC, the location of the mobile phone user is an important piece of
information used during mobile commerce transactions. Knowing the location of the user
allows for location based services such as:
Local maps
Local offers
Local weather
People tracking and monitoring

• Information services
A wide variety of information services can be delivered to mobile phone users in much the
same way as it is delivered to PCs. These services include:
News services
Stock data
Sports results
Financial records
Traffic data and information

Particularly, more customized traffic information, based on users' travel patterns, will
be multicast on a differentiated basis, instead of broadcasting the same news and data to
all Users. This type of multicasting will be suited for more bandwidth-intensive mobile
equipment.

• Mobile banking
Banks and other financial institutions are exploring the use of mobile commerce to allow

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their customers to not only access account information, but also make transactions, e.g.
purchasing stocks, remitting money, via mobile phones and other mobile equipment. This
service is often referred to as Mobile Banking or M-Banking.

• Mobile brokerage
Stock market services offered via mobile devices have also become more popular and are
known as Mobile Brokerage. They allow the subscriber to react to market developments
in a timely fashion and irrespective of their physical location.

• Auctions
Over the past three years mobile reverse auction solutions have grown in popularity.
Unlike traditional auctions, the reverse auction (or low-bid auction) bills the consumer's
phone each time they place a bid. Many mobile PSMS commerce solutions rely on a one-
time purchase or one-time subscription; however, reverse auctions are high return
applications as they allow the consumer to transact over a long period of time.

• Mobile purchase
Mobile purchase allows customers to shop online at any time in any location. Customers
can browse and order products while using a cheap, secure payment method. Instead of
using paper catalogues, retailers can send customers a list of products that the customer
would be interested in, directly to their mobile device or consumers can visit a
mobile version of a retailers ecommerce site. Additionally, retailers will also be able to
track customers at all times and notify them of discounts at local stores that the customer
would be interested in.

• Mobile marketing and advertising

Mobile marketing is an emerging concept, but the speed with which it's growing its
roots is remarkable. Mobile marketing is highly responsive sort of marketing campaign,
especially from brands’ experience point of view. And almost all brands are getting
higher campaign response rates . Corporations are now using m-commerce to expand
everything from services to marketing and advertisement. Although there are currently
very few regulations on the use and abuses of mobile commerce, this will change in the
next few years. With the increased use of m-commerce comes increased security. Cell
phone companies are now spending more money to protect their customers and their
information from online intrusions and hackers.

Questions:-
1. Mention three features of FLPP

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2. What are the types of FLPP

3. What are the features of IP TV
4. What are the applications of IP TV
5. Write down the various services under LBS

xxxx

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