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    Y10 Cereal Project MS

    Uploaded by

    lew

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Y10 Cereal Project MS

    Uploaded by

    lew
    1 views1 page

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views1 page

    Y10 Cereal Project MS

    Uploaded by

    lew

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Checklist for presentation

    1. Create a brand name, logo and 6. Who is the target market?


    new product 7. Discuss how you will segment the
    2. Find out what customers want - market
    conduct and fill in surveys (at 8. Complete a market map for the
    cereal industry - axes?
    least within this class)
    9. Consider strengths and
    3. Analyse the results of surveys - weaknesses of the cereal when
    what does this show? compared to competitors
    4. Use secondary research to help 10. Have you thought about costs
    decide features of products (see involved in production/manufacture?
    url list) 11. What is your USP?
    5. Analyse results - what does this 12. What is your price point and why?
    show? 13. Double check spelling, grammar
    and presentation style - practise with
    your group - who is saying what.

    Assessment criteria - presentations


    Knowledge:
    How well have you linked your decision making to
    Business terms/learning from our course - e.g. Market
    Research/Market Segmentation. (Rating out of 5)
    Ratings:
    5 - Excellent
    Application:
    4 - Good
    How well have you linked your ideas to Kellogg’s and the
    cereal market? (Rating out of 5) 3 - Fair
    Analysis:
    2 - Needs improvement
    1 - Poor
    How well have you looked at the evidence to support your
    decisions? Have you considered what the drawbacks or
    benefits of decisions are? (Rating out of 5)
    Teamworking:
    How well have you worked throughout the project
    together? How well do you manage presenting as a
    group? (Rating out of 5)

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