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    Year 12 Task Marketing 2024

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    marleymix1
    The document outlines a marketing report assessment task for a Year 12 Business Studies course. Students are asked to research an existing breakfast cereal product in Australia, analyzing the company's current marketing strategies and target market. They must submit a 1,500 word business report evaluating their primary and secondary research findings and making recommendations. The report should include an executive summary, description of the product, situational analysis including SWOT analysis and target market identification, and evaluation of research findings. Criteria are provided to assess students' demonstration of research, analysis, and communication skills.

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    Year 12 Task Marketing 2024

    Uploaded by

    marleymix1
    10 views6 pages
    The document outlines a marketing report assessment task for a Year 12 Business Studies course. Students are asked to research an existing breakfast cereal product in Australia, analyzing the company's current marketing strategies and target market. They must submit a 1,500 word business report evaluating their primary and secondary research findings and making recommendations. The report should include an executive summary, description of the product, situational analysis including SWOT analysis and target market identification, and evaluation of research findings. Criteria are provided to assess students' demonstration of research, analysis, and communication skills.

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    The document outlines a marketing report assessment task for a Year 12 Business Studies course. Students are asked to research an existing breakfast cereal product in Australia, analyzing the company's current marketing strategies and target market. They must submit a 1,500 word business report evaluating their primary and secondary research findings and making recommendations. The report should include an executive summary, description of the product, situational analysis including SWOT analysis and target market identification, and evaluation of research findings. Criteria are provided to assess students' demonstration of research, analysis, and communication skills.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    10 views6 pages

    Year 12 Task Marketing 2024

    Uploaded by

    marleymix1
    The document outlines a marketing report assessment task for a Year 12 Business Studies course. Students are asked to research an existing breakfast cereal product in Australia, analyzing the company's current marketing strategies and target market. They must submit a 1,500 word business report evaluating their primary and secondary research findings and making recommendations. The report should include an executive summary, description of the product, situational analysis including SWOT analysis and target market identification, and evaluation of research findings. Criteria are provided to assess students' demonstration of research, analysis, and communication skills.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    St Dominic's College

    Assessment Task

    Canvas Course: 12 Business Studies

    Task Title: Marketing Report

    Draft due: Term 4, Week 6, Fri 17th Nov, 9am


    Due Date:
    Term 4, Week 8, Fri 1st December Due at 9am

    Task Type: Hand in task

    Submission
    Submit via Canvas
    Instructions:

    Outcomes being Assessed:

    H2 Evaluates management strategies in response to


    changes in internal and

    external influences.

    H4 Analyses business functions and processes in large


    and global businesses.

    H6 Evaluates the effectiveness of management in the


    performance of

    businesses.

    H7 Plans and conducts investigations into


    contemporary business issues.

    H8 Organises and evaluates information for actual and


    hypothetical business

    situations.

    H9 Communicates business information, issues and


    concepts in appropriate

    formats.

    Task:

     Students are to evaluate the current marketing strategies for their chosen
    product based on the primary and secondary research undertaken, analyse
    their research and make recommendations accordingly.

    Task Instructions:
    Research:
     Select a breakfast cereal product currently on the market in Australia (e.g.
    Kellogg’s Cornflakes, Uncle Toby’s Shredded Wheat, Carmen’s Super Berry
    Muesli, Kellogg’s Coco Pops)

     Conduct primary and secondary research on your selected product. This is to


    include: target market, marketing mix, buyers/users, and SWOT analysis.

    Report:

    Present your findings in a Business Report to the owners of the company. The report
    is to be no longer than 1 500 words. Your report should include:

    Executive Summary:

     A brief outline of the purpose of your report and the product you are
    investigating.

    Description of Product (Secondary research).

     What are the current marketing strategies being used by the company for your
    chosen product?
     What is their current market?
     Who are their major competitors?
     How much of the market share do they currently control?
    Situational Analysis

     SWOT Analysis: including analysis of strengths, weaknesses, opportunities


    and threats
     Identification of the business’s sustainable competitive advantage
     Identification of the target market: including potential customers and their
    needs
     Where is the product situated within the product life cycle?
     Consumer/buyer behaviour: who buys it and/or uses it? Frequency of
    purchase?

    Evaluation of Primary and/or Secondary Research

     Evaluation of the current marketing strategies using the information gained from
    the primary and secondary research undertaken. May include recommendations
    for the company.

    Reference List

    Resources to Assist:

    Canvas Course: HSC Business Studies

    Cambridge textbook: HSC Business Studies

    Class notes

    This is all my own work. I have referenced any work used from other
    sources and have not plagiarised the work of others.
    By submitting this work you are indicating, as you would by signing
    your name, that this is all your own work.

    College Warning Procedures and consequences will be applied for


    any student who does not follow the Student Assessment
    Procedures outlined in the College Student Diary. These procedures
    and consequences are clearly outlined in the Curriculum Canvas
    Criteria Marks
     Provides detailed characteristics and features of the chosen product
     Identifies components of a SWOT analysis and the relationship between them,
    draws out and relates implications for the chosen cereal product
     Identifies the components of the marketing mix and makes a judgement on their
    relationship to the product’s success clearly evident 13-15
     Provides evidence of highly-developed planning and research skills through
    selection and organisation of comprehensive primary and secondary research
    data
     Communicates findings in the form of a sustained, logical, and cohesive
    Business Report using detailed terminology and concepts

     Provides characteristics and features of the chosen product


     Identifies components of a SWOT analysis and the relationship between them,
    relating implications for the chosen cereal product
     Identifies the components of the marketing mix and makes a judgement on their
    relationship to the product’s success evident 10-12
     Provides evidence of developed planning and research skills through selection
    and organisation of primary and secondary research data
     Communicates findings in the form of a structured and cohesive Business
    Report using business terminology and concepts

     Provides some characteristics and features of the chosen product


     Identifies components of a SWOT analysis and recognises a relationship
    between them, relating some implications for the chosen cereal product
     Identifies components of the marketing mix and makes some judgement on their
    relationship to the product’s success 7-9
     Provides evidence of planning and research skills, through selection and
    organisation of primary and secondary research data
     Communicates findings in the form of a structured Business Report using some
    business terminology and concepts

     Provides basic characteristics and features of the chosen product


     Identifies components of a SWOT analysis and may/may not relate implications
    for the chosen cereal product
     Recognises some components of the marketing mix and its relationship to the
    product 4-6
     Provides evidence of limited planning and research skills, selecting basic
    primary and secondary research data
     Communicates findings in the form of a basic Business Report using limited
    terminology and concepts

     Provides elementary characteristics and features of the product


     May/may not use components of marketing mix or SWOT analysis
     Selects elementary primary and/or secondary research data 1-3
     May/may not communicate findings in the form of a Business Report

    DRAFT MARKETING REPORT SCAFFOLD

    Executive Summary:

     A brief outline of the purpose of your report and the business you are
    investigating (leave until last, when you know what you have in your report).

    Description of Product or Service. (Mostly secondary research. A site visit to


    one or more supermarkets would be primary research however, it would
    form a valuable part of your Situational Analysis.)

     Current marketing mix for the product being researched.


     Current target market
     Who are their major competitors?
     How much of the market share do they currently control?

    Situational Analysis

     SWOT Analysis: including analysis (identify components and the relationship


    between them; draw out and relate implications) of strengths, weaknesses,
    opportunities and threats. Also, the identification of the business’s
    sustainable competitive advantage.

     Identifying Target Market: including potential customers and their needs.

     Where it is situated within the product life cycle

     Consumer/buyer behavior: who buys it and/or uses it, frequency of purchase?


    Evaluation of Primary and Secondary Research

     Evaluation (make a judgement) - drawing together the report – i.e. primary


    and secondary research. Recommendations? Is the business doing a good
    job for the product or is there room for improvement?

    Criteria Marks
    Extensive evidence of research demonstrated for all aspects of 5
    task
    Thorough evidence of research demonstrated for all aspects of 4
    task
    Sound research demonstrated for most areas of the task 3
    Basic research demonstrated for some areas of the task 2
    Elementary research demonstrated 1

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