News

(https://newsroom.spotify.com) Search...
Company

N O W P L AY I N G

Spotify Celebrates Creators and

New Creator Offerings in L.A.
NOVEMBER 13, 2024

MEDIA GALLERY SHARE

Some of the world’s top creators descended on Spotify’s Los Angeles campus earlier today for
Now Playing, where we unveiled a series of new offerings (https://newsroom.spotify.com/2024-
11-13/the-top-five-just-debuted-spotify-enhancements-that-creators-cant-miss/) aimed at
helping them better monetize their video podcasts on Spotify and deepen their relationships with
audiences.

Among the guests who heard from Spotify leaders and mingled with our partnerships and
product team members were Drew Afualo
(https://open.spotify.com/show/1gtOt4yUGUZNEzJsy2q8Cb?si=b41ca20f66444c03), Emma
Chamberlain (https://open.spotify.com/show/5VzFvh1JlEhBMS6ZHZ8CNO?si=c9ffcc3157014775),
Bailey Sarian (https://open.spotify.com/show/615iXBRDJi3MVoO4cC7Fmq?
si=47db95ee72964345), Haliey Welch
(https://open.spotify.com/show/7KCh1Z181LOIh3IP6EbqNR?si=ca590258761a4837), Jay Shetty
(https://open.spotify.com/show/5EqqB52m2bsr4k1Ii7sStc?si=9f4fd0152d3a4317), Chris
Williamson (https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr?si=5a8cca3691824168),
Josh Richards (https://open.spotify.com/show/5pjCh71RVk9oE6DXagcKyK?
si=5824ecdcdd364ddc), Colin Rosenblum and Samir Chaudry
(https://open.spotify.com/show/5QaSbbv2eD4SFrlFR6IyY7?si=5780557974344f3a), Zach Justice
and Jared Bailey (https://open.spotify.com/episode/16fBZvuNybQGq5xUXsyn0P?
si=16157ae82fee400e), Don Lemon (https://open.spotify.com/show/1yTkjHu5LULqrOUBK7i2CW?
si=630567c1aac74bbe), Anna Sitar (https://open.spotify.com/show/7pgNB8KrCj8Qwf51NtZYAB?
si=09366c18745a4755), Rhett McLaughlin and Link Neal
(https://open.spotify.com/show/3j9nu2qpJrUxEXp5qMudM7?si=077ef6ea14de44ba), and
Andrew Huberman (https://open.spotify.com/show/79CkJF3UJTHFV8Dse3Oy0P?
si=59f14965be4747bf).

Following a keynote from Spotify CEO and founder Daniel Ek and Co-President Gustav
Söderström, creators were invited to attend panels that dove deeper into their business
opportunities on Spotify.

Daniel Ek (Photo by Gonzalo

Marroquin/Getty Images for
Spotify )

Panel highlights included a strategy-focused session where Colin and Samir shared the blueprint
behind their show (https://open.spotify.com/show/5QaSbbv2eD4SFrlFR6IyY7?
si=5780557974344f3a) and discussed their approach to growing an audience and building their
brand and business. They were particularly excited about Spotify’s new offerings: “To me, one of
the biggest messages of today is that Spotify is pro-content,” said Colin.
The Good Children (https://open.spotify.com/show/3zntxfmLlhByvJhT6KvaoO) creators, Joe
Hegyes and Andrew Muscarella, explained how they found their formats, what drives them to
innovate, and how to cut through the noise. “We launched right before video podcasts had not
only become the norm but the necessity,” they recalled. “We noticed that a lot of podcasts were
cutting down video for TikTok clips in order to get more followers and information out about the
podcast.”

We also heard how creators from Higher Learning

(https://open.spotify.com/show/4hI3rQ4C0e15rP3YKLKPut) and NewlyWeds
(https://open.spotify.com/show/6cKm5noj2BK3M2mJKcXswC) have taken cultural moments and
fandoms and built them into successful video podcasts. “Video is more immersive,” stressed
Higher Learning’s Van Lathan. “When you can see it, you get a much better sense of somebody’s
emotions and personality. It forms a stronger bond with your audience.”

And Spotify monetization experts Geoff Chow and Matt Huang walked through tips and insights
on how to build a business as a creator on our platform. The newly launched Spotify Partner
Program (https://creators.spotify.com/features/monetization) is a great place to start, as it
supports both video and audio monetization.

“We see some shows that are primarily an audio show dipping their toes into video with special
episodes,” said Matt. “This program is going to help them monetize all of those different types of
content as they’re experimenting and figuring out what works for them.”

Matt Huang and Geoff Chow

(Photo by Leon Bennett/Getty
Images for Spotify)
Also, Spotify’s Chief Public Affairs Officer, Dustee Jenkins, got deep with creator Drew Afualo,
pop star Meghan Trainor (https://open.spotify.com/artist/6JL8zeS1NmiOftqZTRgdTz), and
Spotify’s Sulinna Ong on the intersecting worlds of music, podcasts, and audiobooks.

“On Spotify, my podcasts, my audiobook, and my music are all in one place,” said Meghan. “It’s one
place, one app where fans can find everything and learn more if they didn’t know I did all that. It’s
the best.”

“I truly believe that artists and creators are the ones that change and drive culture,” added
Sulinna. “We give you the tools to affect it, but you are the ones who change it.”

Throughout the afternoon, we also introduced creators to our house via guided office tours
showcasing the 360-degree aspect of Spotify’s support for video production—from the podcast
studios to the listening rooms to the seamless recording rooms and edit bays—all available to
podcasters and video creators on Spotify.

Halsey (Gonzalo
Marroquin/Getty Images for
Spotify)

Finally, it wouldn’t be a Spotify event without a little music. Global pop sensation Halsey
(https://open.spotify.com/artist/26VFTg2z8YR0cCuwLzESi2?si=PtlAFttmTEC_9k8rhtVmog)
brought the house down with a special performance of her hits, including “Without Me
(https://open.spotify.com/track/6FZDfxM3a3UCqtzo5pxSLZ),” “Lucky
(https://open.spotify.com/track/7gdAgbYxtwwXsWsItU1apk),” and “You Should Be Sad
(https://open.spotify.com/track/7lidXGPXPYLNThITAOTlkK).”
Check out more coverage from Spotify’s Now Playing (https://newsroom.spotify.com/now-
playing/) event.

SHARE
(https://www.facebook.com/sharer/sharer.php?u=https://newsroom.spotify.com/2024-

(https://newsroom.spotify.com/2024-11-13/the-top-
five-just-debuted-spotify-enhancements-that-
creators-cant-miss/)

Up Next
NEWS & ANNOUNCEMENTS

The Top Five Just-Debuted

Spotify Enhancements
That Creators Can’t Miss
(https://newsroom.spotify.com/2024-11-
13/the-top-five-just-debuted-spotify-
enhancements-that-creators-cant-
miss/)

Discover More
(https://newsroom.spotify.co (https://newsroom.spotify.co (https://newsroom.spotify.co
11-13/biggest-change-ever-g 11-13/from-hobby-to-pheno 06-28/250000-video-podc
and-counting-creators-and
inside-spotify-for-creators-t acquired-cohost-david-rose audiences-are-embracing-v
home-of-podcasting-on-sp on-the-secret-to-podcast-s content-on-spotify/)

COMMUNITIES COMPANY
USEFUL
(http://spotify.com) LINKS
For For About
(https://artists.spotify.com/)
(https://spotifyforvendors.com/)
Help
Artists Vendors (https://www.spotify.com/us/about-
(https://www.instagr
(https://support.spotify.com/)
us/contact/)

For For
(https://podcasters.spotify.com/)
(https://noteable.spotify.com/)
Jobs Web
Creators Songwriters (https://www.spotifyjobs.com/)
Player
(https://twitter.com/s
(https://www.spotify.com/us/red
For (https://ads.spotify.com/en-
For Investors
(https://investors.spotify.com/home/default.a
Advertisers US/)Investors (https://investors.spotify.com/)

(https://www.facebo
Life at For
(https://www.lifeatspotify.com/)
Spotify Help, Get Spotify
(Https://Spotify
Chat (https://community.spotify.com/)
For
(https://spotify.design/)
&
Design
Ideas
For
(https://engineering.atspotify.com/)
Engineering
Legal (https://www.spotify.com/us/legal/) © 2024 Spotify AB.

Privacy Center (https://www.spotify.com/us/privacy/)

Privacy Policy (https://www.spotify.com/legal/privacy-
policy/)

Cookies (https://www.spotify.com/us/legal/cookies-
policy/)

About Ads (https://www.spotify.com/us/legal/privacy-

policy/#s3)