Hair Care in South Korea

Euromonitor International
April 2024
HAIR CARE IN SOUTH KOREA Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2023 DEVELOPMENTS ............................................................................................................... 1
Mass brands drive sales and growth in hair care ...................................................................... 1
Little dynamism at the top of the competitive landscape ........................................................... 1
Salon professional hair care performs well both offline and online ........................................... 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Hair care projected to see solid value growth over the forecast period..................................... 2
Dermocosmetics has growth potential in hair care ................................................................... 2
The top five players will still account for the majority of value share in hair care ...................... 2
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Hair Care by Category: Value 2018-2023 ...................................... 3
Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023 ...................... 3
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023 .................... 3
Table 4 NBO Company Shares of Hair Care: % Value 2019-2023 ........................... 4
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value
2019-2023 .................................................................................................... 4
Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023 .................................. 5
Table 7 LBN Brand Shares of Colourants: % Value 2020-2023 ................................ 6
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-
2023 ............................................................................................................. 6
Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023 .......................... 7
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023 .................. 7
Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028........................ 8
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028 ....... 8
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-
2028 ............................................................................................................. 9

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HAIR CARE IN SOUTH KOREA Passport 1

HAIR CARE IN SOUTH KOREA

KEY DATA FINDINGS
▪ Retail value sales grow by 3% in current terms in 2023 to KRW1.7 trillion
▪ Hair loss treatments is the best performing category in 2023, with retail value sales increasing
by 16% in current terms to KRW17.7 billion
▪ LG Household & Health Care Ltd is the leading player in 2023, with a retail value share of
26%
▪ Retail sales are set to grow at a current value CAGR of 4% (2023 constant value CAGR of
2%) over the forecast period to KRW2.0 trillion

2023 DEVELOPMENTS

Mass brands drive sales and growth in hair care

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in
premium hair care in South Korea lagged behind mass, due to the strong presence of mass
brands which are effectively positioning themselves in various hair care segments. Mass brands
now cater to diverse consumer needs, such as scalp care, treating hair loss, and providing
fragrance. There are two major trends in hair care. One is hair care features encompassing
scalp care, damage control, and hair loss treatment. Noteworthy brands include Dr For Hair,
Ryo, TS Shampoo, and Unove. Dr For Hair is the most prominent brand, which positions itself
as a “Scalp Specialist”. The second trend in mass hair care is scent-based hair care, which
focuses on offering a long-lasting scent. Some brands even replicate scent notes from luxury
brands such as Jo Malone and Byredo. Brand examples are Dr Groot and Julyme. Due to the
local trend of improvement in mass brands, premium hair care has lost its strength and growth
momentum in South Korea.

Little dynamism at the top of the competitive landscape

According to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July 2023,
the majority of respondents replied that they prefer to purchase previously used brands over
new on-trend brands for most hair care products, including colourants (60%), standard
shampoos (54%), styling agents (53%), and conditioners and treatments (51%). As a result, the
top five brands in hair care in 2023 have maintained their positions for four consecutive years,
despite some changes in ranking within the top five. However, their combined share has fallen
notably, and the share of the smallest players, included under “others” has seen significant
growth in recent years, supported by small brands such as Longtake, Growus, Just as I Am,
Daleaf, and so many more. These brands are retailed through retail e-commerce, and through
health and personal care stores such as Olive Young, offering promotional prices and various
benefits and features.

Salon professional hair care performs well both offline and online
Salon professional hair care experienced steady current value growth throughout the review
period. Chained salons such as Cha Hong, Riahn, Jung Saem Mool, and Jenny House all retail
their own branded hair care products. These products are marketed with claims of applying hair
care secrets from hair designers, involving professional input in development, and being

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validated for salon use. Since most of these chained salon products are manufactured through
OEM companies, they are not significantly different from non-salon products. However, the
marketing angle of professional involvement resonates positively with consumers. To maximise
their profits, most salon professional hair care brands are also distributed online.

PROSPECTS AND OPPORTUNITIES

Hair care projected to see solid value growth over the forecast period
Hair care has reached a mature stage, and is expected to experience solid but more
moderate growth in South Korea in the forecast period. Amongst hair care products, hair loss
treatments and medicated shampoos are anticipated to see the strongest increases moving
forward. According to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July
2023, when asked the reason for hair care product purchases, 18% of South Korean
respondents stated that it is because hair care is an important priority for them. While this
response rate may not be high, it ranked third after “Need to replace because my current
product ran out” (26%), and “To complement my hair care routine” (23%), thus indicates a
significant preference amongst consumers. This figure reflects consumers’ considerable interest
in scalp and hair health, suggesting that hair care is likely to experience qualitative growth in the
future.

Dermocosmetics has growth potential in hair care

According to Euromonitor’s Beauty Survey, mentioned above, 30% of respondents wanted to
purchase hair care products which suit their hair type, and 27% wished for hypoallergenic
features. 27% and 23% asked for value for money and low price merits respectively. Given this,
dermocosmetics hair care products are expected to have growth potential, especially in the
mass segment. Currently, dermocosmetics brands such as Zeroid and Aestura offer scalp care
products, but these are mostly distributed through dermatologists or clinics, and they only have
a couple of products, such as scalp essence and lotion, to help deal with an extremely dry and
flaky scalp. Over the forecast period, dermocosmetics hair care products are likely to have
strong potential, and players are becoming more aware of this. Dermocosmetics brands will
expand their product line-ups, such as shampoos and conditioners, to cater to consumer
demands, and non-dermocosmetics hair care brands may also expand to offer dermocosmetics
features, which will thus help promote the growth momentum of hair care. Retail channels for
such products are also expected to expand to health and personal care stores and retail e-
commerce.

The top five players will still account for the majority of value share in
hair care
Top players such as LG Household & Health Care, AmorePacific, and Aekyung Industrial are
expected to maintain their leading positions in hair care over the forecast period, with the top
five companies set to continue to account for more than half of value sales. Meanwhile, Wyatt
Corp’s Dr For Hair brand has been performing well, and by expanding its focus from scalp care
to include hair moisturising features, the brand may achieve further category penetration.
However, this emerging brand should be cautious of experiencing a similar phase to TS
Shampoo, which saw remarkable growth in the past with its signature anti hair loss shampoo,
but it started to see a declining presence due to a lack of product line expansion. Nonetheless,
Wyatt is diversifying its product line-up to address other hair concerns, which may solidify its
position in hair care.

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CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2018-2023

KRW billion
2018 2019 2020 2021 2022 2023

Hair Care 1,345.1 1,449.0 1,509.7 1,493.7 1,605.8 1,658.3

2-in-1 Products 11.1 13.2 9.5 8.6 8.7 8.3
Colourants 193.7 197.2 208.8 216.3 231.2 237.4
Conditioners and 336.4 391.7 398.6 410.5 466.6 519.0
Treatments
Hair Loss Treatments 12.5 13.0 12.9 12.9 15.2 17.7
Perms and Relaxants 2.0 2.0 2.9 3.9 4.4 4.7
Salon Professional Hair 90.2 96.3 96.6 100.6 109.1 115.3
Care
Shampoos 573.9 610.9 672.3 638.5 660.0 640.6
- Medicated Shampoos 6.7 5.8 5.7 5.6 5.7 5.6
- Standard Shampoos 567.2 605.1 666.6 632.9 654.4 634.9
Styling Agents 125.2 124.6 108.1 102.5 110.6 115.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023

% current value growth

2022/23 2018-23 CAGR 2018/23 Total

Hair Care 3.3 4.3 23.3

2-in-1 Products -4.3 -5.7 -25.5
Colourants 2.7 4.2 22.6
Conditioners and Treatments 11.2 9.1 54.3
Hair Loss Treatments 16.4 7.2 41.3
Perms and Relaxants 5.9 18.2 130.8
Salon Professional Hair Care 5.7 5.0 27.8
Shampoos -2.9 2.2 11.6
- Medicated Shampoos -0.5 -3.3 -15.4
- Standard Shampoos -3.0 2.3 11.9
Styling Agents 4.3 -1.6 -7.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023

% retail value rsp

2018 2019 2020 2021 2022 2023

Premium 13.9 13.2 12.9 13.3 13.0 12.9

Mass 86.1 86.8 87.1 86.7 87.0 87.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 4 NBO Company Shares of Hair Care: % Value 2019-2023

% retail value rsp

Company 2019 2020 2021 2022 2023

LG Household & Health 24.3 27.6 25.8 27.6 26.2

Care Ltd
AmorePacific Corp 21.2 20.0 19.5 18.7 16.7
Aekyung Industrial Co Ltd 3.8 3.7 3.3 3.5 4.4
Wyatt Corp - - 4.1 3.6 4.0
L'Oréal Korea Co Ltd 3.5 3.3 3.3 3.5 3.8
Procter & Gamble Korea Inc 3.5 3.3 3.2 3.2 3.1
Elca Korea Co Ltd 1.9 1.7 1.9 2.5 2.5
TS Trillion Co Ltd 6.0 4.6 3.2 2.6 2.1
Dong Sung Pharm Co Ltd 2.5 2.4 2.4 2.2 2.0
Cosmocos Co 2.7 2.4 2.3 2.3 2.0
Skin Factory Co Ltd, The 1.7 2.1 1.4 1.5 1.6
Dong-A Pharmaceutical Co 1.6 1.6 1.7 1.6 1.6
Ltd
Mandom Korea Corp 1.2 1.0 1.0 1.0 1.1
Unilever Korea Co Ltd 1.0 0.9 0.9 0.9 0.8
Amway Korea Co Ltd 1.0 0.9 0.8 0.8 0.8
Coty Inc 1.1 0.8 0.7 0.6 0.7
FineToday Korea Co Ltd - - 0.7 0.6 0.7
Pierre Fabre Dermo- 1.0 0.9 1.0 0.8 0.6
Cosmetique Korea Co Ltd
Hyundai Pharmaceutical Co 0.6 0.5 0.5 0.6 0.6
Ltd
Doori Cosmetics Inc 0.9 0.7 0.6 0.6 0.6
Lush Korea Co Ltd 0.5 0.7 1.0 0.9 0.6
Yves Rocher SA 0.4 0.4 0.4 0.4 0.5
BSK Corp 0.5 0.4 0.4 0.4 0.4
L'Occitane Korea Ltd 0.4 0.4 0.4 0.4 0.3
Huons Co Ltd - 0.3 0.3 0.3 0.3
Aesop Korea Ltd 0.1 0.1 0.1 0.1 0.2
Lion Korea Corp 0.2 0.2 0.2 0.2 0.1
Innisfree Corp 0.2 0.1 0.2 0.2 0.1
Able C&C Co Ltd 0.3 0.2 0.1 0.1 0.1
Nature Republic Co Ltd 0.2 0.2 0.1 0.1 0.1
Hasys Corp 2.7 3.6 - - -
Shiseido Korea Co Ltd 0.8 0.7 - - -
Johnson & Johnson Korea 0.3 - - - -
Co Ltd
Others 13.9 14.2 18.3 18.1 21.4
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023

% retail value rsp

Company 2019 2020 2021 2022 2023

Elca Korea Co Ltd 28.1 27.0 28.8 36.9 36.5

L'Oréal Korea Co Ltd 28.5 27.7 25.7 26.1 27.0
Coty Inc 16.0 13.0 11.1 9.5 9.8
Cosmocos Co 1.4 1.2 1.1 1.0 0.8

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Procter & Gamble Korea Inc - - - - -

Somang Cosmetics Co Ltd - - - - -
Others 26.0 31.1 33.3 26.5 25.9
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023

% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023

Elastine LG Household & Health 11.8 9.6 10.1 9.9

Care Ltd
ReEn LG Household & Health 9.0 9.8 11.5 9.6
Care Ltd
Mise-en-scene AmorePacific Corp 9.4 9.2 8.8 7.8
Ryo AmorePacific Corp 8.3 7.9 7.2 6.1
Silk Therapy LG Household & Health 4.9 5.0 4.4 5.1
Care Ltd
Kerasys (Aekyung Group) Aekyung Industrial Co Ltd 3.5 3.2 3.5 4.3
Dr For Hair Wyatt Corp - 4.1 3.6 4.0
Aveda (Estée Lauder Elca Korea Co Ltd 1.7 1.9 2.5 2.5
Cos Inc)
Head & Shoulders Procter & Gamble Korea Inc 2.3 2.2 2.2 2.2
(Procter & Gamble Co,
The)
TS Shampoo (Talmocom TS Trillion Co Ltd 4.6 3.2 2.6 2.1
Co Ltd)
Flor dê Man (KT&G Corp) Cosmocos Co 2.0 1.9 1.9 1.7
Kundal Skin Factory Co Ltd, The 2.1 1.4 1.5 1.6
Bigen (Hoyu Co Ltd) Dong-A Pharmaceutical Co Ltd 1.6 1.7 1.6 1.6
Seveneight Dong Sung Pharm Co Ltd 1.5 1.5 1.4 1.3
L'Oréal Professionnel L'Oréal Korea Co Ltd 1.1 1.0 1.0 1.1
(L'Oréal Groupe)
L'Oréal Paris L'Oréal Korea Co Ltd 0.9 0.9 1.0 1.1
(L'Oréal Groupe)
Pantene (Procter & Procter & Gamble Korea Inc 1.1 1.0 1.0 0.9
Gamble Co, The)
Gatsby (Mandom Corp) Mandom Korea Corp 0.8 0.8 0.8 0.9
L'Oréal Paris L'Oréal Korea Co Ltd 0.6 0.7 0.7 0.8
Excellence (L'Oréal
Groupe)
Kérastase (L'Oréal L'Oréal Korea Co Ltd 0.7 0.7 0.7 0.8
Groupe)
Satinique (Amway Corp) Amway Korea Co Ltd 0.9 0.8 0.8 0.8
Wella System Coty Inc 0.8 0.7 0.6 0.7
Professional (Wella AG)
Tsubaki (FineToday Co FineToday Korea Co Ltd - - - 0.7
Ltd)
Dove (Unilever Group) Unilever Korea Co Ltd 0.7 0.6 0.6 0.7
Minoxyl Hyundai Pharmaceutical Co 0.5 0.5 0.6 0.6
Ltd
Daenggimeori Doori Cosmetics Inc 0.7 0.6 0.6 0.6
Lush (Lush Retail Ltd) Lush Korea Co Ltd 0.7 1.0 0.9 0.6
Yves Rocher Yves Rocher SA 0.4 0.4 0.4 0.5
The Face Shop LG Household & Health 0.5 0.4 0.5 0.5
Care Ltd
Mise-en-scene Power AmorePacific Corp 0.5 0.5 0.5 0.5

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Swing
Dr For Hair Hasys Corp 3.6 - - -
Tsubaki (Shiseido Co Shiseido Korea Co Ltd 0.7 - - -
Ltd)
Others Others 22.0 26.6 26.2 28.5
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 LBN Brand Shares of Colourants: % Value 2020-2023

% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023

ReEn LG Household & Health 17.2 17.2 16.8 18.9

Care Ltd
Mise-en-scene AmorePacific Corp 22.7 23.0 21.2 18.0
Bigen Cream (Hoyu Co Dong-A Pharmaceutical Co 11.2 11.0 10.6 10.7
Ltd) Ltd
Flor dê Man (KT&G Corp) Cosmocos Co 10.5 9.7 9.7 9.8
Seveneight Dong Sung Pharm Co Ltd 11.2 10.4 9.6 9.0
Elastine LG Household & Health 4.5 4.2 5.0 5.9
Care Ltd
L'Oréal Paris L'Oréal Korea Co Ltd 4.4 4.5 5.2 5.9
Excellence (L'Oréal
Groupe)
The Face Shop LG Household & Health 2.1 1.2 1.2 1.2
Care Ltd
Bigen (Hoyu Co Ltd) Dong-A Pharmaceutical Co Ltd 0.5 0.4 0.4 0.4
Tony Moly Tonymoly Co Ltd 0.1 0.1 0.1 0.1
A Man Holding Flower Somang Cosmetics Co Ltd - - - -
(KT&G Corp)
Others Others 15.7 18.2 20.3 20.2
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023

% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023

Aveda (Estée Lauder Elca Korea Co Ltd 27.0 28.8 36.9 36.5
Cos Inc)
L'Oréal Professionnel L'Oréal Korea Co Ltd 17.4 15.1 15.5 15.6
(L'Oréal Groupe)
Kérastase (L'Oréal L'Oréal Korea Co Ltd 10.3 10.6 10.6 11.4
Groupe)
Wella System Coty Inc 13.0 11.1 9.5 9.8
Professional (Wella AG)
Estetica (KT&G Corp) Cosmocos Co 1.2 1.1 1.0 0.8
Wella System Coty Inc - - - -
Professional
Wella System Procter & Gamble Korea Inc - - - -
Professional (Procter
& Gamble Co, The)
Estetica (KT&G Corp) Somang Cosmetics Co Ltd - - - -

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Others Others 31.1 33.3 26.5 25.9

Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023

% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023

Mise-en-scene AmorePacific Corp 20.6 19.8 21.3 22.7

Gatsby (Mandom Corp) Mandom Korea Corp 11.7 12.0 12.3 12.8
Elastine LG Household & Health 9.3 9.6 10.7 12.8
Care Ltd
Mise-en-scene Power AmorePacific Corp 7.1 6.7 7.0 7.2
Swing
Flor dê Man (KT&G Corp) Cosmocos Co 6.7 6.4 6.2 3.5
Keratin (KT&G Corp) Cosmocos Co 4.5 4.5 4.6 3.4
The Face Shop LG Household & Health 1.1 1.6 1.2 1.4
Care Ltd
Satinique (Amway Corp) Amway Korea Co Ltd 2.5 2.4 2.0 1.2
Lucido-l (Mandom Corp) Mandom Korea Corp 1.2 1.2 1.2 1.2
Mandom (Mandom Corp) Mandom Korea Corp 1.1 1.1 1.1 1.1
Missha Able C&C Co Ltd 0.5 0.3 0.5 0.4
Tony Moly Tonymoly Co Ltd 0.4 0.3 0.3 0.4
Kerasys (Aekyung Group) Aekyung Industrial Co Ltd - - - -
A Man Holding Flower Somang Cosmetics Co Ltd - - - -
(KT&G Corp)
Keratin (KT&G Corp) Somang Cosmetics Co Ltd - - - -
Others Others 33.5 34.1 31.5 31.8
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023

% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023

Aveda (Estée Lauder Elca Korea Co Ltd 13.4 14.6 19.3 19.6
Cos Inc)
L'Oréal Professionnel L'Oréal Korea Co Ltd 8.6 7.7 8.1 8.4
(L'Oréal Groupe)
Kérastase (L'Oréal L'Oréal Korea Co Ltd 5.1 5.4 5.6 6.1
Groupe)
Satinique (Amway Corp) Amway Korea Co Ltd 6.9 6.4 6.3 6.1
Wella System Coty Inc 6.5 5.6 5.0 5.3
Professional (Wella AG)
René Furterer (Pierre Pierre Fabre Dermo- 5.0 5.0 4.0 3.5
Fabre SA, Laboratoires) Cosmetique Korea Co Ltd
L'Occitane L'Occitane Korea Ltd 3.1 3.0 2.9 2.6
(L'Occitane
International SA)
Klorane (Pierre Fabre Pierre Fabre Dermo- 2.1 2.2 1.9 1.4
SA, Laboratoires) Cosmetique Korea Co Ltd
Aesop (L'Oréal Groupe) Aesop Korea Ltd - - - 1.2
Estetica (KT&G Corp) Cosmocos Co 0.6 0.6 0.5 0.4

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The Ordinary (Estée Deciem Asia Pacific Co Ltd - 0.1 0.2 0.3
Lauder Cos Inc)
Nu Skin (Nu Skin Nu Skin Korea Ltd 0.3 0.2 0.2 0.1
Enterprises Inc)
Aesop (Natura&Co) Aesop Korea Ltd 0.7 1.0 1.1 -
Aesop (Natura Aesop Korea Ltd - - - -
Cosméticos SA)
Wella System Coty Inc - - - -
Professional
Wella System Procter & Gamble Korea Inc - - - -
Professional (Procter
& Gamble Co, The)
Estetica (KT&G Corp) Somang Cosmetics Co Ltd - - - -
Others Others 47.7 48.3 44.9 45.0
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028

KRW billion
2023 2024 2025 2026 2027 2028

Hair Care 1,658.3 1,702.7 1,744.6 1,769.1 1,792.2 1,814.2

2-in-1 Products 8.3 7.9 7.6 7.2 7.0 6.8
Colourants 237.4 242.1 249.0 254.1 259.2 264.6
Conditioners and 519.0 544.9 569.1 580.7 591.7 601.2
Treatments
Hair Loss Treatments 17.7 19.7 21.9 24.0 25.9 28.3
Perms and Relaxants 4.7 4.8 4.7 4.6 4.5 4.3
Salon Professional Hair 115.3 118.2 120.0 121.2 122.1 122.9
Care
Shampoos 640.6 646.7 651.9 656.0 659.9 663.5
- Medicated Shampoos 5.6 5.9 6.2 6.4 6.7 7.0
- Standard Shampoos 634.9 640.8 645.7 649.5 653.2 656.5
Styling Agents 115.4 118.4 120.5 121.3 121.9 122.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028

% constant value growth

2023/2024 2023-28 CAGR 2023/28 Total

Hair Care 2.7 1.8 9.4

2-in-1 Products -4.7 -3.7 -17.4
Colourants 2.0 2.2 11.5
Conditioners and Treatments 5.0 3.0 15.9
Hair Loss Treatments 11.4 9.8 59.7
Perms and Relaxants 1.8 -1.5 -7.5
Salon Professional Hair Care 2.5 1.3 6.6
Shampoos 1.0 0.7 3.6
- Medicated Shampoos 5.2 4.3 23.6
- Standard Shampoos 0.9 0.7 3.4
Styling Agents 2.6 1.2 6.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

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Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

% retail value rsp

2023 2024 2025 2026 2027 2028

Premium 12.9 13.1 13.0 13.0 13.0 13.0

Mass 87.1 86.9 87.0 87.0 87.0 87.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International