Men's Grooming in India

Euromonitor International
June 2022
MEN'S GROOMING IN INDIA Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2021 DEVELOPMENTS ............................................................................................................... 1
Working from home and casualisation allow the beard trend to strengthen .............................. 1
Tier-1 and tier-2 cities still offer strong growth potential............................................................ 1
Men’s grooming sees intense competition ................................................................................ 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Men’s shaving experiences premiumisation and substitution in the same breath ..................... 2
Pandemic to aid the growth of men’s body wash/shower gel during the forecast period .......... 3
Gen Z and gen alpha offer strong opportunity for men’s grooming products ............................ 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Men’s Grooming by Category: Value 2016-2021............................ 3
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 ........... 4
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown
2018-2021 .................................................................................................... 4
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 ........... 5
Table 5 NBO Company Shares of Men’s Grooming: % Value 2017-2021 ................ 5
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 ....................... 6
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 ........ 7
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 ............. 7
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth
2021-2026 .................................................................................................... 8

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 1

MEN'S GROOMING IN INDIA

KEY DATA FINDINGS
▪ Retail value sales rise by 9% in current terms in 2021 to INR125 billion
▪ Men’s fragrances is the best performing category in 2021, with retail value sales rising by 18%
in current terms to INR18.3 billion
▪ Gillette India Ltd is the leading player in 2021, with a retail value share of 17%
▪ Retail sales are set to increase at a current value CAGR of 9% (2021 constant value CAGR of
4%) over the forecast period to INR195 billion

2021 DEVELOPMENTS

Working from home and casualisation allow the beard trend to

strengthen
During 2021, with the second wave of the COVID-19 pandemic in the country, men were
forced into home isolation for a large part of the year, which included the continuation of working
from home for a large proportion of the workforce. As men found a balance between work and
office, casualisation as a trend received a further boost and several age-old norms in men’s
grooming were shattered. Based on this, the idea of growing a beard received more acceptance
in society, as men did not leave the house as often as in pre-COVID-19 times. Hence, there was
limited need for regular shaving. Furthermore, brands, and influencers on social media platforms
such as Instagram, and even on video streaming platforms such as YouTube, promoted and
branded the concept of growing a beard as a manly trait. Films such as K.G.F: Chapter 2, which
features the leading man Yash sporting a beard, further boosted the trend amongst the youth
population. According to Euromonitor International’s Voice of the Consumer: Beauty Survey
2020, 22% of respondents associated a well-groomed beard with masculinity in India. These
factors resulted in those companies venturing into men’s grooming having beard oil as a staple
in their portfolio. One such company is Denver, which launched a beard oil for men in March
2022. Also, live commerce platform Roposo launched men’s grooming products under the
DCRAF brand, including beard oil, in collaboration with the actor Rana Daggubati. During the
forecast period, once the pandemic completely stabilises and mobility returns to normal, with
men getting back to their workplaces, the trend of medium/long beards may be replaced by
shorter beards or by stubble beard styles, as these are more convenient to maintain on a daily
basis.

Tier-1 and tier-2 cities still offer strong growth potential

Men’s grooming is a growing category, experiencing a strong surge in demand in the past
decade. However, in terms of demand creation, most of this demand is being created in tier-1
and tier-2 cities. The reason for this is that awareness of personal hygiene and grooming is
more prevalent here. Also, as in large cities society is more open to socialising and late-night
parties, in places such as hotels, cafés and theatres, men here are more receptive to developing
advanced grooming habits compared with men in rural areas, who are quite conservative in their
approach. In addition, players are keen to focus on these regions, as internet penetration is
higher here, and the desired infrastructure is available. Also, disposable incomes are higher
compared with in rural areas. Based on Euromonitor International’s Economies and Consumers
data, the urban population in 2021 accounted for 35% of the total population. However, in terms

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 2

of disposable income, the urban population accounted for 49% of total disposable income
available to Indians, meaning consumers in tier-1 and tier-2 cities have more spending capacity.
During the forecast period, it is projected that the demand for men’s grooming products in these
cities will increase significantly, as mobility gets back to normal, and offices and schools reopen.
Also, the biggest challenge was previously the availability of options for men. However, with an
increasing number of companies launching men’s grooming lines, consumers will be spoilt for
choice; hence, they will not depend on generic products, but will demand more gender-specific
references.

Men’s grooming sees intense competition

For years, men’s grooming had been a very lukewarm category offering a limited product
range, such as razors and blades, and deodorants. However, in the last decade this trend
experienced disruption, as men started to become increasingly aware of maintaining good
hygiene levels and staying groomed. All this resulted in increasing demand for products that
cater to the demands of men. Taking note of this, several players, both old and new, decided to
capitalise on this opportunity and launch dedicated men’s grooming lines which include razors
and blades, men’s skin care and hair care products, men’s deodorants and fragrances, and
men’s toiletries. CavinKare was one such company, that entered men’s grooming, launching
products such as beard oils, shampoos, conditioners and shower gels. Men’s fragrance brand
Denver also expanded its portfolio in men’s grooming, offering body washes, beard oils, beard
comb, etc. Furthermore, Roposo launched a direct-to-consumer (D2C) men’s grooming brand,
DCRAF, in collaboration with the actor Rana Daggubati, which caters to the demands of gen Z
men in tier-1 and tier-2 markets. With men accounting for 52% of the total Indian population as
of 2021, and the white space in the segment currently very large, during the forecast period it is
projected that several new players will enter the category and intensify the competition, whilst
players that cater to women are also likely to expand into men’s grooming.

PROSPECTS AND OPPORTUNITIES

Men’s shaving experiences premiumisation and substitution in the same

breath
Men’s shaving remained a stagnant category for decades, with only a few players, including
Gillette, accounting for a high share. Also, since it was not a rapid growth category, as
penetration was already very high, margins remained low, and premium products were limited to
razors such as Gillette’s Mach 3, or pre-shave foam. However, as several new D2C brands
entered the market in the past few years, such as The Bombay Shaving Company and Beardo,
the dynamics of the category were disrupted. This is because these players are focusing on
consumers who have higher disposable incomes and do not mind paying a premium for quality
products that help them to enhance their look. There was also expansion into new products,
such as beard oils and combs, which benefited the category. However, alongside
premiumisation is substitution, which is also projected to increasingly take place, as razors and
traditional shaving products are substituted by electric men’s shavers and beard trimmers. This
substitution will impact the volume of manual razors being sold, as men find these products to
be a quick fix to their shaving needs. Hence, during the forecast period, premiumisation, due to
access to quality products, and substitution, to increase convenience, will be key trends
affecting men’s shaving.

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 3

Pandemic to aid the growth of men’s body wash/shower gel during the
forecast period
In the past, men relied on bar soap for their shower needs, or on shower gels, which were
mostly gender-neutral. However, due to the pandemic, it is projected that the men’s segment in
body wash/shower gel will experience growth in the coming years. There are several reasons
for this, the first being a strong impetus to maintain good hygiene. Although bar soap offers the
same level of hygiene, it lacks convenience when travelling, on holiday, or on-the-go. For
example, the pandemic resulted in increased awareness about maintaining good health. With
many men depending on fitness centres for a shower post-workout, carrying a soap on such
occasions is not as convenient as a body wash/shower gel. Another reason is that bar soaps
have for a long time been considered too harsh on the skin, resulting in dryness, an issue which
is addressed by body wash/shower gel. Lastly, the premium feel that using a body wash/shower
gel gives is considered to far outweigh the feel of bar soap, especially by young consumers. The
reason is that the youth population currently wants to differentiate and stand out as disposable
incomes continue to grow. This has resulted in several companies, such as Wipro and
CavinKare, launching dedicated body wash/shower gel lines for men, such as Aramusk and
Bikers. Thus, the forecast period is projected to see increasing demand for body wash/shower
gel amongst men.

Gen Z and gen alpha offer strong opportunity for men’s grooming
products
Gen Z and gen alpha are population groups that are born between 1995-2009 and 2010-
2024. According to Euromonitor International’s Economies and Consumers Data, this age group
accounts for around 50% of the total male population in the country, and is projected to offer
strong potential for growth in men’s grooming. The reason for this is that male consumers in this
age bracket are the most tech-savvy in comparison with earlier generations. The pandemic
played an strong role in terms of the adoption of technology for this group. They are also the
ones that want validation from their friends on social media platforms. Hence, to improve their
online presence, players are comparatively more conscious about the ingredients they use,
what stories they tell, or attitudes they portray for younger consumers. This has resulted in
increasing consumer consciousness about maintaining impeccable hygiene, using quality skin
care products and good fragrances. This consumer base is no longer satisfied with generic
products that suit everyone, such as gender-neutral products that cater to both men and
women. They want products that meet the specific needs of young male consumers. All the new
D2C brands are already focused on catering to these consumers, and during the forecast period
it is projected that this group will not disappoint companies manufacturing male beauty products.
However, they are likely to be increasingly spoilt for choice, and will be very vocal about their
choices, not just settling for just the average.

CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2016-2021

INR million
2016 2017 2018 2019 2020 2021

Men's Shaving 41,128.7 43,974.5 47,218.6 50,330.0 50,770.2 53,468.7

- Men's Post-Shave - - - - - -
- Men's Pre-Shave 8,022.0 8,848.3 9,795.0 10,754.9 11,336.4 12,358.9

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 4

- Men's Razors and Blades 33,106.7 35,126.3 37,423.5 39,575.1 39,433.8 41,109.8
Men's Toiletries 33,725.0 37,940.0 42,419.7 47,139.6 48,110.1 53,262.3
- Men's Bath and Shower 5,100.8 5,796.7 6,512.0 7,304.6 7,844.3 8,726.8
-- Premium Men's Bath - - - - - -
and Shower
-- Mass Men's Bath and 5,100.8 5,796.7 6,512.0 7,304.6 7,844.3 8,726.8
Shower
- Men's Deodorants 17,004.1 18,985.9 20,930.7 22,916.4 22,121.2 23,914.0
-- Premium Men's 415.5 473.9 547.2 623.1 608.1 677.8
Deodorants
-- Mass Men's Deodorants 16,588.6 18,512.0 20,383.5 22,293.3 21,513.1 23,236.3
- Men's Hair Care 5,070.8 5,730.5 6,488.1 7,266.7 7,690.4 8,786.2
-- Premium Men's Hair - - - - - -
Care
-- Mass Men's Hair Care 5,070.8 5,730.5 6,488.1 7,266.7 7,690.4 8,786.2
- Men's Skin Care 6,549.2 7,426.8 8,488.8 9,651.8 10,454.2 11,835.3
-- Premium Men's Skin - - - - - -
Care
-- Mass Men's Skin Care 6,549.2 7,426.8 8,488.8 9,651.8 10,454.2 11,835.3
Men's Fragrances 14,862.3 16,592.9 18,643.3 20,838.7 15,485.9 18,271.2
- Premium Men's 6,788.9 7,528.9 8,417.3 9,360.0 5,761.1 7,086.7
Fragrances
- Mass Men's Fragrances 8,073.4 9,064.0 10,226.1 11,478.7 9,724.8 11,184.5
Men's Grooming 89,716.0 98,507.4 108,281.5 118,308.4 114,366.2 125,002.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Men’s Grooming by Category: % Value Growth 2016-2021

% current value growth

2020/21 2016-21 CAGR 2016/21 Total

Men's Shaving 5.3 5.4 30.0

- Men's Post-Shave - - -
- Men's Pre-Shave 9.0 9.0 54.1
- Men's Razors and Blades 4.3 4.4 24.2
Men's Toiletries 10.7 9.6 57.9
- Men's Bath and Shower 11.3 11.3 71.1
-- Premium Men's Bath and Shower - - -
-- Mass Men's Bath and Shower 11.3 11.3 71.1
- Men's Deodorants 8.1 7.1 40.6
-- Premium Men's Deodorants 11.5 10.3 63.1
-- Mass Men's Deodorants 8.0 7.0 40.1
- Men's Hair Care 14.3 11.6 73.3
-- Premium Men's Hair Care - - -
-- Mass Men's Hair Care 14.3 11.6 73.3
- Men's Skin Care 13.2 12.6 80.7
-- Premium Men's Skin Care - - -
-- Mass Men's Skin Care 13.2 12.6 80.7
Men's Fragrances 18.0 4.2 22.9
- Premium Men's Fragrances 23.0 0.9 4.4
- Mass Men's Fragrances 15.0 6.7 38.5
Men's Grooming 9.3 6.9 39.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 5

% retail value rsp

2018 2019 2020 2021

Disposables 28.3 28.2 28.0 28.1

Systems 34.1 34.1 34.2 34.1
Systems - Razors 16.2 16.2 16.0 16.1
Systems - Refill Blades 17.9 17.9 18.1 18.0
Other Razors and Blades 37.6 37.7 37.8 37.8
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021

% retail value rsp

2018 2019 2020 2021

Facial Care 93.7 93.2 93.3 93.4

Body Care 6.3 6.8 6.7 6.6
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 NBO Company Shares of Men’s Grooming: % Value 2017-2021

% retail value rsp

Company 2017 2018 2019 2020 2021

Gillette India Ltd 17.8 17.3 14.5 15.6 16.9

Vini Cosmetics Pvt Ltd 5.5 5.9 6.2 6.5 6.8
Hindustan Unilever Ltd 7.1 7.0 6.9 6.1 6.0
Malhotra Shaving 4.2 4.1 4.0 4.1 3.9
Products Pvt Ltd
Helene Curtis India 3.3 3.3 3.3 3.6 3.6
Ltd, J K
Baccarose Perfumes & 4.4 4.5 4.6 3.0 3.2
Beauty Products Pvt Ltd
Marico Ltd 3.2 3.3 3.3 3.0 3.1
Vidyut Metallics Ltd 3.4 3.3 3.2 3.2 3.0
Nivea India Pvt Ltd 2.2 2.3 2.4 2.3 2.3
Emami Ltd 2.4 2.3 2.2 2.2 2.2
McNroe Chemicals Pvt Ltd 2.3 2.5 2.1 2.0 2.0
Tarz Distribution India 2.1 2.1 2.1 1.6 1.7
Pvt Ltd
ITC Ltd 1.3 1.5 1.6 1.7 1.7
L'Oréal India Pvt Ltd 1.1 1.1 1.2 1.3 1.3
Menezes Cosmetics Pvt Ltd 1.2 1.2 1.2 1.3 1.2
Godrej Consumer 1.1 1.2 1.2 1.2 1.2
Products Pvt Ltd
VI John Group 1.0 1.0 1.0 0.9 0.9
Procter & Gamble 1.0 1.0 1.0 0.9 0.9
Hygiene & Health Care Ltd
Reckitt Benckiser 0.7 0.7 0.7 0.7 0.7
(India) Ltd
Titan Co Ltd 0.4 0.5 0.6 0.7 0.7
Nike India Pvt Ltd 0.7 0.7 0.7 0.6 0.6

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 6

Colgate-Palmolive India 0.6 0.6 0.6 0.6 0.5

Ltd
Beauty Concepts Pvt Ltd 0.7 0.7 0.7 0.5 0.5
Oriflame India Pvt Ltd 0.5 0.5 0.5 0.5 0.4
Mandom Corp 0.4 0.4 0.4 0.3 0.4
adidas India Marketing 0.3 0.3 0.4 0.3 0.4
Pvt Ltd
Amway India Enterprises 0.2 0.2 0.2 0.2 0.1
Pvt Ltd
Hindustan Lever Network 0.1 0.1 0.1 0.1 0.1
Others 30.7 30.4 33.2 35.2 33.7
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 LBN Brand Shares of Men’s Grooming: % Value 2018-2021

% retail value rsp

Brand (GBO) Company (NBO) 2018 2019 2020 2021

Fogg Vini Cosmetics Pvt Ltd 5.9 6.2 6.5 6.8

Wilkinson (Edgewell Gillette India Ltd 4.8 3.9 4.1 4.5
Personal Care
Brands LLC)
Gillette Mach3 Gillette India Ltd 4.2 3.6 3.9 4.3
(Procter & Gamble
Co, The)
Gillette Vector Gillette India Ltd 3.6 3.0 3.2 3.6
Plus (Procter &
Gamble Co, The)
Park Avenue Helene Curtis India 3.1 3.1 3.4 3.4
(Raymond Ltd) Ltd, J K
Super-Max (SuperMax Vidyut Metallics Ltd 3.3 3.2 3.2 3.0
Corp)
Axe (Unilever Group) Hindustan Unilever Ltd 2.9 2.8 2.7 2.7
Set Wet Marico Ltd 2.4 2.5 2.3 2.4
Nivea Men Nivea India Pvt Ltd 2.3 2.4 2.3 2.3
(Beiersdorf AG)
Topaz Malhotra Shaving 2.4 2.4 2.4 2.3
Products Pvt Ltd
Emami Fair & Handsome Emami Ltd 2.3 2.2 2.2 2.2
Wild Stone McNroe Chemicals Pvt Ltd 2.5 2.1 2.0 2.0
Engage ITC Ltd 1.5 1.6 1.7 1.7
Laser Malhotra Shaving 1.7 1.7 1.7 1.6
Products Pvt Ltd
Garnier Men L'Oréal India Pvt Ltd 1.1 1.2 1.3 1.3
(L'Oréal Groupe)
Brylcreem (Unilever Hindustan Unilever Ltd 1.6 1.6 1.2 1.2
Group)
Old Spice (Procter Menezes Cosmetics Pvt Ltd 1.2 1.2 1.3 1.2
& Gamble Co, The)
Godrej (Godrej Group) Godrej Consumer 1.2 1.2 1.2 1.2
Products Pvt Ltd
Gillette (Procter & Gillette India Ltd 1.3 1.0 1.0 1.1
Gamble Co, The)
Old Spice Procter & Gamble 1.0 1.0 0.9 0.9
Aftershave (Procter Hygiene & Health Care Ltd
& Gamble Co, The)
Fair & Lovely Men Hindustan Unilever Ltd 1.0 1.0 0.9 0.8

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 7

(Unilever Group)
Davidoff (Coty Inc) Tarz Distribution India 1.0 1.0 0.7 0.8
Pvt Ltd
VI John VI John Group 0.8 0.8 0.8 0.8
Parachute Marico Ltd 0.8 0.8 0.7 0.7
Dettol (Reckitt Reckitt Benckiser 0.7 0.7 0.7 0.7
Benckiser Group Plc (India) Ltd
(RB))
Axe Aftershave Hindustan Unilever Ltd 0.8 0.8 0.7 0.7
(Unilever Group)
Skinn Titan Co Ltd 0.5 0.6 0.7 0.7
Nike Sport Nike India Pvt Ltd 0.7 0.7 0.6 0.6
Performance (Nike
Inc)
Clear Men (Unilever Hindustan Unilever Ltd 0.6 0.6 0.6 0.6
Group)
Calvin Klein (Coty Tarz Distribution India 0.7 0.7 0.5 0.6
Inc) Pvt Ltd
Others Others 42.1 44.5 44.7 43.7
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021

% retail value rsp

Brand (GBO) Company (NBO) 2018 2019 2020 2021

Wilkinson (Edgewell Gillette India Ltd 13.8 11.7 11.9 13.6

Personal Care
Brands LLC)
Gillette Mach3 Gillette India Ltd 12.3 10.8 11.4 13.0
(Procter & Gamble
Co, The)
Gillette Vector Gillette India Ltd 10.3 9.0 9.4 10.9
Plus (Procter &
Gamble Co, The)
Super-Max (SuperMax Vidyut Metallics Ltd 9.5 9.4 9.2 9.0
Corp)
Topaz Malhotra Shaving 7.0 7.1 6.9 6.9
Products Pvt Ltd
Laser Malhotra Shaving 4.9 5.0 4.9 4.9
Products Pvt Ltd
Wilkinson Gillette India Ltd - - - -
(Energizer Holdings
Inc)
Others Others 42.2 47.0 46.4 41.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Forecast Sales of Men’s Grooming by Category: Value 2021-2026

INR million
2021 2022 2023 2024 2025 2026

Men's Shaving 53,468.7 53,395.5 53,968.7 54,633.7 55,305.3 55,986.8

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 8

- Men's Post-Shave - - - - - -
- Men's Pre-Shave 12,358.9 12,746.7 13,283.1 13,839.8 14,414.4 15,007.2
- Men's Razors and Blades 41,109.8 40,648.8 40,685.6 40,793.9 40,890.8 40,979.6
Men's Toiletries 53,262.3 56,093.3 59,827.7 63,860.7 68,026.8 72,364.7
- Men's Bath and Shower 8,726.8 9,154.9 9,688.9 10,223.3 10,730.1 11,236.4
-- Premium Men's Bath - - - - - -
and Shower
-- Mass Men's Bath and 8,726.8 9,154.9 9,688.9 10,223.3 10,730.1 11,236.4
Shower
- Men's Deodorants 23,914.0 24,555.6 25,632.7 26,839.2 28,070.4 29,327.4
-- Premium Men's 677.8 718.2 773.0 833.8 899.0 968.4
Deodorants
-- Mass Men's Deodorants 23,236.3 23,837.4 24,859.7 26,005.4 27,171.4 28,359.1
- Men's Hair Care 8,786.2 9,565.6 10,430.4 11,314.3 12,232.9 13,197.1
-- Premium Men's Hair - - - - - -
Care
-- Mass Men's Hair Care 8,786.2 9,565.6 10,430.4 11,314.3 12,232.9 13,197.1
- Men's Skin Care 11,835.3 12,817.2 14,075.7 15,483.9 16,993.3 18,603.8
-- Premium Men's Skin - - - - - -
Care
-- Mass Men's Skin Care 11,835.3 12,817.2 14,075.7 15,483.9 16,993.3 18,603.8
Men's Fragrances 18,271.2 19,880.1 21,331.0 22,715.5 24,109.3 25,517.6
- Premium Men's 7,086.7 7,856.6 8,435.9 8,931.4 9,437.0 9,943.5
Fragrances
- Mass Men's Fragrances 11,184.5 12,023.4 12,895.1 13,784.1 14,672.3 15,574.2
Men's Grooming 125,002.2 129,368.9 135,127.3 141,209.8 147,441.3 153,869.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

% constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

Men's Shaving -0.1 0.9 4.7

- Men's Post-Shave - - -
- Men's Pre-Shave 3.1 4.0 21.4
- Men's Razors and Blades -1.1 -0.1 -0.3
Men's Toiletries 5.3 6.3 35.9
- Men's Bath and Shower 4.9 5.2 28.8
-- Premium Men's Bath and Shower - - -
-- Mass Men's Bath and Shower 4.9 5.2 28.8
- Men's Deodorants 2.7 4.2 22.6
-- Premium Men's Deodorants 6.0 7.4 42.9
-- Mass Men's Deodorants 2.6 4.1 22.0
- Men's Hair Care 8.9 8.5 50.2
-- Premium Men's Hair Care - - -
-- Mass Men's Hair Care 8.9 8.5 50.2
- Men's Skin Care 8.3 9.5 57.2
-- Premium Men's Skin Care - - -
-- Mass Men's Skin Care 8.3 9.5 57.2
Men's Fragrances 8.8 6.9 39.7
- Premium Men's Fragrances 10.9 7.0 40.3
- Mass Men's Fragrances 7.5 6.8 39.2
Men's Grooming 3.5 4.2 23.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International
MEN'S GROOMING IN INDIA Passport 9

© Euromonitor International