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    Ali 2024 - Part - 14

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    Lieder CL

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    © All Rights Reserved
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    Ali 2024 - Part - 14

    Uploaded by

    Lieder CL
    1 views1 page

    Original Title

    Ali 2024_Part_14

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    1 views1 page

    Ali 2024 - Part - 14

    Uploaded by

    Lieder CL

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Business Overview

    Our Strategies Consumption

    In an increasingly complex world, digital adoption Consumption continues to present significant


    and transformation of our customers are accelerating opportunities in China and globally.
    across different industries. On the consumer retail
    China’s digital consumption market has evolved into
    side, online shopping is no longer deemed merely
    a market that boasts differentiated value propositions
    as a purchase behavior by the consumers but also
    for consumers with multi-tiered spending power.
    has been adopted as a necessary sales channel
    While our annual active consumer base already
    by brick-and-mortar retailers. For enterprises and
    captures the vast majority of Internet users with
    organizations, digital transformation is accelerating
    meaningful spending power, we believe there still
    as technology changes the way people live and
    remains significant growth opportunities in wallet
    work. Generative AI, an innovative technology
    share expansion. To capture these opportunities,
    enabled by LLMs, provides innovative ways to elevate
    we adopt a consumer-centric strategy and focus on
    productivity to a new level, further accelerating digital
    prioritizing and enhancing shopping experience for
    transformation of enterprises and organizations.
    our consumers.
    While such transformation presents tremendous
    To improve shopping experience for our consumers,
    opportunities, it requires us to be more focused,
    we continue to develop the Taobao app that provides
    innovative and agile in establishing-strategic priorities
    our consumers with a vast range of quality products
    and strengthening our competitive advantages.
    and services at attractive prices. Our commitment
    To this aim, we have proactively transformed our
    to building a comprehensive digital consumption
    organization through a new organizational and
    platform that caters to all aspects of consumer needs
    governance structure to place more focus on our core
    is unwavering.
    business, infuse more agility into decision making
    process and further unlock value for our shareholders. Through the Taobao app, we will continue to execute
    We believe our new structure will continue to empower a multi-tiered marketing strategy to acquire and
    all of our businesses to respond quickly to industry retain consumers with different spending power,
    transformation and promote innovation. consumption behavior and taste. We focus on
    enriching an immersive and interactive consumer
    With our environmental, social and governance
    experience with highly engaging, consumption-
    responsibilities as the foundation of our long-term
    related contents and quality services. We will
    strategy, we strive to strengthen our leadership
    continue to enhance consumer experience and
    and build core capabilities in three strategic areas:
    enable new consumption models to better serve the
    consumption, cloud, and globalization.
    evolving needs of consumers. We will also further
    strengthen our supply chain capabilities to improve
    the competitiveness of our products and enhance
    penetration in categories that are essential to our
    consumers’ daily lives.

    20 Alibaba Group Holding Limited

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