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    OPMA CheatSheet

    Uploaded by

    hiteshmalhotra0207
    Ai digital marketing cheat sheet

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    OPMA CheatSheet

    Uploaded by

    hiteshmalhotra0207
    26 views1 page
    Ai digital marketing cheat sheet

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Ai digital marketing cheat sheet

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views1 page

    OPMA CheatSheet

    Uploaded by

    hiteshmalhotra0207
    Ai digital marketing cheat sheet

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    ONE-PERSON MARKETING AGENCY CHEAT-SHEET

    ISSUE DISCOVERY QUESTIONS CUST. JOURNEY LIFEFORCE 8


    1. What motivated this call? 1. Awareness 1. Survival, enjoyment of
    2. What does success look like 12 months from 2. Engagement life, life extension
    now? 3. Subscription 2. Enjoyment of food &
    3. What’s the biggest issue to solve? 4. Conversion beverage
    4. How long has this been a problem for you? 5. Onboarding 3. Freedom from fear, pain
    5. What have you already done to solve it? 6. Ascension 4. Sexual companionship
    6. What is preventing you from solving it on your 7. Advocacy 5. Comfortable living
    own? 8. Promotion conditions
    7. What will happen if you don’t solve it in 6-12 6. To be superior, winning
    months? 7. Care and protection of
    8. Why is now the right time to fix it? DesOutcome x PerRisk loved ones
    Value = --------------------
    9. How much is it costing not to fix it? Time Delay x Effort/Sac 8. Social approval
    10. How does this feel? What is the impact?

    21-PART SALES PAGE COPY QUICK AUDIT OPMA TERMS PIEARM


    FRAMEWORK
    1. Domain & Hosting 1. Continuous requests 1. Planning
    1. Call out to your audience 2. Implementing
    2. Website 2. One project at a time
    2. Get their attn with big promise 3. Executing
    3. eCommerce 3. Cancel anytime
    3. Backup with a quick explanation 4. Analysis
    4. Email Capture 4. Pause anytime
    4. Identify the problem 5. Reporting
    5. Lead Magnet 5. Unlimited revisions
    5. Provide the solution 6. Measuring
    6. Trip Wire 6. No tech changes
    6. Show pain of & cost of
    7. Sales Page 7. No Refunds
    development
    8. VSL
    7. Explain ease-of-use
    9. PopUp
    8. Show speed to results
    9. Future cast
    10. Copywriting OPMA STARTUP STEPS
    11. Social proof
    10. Detail the benefits 1. Evaluate or Enhance Your Skill Set
    12. Traffic Sources
    11. Show your credentials 2. Develop a “Menu” of services based on
    12. Get social proof skill set
    13. Make your offer 3. Determine your subscription rate to
    14. Add bonuses CLIENT STEPS
    work with you on a monthly basis
    15. Build up your value 1. Issue Discovery 4. Set up a single page website
    16. Reveal your price 2. Qualification 5. Set up Stripe and create a subscription
    17. Inject scarcity (if any) 3. Make Offer link to add on your website
    18. Give guarantee 4. Receive Payment 6. Close a client on a subscription
    19. Call to action 5. Audit 7. Serve the client as long as possible
    20. Give a warning 6. PIEARM
    21. Close with a reminder

    learn more at richandniche.com

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