SVKM’S NMIMS INDORE, SOC

INTESCO’S SOCIAL ENTREPRENEURSHIP BUSINESS PLAN BY

USING DESIGN THINKING

SUBMITTED TO: PROF. RAJARSHI SARKAR

BY: AAYUSH SONI (74022120364)

ARMAAN SACHDEVA (74022120275)

BHARAT YADAV (74022120330)

DHRUV TAYAL (74022119325)

ELANSHI AGRAWAL (74022119856)

KRATIKA AGRAWAL (74022119555)

MOHIT RATHI (74022120298)

SANCHI JAIN (74022119152)

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 INDEX

TABLE OF CONTENT DONE BY Pg no.

The problem and the opportunity Aayush Soni 3
Mission Mohit Rathi 5
Theory of change Aayush Soni 7
Strategy and business model Dhruv Tayal 8
Team Armaan 10
Sachdeva
Context Elanshi Agrawal 12
Scaling strategy Elanshi Agrawal 15
Measuring results Kratika Agrawal 17
Risks Sanchi Jain 21
Financial plan Bharat Yadav 24
Key elements of a financial plan Bharat Yadav 32
The end objectives of all social enterprises Sanchi Jain 34

2
 THE PROBLEM AND THE OPPORTUNITY
To provide internships to students and donate a part of their income
to social problems and help them to find internships that can solve
environmental and social problems.
Problem –
Many students in our country used to study outside in different
cities leaving up their hometowns and as they are studying
outside sometimes pocket money is never enough for their
survival in addition to those Indian students doing internships
side by side is never a part of Indian culture because
somewhere there is also a lack of awareness among them.
 Why is it important: - it is important because these types of
problems are the problems that have been faced by the
students for the last couple of years.
 The scale: -The scale of this one is the no of students
specifically aged between 17 to 24 years. If we go specifically
on up to the data there are 30.6 million (according to govt data
in 2017) and it keeps on increasing.
 Contributing factors: - the factors which contribute to
students’ work is firstly some students want to have a work
experience from their college life only as this helps them in
their corporate life.
 Root causes: - there are many root causes first can be that
students that are away from their hometown have a lot of
expenses so to cover that they need the sort of money that
they would like to earn and tackle their unwanted expenses.
The opportunity-
Students are currently not able to find a problem with this
solution according to a survey we have done and through
different data, available students want to earn a side income

3
 but there isn’t any platform available with such information
available there.
 Why Is it solvable: - it is solvable because there is a need for
these types of platforms to tackle students’ expenses and
available platforms are mostly for people who are graduated
and not for the people who are pursuing their education and
students in India are at a very large scale.
 Approaches that have been tried and their results: - There are
many platforms available in this segment but there are mostly
for the people incorporates there are apps like Internshala and
others but their target was not that much for people to tackle
student needs and they don’t offer a service to donate a part of
income to the social and environmental cause.
 Our vision: - our vision is that we would like that every student
who approaches our app firstly should find something that
he/she was looking for and they should also earn be able to
earn a side hustle with this and one of the main aspects that
our app will give is the experience.
If a student does all these things with the education so, after this,
he/she will be more professional with their work money
management will be better because they will spend their hardcore
earned money and in addition to all of that they I’ll be having new
skills and at the end, it will help our nation to grow.
Because once a wise man said that if you want to know a nation’s
future look at that nation’s students.

4
 MISSION
A mission statement is used by a company to explain, in simple and
concise terms, its purpose for being. The goal here is to strike a
balance between youth unemployment and job opportunities by
providing part-time jobs to teenagers so they can save money and
fulfill their needs, get work experience, and higher youth
employment.
Key elements of a mission statement:
Memorable
The primary purpose of our business is to provide part-time
jobs to teenagers and our vision is to raise funds and earn from
subscriptions to our app so that we can expand our business
and do social service.
Motivational
To create and promote job opportunities, with the same time
solving social and environmental issues. To grow our business
with the same honesty and integrity by providing
 Good employee relations and fair treatment
 Safety and equipment
 Internal promotion prospects
 Support and training
 Benefits and incentives
 Flexibility of working hours
 Good old fashion money

Measurable
Our key competencies or strengths are there is no such app in
the market which provide part-time jobs to students, as well as
solve Environmental Problems. Through our app students can
earn 4-5K easily per month by just working 3-5 hrs. per day, 2%

5
 of their salary will go to our Environmental fund through which
we will solve Environmental problems.
Manageable
As per our assumptions, we will be top-notch and one of the
most trusted businesses in the market, we’ll be known for our
good and hard work which we are doing to provide part-time
jobs to students as well as solving environmental problems.
ADVANTAGES AND DISADVANTAGES OF MISSION STATEMENT
Advantages
 Charts a Course
A well-defined mission statement is comparable to a guiding
star on a night, it illuminates the direction that a company
wants to travel. This has the benefit of defining a company's
objectives to its staff so they understand the goals they are
trying to achieve.
 Defines Relationships
Effective mission statements can help shape a company's
philosophy towards its customers and clients. No matter what
products or services a company offers, it needs someone to buy
those products and a mission statement can express how it will
differentiate itself from competitors.

Disadvantages
 Create Confusion
Effective mission statements require time and effort and a real
focus on what a company wants to achieve. Ineffective
statements may lack specificity and provide no direction for
employees to follow.

6
 THEORY OF CHANGE

We will be serving up to students who want to gain experience and

earn money side by side to tackle their expenses.
Under this model, we will like to build up a community under which
children will be able to get experience and earn money side by side
along with their education. as students will be spending up to their
hardcore money, they will be better at money management as they
will be learning the value of money. We want a student should go
through all these and our app will help them to be better in both
professional and personal life. We will be serving up to students who
want to gain experience and earn money side by side to tackle their
expenses. Under this model, we will like to build up a community
under which children will be able to get experience and earn money
side by side along with their education. as students will be spending
up to their hardcore money, they will be better at money
management as they will be learning the value of money. We want a
student should go through all these and our app will help them to be
better in both professional and personal life.
We are going to solve this problem through an App our app will be
providing internships and jobs to businesses and companies that
want the young generation’s ideas and students who want to learn
experience and earn a side income for themselves. we will be using a
simple interface for the app so that it gets easy for all of the people
who are using it.

7
 STRATEGY AND BUSINESS MODEL
“Converting theory into action”
Who are the beneficiaries or customers?
This paper aims to highlight the importance of addressing both
competitive strategy and business model for the long-term
success of a company. Through this model, we are trying to
bring together both the beneficiary parties, who is an employer
and a person seeking any kind of paid work, together.
How will you serve them?
So, for this purpose, we are developing a user-friendly
application for our customers through which both of them will
be able to satisfy their needs, as the employer will find a good
intern and the youth will find paid work. So basically, through
our application, paid internships and part-time jobs are being
offered to the needy by verified institutions.
What especially does your problem look like?
As a starting process, the job seekers will register to our
application and will complete their resume and provide the
necessary details with valid identity proofs and also their area
of interest that they will prefer more to work on. Then once
this process is done, we will ensure that their profile is sent to
as many as related institutions so that they can be hired
accordingly.
As we all know, the youth of our country is highly productive
and is always ready to seek a good opportunity, thus we are
providing them a platform to show up their skills and get
remunerated for it in a form of an internship. Also, if they want,
they can get a part-time job via our application. Once the

8
candidate registers himself with us, we’ll try to provide him
with the best opportunities we can and we’ll keep him updated
about his hiring process.
Through our application, where both the parties are getting
involved, we can ensure you that we will try our best to provide
them with the safest and the best working environment with
the appropriate amount of stipend the intern, and
simultaneously we will also try to fulfill the institutional need by
providing them a verified, dedicated and hardworking intern.
What initial management and governance structure will you
put in place to implement the strategy?
While performing this process, we will also face some
challenges regarding the complete verification of the individual
and providing the same kind of opportunity an individual is
looking for. But we will ensure that this challenge is being
solved by making a much easier and user-friendly application
and also that the person where he/she is going to work is safe
and sound. If anything goes wrong, we will be looking into the
matter and take all the necessary steps as early as possible to
rectify it.
What criteria did you use for choosing to become an NPO or
profit organization?
A profit organization operates to make money. Most businesses
are for-profits that serve their customers by selling a product or
service. The business owner earns an income from the for-
profit and may also pay shareholders and investors from the
profits. We are here earning profit by rendering a social service
of employing the unemployed youth. Whether you decided to
start a for-profit, not-for-profit or non-profit, the first step is to
create your entity are the same. Start by filing for a business
entity in the state in which you wish to run your operations.
9
 Your business entity might be a corporation, LLC, sole
proprietorship, or partnership. Your business entity might be a
corporation, LLC, sole proprietorship, or partnership. Once the
entity has been formed, you will apply for an Employer
Identification Number (EIN) with the IRS and then start to
operate.

TEAM
Our team consists of well-co-ordinated and well collaborative
students which are really into our topic of internship and part-time
jobs for youth.
And have really studied and researched the said topic in great detail
and optimistically rooted for the success of this group project.
All of us have come together and are in direct contact with this
common underlying problem in India or our respective
neighborhoods. Our commitment has ensured us the successful
completion of tasks, duties, and projects right from the very first day
by identifying the problem to solving it to the ground below.
Our ability to achieve the desired results needed maximum effort,
sheer dedication, and rock-solid will. We divided the work based on
our past experiences, inherited knowledge, and interests.
This assignment has broadened our comfort areas and provided each
member of our group a great chance at getting great experience with
fieldwork and expanding our horizons.
All members have vastly different backgrounds and mindsets which
has enabled us in receiving different viewpoints and hence explore
the next best alternative available. Our commitment has ensured the
successful completion of the tasks, duties, and projects right from

10
identifying the problem to finding numerable solutions for it and
finalizing one. Our capacity to accomplish the planned objectives
required cooperation, which emerged from our sheer commitment
and truthfulness. We isolated our work based on experience,
information, and interests, extending each. This task has widened
our usual ranges of familiarity and given every part insight into
fieldwork. The interviews were taken by AAYUSH SONI and DHRUV
TAYAL which accelerated the process of understanding the problem
statement. Every one of the individuals has tremendously various
foundations and this has abled us to get numerous perspectives,
subsequently investigating the best option accessible. Our group has
the most required foundation making us the most appropriate group
for tackling this issue. Aayush Soni and Dhruv Tayal not only took the
interview but also closely inspected the youth’s problems. They gave
us new experiences about the specialists that were entirely different
from the customary situation we see.
On other hand, ARMAAN SACHDEVA, BHARAT YADAV, ELANSHI
AGRAWAL, KRATIKA AGRAWAL, MOHIT RATHI, and SANCHI JAIN
have genially looked for their imaginative and scientific abilities to
assemble the monetary arrangement, work on the model and set up
the report.

11
 CONTEXT
What other approaches to solving the social problems?
The Government of India has initiated Pradhan Mantri Rojgar
Protsahan Yojana.
Pradhan Mantri Rojgar Protsahan Yojana (PMRPY), the lead
planner of the Central Government for the business age has
crossed the achievement of one crore recipients as of January
14, 2019.
Under the plan, the public authority boosts managers for the
age of new business.
The Public authority of India pays the full manager's
commitment of 12% (towards Workers' Opportune Asset and
Representatives' Annuity Plan), for the new business created
with compensation up to Rs. 15,000 every month.
PMRPY was declared on August 07, 2016, and is being carried
out by the Service of Word and Work through the
Representatives' Opportune Asset Association (EPFO).
The whole arrangement of PMRPY is on the web and AADHAAR
based with no human connection point in the execution of the
plan.
An immediate advantage of this plan is that laborers approach
government-backed retirement benefits through Opportune
Asset, Annuity, and Demise Connected Protection.

What have been the experiences of other service providers?

The business is boosted for expanding the worker base in the
foundation through the installment of EPF commitment of 12%
of compensation, which in any case would have been borne by
the business. Countless laborers secure positions in such
foundations. An immediate advantage of the plan is that these
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laborers approach government-managed retirement benefits
through Opportune Asset, Annuity, and Passing Connected
Protection.

What is distinctive about your approach and organization?

We are an innovation organization determined to outfit
understudies with significant abilities and down-to-earth
openness to assist them with getting the most ideal beginning
to their vocations. Envision a world brimming with opportunity
and potential outcomes. An existence where you can find your
energy and transform it into your vocation. An existence where
you graduate completely guaranteed, certain, and ready to
have a special interest in your position on the planet.

How much money flows to your “issues” annually from all

sources and how is it distributed?
On average, the government had spent more than rs2400 crore
on Pradhan Mantri Rojgar Protsahan Yojana.
PMRPY was reported on August 07, 2016, and is being executed
by Service of Work and Work through the Representatives'
Fortunate Asset Association (EPFO). Under the plan, the
Government is paying full managers' commitment of 12%
(towards Representatives' Fortunate Asset and Workers'
Annuity Plan both), for a time of 3 years regarding new
representatives who have been enlisted with the EPFO on or
after the first April 2016, with pay up to Rs. 15,000 every
month. During 2016-17, 2017-18 and 2018-19 (up to January 15
2019) 33,031, 30,27,612, and 69,49,436 recipients individually,
have been selected with EPFO under PMRPY. The quantity of
foundations that have benefitted during the execution of the
plan is 1.24 lakh. The whole framework is on the web and
AADHAR based with no human connection point in the
execution of the plan. PMRPY has a double advantage for
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example from one perspective, the business is boosted by
expanding the representative base in the foundation through
the installment of EPF commitment of 12% of pay, which in any
case would have been borne by the business and then again,
countless laborers secure positions in such foundations. An
immediate advantage is that these specialists approach federal
retirement aid benefits through Fortunate Asset, Annuity, and
Passing Connected Protection. The deadline for the enlistment
of recipients through a foundation under the PMRPY is Walk
31, 2019.

How will you capture existing dollars or attract new

resources?
We will try to overcome all the drawbacks of Pradhan Mantri
Rojgar Protsahan Yojana to attract new resources in the
following ways-
 Comparatively less procedure to apply than to Pradhan
Mantri Rojgar Protsahan Yojana.
 No limit to age.
 No restrictions on eligibility as it will differ from company to
company.

14
 SCALING STRATEGY
How will you scale using one or more of the following?
It is an online job portal for graduates to find internships and
jobs. There are two ends – The job seeker’s end and the Job
Recruiter’s end. The platform allows job seekers to create a
profile by mentioning skills, education, and experience, upload
cv, view jobs, and apply based on their interests. It allows
recruiters to post jobs, view candidate profiles, and hire
candidates. We guaranteed that we give extraordinary client
assistance - This is one thing that has helped us incredibly.
What makes clients discuss our administration?
1. Fast service- Every internship that is posted on our model is
subjected to a manual check; to ensure the credibility of new
employers & to ensure that no important information is
missing in the internship post.
2. Taking care of small things- We send layout offer-letter,
format testament to businesses so they will not have to
make one without any preparation; they can simply alter
and utilize them.
3. Solving email queries as soon as possible- Given the volume
of inquiries, 4 hours emerged to be a practical time. What
next - we're constructing a visit bot to a flash purpose the
inquiries. We're as of now in the test stage and have gained
very some headway.
How do you maximize the value you are trying to create?
The new changes to fill the double need of getting an ever-
increasing number of workers under the proper area along with
expanding the business situation in the country.
We will maximize the value by overcoming the drawbacks of
Pradhan Mantri Rojgar Protsahan Yojana.

15
 The representatives are denied federal retirement aid
advantages and have a weak existence without any
professional stability.
 The monetary uniqueness expansions in the general public.
Oxfam report expresses that in India the most extravagant
1% own 58% of the complete riches.
 Organizations have no motivating force to put resources into
the advancement of expertise upgrades of representatives.
Subsequently, the results of the organization lose
seriousness on the lookout.
 There may not be a sure period doled out for the work. It
prompts double-dealing of the laborers: more work with less
installment.

How do you balance “speed of scaling” with program quality

to optimize social value creation?
Notwithstanding, the attention should be on greater interest in
improving the seriousness of the results of little organizations.
In the period of hostility to globalization and protectionism
distinguishing the capability of the labor force for further
learning is fundamental. Preparing projects can be coordinated
(with halfway financing from the government) to support the
ability and tweak the abilities of workers. In any case, in the
period of Man-made brainpower, an enormous no. of
individuals will be passed on jobless because of ineptitude in
the field of cutting-edge innovations.

16
 MEASURING RESULTS- EARLY&OFTEN

Input Activities Outputs Customer’s Impact

The production, customers, and influence of a project are the
outcomes. In our organization production costs include the cost of
coding an app and the cost of generating employment, customers
include the unemployed youth of society looking for part-time jobs,
and the impact is the generating employment, contributing to GDP
growth, and solving social problems. The success of our project will
be determined by the sum of these levels. There are no absolutes
when it comes to project success or failure. Every project includes a
set of success criteria that include business outcomes,
product/service outcomes, solving the social issue, and project
delivery outcomes (cost, schedule, scope, and quality). Some criteria
are absolute, requiring completion on or before the originally
scheduled date, while others are relative, requiring completion by a
date acceptable to the customer. How many of our success criteria
are met, and how successfully, determines project success.
There are certain parameters with which we can measure our
success. Parameters which we will be used in measuring the success
of our social entrepreneurship are as follows:
Measuring social impact: ROI and SROI
A for-profit company's performance is generally judged via an
"economic lens"2 that ignores the social impact it has on the
other two-thirds of the triple bottom line — people and the
earth. Return on Investment (ROI) is a financial return
measurement statistic that is used globally to quantify financial
returns based on criteria like revenue, profit margin, employee
turnover, and customer satisfaction. All of these are

17
measurable metrics that have been utilized and reported since
the inception of the organization.
But how about societal impact? SROI has been adopted and
enhanced as a major benchmark for assessing social impact
during the last 20 years. SROI combines traditional qualitative
and quantitative indicators to appeal to both investors and
funders, entrepreneurs, and community members interested in
the triple bottom line.
Community engagement
The initiative's sustainability and empowerment will be aided
through local linkages, information sharing, feedback, and
community engagement. Otherwise, the problem will not be
adequately handled, and new concerns may occur.
Understanding local cultural dynamics, as well as working in
and with the community at all stages of the business, is
essential.
Community engagement in our organization refers to the
engagement of the local community. Understanding their
problems, getting feedback, and sharing information with them
are the key elements that would help us in measuring our
success. The problem we are working on is to provide part-time
jobs and internships to the youth to solve the problems of their
finance as well as taking their contribution to economic social
and environmental development. Part-time jobs and
internships they would be getting would be related to a social
problem. Since the internet would be working on the social
cause the community within the area where the social problem
exists should be positively engaged with our organization.
Higher the community engagement higher would be the
profits.

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Taking the example, if the part-time job provided is to educate
the females of the particular area about the sanitation during
their menstruation cycle, but the males of that area is not okay
with it. Now it is important for us to first educate males about
its importance and convince them to cooperate rather than
create a fuss.
Scale
For social entrepreneurs, balancing profit with purpose at scale
demands extra vigilance and care. Quality, human touch,
philosophy, branding, and operations must all be maintained
with attention. During a financial crisis, however, it might be
tough to say no to money.
The sole purpose of doing social entrepreneurship is not only to
solve a social problem but it is also important to generate
profits by maintaining the quality of services we are providing.
There should be a proper balance between all. It should be
always 50-50, but in case of financial crises, the ratio of profit
should be increased. In our organization, we are providing
employment, and hand in hand we are solving a social problem.
Taking the example, the part-time job began by transforming
discarded firehoses into belts, then expanded into bags,
carpets, and cases, with the goal of "reimagining and reusing"
waste material. This helps in keeping the environment clean as
well as generating profits.
Financial sustainability
In addition to product and service income, social companies
might rely on crowdsourcing, impact investors, government
funding, donor agencies, progressive foundations, and awards
contests for financial viability. There is always should a certain

19
amount of money that should be retained by the company for
the uncertainties and emergencies.
Impact investment necessitates not just "enlightened money,"
but also "patient capital," since ethical firms must "crawl, walk,
and finally run" to expand. When social entrepreneurs meet
their performance objectives, the government provides money.
A social entrepreneur needs to be financially sustainable in a
time of emergency. When no funding is available it is important
to have enough funds with ourselves to keep our organization
going.
Comparing expectations with the result
This is the basic theory of any organization to measure its
effectiveness. Comparing what we expected of doing in starting
versus what we did. It’s the comparison between expectations
and reality. If the goal of our organization was to employ 100
students and solve 10 social problems. But in reality, we
employed 200 students but only solved 7 social problems. In
this scenario, our organization would be ineffective because
our sole purpose is not only to make a profit but also to solve
social problems.

20
 RISKS
As time is changing, with the change in time and technology people’s
thinking and perceptions have also changed. Mobile apps are taking
off in the business world, Let’s start with the clear truth: there are
plenty of times when app development can be very, very challenging
indeed. The industry and technology are constantly changing and
evolving. The app developers should be ahead of the curve, and
there’s also the ever-present reality of surprises, last-minute
changes, and all those factors which generally make things a little bit
more difficult. Despite this, when things are going well, app
development can be an absolute breeze.

CONTEXTUALLY

Clarify your Goals and Objectives- As a new brand and

business, as a sole trader or individual, we want our app to best
showcase whatever it is that you do. The app should be user-
friendly, attractive, and work to a high specification. One of the
biggest challenges that app developers face from their clients
and customers is a lack of clarity regarding exactly what it is the
app is for. Every business nowadays knows that they want an
iPhone or mobile device app it’s become almost the standard in
the modern business landscape.

But unless you and your developers are crystal clear from the
very beginning about what your app’s all about, you’re going to
find that journey will end up being a lot longer and more
complicated than initially expected.

STRATEGICALLY

21
Communication with the Development Team- It’s vital to have
open channels for communication because occasionally, you’ll
come across an app developer who would have a very
identifiable and different way of doing things, and they can be
challenging to work with, especially if your vision differs greatly
to their own. Therefore, before the project begins, we should
know our points of contact with the development team, and be
aware of who is responsible for which part of the project.
Expressing the ideas, hopes, and wishes for your app is alright,
but should also understand that some of the aspirations may
not be possible due to technological limitations or budget
requirements.

Programmatically

Deciding who will be Developing your App- There is no

shortage of app developers out there in the wider world today,
go onto any website and you’ll find thousands of home
professionals seeking your attention. But all too many people
looking to have an app developed start by being unsure of who
to reach out to get the job done properly. There’s going to be a
considerable difference in price between an app developer
working from his home in Bangalore, and a professional app
studio based in London. We should not be in a hurry and should
examine the individual and ask for portfolios of some similar
projects.

Financially

Financial risk- generally arises due to instability and losses in

the financial market caused by movements in stock prices,
currencies, interest rates, and more. Founders often have
invested their life savings or taken loans to get the organization
off the ground, so there is a lot of pressure to be successful. To
maintain financial operations, pay employees, and invest in
market penetration and growth we must consider where the

22
money will come from. Careful preparation and planning in
advance, as well as support from third parties, can help reduce
this risk. We should also consider the current and future
changes that might happen and prepare the organizations. This
will help us to save excess cash, and negotiate favorable
purchasing terms.

Another risk may include a lack of awareness among people

who usually are unable to use online software and apps, huge
costs, and existing competition which is there in the market and
need to work more to make our app differentiated from others
and to make sure we capture the current market.

23
 FINANCIAL PLANS
SOURCES FOR SEED CAPITAL
We will fund our seed capital from Government Schemes or
Incubators as we don’t want to lose our stakes at the initial
stage and government schemes also provide many other
benefits and concessions to our start-up-like tax concessions,
management training, etc.

COST STRUCTURE

Short Term Long Term

(1-12 Months) (More than 1 year)

Maintenance of Marketing
Variable Cost website and Advertisement
application Charges

Rent for Office

Setup for Application Website
Fixed Cost Collaborations Expenses for Office
SEO for Website Salaries
Management
Expenses

24
STARTUP COST

25
COST SHEET

26
27
28
 PROJECTED REVENUE

Projected Revenue for 1st Year

200000
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July

Revenue Linear (Revenue)

29
 Projected Revenue for 2nd Year
450000

400000

350000

300000
Revenue
250000
Linear (Revenue)
200000

150000

100000

50000

0
Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July

Projected Revenue for 3rd Year

1000000
900000
800000
700000
600000
500000 Reve...
400000
300000
200000
100000
0
Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul

30
 REVENUE GENERATION

SEARCH FOR SEARCH FOR

INTERNSHIP INTERNS

USER INTESCO BUSINESS

INTERNSHIP+ADs PAYOUT
+PAYOUT

REVENUE FROM COMMISSIONS

Conversion rates
Conversion rates we can achieve through our advertisement
campaigns are 3-4 percent per 100 ads (approx.).
Conversion Rate Rate of Cost of Customers
(per 100) advertisement Converted
4% 0.60 paisa Rs. 60

Hence, the cost for acquiring 4 customers is Rs. 60

According to our research AVERAGE TICKET SIZE for our listing is
Rs.3000, which means when a business lists their listing on our
platform the average price, they pay for the internship will be
Rs.3000.
Our Commission will be 3% of which 1.25% is for social service and
1.75% is our revenue.

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For every converted customer we will receive 1.75% of their payout
by the business.

Average Ticket Commission for Our Revenue Total Earning

Size Social Service (1.75%)
(1.25%)
Rs. 3000 Rs. 37.5 Rs. 52.5 Rs. 90

As per our conversion rates, on every spend of Rs. 60 we will earn Rs.
360, as 4 customers will be converted per 100 advertisements.

REVENUE FROM ADVERTISEMENT ON WEBSITE AND APPLICATION

We will run advertisements on our website and application, which
plays an important role in the revenue generation model.
Average Number of Rate per Ad Total
Ad Displayed (per
day)
1,000 – 10,000 Rs. 0.076 Rs.76 - 760

According to our social media campaigns, collaborations, and

advertisement, our projected visits to our website are 6,800 per day.

KEY ELEMENTS OF FINANCIAL PLANS

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 BURN RATE
Burn Rate for 6 months (1st August 2022 – 31st January 2023)
Burn Rate = Rs. 10,500 Per Month
________________________________________________________
Burn Rate for 6 months (1st February 2023 – 30th July 2023)
Burn Rate = Rs. 9,625 Per Month
________________________________________________________
Burn Rate for 6 months (1st August 2023 – 31st January 2024)
Burn Rate = Rs. 11,708.2 Per Month
________________________________________________________
Burn Rate for 6 months (1st February 2024 – 30th July 2024)
Burn Rate = Rs.20,246.25 Per Month
________________________________________________________
Burn Rate for 6 months (1st August 2024 – 31st January 2025)
Burn Rate = Rs. 27,928.2 Per Month
________________________________________________________
Burn Rate for 6 months (1st February 2025 – 30th July 2025)
Burn Rate = Rs. 44,619.2 Per Month
________________________________________________________

VALUATION
For the valuation of our company, we will use the “Revenue Growth
Method” it is the most common method used for valuation in
software and application-based startups.

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To calculate we will multiply our 1-year revenue by a multiple, which
will be decided by investors and us, but the most common multiple is
4x or 5x early-stage startups.
Our 1-year projected revenue is Rs. 15,52,500.
The commonly used multiple is 4x therefore valuation of our
company is Rs. 62,10,000.

BREAK-EVEN-POINT
The cost for 3 years is Rs. 34,18,800 and the revenue is Rs. 1,27,25,639.
Since startup revenue is mainly based on commission it’s difficult to find profit as per
commission.
Therefore, according to INTESCO calculation, will achieve its break-even-point between 1
YEAR 8 MONTHS AND 1 YEAR 9 MONTHS which means MARCH 2024.

THE END OBJECTIVES FOR ALL SOCIAL

ENTERPRISE
Social Enterprises is not about balancing the “Double Bottom
Lines” which are profit and social impact, as though they are
equally important. The real and main bottom line for any social
enterprise is the goal by which its success should ultimately be
evaluated, its social/ environmental impact, and being
profitable or at least financially sustainable is an entirely
necessary means to that end. Of course, there can be no social
mission without money, but the first goal is mission.

The main and the end objective of our enterprise is to create a

balance between youth unemployment and job opportunities
by providing part-time jobs to teenagers who usually stay away
from their parents and all the other teenagers who have to
manage their day-to-day expenses on their own. By providing

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 part-time jobs to teenagers, we can help them save money and
fulfill their needs, get work experience, and higher the youth
employment. This app can help us achieve our purpose which is
both providing job opportunities to teenagers and raising funds
from subscriptions of our help so that we can expand our
business and do social service.

The key strength and ability of our enterprise are that there is
no such app in the market which provide part-time jobs to
students, as well as solve Environmental Problems. Through
our app students can earn 4-5k easily per month by just
working 3-5 hrs. per day, 2% of their salary will go to our
environmental fund through which we will solve Environmental
Problems.

BEST ANALYSIS

 BEST: The most effective option-

An endeavor has numerous other options and should choose to
pick the most viable among them all. Whenever it has assessed
every one of its other options and subsequently showed up at
the most plausible, successful, and proficient choice, it has
picked the 'best' elective. For our situation, during the ideate
interaction, we accumulated numerous thoughts and afterward
shortlisted our last choice which was the best among them all,
and worked upon it.

 ECONOMICAL: At the lowest cost-

An arrangement settling a social reason ought to remember the
expenses of all its supposed costs and attempt to follow the
'most ideal' plan essentially cost. While picking our choice, the
expense was a significant element as capital assumes an
enormous part. We arranged the upsides and downsides of
cost speculation and went with the most prudent thought.

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 SOLIDARITY: For all those who need it-
Our answer ought to be to such an extent that it arrives at
every one of the individuals who need it, even to those to
whom the entrance could appear to be unimaginable. It ought
to be available to every one of the individuals who are needing
a wonder. For our answer, we distinguished our main interest
group, figured out them, and afterward guaranteed that our
end yield is accessible for all, in any event, for the country’s
places.

 TODAY: As urgently as possible-

The issue we have recognized should be settled when the
above advances are followed. On the off chance that the
activity isn't prompt, there could be presently not a highlight, in
any event, tackling it. Individuals ought to endure as less as
could be expected. When we comprehended the present
circumstance of our thought, we realize that the arrangement
must be carried out at the earliest opportunity so the
advantage arrived at the general population while they are
needing it.
A social undertaking is said to have satisfied every one of its
goals assuming it finishes all the previously mentioned focuses.

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