A PROGRAM BY IN COLLABORATION WITH

POST GRADUATE PROGRAM IN

USER EXPERIENCE DESIGN
6 Months

UI/UX
Online

Live Mentored Sessions

1:1 Career Support

FOR DATA-DRIVEN BUSINESS APPLICATIONS
INTRODUCTION

Did you know that within 50 milliseconds

of landing on any website, people decide to
stay based on the brand’s User Interface and
messaging (Source: Google)? Good UI/UX
isn’t just a luxury; it’s an absolute necessity
in today’s digital landscape. Whether you’re
a tech giant or a humble startup, the success
of your product hinges on creating an
unforgettable user journey.

According to Forrester Research, a

well-designed UI can increase a website’s
(or software’s) conversion rates by 200%.
A positive UI/UX experience enhances
user engagement, encourages loyalty, and
differentiates businesses in a competitive
market. For data-driven businesses, UI/
UX facilitates data visualization and
interpretation while increasing business
efficiency. Hence, organizations worldwide
are now placing significant reliance on skilled
UI/UX professionals to create meaningful user
experiences.

The demand for UI/UX

designers is estimated to
grow at a CAGR of 23%
(2021-2031)

U.S. Bureau of Labor Statistics

About 21,800 job

openings for UI/UX
designers are projected
annually from 2021-2031

U.S. Bureau of Labor Statistics

2
THE UT AUSTIN
ADVANTAGE

Founded in 1883 and home to

more than 52,000 students
and 3,000 teaching faculty, the
University of Texas at Austin is one
of the leading public universities
in the United States. UT Austin’s
ample resources and cutting-edge
technology, allow students to gain
hands-on experience and stay
up-to-date with industry trends.
The university has been ranked 9th
in the Top Public Schools, National
Universities by U.S. News & World
Report, 2023. It also has a strong
alumni and industry network,
providing students with valuable
networking opportunities and
potential career pathways.

3
ABOUT THE PROGRAM

UT Austin’s Post Graduate Program in User With two 1:1 career support sessions from
Experience Design: UI/UX for Data-Driven industry experts, learners can receive
Business Applications is a comprehensive tailored advice on their career goals,
6-month program in collaboration with industry trends, and skill development
Great Learning. Developed by esteemed strategies. The program delves into
faculty from UT Austin, the program the nuances of UI/UX design through a
consists of 14 mentored learning sessions, mentored capstone project - the Design
offering 150+ hours of immersive learning. Innovation Challenge where learners apply
the knowledge acquired throughout the
With a learn-by-doing pedagogy, the program to solve a real-world problem.
program provides learners with an Upon successful completion, learners
opportunity to apply their skills to action are awarded a prestigious certificate of
in real-time. Through collaborative yet completion from UT Austin.
personalized mentor-led sessions, learners
get an industry perspective and guidance
to solve hands-on projects. This approach
helps them gain a deep understanding
of UI/UX intricacies and simultaneously
develop a digital portfolio.

4
PROGRAM HIGHLIGHTS

6-MONTH 150+ HOURS 14 MENTORED DEDICATED

ONLINE OF LEARNING LEARNING PROGRAM
PROGRAM CONTENT SESSIONS MANAGER

1:1 CAREER 8-WEEK CERTIFICATE

SESSIONS MENTORED OF COMPLETION
WITH INDUSTRY CAPSTONE FROM UT AUSTIN
EXPERTS PROJECT

WHO IS THIS PROGRAM FOR?

• Aspiring UI/UX designers or those with • Product Managers seeking to leverage
limited design exposure UX design for successful
product and service delivery
• Professionals with 2+ years of
customer-centric experience • Digital Marketing professionals looking
seeking a UX career jumpstart to enhance website conversions through
UX knowledge
• Design professionals from related fields
aiming to accelerate in UX design • Freelance consultants or independent
designers aiming to build industry
• Software professionals interested in
credibility
developing user-centric products with
effective design principles

5
LEARNING OUTCOMES
This program will empower learners
to excel in User Interface Design & User
Experience Design by:

• Applying user-centered design

principles to enhance user
experiences

• Conducting effective user

research, and synthesizing the
findings

• Generating design ideas based

on well-defined goals and
scenarios

• Utilizing foundational
principles of Human-Computer
Interaction (HCI) heuristics

• Developing impactful User

Interfaces using design systems

• Employing wireframing,
prototyping, and testing tools
for design evaluation

• Building a personalized design

portfolio to showcase your
learnings

• Creating design use cases and

prototypes to solve real-world
problems

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CURRICULUM

The Post Graduate Program in User Experience Design - UI/UX for Data-Driven Business
Applications commences with user research, understanding user behavior and needs through
qualitative and quantitative techniques. It involves analyzing problem statements, user research,
brainstorming, and prototyping. Learners design the User Experience and visual elements,
followed by design evaluation. The Capstone Project offers them a real-world experience through
the Design Innovation Challenge.

UX-UI FUNDAMENTALS Week 1-3

Fundamentals of • User Experience Design for Business Applications

User Experience • Design Thinking & Human-centered Design Process
Design • Establishing a Business Case for UI/UX Design

• UX Research Methodologies - Qualitative & Quantitative

User Research-1
• UX Research Methodologies - Attitudinal & Behavioural

• User Personas
User Research-2 • Empathy Maps & User Journey Mapping
• User Stories & Storyboards

USER EXPERIENCE DESIGN AND ENGINEERING Week 4-6

• User Experience Design Methods:

Conceptual Models, User Models
UX Design
• Systems Thinking and Innovation Frameworks
Foundation
(Mental Models, Feedback Loops)
• Wireframing, Prototyping and Information Architecture

• Design Principles & Heuristics

Principles &
• Design Standards & Guidelines
Heuristics of HCI
• Usability & Accessibility Studies

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USER INTERFACE DESIGN Week 7-9

• Gestalt’s Principles of Design

UI Design • User Interface Design & Design Systems
Foundations • Branding through UI Design
• Design Mockups & Developer Handoff

• Introduction to Figma, Figma Training - Color issue,

UI Design
Typography Issue, Proximity Issue, Contrast Issue

Workshop • Hierarchy Issue, Scale Issue, balance/alignment Issue,

using Figma emphasis dominance issue

DESIGN TESTING AND EVALUATION Week 10-11

• Design Testing and Evaluation Methods

(Design Evaluation & Outcomes)
• Software Designing Process and Modeling (Software
Development Life Cycle, Design Handoff to Software Teams)
Design Testing and • Design Analysis & Outcomes
Evaluation • Designing for Mobile Applications (ios/Android) and
Progressive Web Applications
• HCI in Software Engineering
• User Experience Metrics
• Conversion Rate Optimization and A/B Testing

DIGITAL PRODUCT MANAGEMENT Week 12-13

• Product Strategy and UX Design Strategy

Product Management • Agile Product Development
for UX Designers • Minimum Viable Product
• Tracking Performance & Product Roadmap

• Immersive Experience Design: AR/VR Design

• Intelligent Product Design: Design with
Designing for
AI, ML, and IoT Technologies
Next-Gen Technologies
• Integration of Emerging Technologies into
Legacy/Existing Systems

DESIGN LEADERSHIP Week 14

• Leading Design Teams

• Leading with Design for Strategic Advantage
Design Leadership • Strategic Communication and Stakeholder Management:
Communicate Designs and Ideas with Confidence
and Influence Decision-Making

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 CAPSTONE PROJECT Week 15-22

Design
Innovation • Develop an End-to-End Design Experience
Challenge

OPTIONAL COURSE Week 23-24

Software Fundamentals for UX Designers

EXPLORE THE UI/UX TOOLKIT

Immerse yourself in industry-endorsed frameworks.

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WORK ON HANDS-ON PROJECTS

NETWORKING
Conduct User Interviews for a Networking App
Apply your knowledge of user research techniques to conduct interviews and focus
group discusions for a networking app, with the ultimate objective of understanding
user preferences and pain points.

Skills: User Research Techniques, Qualitative Analysis and Quantitative Analysis

TRAVEL & LOCAL EXPERIENCES

Conduct a UX Tear Down for a Travel & Local Experiences App
Conduct a comprehensive UX tear down and analysis for a mobile application
designed to connect users with local guides in Southeast Asia, with the goal of
enhancing the trust, authenticity and overall quality of travel experiences.

Skills: User Models, Information Architecture

HEALTH & WELLNESS

Redesign the UI for a Health and Wellness Mobile App
In this project, you will tackle the challenge of redesigning the User Interface
(UI) for a health and wellness mobile application. Your goal is to create a more
intuitive, visually appealing, and user-centered design that enhances the overall user
experience.

Skills: Figma, Usability Testing, Wireframing and Prototyping,

Information Architecture, UI Design Principles

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APPAREL RETAIL
Perform a Competitive UI Audit of an Apparel Retailer
In this project, your task is to conduct a comprehensive UI audit of an apparel
retailer’s website or mobile application, comparing it to its competitors. Your goal
is to assess the User Interface (UI) elements, design principles, and overall user
experience to identify areas of improvement. During this audit, you will apply a
variety of UX skills and tools.

Skills: UI Audit, Usability Testing, UI Design Priniciples, Competitive Analysis

SOCIAL MEDIA
Create a Product Strategy Canvas - Define the Value Proposition, Target
Audience, Key Features and Business Goals for a New Social Media App
In this project, you will embark on the crucial initial phase of designing a new social
media application by crafting a Product Strategy Canvas. Your objective is to define
the fundamental elements that will shape the app’s direction and success.

Skills: Product Strategy Canvas

PEER-TO-PEER PAYMENTS
Design a P2P Payments Application
In this project, you will take on the challenge of designing a peer-to-peer (P2P)
payments application, aiming to create an intuitive and user-friendly platform for
seamless money transfers.

Skills: User Research, Wireframing and Prototyping, Usability Testing,

Figma, Product Strategy

DESIGN LEADERSHIP CASE STUDY

Analyze a Real-World Case Study of Design Leadership
In this project, you will dive into the realm of design leadership by dissecting a real-
world case study. You will thoroughly examine a design initiative where leadership
played a pivotal role in shaping the outcome.

Skills: Design Leadership, Communication

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BECOME INDUSTRY-READY
WITH LIVE MENTORSHIP
Gain a practical understanding of creating and analyzing robust user experiences. Work on
real-life projects and receive live mentorship from industry experts every weekend.

Mentorship sessions help learners to:

• Solve conceptual doubts

• Delve into real-life case studies to hone their skills
• Gain an insider’s perspective on emerging practices and market trends
• Seek practical advice in solving hands-on projects

FACULTY

DR. KUMAR MUTHURAMAN

Faculty Director, Centre for Research and Analytics

DR. PRASHANT JOSHI

Department of Information, Risk and Operations Management

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MENTORS

BLAGOJA GOLUBOVSKI
Vice President - Product Management

ANU RAMAKRISHNAN
Product Lead

CHRISTINE SHELLER
Senior Vice President

ALEX BILSTEIN
Director - User Experience

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CAREER SUPPORT FROM
INDUSTRY EXPERTS
The Post Graduate Program in User Experience Design’s career support is crafted to equip
learners with the tools and personalized guidance necessary to excel in the UX/UI design field.
With tailored mentoring sessions and comprehensive career preparation modules, it offers
steadfast support at every juncture of your professional journey. Whether navigating career
shifts, honing your expertise, or gearing up for new opportunities, it empowers you to thrive.

Career support encompasses a series of masterclasses, mentoring sessions, and preparatory

modules meticulously designed to provide learners with the essential skills and resources.

CAREER MASTERCLASSES

DECODE DIVERSE ROLES CRAFT YOUR DESIGN PORTFOLIO

Career Masterclasses offer Learn to create a compelling design

comprehensive insights into diverse portfolio, from selecting the right
roles within UX design and effective platform to crafting impactful case
portfolio crafting strategies. Delve into studies that showcase problem-solving
the nuances of roles like UX designer, skills. With practical guidance and
product designer, and UX researcher, industry expertise, these sessions equip
gaining clarity on responsibilities and you with the tools to navigate your
skill sets. career path effectively.

ONE-ON-ONE CAREER MENTORING SESSIONS

Our One-on-One Career Mentoring Sessions provide personalized guidance to propel learners’
careers forward. With direct access to seasoned design professionals, learners can secure two
30-minute slots to explore career aspirations, challenges, and goals. These sessions offer tailored
insights on career transitions, advancement strategies, and job search tactics. Additionally,
learners receive resume screening and mock interview feedback, ensuring their professional
documents and interview performance are optimized. Mentors also provide LinkedIn profile
evaluations, enhancing learners’ online presence for potential employers.

CAREER PREP MODULES

Our Career Preparation Modules offer a comprehensive approach to equip learners for UI/
UX design success. Tailored to various experience levels and domains, our curriculum includes
engaging content such as videos, design case studies, and interview tips curated by industry
experts. From foundational principles to advanced techniques, learners gain the knowledge
needed to excel in the job market. Moreover, it provides specialized resources for tackling
interviews.

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SHOWCASE YOUR DESIGN MASTERY
WITH A SAMPLE PORTFOLIO
The design portfolio showcases the learner’s expertise, creativity, and problem-solving abilities
in the UI/UX design field. It offers a curated collection of projects highlighting the learner’s
proficiency in conducting user research, crafting intuitive information architectures, redesigning
websites for improved functionality, conducting UI/UX audits, and demonstrating design
leadership skills. The portfolio reflects the learner’s journey, growth, and contributions to the
field, positioning them as a versatile and accomplished UI/UX designer.

John Doe
Skills:

User Journey Mental Models & Wireframing &

AR/VR Design
Mapping Feedback Loops Prototyping
UX/UI Designer, Company,
North America Tools:

Post Graduate Program in

User Experience Design

DESIGN PORTFOLIO
EduHub
Learning Management System (LMS) APP

DRONOS
Product of Arodyne Group

Software used for drones to perform

mission planning, surveillance, inspection and asset
management with AI and Autonomous Syste m

Note: This is a sample portfolio for reference.

15
CERTIFICATE OF COMPLETION
Upon program completion, learners will receive a Certificate of
Completion from The University of Texas at Austin.

The University of Texas at Austin

Conferred to attest that

E
John Smith

M P L has successfully completed the

SA
Post Graduate Program in User Experience Design:
UI/UX for Data-Driven Business Applications
presented by the

McCombs School of Business

February 2023

Gaylen Paulson, Ph.D. Kumar Muthuraman, Ph.D.

Associate Dean and Executive Director Faculty Director, Business Analytics and AI Programs
Texas Executive Education Texas Executive Education

All certificate images are for illustrative purposes only.

The actual certificate may be subject to change at the discretion of the university.
16
HEAR WHAT OUR LEARNERS HAVE TO SAY

The curriculum was well structured, with excellent faculty members who
covered a diverse range of topics essential for mastering UX design.
The hands-on projects and collaborative environment provided me
with invaluable practical insights. It has truly been a transformative
experience. The program gave me the skills and confidence to excel in
this domain.

ANUPAMA SHIVAYAGOL
Senior System Engineer, Infosys

The program seamlessly blended theoretical fundamentals with

real-world application through mentorship sessions from industry
experts in UI/UX. This dynamic approach empowered me to fast-track
my career in this domain.

ALBERT LUKMAN
Country Project Manager, Statistics and Control Inc

My experience with this program has been exceptional. The top-notch

learning content and curriculum have enabled me to develop my
knowledge and skills comprehensively from scratch. The Program
management has surpassed my expectations in shaping the learning
journey.

GODFRED RICHARDSON
Freelance Graphic Designer

17
Enrolling in this program has been a game-changer for me. The lectures
were exceptionally well-structured, offering a deep dive into advanced
concepts that significantly boosted my UX designer skills. I appreciate
the program’s seamless blend of theoretical concepts and practical
application, which has enhanced my confidence in tackling complex
design challenges. I highly recommend this program to anyone looking
to elevate their career in UX/UI design.

AKHILA M
UX/UI Designer, Accenture

I had an exceptional learning experience with this program. I appreciate

every aspect of the program, particularly the constant support and
guidance from mentors and peers. I highly recommend it to anyone
aiming to enter the field.

LAUREL SPURGEON
Vaccines Specialist, Syneos Health

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 PROGRAM FEE $ 4,500

For more details, visit our website.

CLICK HERE

ADMISSION DETAILS
The admission process is conducted on a rolling basis and will be closed
once the requisite number of candidates are enrolled in the program.

STEP 1 STEP 2 STEP 3

STEP 4
Fill up an online Review of the Eligible application
Release of the
application form application form will go through
offer letter
a screening call

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PROGRAM PARTNER

Great Learning is a leading global ed-tech company offering comprehensive, industry-relevant

programs in technology, data, and business. Its programs are developed in collaboration with
the world’s foremost academic institutions such as MIT Professional Education, Wharton Online,
The University of Texas at Austin, Northwestern School of Professional Studies, Deakin University,
Great Lakes Institute of Management, and more.

Great Learning constantly revamps its programs to cater to the dynamic needs of the industry.
The company offers blended, classroom, and online learning modes, providing an unparalleled
experience to learners worldwide. With a mission to enable transformative learning and career
success in the digital Great Learning has impacted over 10 million learners from 170+ countries.

11 MILLION+ LEARNERS 7300+ INDUSTRY EXPERT MENTORS

170+ COUNTRIES 3800+ COMPANIES HIRE FROM US

*EdTech Review Awards 2020

BEST ED-TECH COMPANY OF THE YEAR* *Indian Education Awards 2022

BEST ONLINE SKILLS PROVIDER* *Entrepreneur, Education Innovation Awards 2022

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 DESIGN YOUR FUTURE
AND CRAFT COMPELLING
USER EXPERIENCES

CONTACT US

Call: +1 346 810 6613

Email: [email protected]