Adrian Naboya

Impact of E-Commerce
E-commerce has made a profound impact on Business
 Improve Responsiveness:
- It helps by improving responsiveness to market conditions and customer preferences.
- Every business must know how important timing is to marketing and selling products.
- Timing is important to cater to the demands of customers.
- If distributors, dealers and sales force do not get the right information at the right times, there will be a
financial crisis as well as losing valuable customers.
- E-Commerce network enables a company to implement marketing programmers with greater precision
such as:
1. Pre-empt competitiveness with a change in marketing tactics before they can react.
2. Improve responsiveness by revising price change and marketing programmers as and
when required.
 Expedites and Streamlines reporting
 It has been an experience in conventional commercial practices with factors like delays and ineffectiveness
in reporting systems, crippling effectiveness. Responsive, timely information flows from sound
management systems.
 Electronic commerce improves delivery and distribution both within and outside organizations.
 The benefits are:
1. Stored lists of key recipients facilitate distribution
2. Electronic delivery time.
Coordinates sales efforts
 Some studies reveal that most sales people spend nearly 75 percent of their time on the roads, relying
heavily on telephone calls for contact with their head officers and customers.
 Telephone tag makes an endless frustrating gamma out of tracking down leads and following up to
authenticates sales calls.
 In addition, misplaced or undelivered information results in low sales records. Other benefits of electronic
business are:
1. Fliminating telephone tag.
2. Sending and receiving message al convenience.
3. Linking sales team numbers to gather, including international representatives.
4. Choosing sales without delays
Effectiveness and efficiency
 Electronic commerce can increase the efficiency and effectiveness of public relation programmes,
broadcast press release, financial updates and other corporate communication.
 Copy reviews and approvals are expedited by circulating instant messages to key internal and external
contacts
Close contact with clients
 In any business, where maintaining close contact with customers is a priority consideration, electronic
business can increase responsiveness of the company and ensure customer satisfaction
 Appointment confirmations, requests for information, follow-up reports and electronic data interchange can
be affected with greater efficiency using instant messages.
Planning and execution of meeting
 The mechanism of electronic operations in business facilitates planning and execution of meetings.
 Execution, management of meetings, seminars, workshops, symposia and conventions take a great deal of
time and efforts to manage.
 Arrangements must be coordinated among a variety of diverse groups in different locations e.g., hotels,
speakers, exhibitors, attendees, the media etc.
 Reports and surveys need to be distributed before and after the event. And there are always the headaches
of late breaking events and last-minute announcement.
 In an electronic business environment, video conferences, document conference, computer-based
conference, which offer companies the flexibility of both electronic and paper distribution, can make these
jobs easier and more effective.
E-commerce has made a profound impact on society
 People can now shop online in the privacy of their own homes without ever having to leave.
 This can force larger brick and mortar retailers to open an online division.
 In some cases, it can also force smaller businesses to shut their doors, or change to being completely online.
 It also changes the way people look at making purchases and spending money.
 Electronic Commerce has changed the face of retail, services, and other things that make our economy
work.
 Undoubtedly, it will continue to influence how companies sell and market their products, as well as how
people choose to make purchases for many years to come.
`Advantages of E-Commerce
1. Increased Sales: -Secure real time processing increase sales on the web site by providing a means for
immediate payment that provides closure for sales. E-commerce solutions have been delivering down to
earth selling strategies to enterprises who wish to profit from this emerging explosive new technology.
2. Impulse Buying: -Another reason you need to go for internet business is that it has potential for impulse
buying, thereby making it easy for customers to buy from merchants online when impulse strikes.
3. Round the Clock Business: -Internet commerce is made easy because you can make money conveniently.
With this mechanism of commerce enabled website, the merchant can sell round the clock, every day of the
week, 24 hours a day and 365 days a year. There is no need to hire a clerk to run the store. This makes
potential business for the merchants and organizations.
4. Level Playing Field: -Can a business of small size get on to the internet? It is a frequently asked question.
Yes. Well, that is the best part of doing online business. It does not matter whether yours is a small,
medium or large business. E-commerce is open to one and all regardless of size potential and shape. On the
internet, no one knows that yours is small business. As long as you have a product to sell or buy, you are on
the net. You will be online. You can compete with the big guys in business.
5. Customer Convenience - Economy and convenience are the important reasons for investing and going on
net transactions. Trading online makes it easy for people to buy from merchants online. Internet processing,
credit card processing software, point of sales terminal equipment etc., made it more convenient for the
consumer to buy online. From the customer's point of view online business means greater convenience and
better fund management.

Adrian Naboya

Uploaded by

Copyright:

Available Formats

Adrian Naboya

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Adrian Naboya

Uploaded by

Copyright:

Available Formats

Impact of E-Commerce

E-commerce has made a profound impact on Business

Coordinates sales efforts

Effectiveness and efficiency

Close contact with clients

Planning and execution of meeting

E-commerce has made a profound impact on society

You might also like