2.1 - Social Influence (Part 2)
2.1 - Social Influence (Part 2)
2.1 - Social Influence (Part 2)
Name:
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2.1 Social influence part 2
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Class:
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Date:
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Comments:
Page 1 of 30
Q1.
Outline what is meant by the term conformity.
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(Total 2 marks)
Q2.
Look at the table below which contains examples of social influence.
Description Term
From the following list of terms, choose the one that matches each description and write
A, B, C or D in the box next to the correct description.
A Obedience
B Social loafing
C Bystander intervention
D Deindividuation
(Total 3 marks)
Q3.
(a) Which psychologist conducted a study that found that bystanders were more likely to
help someone if they thought that the person was ill than if they thought that the
person was drunk?
Tick the correct box.
Piliavin
Bateson
(1)
(b) Which of the following is an appropriate evaluation of the study mentioned in (a)?
Tick the correct box.
Page 2 of 30
Factors other than the appearance of the
person could have affected the results of the
study.
Q4.
A psychologist carried out a study of obedience. He wanted to find out if more people
would obey the orders of an authority figure wearing a uniform. He carried out his study as
follows.
• He then dressed in casual clothes and stood outside the same shop. He stopped 20
people walking past and told them to pick up litter from outside the shop. Again, he
selected the 20 people by stopping every fifth person who walked past him.
He found that more people obeyed him when he was dressed as a security guard than
when he was wearing casual clothes.
(a) Explain one reason why wearing a uniform increases obedience. Refer to the
findings of this study in your answer.
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(3)
Page 3 of 30
(c) Identify the dependent variable for this study.
Tick the correct box.
Random
Opportunity
Systematic
Stratified
(1)
(e) Outline one advantage of the sampling method that you have identified in your
answer to part (d).
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(2)
(f) Identify one advantage of carrying out this study in a natural setting.
Tick the correct box.
Q5.
(a) Describe one study in which bystander intervention was investigated. Include in your
answer the reason why the study was conducted, the method used, the results
obtained and the conclusion drawn.
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Page 4 of 30
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(5)
(b) Evaluate the study that you have described in your answer to part (a).
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(3)
(Total 8 marks)
Q6.
Look at the following table of definitions.
Definition Term
From the following list of terms, choose the one that matches each definition and write A,
B, C or D in the correct box.
Page 5 of 30
A Deindividuation
B Obedience
C Conformity
D Social facilitation
(Total 3 marks)
Q7.
Identify two factors that might affect obedience.
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(Total 2 marks)
Q8.
(a) Describe one study in which conformity was investigated. Include in your answer the
reason why the study was conducted, the method used, the results obtained and the
conclusion drawn.
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(5)
(b) Evaluate the study that you have described in your answer to part (a).
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Page 6 of 30
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(3)
(Total 8 marks)
Q9.
What is meant by social loafing?
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(Total 2 marks)
Q10.
Identify two factors that might affect pro-social behaviour.
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(Total 2 marks)
Q11.
A psychologist investigated factors affecting bystander intervention. She wanted to know
whether some people are helped more than others. This is what she did.
An actor went into a busy train station and fell over. He did this on several occasions.
Title: ______________________________________________________________
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Page 7 of 30
(2)
(b) Describe the results of the experiment shown in the bar chart.
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(2)
Q12.
Page 8 of 30
Look at the examples of social influence in the table below.
Example Term
Choose the term from the following list that matches each example.
• Conformity
• Primacy effect
• Obedience
• De-individuation.
(Total 3 marks)
Q13.
Identify and explain one factor that affects obedience. Refer to psychological research in
your answer.
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(Total 4 marks)
Q14.
What is meant by the term conformity?
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Page 9 of 30
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(Total 2 marks)
Q15.
Identify and explain two factors that affect conformity. Refer to psychological research in
your answer.
(Total 8 marks)
Q16.
A study was conducted in which each participant had to shout and clap and make as
much noise as they could. There were two conditions:
The participants wore earplugs. The researchers devised a ten-point noise rating scale to
measure the amount of noise that each participant made (the higher the rating, the noisier
the participant). The results are shown in the table below.
Condition A 9.0
Condition B 3.0
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(1)
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(1)
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(1)
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Page 10 of 30
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(2)
(d) Use your knowledge of psychology to explain the results shown in the table.
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(3)
(Total 8 marks)
Q17.
(a) Describe one study in which the behaviour of bystanders was investigated. Include
in your answer the reason why the study was conducted, the method used, the
results obtained and the conclusion drawn.
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(5)
(b) (i) Identify one ethical issue that should have been considered when the study
you described in part (a) was designed.
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(1)
Page 11 of 30
(ii) Outline how the issue you have identified in part (b)(i) could have been dealt
with.
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(2)
(Total 8 marks)
Q18.
(a) A study was conducted in which each participant had to sit alone in a room and have
a conversation by intercom with other people who were in separate rooms. These
people were confederates of the experimenter. There were three conditions:
After a few moments, in all three conditions, one of the confederates sounded as
though he was very ill and cried out for help. The experimenter noted the
percentage of participants who went for help. The results of the experiment are
shown in the graph below.
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Page 12 of 30
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(3)
(b) Use your knowledge of psychology to explain the results of this study.
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(4)
(c) Identify one ethical issue which should have been considered when this study was
designed.
Explain why the issue you have identified is important.
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(3)
(Total 10 marks)
Q19.
What is meant by the term pro-social behaviour?
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(Total 2 marks)
Page 13 of 30
Q20.
Use your knowledge of psychology to identify and explain two factors which affect pro-
social behaviour.
Factor 1 _______________________________________________________________
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Factor 2 _______________________________________________________________
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(Total 6 marks)
Q21.
Describe what Adorno meant by an authoritarian personality.
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(Total 3 marks)
Q22.
Use psychological evidence to explain one factor which affects obedience.
Factor _________________________________________________________________
(1)
Evidence _______________________________________________________________
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Page 14 of 30
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(3)
(Total 4 marks)
Page 15 of 30
Mark schemes
Q1.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 2]
Weak answers such as ‘to fit in with the group’, ‘following the group’, ‘not to stand out’ − 1
mark.
[2]
Q2.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO2 = 3]
Description Term
Q3.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO1 = 1]
Piliavin ✓
Page 16 of 30
Bateson
1
(b) [AO3 = 1]
Q4.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO2 = 3]
It increases obedience because the uniform gives the individual authority (1 mark).
In this study therefore more people obeyed the psychologist when he was dressed
as a security guard (1 mark) because the uniform gave him authority (1 mark).
When he was dressed in casual clothes fewer people obeyed him (1 mark) because
he did not have the authority provided by a uniform (1 mark).
(b) [AO1 = 1]
(c) [AO1 = 1]
Page 17 of 30
security guard or dressed in casual clothes
(d) [AO1 = 1]
Random
Opportunity
Systematic ✓
Stratified
1
(e) [AO2 = 2]
If part (d) is answered incorrectly, credit can still be given for part (e) providing the
advantage matches the sampling method identified in part (d).
2
(f) [AO2 = 1]
Q5.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO1 = 5]
Any relevant study can receive credit. For example Latané and Darley.
Reason: To investigate the effect of the presence of other people on bystander
behaviour.
Method: Asked participants to talk to one, two or five other confederates about an
embarrassing topic. This was done through an intercom. During the discussion one
of the confederates seemed to be having a seizure.
Results: When the participant thought he was alone 85% went for help. When he
thought there was one other person 62% went for help. When he thought there were
four others 35% went for help.
Conclusion: The more people that are present the less likely each one is to help
Page 18 of 30
To 5 marks as follows
(b) [AO2 = 3]
Any relevant evaluation should be credited. More than one comment can be made in
less detail or one point can be elaborated. For example:
This study raises ethical issues (1 mark). The participants may have felt concern for
the seizure victim afterwards if they had not offered help (1 mark). They may
therefore feel distressed about the way they had behaved (1 mark).
Q6.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 3]
Definitions Terms
Q7.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 2]
Page 19 of 30
The place where the order is given.
[2]
Q8.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO1 = 5]
Any relevant study can be given credit e.g. Sherif (1935), Jenness (1932)
although it is likely most candidates will describe Asch’s study. Asch’s aim was
to see if people would conform to majority views. A naïve participant was in a
group with 6-9 confederates. They were asked to judge which line was the
same length as a test line. A lot of the participants conformed. Asch concluded
they had conformed in order to fit in.
(b) [AO2 = 3]
AO2 − This study has been criticised because the participants were all males
(1 mark). It was carried out in 1951 (1 mark). Society has changed since this
time (1 mark) or so findings might not generalise to the present (1 mark).
Answers could also focus on ethical issues such as deception and protection
from harm.
Q9.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
Page 20 of 30
[AO1 = 2]
When people work together in a group (1 mark) each individual tends to reduce their own
effort (1 mark).
[2]
Q10.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 2]
Q11.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO1 = 2]
The percentages of times (1 mark) that a man with a white stick and a man
smelling of alcohol were helped (1 mark).
2
(b) [AO1 = 2]
When he smelt of alcohol the actor was helped 20% of times (1 mark). When
the actor carried a stick he was helped 80% of times (1 mark).
2
(c) [AO1 = 1]
(d) [AO1 = 1]
Page 21 of 30
The same actor took part in each condition
Q12.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 3 marks]
Example Term
Q13.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 4]
Q14.
Page 22 of 30
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 2]
Q15.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 8]
Factors affecting conformity include group size, lack of unanimity, anonymity, ambiguity
and cultural context. The question asks for reference to psychological research to be
included in the answer. This could be taken from the method and / or the results of a
relevant study and a conclusion. For example, group size. In Asch’s study when only one
stooge was present, conformity was very low, but when three or more stooges were
present, conformity rose to 32%. So people are more likely to conform when in larger
groups.
Lack of unanimity. When one of the stooges in Asch’s study gave a different answer from
the others, conformity dropped. This was even true when the other person's answer was
wrong. This indicates that one other person only has to disagree for an individual to be
less likely to conform.
The mark scheme for 4 marks is as follows because two explanations are required. Each
explanation should be treated separately and the marks then added together. Maximum of
3 marks for each explanation when no research is offered.
To 4 marks as follows:
Q16.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
Page 23 of 30
1
(ii) [AO1 = 1]
The dependent variable is the mean noise rating for each condition. Amount of
noise being made.
1
(b) [AO2 = 1]
So that they could not hear the noise being made by the others.
1
(c) [AO1 = 2]
In condition A the mean noise rating was 9.0. In condition B the mean noise rating
was 3.0. Figures not necessary.
To 2 marks as follows:
(d) [AO2 = 3]
The results of the experiment seem to show that social loafing has occurred. When
people are working together in a group, each individual tends to reduce their own
effort.
In condition B where there were six participants working together, the mean noise
rating was much lower than in condition A.
To 3 marks as follows:
Q17.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO1 = 5]
There are several studies which could be offered here. The most likely ones will be
based on the work of Latane & Darley, for example, the ‘smoke-filled room’
experiment or the ‘epileptic seizure’ experiment. Studies by Latane & Rodin and
Darley & Batson could also appear.
Page 24 of 30
Note:the story of Kitty Genovese should not receive credit unless it is reported as a
retrospective study of the behaviour of the onlookers.
To 5 marks as follows:
(i) Any ethical issue which is relevant to the study described in (a) should receive
credit. The most likely will be deception, distress caused to participants and
informed consent.
1
(ii) A statement of how the issue could have been dealt with will attract 1 mark.
The second mark will be for an expansion of this point. For example, if the
issue identified was deception, this could have been dealt with in the debrief (1
mark) because participants must be told the true purpose of the study in the
end (1 mark). If informed consent is offered then this could also have been
dealt with in the debrief (1 mark) because in studies such as these it is
necessary not to give too much information away at the beginning of the study
(1 mark).
2
[8]
Q18.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
(a) [AO1 = 3]
To 3 marks as follows
The results show that people are more likely to go for help when they are on
their own. Answers may focus on ‘diffusion of responsibility’ and/or ‘pluralistic
ignorance’, explaining how these processes can account for the differences in
the results. There could also be reference made to defining the situation as an
emergency in the first place.
Page 25 of 30
To 4 marks as follows
The ethical issue identified must be relevant to this particular study. There are
many to choose from including deception, distress to the participant, etc. For
full marks, the explanation should be linked to the study.
To 3 marks as follows
Q19.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 2]
Q20.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
[AO1 = 4 AO2 = 2]
The specification cites socialisation and social norms as two factors that must be covered
in the course. However, there are other factors which are equally acceptable including the
cost-reward factor, defining the situation as one where help is needed, ease or difficulty of
escape from the helping situation, etc.
The mark scheme for 3 marks is as follows because two factors are required. Each factor
should be treated separately and the marks then added together.
To 3 marks as follows
Page 26 of 30
3 marks A relevant factor is identified and clearly explained.
Q21.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
Someone who is intolerant (1), rigid in their views (1), hostile towards those of perceived
lower status (1), shows prejudice (1), ethnocentric (1), conservative (1).
Max. 3
[3]
Q22.
This mark scheme is from a question paper that assessed a previous specification and
has not been edited. Click [here] to access a document explaining the differences that
might apply to it.
Page 27 of 30
Examiner reports
Q1.
Most candidates defined the term correctly and a variety of ways was used such as
examples of specific situations or different reasons behind conforming behaviour.
However, a few muddled this with obedience or bystander behaviour.
Q7.
Some candidates described the factors affecting obedience in detail and therefore wasted
time as they were only required to identify them.
Q8.
Some candidates described Milgram’s study here and therefore achieved nothing. Most
described Asch’s study but many did not gain full marks because the description was
muddled. The aim was unclear and/or there was inaccuracy in the method and results.
Candidates would be advised to keep the description to the key points to avoid getting lost
in the detail.
Q11.
(a) Some candidates lost marks because they did not use the term percentage or
because they did not refer to the 2 conditions. It was sufficient to identify these as
Condition A and Condition B.
Q13.
A large majority of candidates could identify a factor that affects obedience. Some of the
explanations were vague and reporting of research lacked detail. Some candidates did not
match the research with the factor identified resulting in answers in which more than one
factor was explained. In these cases, marks were awarded for the best of the explained
factors. Other candidates just described an obedience study without identifying a factor,
earning partial marks.
Q14.
Generally this was well answered.
Q15.
Answers were generally disappointing, rarely earning the full eight marks. Candidates
gave either common sense answers or discussed types of conformity. Others confused
factors affecting conformity with factors affecting obedience.
Q16.
(a)(i) & (ii) The majority of candidates could identify the independent variable (IV) and the
dependent variable (DV), although there were a few disappointing answers.
(b) This question attracted a large number of correct answers but several strange
answers (which usually cited health & safety issues).
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(c) Well answered by a large majority of candidates but there were several who earned
no marks by explaining the results rather than describing them.
(d) A large number of candidates earned two out of the three marks by explaining social
loafing but neglecting to link their answers with the results.
Q17.
(a) The vast majority of candidates described an appropriate study. A wide range of
studies was offered but the most popular were the ‘smoke filled room’ and the ‘New
York subway’ studies. However, a large number of candidates failed to reach the top
band of marks because they did not include all the elements required by the
question in their responses. Other descriptions appeared to be a mixture of several
studies.
(b) (i) Distress and deception were the most common ethical issues cited.
(ii) Many outlines were good. However, some suggestions would have been
unrealistic in a field experiment. For example, using loudspeakers and
advertising boards around a collapsed stooge in a town square would
probably have been impractical.
Q18.
(a) There were many good and concise answers to this question describing the results
from all three conditions. Answers that failed to attract marks offered an explanation
of the results rather than a description. Had these answers been given for part (b)
instead, credit would have been received.
(c) This was a very well answered question generally. However for three marks, the
explanation had to be linked to the study described in the question.
Q19.
There appeared to be many candidates without a working definition of pro-social
behaviour who nevertheless muddled their way through it in a rather long winded way.
Others offered a definition of moral behaviour here without success.
Q20.
The specification cites socialisation and social norms as two factors which affect pro-
social behaviour. Answers containing these terms were rare. Many other factors were
offered, many of them common sense − in a large number of cases, these were equally
acceptable and marks were earned. Some answers referred to factors which affect pro-
social behaviour in a negative way. These too were acceptable.
Q21.
Many seemed not to know of Adorno. Those who described him as fascist failed to gain
any marks. There were some reasonable descriptions of an authoritarian personality but
other answers confused the term with ‘authority’ and simply described people as being in
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control.
Q22.
Candidates found this question challenging. Some resorted simply to describing the
obedience study without linking it to a factor which would affect obedience. However
stronger candidates could focus on different factors and provide evidence for the effect
they have on obedience.
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