GMR-Facebook-Ads-Expert-JD 2

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JOB DESCRIPTION –

Senior Facebook Ads Expert

Get Me Rank
COMPANY PROFILE
We are a Digital Marketing Agency. Our company expertise fulfils a brand's needs and develops a
powerful strategy that maximizes profits and improves efficiency and productivity. We plan and
execute marketing campaigns and determine the best online platforms to invest in and continually
maintain the balance between marketing activities and results. Our expertise and passion lie in
online media buying and creating dynamic strategies and more technical practices.

We cover a broad range of industries and have the necessary skills to create ideas and assets and
put them in more efficient ways. We work to deliver a functional design that not only looks great but
also drives business growth.

Visit us online at www.getmerank.com

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Get Me Rank (GMR) is looking for a Senior Facebook Media Buyer to develop new and existing
client relationships and run successful Facebook campaigns. If you are an expert in Facebook
media and want to join a highly passionate team, this is the position for you.

JOB DESCRIPTION

 Experience working in ecommerce, & lead generation niche


 Thoroughly understand client’s business strategy, goals and KPIs
 Gather data on consumer, competitor, and market conditions 
 Use a data-driven approach to develop marketing strategies and marketing plans to support
and achieve the client’s business objectives. Assist in the development of media strategy and
building paid media plans (including audience targeting and segmentation, messaging,
budgeting, optimizations, etc.) 
 Communicate with clients on all elements of the campaign, including planning, performance,
and project status
 Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked
with communicating campaign performance to clients and creating a clear road-map for the
future.
 Analyze performance data and provide intelligent synthesis, interpretation and appropriate
action plans based on conclusions
 Continuously measure and optimize campaign performance while also establishing
benchmarks and recommending future tests.
 Maintain a high level of up-to-date knowledge of best practices and strategies in advertising
networks (betas, ad network updates, innovation opportunities, etc.)
 Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how
channels work together
 Experience working in ecommerce, & lead generation niche
 Collaborate with Facebook partner managers regularly to stay abreast of new platform
capabilities, beta tests, algorithm changes, etc.
 Constantly hone media buying skills and knowledge through workshops, webinars, media buyer
groups, courses etc.
 Train & mentor junior media buyers
 Develop & maintain media buying “playbooks”, distilling down core strategies, common pitfalls,
codifying common practices and onboarding processes, etc.

ELIGIBILITY CRITERIA
 Bachelor's degree in Marketing or related major required.
 1.5+ years of performance marketing experience in Facebook is required.
 Highly knowledgeable with Facebook and Instagram platforms, automation tools (bidding and
targeting), Google Analytics, and other management & ad creative testing tools.

Get Me Rank
 Experience in scaling/increasing campaigns spends while maintaining or improving
performance KPIs 
 Experience in maintaining and growing large search accounts with significant optimizations and
budgets 
 Ability to problem-solve and structure complex projects/plans with multiple stakeholders and
deliverables
 Ability to communicate effectively to all employee levels while understanding both the day to
day and big picture
 Ability to work in a fast-paced environment while managing time effectively
 Manage direct response acquisition campaigns on all social media platforms
 Analyze results and maximize ROAS per our optimization process
 Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the
digital marketing space and new brands/products being launched
 Review completed and running campaigns on a weekly/monthly/quarterly basis and discuss
ongoing efforts with senior staff
 Collaborate with colleagues in other departments such as social, creative, data, and tech to
ensure smooth, consistent and effective campaigns
 Experience buying Facebook ads against conversion goals with at least 5-figure monthly
budgets.

REMUNERATION
 20K – 45k in hand (Depending upon interview performance)

LOCATION

 Get Me Rank, 405, H-28, Fourth Floor, ARV Park, H Block, Opp. Canon India Office
Sector 63, Noida, Uttar Pradesh-201301

TIMINGS

 Office Timings – 10 P.M. to 7 P.M.

Get Me Rank

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