What Is Self-Concept? A Definition
What Is Self-Concept? A Definition
What Is Self-Concept? A Definition
A Definition
Self-concept is an overarching idea we have about who we are—physically,
emotionally, socially, spiritually, and in terms of any other aspects that make up who we
are (Neill, 2005). We form and regulate our self-concept as we grow, based on the
knowledge we have about ourselves. It is multidimensional, and can be broken down
into these individual aspects.
For example, you may have a very different idea of who you are in terms of your
physical body, and who you are in terms of your spirit or soul.
“The individual’s belief about himself or herself, including the person’s attributes and who and
what the self is.”
A similar definition comes from Rosenberg’s 1979 book on the topic; he says self-
concept is:
“…the totality of an individual’s thoughts and feelings having reference to himself as an object.”
Self-concept is related to several other “self” constructs, such as self-esteem, self-image,
self-efficacy, and self-awareness. In the following section, we will explain these slight
—yet important—differences.
It is knowing about one’s own tendencies, thoughts, preferences and habits, hobbies,
skills, and areas of weakness. According to Carl Rogers, founder of client-centered
therapy, self-concept is an overarching construct that self-esteem is one of the
components of it (McLeod, 2008).
A person’s self-image is based on how they see themselves, while self-concept is a more
comprehensive evaluation of the self, largely based on how a person sees themselves,
values themselves, thinks about themselves, and feels about themselves.
Carl Rogers posited that self-image is a component of self-concept, along with self-
esteem or self-worth and one’s “ideal self” (McLeod, 2008).
Self-Concept Theory
On the broadest level, self-concept is the overall idea we have about who we are
and includes cognitive and affective judgments about ourselves;
Self-concept is multi-dimensional, incorporating our views of ourselves in terms
of several different aspects (e.g., social, religious, spiritual, physical, emotional);
It is learned, not inherent;
It is influenced by biological and environmental factors, but social interaction
plays a big role as well;
Self-concept develops through childhood and early adulthood when it is more
easily changed or updated;
It can be changed in later years, but it is more of an uphill battle since people
have established ideas about who they are;
Self-concept does not always align with reality. When it does, our self-concept is
“congruent.” When it doesn’t, our self-concept is “incongruent.”
Both psychology and sociology share an interest in self-concept, but they use slightly
different ways to explore it. Individual researchers vary, of course, but generally, the
divide can be thought of in these terms:
There are other differences between the two, including psychology’s general focus on
the individual versus sociology’s focus on the group, community, or society; however,
this difference in focus has led to two diverse research streams. Both have resulted in
great insights and interesting findings, and they sometimes overlap, but this divide can
still be seen in the literature today.
Famed psychologist, theorist, and clinician Carl Rogers posited a theory of how self-
concept influences and, indeed, acts as the framework for, one’s personality.
The image we have of who we are contributes to our personality, and our actions—
combined with our personality —create a feedback loop into our image of ourselves.
Rogers believed that our personality is driven by our desire for self-actualization. This is
the condition that emerges when we reach our full potential and our self-concept, self-
worth, and ideal self all overlap (Journal Psyche, n.d.).
How we develop our personalities and self-concepts varies, thus creating the unique
individuals we are. According to Rogers, we always strive for self-actualization, some
with more success than others.
How do people go about striving for self-actualization and congruence? This relates to
the idea of how anyone “maintains” their idea of themselves. We explore that next.
The theory of self-concept maintenance states that we do not simply sit and wait for our
self-concept to develop: we take an active role in shaping our self-concept at all ages
(whether we are aware of this or not).
Although there are different theories about the processes of self-concept maintenance, it
generally concerns:
This may seem like a pretty logical and straightforward process, but we tend to give
ourselves room for moral ambiguity. For example, a study by Mazar, Amir, and Ariely
(2007) showed that people will generally engage in beneficial dishonesty when given
the opportunity. However, these same people might not revise their self-concept to
incorporate this dishonesty.
When participants in the study were prompted to be more aware of their internal
standards for honesty, they were less likely to engage in beneficial dishonesty; on the
other hand, when given a “degrees of freedom” (greater separation between their actions
and the rewards they would receive for dishonesty), they were more likely to engage in
dishonesty—with no impact to their self-concept.
Self-concept clarity (SCC) refers to how clear, confident, and consistent an individual’s
definitions of themselves are (Diehl & Hay, 2011). Self-concept differentiation (SCD)
refers to how an individual’s self-representation may vary across contexts or social roles
(e.g., self as a spouse, self as a parent, self as a student).
SCC and SCD are hot topics in psychology since they influence thought patterns and
behavior.
Higher SCC indicates a firmer and more stable self-concept, while low SCC indicates
that an individual is unclear or vague about who they really are. Those with low SCC
may struggle with low self-esteem, self-consciousness, and neuroticism.
SCD is not as clear-cut. Having a high SCD may be viewed as a bad thing, but it can
also be an effective coping mechanism for succeeding in the modern world where
individuals have many different roles. If SCD is very high, it might mean that the
individual does not have a stable self-concept and “wears a different mask” for each of
their roles.
A very low level of SCD may indicate that the individual is authentically “them” across
all of their roles—although it may also indicate that he cannot effectively switch from
one role to another (Diehl & Hay, 2011).
Essentially, people who differentiate their roles slightly, yet maintain a clear image of
themselves, may succeed most at finding balance in their identity and image.
There are different ideas about what self-concept consists of, and how it should be
defined; however, there are some characteristics and dimensions that apply to the basic,
agreed-upon conceptualization of self-concept.
Characteristics of Self-Concept
As a brief review, self-concept is the perspective we have on who we are. Each of us has
a unique self-concept, different from the self-concept of others and from their concept of
us.
However, there are some characteristics that all of our self-concepts have in common.
Self-concept:
Dimensions of Self-Concept
Different dimensions may constitute different kinds of self-concept; for example, the
dimensions that create “academic self-efficacy” will not have as much overlap with
“social self-efficacy.”
There are some overarching dimensions that researchers understand with the self-
concept puzzle. These dimensions include:
Self-esteem
Self-worth
Self-image (physical)
Ideal self
Identities or roles (social)
Personal traits and qualities (Elliot, 1984; Gecas, 1982)
There are three general stages of self-concept development during early childhood:
1. Stage 1: 0 to 2 years-old
a. Babies need consistent, loving relationships to develop a positive sense of self.
b. Babies form preferences that align with their innate sense of self.
c. Toddlers feel secure with gentle but firm limits
d. At age two, language skill develops and toddlers have a sense of “me.”
2. Stage 2: 3 to 4 years-old
a. Three and four-year-olds begin to see themselves as separate and unique
individuals.
b. Their self-images tend to be descriptive rather than prescriptive or judgmental.
c. Preschoolers are increasingly independent and curious about what they can do.
3. Stage 3: 5 to 6 years-old
a. They are transitioning from the “me” stage to the “us” stage, where they are
more aware of the needs and interests of the larger group.
b. Kindergarteners can use their words to communicate their wants, needs, and
feelings.
c. Five and six-year-olds can use even more advanced language to help define
themselves within the context of the group (Miller, Church, & Poole, n.d.).
During middle childhood (about 7 to 11 years old), children are beginning to develop a
sense of their social selves and figuring out how they fit in with everyone else. They
reference social groups and make social comparisons more often, and begin to think
about how others see them.
Culture begins to play a big role at this stage, but we’ll talk more about that later.
During this period, adolescents are prone to greater self-consciousness and susceptibility
to the influence of their peers and chemical changes happening in the brain (Sebastian,
Burnett, & Blakemore, 2008).
In adolescence, there are two important factors that influence self-concept and self-
worth:
When students have a healthy sense of self-worth and self-esteem, they contribute to a
greater self-concept.
Self-determination is a process that assists the person in designing and exercising control
over their own life and directs a fixed amount of dollars that will be spent on authorized
supports and services, often referred to as an “individual budget.”
The Principles of Self-Determination
Self-Determination is a process that is built upon these 5 principles:
FREEDOM
To decide how one wants to live their life.
AUTHORITY
Over a targeted amount of dollars.
SUPPORT
To organize resources in ways that are life enhancing and meaningful to the individual.
RESPONSIBILITY
For the wise use of public dollars and recognition of the contribution individuals with
disabilities can make in their communities.
CONFIRMATION
Of the important role that self-advocates must play in a newly redesigned system.
The Budget
A person's budget allows them to:
Find and get the support needed to lead a full and meaningful life
Choose services
Choose where and with whom they want to live
Get involved in the community
Choose their own Service Providers rather than having an agency do it- this allows
them to evaluate and control the quality of the services
Self-determination[1] refers to a people's right to form its own political entity, and internal
self-determination is the right to representative government with full suffrage.[2][3] Self-
determination is a cardinal principle in modern international law, binding, as such, on
the United Nations as an authoritative interpretation of the Charter's norms.[4][5] As a
principle of international law the right of self-determination recognized in the 1960s
concerns the colonial context of territories' right to independence or another outcome of
decolonization. The principle does not state how the decision is to be made, nor what the
outcome should be, whether it be independence, federation, protection, some form
of autonomy or full assimilation.[6] The internationally recognized right of self-determination
does not include a right to an independent state for every ethnic group within a former
colonial territory. While there is ongoing discussion about the rights of minorities and
indigenous people who are denied political participation in representative governments and
consequently suffer systematic violations of human rights as a group, no right to secession is
recognized under international law.[7][8]
Q3. Define nature of personality? Discuss factor affecting them & its types?
The word personality is derived from the Latin word ‘persona’ which was used to refer to
masks worn by actors during a stage performance, Thus, the meaning of personality was
interpreted as ‘projected behaviour’ of an individual. According to Norman Munn,
“Personality is a unique combination of individual’s physical structure, needs, interests,
abilities and aptitudes.” According to Gordon Allport, “Personality is the dynamic
organization within the individual of those psychophysical systems that determines his
unique adjustments to the environment.” Personality is shaped by biological factors like
heredity and endocrine glands and by psychosocial factors like family, peer groups, school
and culture. (i) Heredity – It implies the genetic inheritance of an individual. Heredity affects
the physical characteristics, for e.g., height, physique, etc. It also influences the self-concept
which in turn influences personality. (ii) Endocrine glands – Personality is shaped by
endocrine glands like pituitary, thyroid, adrenals, pancreas, gonads, etc. Over secretion or
under secretion of hormones produced by these glands can adversely affect our personality,
for e.g., over secretion of growth hormone by the pituitary gland leads to gigantism (very
tall). (iii) Family – As the first agency of socialization, the fqmily exerts a strong influence on
personality. Aspects of family such as family structure, atmosphere, and relationships, family
interactions and childrearing practices influence personality, for e.g., if parents show
rejection or over protection, etc., towards the child, it leads to low self-esteem and has
adverse effects on the personality. (iv) Peer group – It refers to in
adividuals of the same age group, e.g., classmates or sharing the same interests, e.g., members
of a sports club. Influence of the peer group is most noticed in adolescence since it serves as a
reference group. The influence of peer group on the person may be positive such
as developing healthy gender attitudes, skills of communication, etc., or it may be negative
e.g., developing aggressive tendencies, prejudices, etc. (v) School – Various aspects of school
such as teaching-learning process, academic and cocurricular facilities, role of the teachers,
school location, management and discipline, etc., influence the child’s personality, for e.g.,
teachers who are well qualified, creative, build a rapport which the students, tend to motivate
students and help to develop a good personality. (vi) Mass media – It includes print media
e.g., newspapers; audio-visual media e.g., T.V. and new media e.g., internet. Media is a source
of information, education, entertainment and even socialization.
Communication (Meaning,ConceptandProcess)
Communication is a dynamic process that takes place around us all the time.In fact we spend
70% of our time receiving and sending messages.
Themeaning:
The origin of the word “communication” is “communicare” or “communis” which means “to
impart”, “to participate”, “to share” or “to make common.”The sense of sharing is inherent in the
very origin and meaning of “communication.”
Definitions:
2. John Adair: Communication is essentially the ability of one person to make contact with
another and make himself or herself understood.
Theprocessofcommunication:
Essentially communication involves the sender or the communicator and the receiver.Both
shouldnecessarilyshareamutuallyacceptedcodee.g.acommonlanguage.Thecontextin
which the communication takes place is called the “communication environment”. The contentof
the code is sent in a certain medium (oral, written or non-verbal) using channels (air, mikes,
body, pictures, text, etc.) in the form of encoded messages.The “code” is not restricted to only
language; it may also involve the use of costumes, gestures, colors among other things.
Theprocessofcommunicationcanbedescribedinthefollowingmanner:
The sender sends a “message” using a “medium” and a “channel” to the “receiver”.Themessage
arrives in the sensory world of the receiver.The receiver’s brain filters the message on the basis
of his/her knowledge, emotions, attitudes, and biases and gives the message a unique
meaning.This meaning may trigger a response which the mind of the receiver forms. The
receiver encodes his/her response and sends it across as “feedback” into the sensoryworld of the
sender.This completes one cycle of communication and the process continues in a cyclic manner,
i.e. cycle after cycle, as long as the people involved care to communicate.
Thecomponentsofthecommunicationprocesscanbelistedasfollows:
1. Ideaorimpulsethatarisesinthesender’smind
2. Formalexpressionoftheideaorimpulseusingamediumandchannel:encoding
3. Interpretationofthemessagebythereceiver:decoding
4. Reactionorresponseofthereceiver
5. Conveyingthereaction/responseinthefeedbackusingamediumandchannel
6. Decodingofthefeedbackreceived
Theessentialsofeffectivecommunicationare:
1. Acommoncommunicationenvironment
2. Cooperationbetweenthesenderandthereceiver
3. Selectionofanappropriatechannel
4. Correctencodinganddecodingofthemessage
5. Receiptofthedesiredresponseandfeedback
Noise:
In some cases, the message may fail to produce the desired response because of a semantic gapor
a barrier between the sender and the receiver.This is termed as “noise”; it refers to any
unplannedinterferenceinthecommunicationwhichcauses ahindranceinthetransmissionofthe
message.There are two types of “noise”:
1. Channel noise:This refers to static, mechanical failures, problems in volume, pitch,
legibility of text, etc.
2. Semantic:Here “noise” is generated internally resulting from errors in the messageitself:
ambiguity, grammatical errors, wrong spellings, incorrect punctuation, etc.
Feedback:
The transmission of the receiver’s response to the sender is called “feedback.”It is one of the most vital factors of
the communication process.It is essential because it is a barometer of effective communication.The sender needs to
know whether the receiver of the message has received it in the intended way and whether he responds in the
desired manner.Of course, even ifone receives a response, it mayormaynot betheone you had expected.But once
you receive some response, you know that the message has been communicated, e.g. a notice for a meeting. There
could be both positive and negative responses to this message; some may turn up for the meeting and some may
not.Communication is said to be fully effective only when you get the desired response.
Feedback helps in improving communication as it enables the sender to pinpoint defects in the transmission of the
message.A skilful communicator is always looking for warning signs that the communication is not going well and
adjusts messages accordingly.Being alert to feedback helps the sender know whether he/she is on the right track.In
the long run, it helps in understanding one’s strengths and weaknesses in the communication context.
In the business world, managers should ensure that adequate facilities and opportunities exist for obtaining
feedback.This is done through establishment of internal systems and forums which enable employees to express
their views and influence decisions.Market research is anotherway of obtaining feedback and information from
employees and external target groups.
Types: Feedback may be positive or negative.Positive feedback occurs when the receiver receives thedesired
responsebased on a clear understandingofthe symbols used in themessage.
Negativefeedbackoccurswhenthereisanundesiredresponsebecauseofmiscommunication.In somecases,not
gettingfeedbackisalsoasort offeedback.Forinstance,completesilenceonthe part
ofthereceiverisalsoanindicatorofeithereffectivecommunication(agreement)orafailure on the part of the
communicator (inability to understand, dissent).
Observation of changes in the recipient’s behavior in face-to-face communication is a source of valuable feedback
in cases where the receiver does not explicitly express his reaction.For instance, if a counselor gives a pep-talk to a
depressed student and notices that he is more cheerful, relaxed and willing to talk on his next visit, he interprets this
change as a positive response.
Feedback may be either immediate or delayed.For example, oral responses are immediately conveyed but in case
of written communication, the feedback may take some time.
Barriers of Communication
Communication is defined as the act of expressing our views to others through the use of signs, expressions,
symbols, spoken words, or any activity to reach a common understanding. We can communicate with a
person or a group of persons.
But, barriers can affect the message quality reaching the receiver. Sometimes the message sent may not be
interpreted correctly by the receiver. Here, we will also discuss the steps to overcome the barriers of
communication.
Let's start.
o Physical Barriers
The physical barriers affect both verbal and non-verbal communication. These barriers are present
around us in the environment, such as noise, technical problems, design problems, etc.
o Attitude Barriers
The attitude barriers can arise due to overconfidence, poor management, lack of motivation, and
behaviour. Attitude barriers prevent people from communicating effectively with others. Such types of
persons are less likeable. These barriers arise due to a lack of understanding that can cause a person to
misjudge and ignore another person.
Respectful, polite, and pleasant behaviour helps us move upward in the workspace with increased sales
and productivity.
o Emotional Barriers
The emotions in a person determine the ease and comfort in which he/she can communicate. It arises
due to a lack of emotional intelligence. A better understanding of inner emotions will help us to respect
the emotions of other people. Overcoming emotional barriers is an essential skill for effective
communication.
o Cultural Barriers
Cultural barriers usually exit between countries, religions, caste, colour, etc. at any level in society or an
organization. Different people have different values, body language, gestures, beliefs, and behaviour. We
should not underestimate any culture or religion.
o Language Barriers
Language barriers are also known as linguistic barriers. A small variation in language can lead to colossal
misunderstanding between people. It is recommended to use simple language and words while
communicating.
o Gender Barriers
Gender barriers signify how men and women behave; such barriers include different choices, styles of
decision-making, etc. Women prefer to discuss the problems verbally. Overcoming gender barriers are
essential to maintain equality in the workspace.
o Lack of focus and eye contact
Lack of focus and eye contact may lose the interest of listeners or audience. Lack of focus can be due to
any reason, such as improper sleep, overworking hours, alcohol, stress, etc.
o Fear of mistakes
Mistakes are a part of the communication process. The practice is the best key to reduce our mistakes;
We can practice exercises to improve our communication skills. Always try to learn from the mistakes.
For example,
We sent an email to someone with some mistakes. Do not fear. Instead, again write an email with the
text, "Sorry for the mistake. Please, ignore that email and consider the below email."
In the above example, we can rewrite the email.
o Psychological Barriers
The psychological state of a person can be a barrier in communication, such as opinion, consciousness,
emotions, attitude, and behaviour. It distracts the user form paying attention while communicating.
For example, a person will low confidence or self-esteem may not respond appropriately while talking to
the superior.
o Perceptual Barriers
Perceptual barriers are the barriers that prevent a person from correct predictions about others, such as
expectations. It depends on how we analyze the things around us to recognize any information. The best
way to overcome such barriers is to find a positive solution.
o Feedback Issues
Feedback ensures that the receiver has correctly interpreted the message from the speaker/sender.
o Suitable time
We should always check that the current time is suitable for the communication or not. Sometimes,
talking to a person who is sad or uninterested will not be two-way communication. The other person
might not respond appropriately.
o Be aware of tone, language, and pitch
The voice should be audible for the listener. It should not harm the feelings of other users.
o Try to make the content attractive
The content for effective communication should be clear and precise. It should not contain the use of
excessive technical words, difficult words, brief paragraphs, etc. The content should be attractive and
pleasant.
We should also check for the grammars, spelling, and errors in our content. The content can be verbal
and written.
o Look for feedback
Communication is a two-way process. We should ensure that the receiver has properly understood our
message. In face-to-face communication, facial expressions can easily depict that the receiver has
correctly interpreted the message or not. But in other types of communication, we should always try to
seek for the feedback.
o Focus on listening skills
Listening skills are essential both for the sender and listener. We should always try to communicate with
a positive attitude, patience, clarity, and attention. Good listening skills also help listeners to extract
maximum information from the content or message.
o Work on the body language
Sitting and standing positions depict the positive attitude and interest of a person in communication. So,
we should sit and stand straight without any unnecessary hand movements. Do not try to slump the
shoulders in between the communication. Body language, postures, and facial expressions are an
essential part of the communication process. We should know to control our body language.
o Maintain eye contact
Proper eye contact depicts the interest and attention of a person towards others. It is an essential skill
for effective communication.
o Practice verbal communication skills
If we are not confident about speaking in public, we can practice beforehand. We can take speech
classes to improve our verbal communication.
o Do not focus on distractions
Communications become better with less or no distractions. We should not focus on the people passing
nearby, opening and closing the door, other people talking, mobile phones, etc. Such distractions can
affect our attention and presence from the conversation.
o Identify and remove the noise source
Noise is a significant barrier in the communication process. We need to overcome the sources to avoid
any interference. It is essential to identify the factors that cause interference and try to remove such
sources of noise.
o Do not work under pressure
Immense work pressure can adversely affect our work performance. Try to maintain our work from the
beginning so that we can effectively manage our communication with it. It will help us to easily manage
our work and communication at the end without any pressure.
o Focus on our weakness
Effective communication means managing every aspect of communication, either formal or informal. We
should regularly work on our weaknesses. We can also ask for suggestions to know which aspect of
communication will be better.
society. Some of these duties are : 1. In order to make the society healthy and development oriented, we have to
eliminate the prevailing harmful customs in society. 2. To keep the economy of the country working, it is necessary
that every citizen should do his/her job honestly and continue to work to make the country strong, prosperous and
happy. We should restrict ourselves from activities like strikes and negligence of work, etc. 3. It is the duty of the
students towards society that they study hard to become useful members of the society. 4. Everyone needs to be
constantly working to become a strong, prosperous and happy person. 5. We have to maintain discipline in public life.
The rules of traffic must be followed seriously. 6. We should not do any such thing which will create a situation of
conflict in society. 7. The rights we want for ourselves we should also provide them to others. We should cooperate in
creating harmony in society. 8. We should understand the importance of Indian culture and traditions and preserve
their healthy and glorious form. We must respect the great men and national ideals of the country and protect our
national heritage and monuments. 9. We should protect our rights and perform our duties. 10. Health is the wealth of
our lives. We must cooperate in keeping cleanliness and dispose off the garbage at the proper place. 11. We should
cooperate in maintaining law and order. 12. We should not put garbage or waste products in wells, ponds, lakes and
WHAT
rivers. We should plant more and more trees. We must use natural resources with care.
IS SOCIAL RESPONSIBILITY?
Quality Glossary Definition: Social responsibility
Social responsibility is a means of achieving sustainability. Adopting key social responsibility principles, such as
accountability and transparency, can help ensure the long-term viability and success of any organization or system.
In 2010, the International Organization for Standardization (ISO) published an international standard, ISO 26000, to help
organizations assess and address their social responsibilities. ISO 26000-2010: Guidance on Social
Responsibility defines social responsibility as:
The responsibility of an organization for the impacts of its decisions and activities on society and the environment, through
transparent and ethical behavior that:
Organizations can achieve sustainability by paying careful attention to their impact on society and the environment.
Behaving in a transparent, ethical manner ensures an approach that helps protect the long-term success of society and
the environment.
Another tenet of social responsibility is the triple bottom line, also known as "people, planet, and profit." This is the belief
that achieving profit does not require harm to the planet or the exploitation of people. Organizations can profit while also
taking care of the planet and people.
1. Organizational governance
2. Human rights
3. Labor practices
4. Environment
5. Fair operating practices
6. Consumer issues
7. Community involvement and development
In addition to the core subjects, ISO 26000 also defines seven key principles of socially responsible behavior:
1. Accountability
2. Transparency
3. Ethical behavior
4. Respect for stakeholder interests
5. Respect for the rule of law
6. Respect for international norms of behavior
7. Respect for human rights
Smart business decisions are not just a matter of counting short-term dollars and cents. Wise decision makers consider
the future impact of today’s choices on people, on the community, and on customers and their opinions.
While business results, investment, free enterprise, and other traditional economic forces continue to drive industry,
organizations’ reputations and their ability to compete effectively around the world depend on them integrating social
responsibility efforts into decision making and performance improvement.
In a now infamous New York Times article by Milton Friedman published in 1970, the Nobel-Prize-winning economist
wrote that social responsibility is a "fundamentally subversive doctrine in a free society." He believed that the only
responsibility that a corporation has is to the shareholder. In 1999, John Elkington introduced the concept of the "triple
bottom line," making the case that concern for society and the environment can coexist with an ambition for profits.
W. Edwards Deming also contributed to the progress of social responsibility. At least two of his famous 14 Points on
Quality Management speak directly to social responsibility theory:
1. End the practice of awarding business on price alone
2. Drive out fear
Since these early debates and transformative moments, social responsibility has gained traction and credibility; it is now
recognized that people, planet, and profit are mutually inclusive. Just as quality leads to profit, responsibility leads to
sustainable profit. Trends have moved from corporate social responsibility programs, to sustainable development, to
sustainability, to social responsibility.
Sustainability is an ideal state, as is quality an ideal state. The aims and ideals of social responsibility, as a path to
sustainability, make social responsibility a natural and progressive extension of the quality practitioner’s professional
competency.