Introduction

Introduction:
E-business, also known as electronic business, refers to the use of

information and communication technologies (ICTs) to support all aspects of
business operations, including buying and selling of goods and services, over
the internet.
Sustainability in e-business refers to the practice of minimizing the negative

impact of e-business operations on the environment, society, and economy,
while maximizing the positive impact.
It is important sustaining the ability to achieve or meet current needs without

compromising the ability to meet future generations’ needs and the attempt to
reduce negative impacts on the environmental, social, and economic
dimensions in terms of efficient utilization of resources in both domestic and
international contexts
What are the positive impacts of e-commerce to sustainability?
Transportation emissions
E-commerce business models allow for organizations to conduct business

without physically commuting. Transportation is responsible for a large
number of harmful emissions/pollution, and by reducing your organization’s
reliance on it, you can reduce your carbon footprint. Additionally, if e-
commerce organizations allow employees to work from home, they can
decrease their footprint even further.
Paper waste
Paper waste is created by most organizations. When information is

transferred digitally, it reduces the need for the use of physical paper
throughout the business. This can help reduce an organization’s footprint by
reducing (or eliminating) paper waste. Paperless business models have a
number of benefits and can be made possible using e-commerce capabilities.
Through conducting a advertisement online it can lessen the use of papers

where they can transferred the information digitally.
Digital storage
The digital transfer of information paired with digital manufacturing could

eliminate warehouses and create on-demand production. It is not exactly
common knowledge among consumers at large, but warehouses can be an
environmental issue. Warehouses consume large tracts of land and freight
trucks traveling to and from
them can create air pollutants, pavement/road damage, noise pollutants, and
potential traffic safety issues.
Environmental opportunities for sellers
Another significant benefit that eCommerce offers the environment is that the
rise of online shopping has created many opportunities for earth-friendly
sellers.
Today’s consumers are becoming increasingly aware of the environment's

fragility and what they can do to be more environmentally friendly. As a result,
consumers are calling on brands to offer earth-friendly products and conduct
earth-friendly business practices. Overall, today’s shoppers prefer to purchase
from eco-friendly brands.
It’s a competitive marketplace, and brand loyalty is not guaranteed. But

sustainable products and programs are an effective way for eCommerce
businesses to increase their market share and differentiate from competitors.
: based on who cares, who does report it highlighted that Filipino shoppers
are making significant strides to become more responsible consumers. In fact,
75% of Filipinos are actively seeking out brands that offer ways to offset their
impact to the environment.
Boosts brand reputation
Investing in environmental sustainability can elevate your brand’s reputation.

That’s because studies show customers are more inclined to support
companies that demonstrate a commitment to a more sustainable future.
By communicating your sustainability efforts, you encourage customers to

associate your brand with positive change and responsible stewardship of the
planet.
Contributes to social responsibility initiatives
A sustainable supply chain is the heart of a sustainable business. It ensures

that every step—from sourcing to delivery—adheres to socially responsible
practices., including fair labor conditions, ethical sourcing of materials, and
investing in the communities where you operate. By integrating these
practices, you can extend your influence beyond immediate operations,
leading to an embrace of sustainable and ethical practices across your
customer base.
What are the real business and industries that supports the positive impacts
of e-business to sustainability?
Transportation emission
JOLLIBEE
Jollibee, everyone’s favorite red bee, is giving folks even more reasons to
smile as it transitions to a more environmentally friendly method of delivering
everyone’s favorite meals!
Jollibee is leading the way in environmentally aware delivery by partnering

with ECOS Environmental Foundation, Inc., which aims to create ecologically
sustainable development, and working with the Department of Transportation.
The corporation is launching its first fleet of E-bikes, the country’s first road-
legal E-bikes, to reduce its carbon footprint and environmental impact.
Jollibee hopes to minimize emissions in an ever-crowding metropolis by

introducing them into busy Central Business Districts (CBDs), thus
contributing to climate change mitigation.
Paper Waste
Canva
An online design tool that enables users to create digital graphics,
presentations, and documents, allowing for paperless communication and
marketing materials.
Digital Storage
-Online reviewers/online tutorials and e-books—in this case, they wouldn’t

have to build a tutorial company to tutor or accept clients since they can
conduct it online. An example is the bahay turo, which offers online tutoring to
help students reach their full potential.
-An example of non-store retailing is Amazon. The company has a heavy
online presence with no physical store and provides a wide variety of products
to its customers through the website.
Sierra club store.
An online store affiliated with the Sierra Club that sells eco-friendly products
and gear while supporting environmental initiatives. The store typically offers
a variety of products that align with the organization's mission to promote
conservation, sustainability, and environmental education.
SM
Specific SM malls will join the rest of the globe in celebrating Earth Day on
April 22 with the theme “Invest in Our Planet” through their Trash-to-Cash
Recycling Market and E-Waste Collection Program.
Supporting communities and safeguarding the environment for future

generations is part of SM’s purpose.
On April 22-23, SM malls will host a Trash-to-Cash Recycling Market.

Customers and tenants are welcome to bring their recyclable rubbish to be
exchanged for cash.
Apart from Trash-to-Cash, SM already has an E-Waste Collection Program

where minor e-waste, such as damaged or used electrical gadgets and wiring,
can be disposed of.
TOMS: Famous for its "One for One" model, TOMS donates a pair of shoes
for every pair sold. The company has expanded its model to include initiatives
like providing clean water, eye care, and safe birth services to communities in
need.
Challenges and Opportunities to e-business
Challenges related to e-business and sustainability

Lack of Standardization - This can lead to inconsistent services and quality,
as well as making it difficult to measure and compare performance across
different units.
Supply Chain Complexity - E-businesses often rely on which can make it

difficult to track and manage sustainability performance.
Consumer Behavior - Changing consumer behavior to prioritize sustainability

can be difficult, particularly in markets where price is a dominant factor.
Opportunities related to e-business and sustainability
Increased Efficiency - leading to cost savings and environmental benefits
Access to new markets - it can gain access to new markets and customers
who are increasingly demanding sustainable products and services.
Access to New Market - As consumers, companies that can demonstrate their

commitment to sustainability may gain access to new markets and customers.
TAGALOG/SHORTER VERSION:
E-business o ang electronic business ay tumutukoy sa paggamit ng

information and communication technologies upang suportahan ang lahat ng
aspeto ng busines kabilang ang pagbili o pagbebenta ng mga produkto at
serbisyo online.
Ang sustainability sa e-business ay tumutukoy sa kasanayan kung saan

miniminimize nito yung negative impact ng e-business operations sa
environment, society, and econmy habang sa kabilang banda naman ay
pinapalaki nito ang positibong impact.
Transportation emission
Transportation is responsible for a large number of harmful emissions/

pollution. Kung kaya ang e-commerce business models ay nag-aallow sa
isang organization na nag-coconduct sa isang business na hindi nagrerequire
sa physical commuting. Additionally,it allows employees to work from home or
within the company where it can decrease their footprint even further.
Paper waste
Paper waste is created by most organizations pero kung ang information ay

matatransfer through digital it can lessen the use of physical paper.
Digital Storage
Ang pagtatransfer ng mga impormasyon kapares ng mga digital
manufacturing ay nakakapabawas ng mga bilang ng warehouses dahil alam
naman natin na ang mga warehouses ay nagcocontribute sa environmental
issue.
Another benefit of e-commerce sa environment ay nagpapataas sya ng bilang

ng online shopping na nagccreate ng madaming oportunidad para sa mga
earth-friendly sellers.
Ayon sa who cares, who does not report nagpapakita ito na ang mga Filipino
shoppers are making significant strides upang maging isang responsible
consumers. Kung saan 75% of Filipinos ay naghahanap ng mga brands na
nagppromote sa environment.
Boos Brand Reputation
Ang pagiinvest sa environmental sustainability ay nagpapataas ng brand

reputation. Ayon sa pag-aaral customers are more inclined to support
companies that have a commitment to a more sustainable future.
A sustainable supply chain is the heart of a sustainable business. Tinitiyak

nito ang bawat hakbang mula pagkuha hanggang paghahatid ay sumusunod
sa mga gawi na responsable sa lipunan., kabilang ang patas na kondisyon sa
paggawa, etikal na pagkuha ng mga materyales, at pamumuhunan sa mga
komunidad kung saan ka nagpapatakbo.
Real business industries to support the claim
Jollibee
Jollibee, everyone’s favorite red bee. This fast food chain give folks more
reasons to smile kung saan they transform sa mas environmental friendly na
pagdedeliver ng products nila. Jollibee is partner w/ environmental foundation,
Inc. Kung saan ang goals nito ay to create ecologically sustainable
development na maglelead ng way kung saan magiging aware sila
environmentally to deliver the products
Canva
An online digital design tool na nagbibigay daan sa mga gumagamit nito na

lumikha ng mga presentasyon, at mga dokumento that allows for paperless
communication and marketing materials.
Affialate Marketing in tiktok
Its not the tradition reatail method. Affilate marketing works in tiktok kung saan
Yung ibang e-business ay nakakakuha ng income through promoting products
from other company at pagkakaroon ng commission sa mga bawat
produktong mabebenta nang hindi direktang humahawak ng produkto.
Sierra Club store

Isang e-business na nagbebenta ng ec-friendly na mga produkto at
kagamitan while supporting the environmental initiatives. They sell products
that is align to the company’s mission to promote the conservation,
sustainability and environmental education.
SM
Ang Sm store ay nagjoin a celebration of earth day kung saan na may temang
“invest in our planet” sa pamamgitan ng kanilang trash-to-cash recycling
market and e-waste collection program.. customers and tenants ay welcome
to bring their recyclable rubbish kapalit ng pera.
Toms store
They are famous para sa kanilang “one for one” model kung saan
magdodonate sila ng pair of shoes sa bawat pares ng sapatos na kanilang
mabbenta. Pinalawak ng kumpanya ang modelo nito upangisama ang mga
initiatives tulad ng pagbibigay ng malinis na tubig, eye care, sfae birth
practices sa mga community na nangangailangan.
Challenges in e-business
Lack of Standardization - This can lead to inconsistent services and quality,
as well as making it difficult to measure and compare performance across
different units.
Supply Chain Complexity - E-businesses often rely on which can make it

difficult to track and manage sustainability performance.
Consumer Behavior - Changing consumer behavior to prioritize sustainability

can be difficult, particularly in markets where price is a dominant factor.
Opportunities related to e-business and sustainability
Increased Efficiency - leading to cost savings and environmental benefits
Access to new markets - it can gain access to new markets and customers
who are increasingly demanding sustainable products and services.
Access to New Market - As consumers, companies that can demonstrate their

commitment to sustainability may gain access to new markets and customers.

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Introduction:

E-business, also known as electronic business, refers to the use of

Sustainability in e-business refers to the practice of minimizing the negative

It is important sustaining the ability to achieve or meet current needs without

What are the positive impacts of e-commerce to sustainability?

E-commerce business models allow for organizations to conduct business

Paper waste is created by most organizations. When information is

Through conducting a advertisement online it can lessen the use of papers

The digital transfer of information paired with digital manufacturing could

Environmental opportunities for sellers

Today’s consumers are becoming increasingly aware of the environment's

It’s a competitive marketplace, and brand loyalty is not guaranteed. But

Boosts brand reputation

Investing in environmental sustainability can elevate your brand’s reputation.

By communicating your sustainability efforts, you encourage customers to

A sustainable supply chain is the heart of a sustainable business. It ensures

Jollibee is leading the way in environmentally aware delivery by partnering

Jollibee hopes to minimize emissions in an ever-crowding metropolis by

-Online reviewers/online tutorials and e-books—in this case, they wouldn’t

Environmental opportunities for sellers

Sierra club store.

Supporting communities and safeguarding the environment for future

On April 22-23, SM malls will host a Trash-to-Cash Recycling Market.

Apart from Trash-to-Cash, SM already has an E-Waste Collection Program

Contributes to social responsibility initiatives

Challenges and Opportunities to e-business

Challenges related to e-business and sustainability

Supply Chain Complexity - E-businesses often rely on which can make it

Consumer Behavior - Changing consumer behavior to prioritize sustainability

Opportunities related to e-business and sustainability

Increased Efficiency - leading to cost savings and environmental benefits

Access to New Market - As consumers, companies that can demonstrate their

E-business o ang electronic business ay tumutukoy sa paggamit ng

Ang sustainability sa e-business ay tumutukoy sa kasanayan kung saan

Transportation is responsible for a large number of harmful emissions/

Paper waste is created by most organizations pero kung ang information ay

Environmental opportunities for sellers

Another benefit of e-commerce sa environment ay nagpapataas sya ng bilang

Boos Brand Reputation

Ang pagiinvest sa environmental sustainability ay nagpapataas ng brand

Contributes to social responsibility initiatives

A sustainable supply chain is the heart of a sustainable business. Tinitiyak

Real business industries to support the claim

An online digital design tool na nagbibigay daan sa mga gumagamit nito na

Sierra Club store

Supply Chain Complexity - E-businesses often rely on which can make it

Consumer Behavior - Changing consumer behavior to prioritize sustainability

Opportunities related to e-business and sustainability

Increased Efficiency - leading to cost savings and environmental benefits

Access to New Market - As consumers, companies that can demonstrate their

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