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    Maybelline

    Uploaded by

    Sonya Grebenik

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Maybelline

    Uploaded by

    Sonya Grebenik
    14 views2 pages

    Copyright

    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    14 views2 pages

    Maybelline

    Uploaded by

    Sonya Grebenik

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Slide 1.

    Today we are going to explore Maybelline New York, a brand known for its
    quality, affordability and inclusivity in the beauty industry. And here you
    can see the brand’s iconic jingle: “Maybe she's born with it. Maybe it's
    Maybelline.” Maybelline has a rich history dating back to 1915, when it
    invented the world's first mascara cake. Today, this innovative spirit lives
    on through products such as Super Stay Matte Ink and Lash Sensational
    Sky High mascara, which push the boundaries of makeup technology. The
    subtitle asks, 'What are the factors behind their enduring success?'
    Throughout the presentation, we will dive into this question.

    Slide 2.

    Maybelline's journey began back in 1915, founded by Thomas Lyle


    Williams, a pharmacist who was inspired by his sister Mabel's use of
    Vaseline and coal dust to darken her eyelashes. In 1917, they
    revolutionized the industry by introducing the first mascara cake. This
    innovative product changed the game for makeup lovers. Though initially
    named Lash-Brow-Ine, the product was later renamed Maybelline, a
    combination of "Mabel" and "Vaseline". Maybelline has been continuously
    innovating. They have introduced groundbreaking products such as
    automatic lip pencils, long-lasting lipsticks, and washable mascaras. Their
    focus is always on staying relevant and meeting the evolving needs of
    their consumers.

    Slide 3.

    What is Maybelline New York's revenue?

    Maybelline New York generates an annual revenue (the entire amount of


    income) of $2.6 billion. Maybelline New York has 4,118 employees, and
    the revenue per employee ratio is $631,374.

    One of the key factors behind Maybelline's success is their commitment to


    accessibility. Compared to luxury brands, their products are offered at
    much more affordable prices. This accessibility extends to their product
    range as well. They offer a wide variety of shades for foundations,
    lipsticks, and other products, catering to diverse skin tones and features.
    You'll find Maybelline products readily available in drugstores and mass
    retailers, making them convenient and accessible to everyone.
    Additionally, their marketing campaigns feature relatable models and
    influencers, further fostering a sense of inclusivity.

    Slide 4.

    Maybelline strengthens its position by collaborating with celebrities,


    makeup artists and influencers. They also do creative collaborations with
    popular brands and characters, like Barbie and Disney, which helps
    generate excitement and attract new audiences.

    Slide 5.

    Maybelline recognizes the importance of sustainability. They're committed


    to using eco-friendly packaging and reducing their environmental impact.
    Additionally, they support social causes and initiatives that empower
    women and girls, aligning with the values of a growing segment of
    consumers.

    Slide 6.

    To summarize, Maybelline New York has succeeded because of its


    commitment to innovation, accessibility, inclusiveness and responsible
    practices. By staying true to these core values, they empower individuals
    to express their unique beauty while contributing to a more sustainable
    future.

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