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    Maybelline

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    himanshi
    The document discusses the history and success of Maybelline cosmetics, which was founded in 1915 and became a top cosmetics brand known for innovations like water-based mascara. It analyzes Maybelline's competitors through a primary research survey and concludes that Maybelline remains a trusted brand for women due to its quality products and focus on continuous innovation.

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    Maybelline

    Uploaded by

    himanshi
    223 views3 pages
    The document discusses the history and success of Maybelline cosmetics, which was founded in 1915 and became a top cosmetics brand known for innovations like water-based mascara. It analyzes Maybelline's competitors through a primary research survey and concludes that Maybelline remains a trusted brand for women due to its quality products and focus on continuous innovation.

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    a summary of maybelline

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    The document discusses the history and success of Maybelline cosmetics, which was founded in 1915 and became a top cosmetics brand known for innovations like water-based mascara. It analyzes Maybelline's competitors through a primary research survey and concludes that Maybelline remains a trusted brand for women due to its quality products and focus on continuous innovation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    223 views3 pages

    Maybelline

    Uploaded by

    himanshi
    The document discusses the history and success of Maybelline cosmetics, which was founded in 1915 and became a top cosmetics brand known for innovations like water-based mascara. It analyzes Maybelline's competitors through a primary research survey and concludes that Maybelline remains a trusted brand for women due to its quality products and focus on continuous innovation.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    A COMPARATIVE STUDY OF MAYBELLINE WITH

    ITS COMPETITORS
    EXECUTIVE SUMMARY

    SUBMITTED BY:
    HIMANSHI GOEL
    BBA F&A (2014-2017)
    ROLL NUMBER: 2
    STUDENT ENROLLMENT NUMBER: A3914614002

    FACULTY GUIDE:
    Ms. PRIYA SALOMON
    Assistant professor

    Amity school of business, Noida


    Amity university- Uttar Pradesh

    Maybelline LLC, popularly known as Maybelline New York, is an American


    fashion and cosmetic brand, regarded amongst the top cosmetic brands of the
    world. It has been regarded as one of the top successful company in the magazine
    Cosmopolitan. Born in the year 1915, the company has seen a major shift of the
    people towards itself in this century. A 19 year old entrepreneur, named Tom Lyle
    Williams saw his sister apply a mixture of Vaseline and coal dust on her eye lashes
    to make it look darker, fuller and gentler look. Also, her sister was looking forward
    to make her eyelash look more beautiful and enchanting. In this process of making
    her eye look beautiful in the homemade process, they together came up with a
    mascara, and sold it locally through mails. They termed it as lash-in-bow-line. In a
    short span of time, they noticed quite a few women drooling over their locally
    produced product. In order to have a larger segment of women using their product,
    William branded his eye beautifier as Maybelline, to honor his sister Mabel, who
    gave him this idea. Soon, in 1930, this brand was sold to a large number of local
    variety stores. The sales turned up and women started using this makeup brand
    more often.

    Maybelline has always been trying to add something more to its product and has
    always been open to continuous innovations. In the year 1971, Maybelline made a
    great contribution to the cosmetic world by a adding a wonder product to their list:
    A revolutionary & water-based, GREAT LASH MASCARA, which was sold in its
    signature pink and green packaging. As the years rolled in, many more innovation
    saw their way & many more innovations were tagged as Maybelline; the company
    was never down in upsetting its customers. Maybelline has always delighted its
    customers & never has failed to amaze them. It has always given its best to its
    users, thus, today it is a preferred make-up brand for many stylists & make-up
    professionals. Today, Maybelline is a trusted & the number-1 make-up brand for
    mascara category: it has its iconic Volum Express line. moreover, the Colossal
    kajal was an instant worldwide hit, preferred by the women of all age.
    The tag line, MAYBE SHE IS BORN WITH IT, MAYBE ITS MAYBELLINE
    explains all the intentions & emotions of the company with its users. All the
    products launched by Maybelline are quality checked & the users trust the brand
    completely.

    The year 2009 has marked a fashion milestone for Maybelline, New York. After
    Amsterdam, Berlin and Moscow, the brand had secured a coveted title of Official
    Makeup Sponsor of Mercedes-Benz Fashion Week, in their hometown: New York
    City. Since then, Maybelline has always been showcasing their creativity and
    expertise on the runways, and has been collaborating with fashion designers, to
    develop next seasons beauty trends. Today, Maybelline, New York is proud to be
    an official makeup brand sponsor of thirteen fashion weeks, worldwide.

    RESEARCH METHODOLOGY USED


    In this report preparation, mostly primary data is used. I have, to be precise, made
    questionnaire & distributed it to various women belonging to different age groups.
    all the research made in this report in mainly conducted by me & may or may not
    be similar to actual observation

    CONCLUSION
    In this report, we have seen that women do prefer Maybelline as a beauty product.
    they do use this brand I their daily & everyday life. Simply a new product by
    Maybelline is a trust for them; Maybelline is a mark of purity & trust for them.

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