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    Methods-Of-Administering-a-Survey (

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    Philip Joel Batucan
    Surveying topic very easy description easy to understand

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    Methods-Of-Administering-a-Survey (

    Uploaded by

    Philip Joel Batucan
    2 views13 pages
    Surveying topic very easy description easy to understand

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Surveying topic very easy description easy to understand

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views13 pages

    Methods-Of-Administering-a-Survey (

    Uploaded by

    Philip Joel Batucan
    Surveying topic very easy description easy to understand

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    PRESENTED

    METHODS OF
    ADMINISTERING A SURVEY
    Surveys are versatile tools that can b e used in various
    field such as marketing, education healthy care, and
    social sciences to collect information from a target
    audience. The process involves several key steps, each
    contributing to the overall effectiveness of the survey in
    achieving its goals.
    Administering a survey is a systematic way of achieving
    certain goals.
    1.PERSONAL APPROACH
    This process of conducting the survey
    involves the researcher. It is used to
    probe the answers of the respondents
    at the same time, to observe the
    behavior of the respondents, either
    individually or as a group.
    1. Direct Engagement: The interviewer actively
    engages with each respondent, introducing the
    survey, explaining its purpose, and often
    answering any immediate questions the
    respondent may have. This can create a more
    comfortable and trusting environment.

    2. Flexible Questioning: Since the interaction is


    real-time, the interviewer can adjust the
    phrasing or explain questions if the respondent
    is confused, leading to more accurate
    3. High Response Rates: The personal connection can
    encourage people to participate, making this method
    particularly effective in situations where a high
    response rate is crucial.

    4. Rich Data Collection: In addition to verbal answers,


    the interviewer can observe non-verbal cues and
    gather qualitative insights, which may add depth to the
    responses
    A. FACE-TO-FACE STRUCTURED
    INTERVIEW
    The interview is set personally, and the people
    involved face each other in order to gather
    the necessary information. Questions on the
    survey are asked directly to the respondent
    by the researcher.
    ADVANTAGES OF FACE-TO-FACE
    INTERVIEWS
    Allow for more in-depth data collection and comprehensive
    understanding.
    Body language and facial expressions are more clearly identified
    and understood.
    The interviewer can probe for explanations of responses.
    Stimulus material and visual aids can be used to support the
    interview.
    Interview length can be considerably longer since the participant
    has a greater commitment to participate.
    DISADVANTAGES OF FACE-TO-FACE
    INTERVIEWS ALLOW
    Interviews are more time consuming to recruit and conduct.
    As a result of timing and travel, F2F interviews can be expensive.
    Interviews can deliver biased responses.
    Most carefully vet the respondent’s ability before investing time in
    the recruitment process and interview process.
    B. TELEPHONE SURVEY
    The survey is done using telephone or cellular phones.
    The calls are made to ask individuals about certain
    questions. This method can be used for asking
    consequential questions.
    ADVANTAGE OF TELEPHONE SURVEYS
    -Accessbility: Reaches a wide audience as most people own
    phones.
    -Cost-effectiveness: Less expensive than face-to-face
    interviews.
    -Speed: Data collection is typically faster than other
    methods.
    -Personal touch: Allows for more personalized
    interactions.
    DISADVANTAGES OF TELEPHONE
    SURVEYS
    Lower response rates: People may be hesitant to
    answer calls from unknown numbers.
    Limited information: Can’t observe non-verbal
    cues or show visual materials.
    Potential for bias: Interview’s tone or question can
    influence response.
    BEST PRACTICES FOR CONDUCTING
    TELEPHONE SURVEYS
    Clear and concise questionnaire: Use simple language and avoid confusing questions.

    Trained interviewers: Ensure interviewers are professional and skilled in asking


    questions.

    Data security and privacy: Protect respondent information and comply with privacy
    regulations.
    Follow-up and reminders: Encourage participation with follow-up calls and reminders.
    THANK YOU

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