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    Telephone Interviewing

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    Jose Intraboy Arais Tabugoc Jr.
    Telephone interviewing is a useful but tricky method of data collection that is commonly used in survey research. While it has advantages like lower costs, the ability to interview dispersed populations, and anonymity for respondents, it also has disadvantages. Telephone interviews require careful planning for timing, questions, and sampling. Interviewers must obtain informed consent and protect confidentiality. They should also consider any consequences of the interviews.

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    Telephone Interviewing

    Uploaded by

    Jose Intraboy Arais Tabugoc Jr.
    173 views15 pages
    Telephone interviewing is a useful but tricky method of data collection that is commonly used in survey research. While it has advantages like lower costs, the ability to interview dispersed populations, and anonymity for respondents, it also has disadvantages. Telephone interviews require careful planning for timing, questions, and sampling. Interviewers must obtain informed consent and protect confidentiality. They should also consider any consequences of the interviews.

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    Telephone interviewing is a useful but tricky method of data collection that is commonly used in survey research. While it has advantages like lower costs, the ability to interview dispersed populations, and anonymity for respondents, it also has disadvantages. Telephone interviews require careful planning for timing, questions, and sampling. Interviewers must obtain informed consent and protect confidentiality. They should also consider any consequences of the interviews.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    173 views15 pages

    Telephone Interviewing

    Uploaded by

    Jose Intraboy Arais Tabugoc Jr.
    Telephone interviewing is a useful but tricky method of data collection that is commonly used in survey research. While it has advantages like lower costs, the ability to interview dispersed populations, and anonymity for respondents, it also has disadvantages. Telephone interviews require careful planning for timing, questions, and sampling. Interviewers must obtain informed consent and protect confidentiality. They should also consider any consequences of the interviews.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    TELEPHONE INTERVIEWING

    TELEPHONE INTERVIEWING
     a useful but tricky art
     recognized as an important method of data collection and
    is common practice in survey research.
     Arksey and Knight (1999: 79)
    telephone interviews do not feel like interviews, as
    both parties are deprived of several channels of
    communication and the establishment of a positive
    relationship (e.g. non-verbal)
    ADVANTAGES OF TELEPHONE
    INTERVIEWING
     Sometimes cheaper and quicker than face to face
    interviewing.
     Enables researchers to select respondents from a much
    more dispersed population.
     Travel costs are omitted.
     Particularly useful for brief surveys.
     May protect the anonymity of respondents.
     Useful for gaining rapid responses to a structured
    questionnaire.
     Interviewer effects are reduced.
     The results tend to be quantitative.
     Many groups, particularly of busy people, can be reached
    at times more convenient to them than if a visit were to be
    made.
     It does not rely on the literacy of the respondent.
    DISADVANTAGES OF TELEPHONE
    INTERVIEWING

     It is very easy for respondents simply to hang up on the


    caller.
     Motivation to participate may be lower than for a
    personal interview.
     Chance of skewed sampling.
     Lower response rate at weekends.
     Respondents may not disclose information because of
    uncertainty about actual (even though promised)
    confidentiality.
     Respondents may not wish to spend a long time on the
    telephone
     Concentration spans are shorter than in a face-to-face
    interview.
     It is tiring.
     Respondents may withhold important information or tell
    lies.
     Responses are difficult to write down or record during the
    interview.
     Distractions for the respondent.
     According to Sykes and Hoinville (1985) and also Borg
    and Gall (1996), telephone interviewing reaches nearly the
    same proportion of many target populations as ‘standard’
    interviews.

     Weisberg et al. (1996: 122) and Shuy (2003: 181) report


    lower response rates to telephone interviews.
    Harvey (1988), Oppenheim (1992) and Miller
    (1995) considers that;

    1. Telephone interviews need careful arrangements for


    timing and duration.
    2. The interviewer will need to have ready careful
    prompts and probes.
    3. Both interviewer and interviewee need to be prepared
    in advance of the interview.
    4. Sampling requires careful consideration.
    Face-to-face interviews may be more suitable than
    telephone interviews in the following circumstances:

     The interviewer wishes to address complex issues or


    sensitive questions.
     A natural context might yield greater accuracy.
     Deeper and self-generated answers are sought.
     Older, second language speakers and hearing impaired
    respondents are being interviewed.
     Marginalized respondents are being sought.
    ISSUES TO CONSIDER IN CONDUCTING
    TELEPHONE INTERVIEWS:
     The respondents.
     There is a need to pilot the interview schedule and to
    prepare and train the telephonists.
     Keep to the same, simple response categories for
    several questions.
     Keep personal details.
     Keep the terminology simple and to the point, avoiding
    jargon and confusion.
     You should be able to tell the gender of the respondent by
    his or her voice.
     Keep the response categories very simple and use them
    consistently.
     Clear with the respondents at the start of the interview
    that they have the time to answer and that they have the
    information sought.
    ETHICAL ISSUES IN
    INTERVIEWING
    Three main areas of ethical issues:
     consent,
     confidentiality
    consequences of the interviews
    Some ethical questions to which answers need to
    be given before the interviews commence:

     Has the informed consent of the interviewees been


    gained?
     Has this been obtained in writing or orally?
     How much information should be given in advance of
    the study?
     How can adequate information be provided if the
    study is exploratory?
     Have the possible consequences of the research been
    made clear to the participants?
    - These issues, by no means an exhaustive list, are not
    exclusive to the research interview, though they are highly
    applicable here.

    - The personal safety of interviewers must also be addressed.

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