II.

Management and organization

Name: CREPEONOMICS
Logo:

Address: Mulawin Orani Bataan

Mission and Vision:

Vision:

To become the leading destination for crepe pies, renowned for its exceptional quality,

innovative flavor combinations, unwavering commitment to customer satisfaction, and

dedication to ethical sourcing and sustainable practices and become the leading provider of

healthy and delicious crepes, recognized for our commitment to using fresh, wholesome
ingredients, our dedication to providing a variety of dietary options, and our ability to create a

guilt-free indulgence that nourishes both body and soul.

Mission: To create a delectable fusion of textures and flavors, delighting customers with

handcrafted crepe pies made using the freshest, highest-quality ingredients, while fostering a

warm and inviting atmosphere where every visit is a memorable experience and revolutionize the

crepe experience by offering innovative flavor combinations, unique toppings, and a modern,

stylish atmosphere that caters to the discerning palate.

Key Personnel: OWNER, PRODUCER, MERCHANDISE, FUND, AND

TRANSACTION

Work Force and Support Personnel: Cook/helper/ marketing / cashier

ORGANIZATION CHART:
 III. Product Plan

A. Purpose of the product:

What kind of product is crepe? Crepe has its popularity especially to students’ that goes

viral in internet. Additionally, crepe has a sweetened taste that people surely could enjoy

In addition to, this product is to test the strengths and weaknesses of the food market to see the

consumers (e.i students’, teachers of GEPS) anted in a set up made products and what they

didn’t. moreover, to satisfy their hunger, which may even aid them in their tasks.

B. Product’s unique features:

The business product crepe has a unique feature that you wouldn’t see in other products.

Firstly, the product has a variety of flavors and sensation that the customer will surely like.

Secondly, the special ingredient of the product that will give a new taste that can even make the

consumers to buy from time to time. Lastly, the cost of the product is planned and is balanced for

the budget of the consumers. This uniqueness might be the reasons on why the business has a

potential to grow further. Furthermore, the product will be beneficiary to the students and teacher

as it can help them be more active by consuming the product

C. Material and Equipment and Requirements and Source of Supply

MATERIALS SOURCES
Pancake mix 500g Orani, Public Market
Nutella 500g Orani, Public Market
 Butter 500g Orani, Public Market
Eggs Orani, Public Market
Sugar 1kl Orani, Public Market
Marshmallow Orani, Public Market
Oreo Orani, Public Market
Graham Orani, Public Market
Banana Orani, Public Market
Paper wrappers Orani, Public Market
Stickers Orani, Public Market
Brownies 500g Orani, Public Market

D. Production Process Controls that will be used to Manufacture the product

Below is the process on how to make crepe:

Instructions:

1.Place all ingredients in order as listed in a blender and blitz until smooth, about 1 minute.

Scrape the sides and blend again briefly until batter is lump-free.

2.Place nonstick or cast-iron skillet over medium to medium-high heat* to preheat. Melt a

little butter or oil in the bottom of the pan and swirl to coat. With the hot skillet in one hand and

the batter in the other, slowly and steadily pour crepe batter into the center of the pan, tilting the

skillet around to spread the batter evenly across the bottom in a very thin layer.

3.After 10-15 seconds, the crepe batter shouldn’t look shiny anymore, it should appear more

matte, and the bottom should be lightly browned. So, flip it over and cook another 10 seconds or

so. Remove from pan and repeat this process until no more batter remains.

4. spread the filling you want and decorate it with some fruit or chocolate and serve hot.
Being a home-grown product, Crepeonomics has the potential to draw in customers from both

outsiders and students due to its maker. Customers who wish to purchase should approach our

business directly so they can place their food orders.

The owner of the company carefully prepares the Crepeonomics product to ensure that it

remains high-quality and appealing to clients.

E. Distribution Logistics

Crepeonomics operates in a school based and uses papers or flyers that advertise the color,

design and more importantly the product. Additionally, Consumers which is the students’ and

teachers of Gov. Efren B. Pascual, Sr. Orani Integrated Central School can choose if they would

wait up in our crepe shop or if they would want it to be delivered in their specific rooms’. The

delivery food in their rooms has no cost, however places that are outside the school have its cost

depending which area it is, Consequently, for bulk orders, (minimum of 5pcs.) free shipping fee

or handling fee is applied. Due to the current crisis, washables will not be displayed in bazaars or

school fairs.

F. Regulatory and other compliance issues

Crepeonomics will register with the Department of Trade and Industry (DTI) as a sole

proprietorship. Prior to submitting an application for a mayor’s authorization to operate as a

home-based micro enterprise, a barangay clearance must also be obtained. Following receipt of
the required registration paperwork and permits from the DTI, barangay, and mayor’s office, the

Bureau of Internal Revenue (BIR) registration will also be completed.

IV. Market plan

A. Market Analysis which includes demand and supply vice versa competitors

Historical Total Supply: previous 3 years Total

data Demand Crepeonomics sold by the supply
competitors per Year

The beanery JollibeeFood

court
Year 2021 105,513 18,000 21,000 18,000 57,000
Year 2022 147,718 19,800 23,100 19,800 62,700
Year 2023 189,923 21,780 25,410 21,780 68,970

Table 2 (Market Analysis)

The table above shows that there is an increasing demand for Crepe pies among the

residents of Orani, Bataan. However, the existing big three competitors in Orani, Bataan cannot

sustain the needed demand resulting in a big gap. This show that there is a big unment demand

of the market in Crepeonomics

B. Marketing and Sales Projection

Marketing Strategy
 Marketing Strategy A good marketing strategy is essential for reaching your target and also can

increase the visibility of our product. Using it as tools it gives us more customers and it will help our

budgeting system.

a. social media- Posting our crepeonomics product in social media is the best way to attract them to

come to our store. Using Facebook and Instagram will help gain more attraction in our business product

also can advertisement and be promoted at the same time, it is very useable in every transaction.

b. flyers- Giving flyers in random people or students is an effective, cost-efficient, and direct way

to reach potential customers and can promote our business product, service, or event

C. Sales Strategy

Clients are continuously after their comfort, Crepenomics’ crepe deal technique will

guarantee that requesting or buying crepe is exceptionally helpful, energizing and will be of a

extraordinary encounter to customers. In arrange for us to do this, the undertaking will make a

flyer and Facebook page where costumers can purchase or see at the items. The flavors will be

continuously be upgraded from time to time to inform the clients.

D. Product Characteristics or Feature

  Assortment of Flavors- Clients will be advertised 6 distinctive sorts of crepe

flavors. Crepenomics will offer Choco banana, S’mores, Choco Oreo, Brownies Chomps,

Butter Sugar, and Chocolate

 Reasonableness- Due to the emergency, Crepenomics will lower the costs of crepe,

which the clients will unquestionably adore; the quality wouldn’t be brought down not

one or the other will the amount will be.

E. Pricing policy
Crepeonomics will adopt the differing prices based on the flavors. As such, below is the pricing
scheme that will be adopted

Crepe pricing Price

Choco banana crepe 54
S’mores 56
Chocolate Oreo 50
Brownies bite 49
Butter sugar 49
Chocolate 49

F. Sales Projections

Flavor Retail Oty p/ Year 1 Year 2 Year 3

Price month

QTY SIP QTY SIP OTY SIP

Choco 54 500 6,000 304,000 6,600 356,400 7,260 392,040

banana
S’mores 56 250 3,000 168,000 3,300 184,800 3,630 203,280
Chocolate 50 250 3,000 150,000 3,300 165,000 3,360 181,500
Oreo
Brownies 49 250 3,000 147,000 3,300 161,700 3,360 177,870
 bite
Butter 49 250 3,000 147,000 3,300 161,700 3,360 177,870
sugar
Chocolate 49 250 3,000 147,000 3,300 161,700 3,360 177,870
Total: 1,750 21,000 1,083,000 23,150 1,91,300 25,410 1,310,430

G. Market Analysis Summary

The demand for unique foods in Orani Bataan has been shown steady to increase over the

last 2 years, Due to the marketing copying each other, people are demanding a new unique food

that can satisfy them. To increase the market popularity, Crepeonomics will offer a variety of

feelings and flavors of crepes. At the same time, competition and encouraging marketing

campaigns will be done to increase the visibility of Crepeonomics using unique designs and

colorful flyers, and to also use different types of social media to increase the scout of consumers.

The enterprise offers price differential based on the flavors and feelings with the price ranging

of.

V. FINANCIAL PLAN
A. Start up
 Expenses Amount Total Year 1

Raw Materials 56 3,920 46,040

Equipment 0 0 0
Utilities 1,500 1,500 18,000
Labor 400 10,000 120,000
Miscellaneous 50 1,250 15,000
Permit & 3,000 3,000 3,000
License
19,670 203,040

B: Financial Projections
CREPEONOMICS
PROJECTED INCOME STATEMENT FROM YEARS 1-3
 Year 1 Year 2 Year 3

Revenues 1,083,000 1,191,300 1,310,430

Cost of good sold 167,040 183,744 202,118

Material 47,040 51,744 56,918

Labor 120,000 192,000 145,200

Gross profit 915,960 1,007,556 1,108,312

Expenses 36,000 39,300 42,930

Utilities expenses 18,000 19,800 21,780

Miscellaneous expense 15,000 16,500 18,150

Permit and License 3,000 3,000 3,000

Income before interest and taxes 879,960 968,256 1,065,382

Tax 281,587 309,841 340,922

Net income: 598,373 658,415 724,460l

CREPEONOMICS

PROJECTED CASH FLOW FROM YEAR 1-3

 Beginning balance Year 1 Year 2 Year 3

Cash inflows Income 19,670 899,630 1,867,886

Cash sale 1,083,000 1,191,300 1,310,430

Total cash inflows 1,102,670 2,090,930 3,178,316

Cash outflows

Materials 47,040 51,744 56,918

Machine

Labor 120,000 132,000 145,200

Utilities 18,000 19,800 21,780

Miscellaneous 15,000 16,500 18,150

Permit and License 3,000 3,000 3,000

Owners withdrawal

Total cash outflows 203,040 223,044 245,048

Ending cash balance 899,630 1,867,866 2,933,26

 CREPEONOMICS
PROJECTED BALANCE SHEET

Year 1 Year 2 Year 3

Asset

Current asset

Cash in flows 899,630 1,867,886 2,933,268

Total current asset 899,630 1,867,886 2,933,268

Liabilities

Income tax payable 281,587 309,841 340,922

Short- term payable

Total current 281,587 309,841 340,922

liabilities

Total liabilities 281,587 309,841 340,922

Capital 19,670 899,630 1,867,886

Add: net profit 598,373 658,415 724,460

Less: Drawings

Net capital 618,043 1,276,458 2,592,348

Total liabilities and 899,630 1,867,886 2,933,268

equity