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    Czyrill Cute

    Uploaded by

    Mhayen Ann Abellera
    The document outlines the 7 P's of marketing - product, place, price, promotion, people, packaging, and surveys - for a school snack business. The products are chicken nuggets and a rice snack sold for 5 pesos each. Most survey respondents agreed the products are clean and tasty, though some preferred alternative snacks. The business is run by 3 students and sells from their school canteen and through direct advertising.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Czyrill Cute

    Uploaded by

    Mhayen Ann Abellera
    27 views5 pages
    The document outlines the 7 P's of marketing - product, place, price, promotion, people, packaging, and surveys - for a school snack business. The products are chicken nuggets and a rice snack sold for 5 pesos each. Most survey respondents agreed the products are clean and tasty, though some preferred alternative snacks. The business is run by 3 students and sells from their school canteen and through direct advertising.

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    czyrill cute

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    The document outlines the 7 P's of marketing - product, place, price, promotion, people, packaging, and surveys - for a school snack business. The products are chicken nuggets and a rice snack sold for 5 pesos each. Most survey respondents agreed the products are clean and tasty, though some preferred alternative snacks. The business is run by 3 students and sells from their school canteen and through direct advertising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views5 pages

    Czyrill Cute

    Uploaded by

    Mhayen Ann Abellera
    The document outlines the 7 P's of marketing - product, place, price, promotion, people, packaging, and surveys - for a school snack business. The products are chicken nuggets and a rice snack sold for 5 pesos each. Most survey respondents agreed the products are clean and tasty, though some preferred alternative snacks. The business is run by 3 students and sells from their school canteen and through direct advertising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    7 P’s

    PRODUCT

    Nuggets
    Palamig

    PLACE

    In the school and we are on channel 2. We are the one intermediary. We are the retailer
    that buys products from a manufacturer.

    PRICE

    Nuggets – 5 pesos each

    Palamig – 5 pesos

    We are using cost-based pricing which a fixed sum or percentage is added to the cost of
    the product to arrive at its selling price.

    Our selling price is 5 each nugget and 5 pesos palamig.

    PROMOTION

    We are using direct marketing advertising and personal selling strategies.

    PEOPLE

    We are the staff Angel, Lee Honey, and Mhayen Ann our customer is everyone. Angel is
    the CEO, Mhayen is the manager and Lee Honey is the treasurer marketing staff.

    PACKAGING

    We are using plastic cups and paper bags.


    SURVEY AND INTERPRETATION

    3- Agree

    2- Neutral

    1-Disagree

    Indicators AGREE NEUTRAL DISSAGREE


    CLEANLINESS 66.67% 33.33% 0%
    TASTE 73.33% 26.67% 0%
    SERVICE 60% 33.33% 6.67%

    Reasons for Buying Products

    Just to Support- 26.67%

    Affordable- 26.67%

    Delicious- 60%

    Substitute

    Kwek-Kwek- 33.33%

    Siomai- 46.67%

    Kikiam- 20%

    Ice Candy- 6.67%

    According to the data, 66.67% of the respondents agreed that our product is clean and
    most of the respondents answered that our product tastes delicious, also 60% of the respondents
    answered agreed that our services are good enough. According to the data, 46.67% of the
    respondents are buying siomai as a substitute when our product is not available.
    BUSINESS PLAN

    I. Executive Summary

    Our business plan aims to satisfy the needs and wants of the people who will buy our
    products. Our products has its special ingredients that will give our consumers nutrition that
    their body need. It is also cheap that can afford easily by our consumers. DESCRIPTION
    Siomai, is the best Asian food found in Asia. It has lot of variations like

    pork, beef, shrimp, and shark’s fin siomai. Taste this and you’re in a heaven of siomai

    because of its flavor. Taste this yummy dish that can never forge

    II. Management and Organization

    A. Company Name: Streetfoods To Go


    B. Logo
    C. Adress: Cabaritan, Sison, Pangasinsn
    D. Vision Statement: We will work together to make it easy to grow our business. And SREET
    FOODS TO GO is a well-recognized business in the town with popularity.
    E. Mission Statement: AESTREET FOODS aims to offer great-tasting foods that the customers
    mostly seek and are the most favorite of all times with a guaranteed delicious and clean
    which will add up to the aesthetic characteristic in which it will be most recognized. And to
    have a big income so that we can help with the school project It also helps us to pay the other
    expenses in the school like graduation fees, project and others.
    F. Key Personal: Ceo- Angel Seranilla

    Manager- Mhayen Ann Abellera

    Chef- Lee Honey Marie Campos

    G. Work Force ans support personal: Parents and School


    H. Organization Chart: CEO

    MANAGER

    CHEF

    III. PRODUCT PLAN

    A. PURPOSE OF THE PRODUCT


    STREET FOODS TO GO will offer the resident Bulaoen East, Cabaritan and the students
    of Bulaoen East National High School and Bulaoen East Elementary school, a delicious,
    good services, and we will offers quality food at more affortable prices. Streetfood has
    become a favorite of all generations and for good reason. They can choose what ever they
    want like nuggets and palamig and any streetfoods
    B. Product Unique Feature

    Chicken proven is made of proventriculus of a chicken. The proventriculus is part of a


    chicken’s digestive system and the organ is connected to the gizzard, that is the unique

    feature of our nuggets.

    C. Material and Equipment Requirement and Sources of Supply

    Materials Sources
    FLOUR Market Located at Rosario La Union

    OIL Market Located at Rosario La Union

    STICK Market Located at Rosario La Union

    SEASONING Market Located at Rosario La Union

    VINEGAR Market Located at Rosario La Union

    D. Production Process and Controls that will be used to manufactured the product

    1. Put all your chicken proben into boiling water


    2. Add some salt and let it simmer for about 30 minutes.
    3. Remove from time to time some dark bubble on top to eliminate harmful agents.
    4. Heat the pan and put some cooking oil.
    5. Deep fry the proben with flour until it becomes golden brown.
    It can still be safe to eat as long as it is properly cooked and heated and consumed
    immediately after cooking.

    E. Distribution Logistics
    Streetfoods initially operates at home as a home-based enterprise and uses social
    media platforms like facebook and messenger to promote and they will know our
    product by chatting them. Costumers may choose if they want to pick up the
    product or will be delivered at their convenience. The delivery, they should be a
    handling fee (Bulaoen East, Cabaritan, Caniogan, Casionan, Bulaoen West only).
    Fees will be shouldred by the buyer.

    F. Street foods to go was secured by the school. This were serve as a compilation or
    requirement for our entrepreneurship subject.
    IV. MARKET PLAN

    MARKET ANALYSIS:
    STRENGTH- Modern Marketing Skills (online, Facebook)
    - Affordable
    - Offers foods that are one of the most favorites of all time by Filipinos.
    - Aesthetic look of packaging.
    WEAKNESSES-No reputation yet
    -Many competitors in the area.
    - Managed by young entrepreneur which naturally has lesser
    knowledge
    about business.
    OPPORTUNITIES- We are familiar in our Barangays and
    - more students inside the campus.
    - Can reach more customers because of online platforms. Have a
    high
    possibility to become more preferred by customers than other
    businesses because it is open for delivery services.
    -We went from house to house to sell Nuggets.
    THREATS- Depends of the satisfaction of our customer
    -other food business inside the campus.
    - out of stock

    V. Financial Plan
    The starting capital will be P1, 000 in cash.

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