SHIVANGI GUPTA

Senior Manager

Contact Professional Experience

OptiBlack-StrategicPartnershipProject-Dec,2023-July,2024
+918630338915  Identified potential partners, conducted negotiations, and developed partnership
 [email protected] agreements.
 Established three new partnerships, resulting in a 20% increase in sales.
Summary Forecasting and Budgeting Project
 Improve accuracy of sales forecasts and budgeting.
Dynamic and results-oriented
 Implemented advanced forecasting techniques, collaborated with finance, and
professional with over 5 years of monitored budget adherence. cgghdgh
experience in Business Development,  Improved forecast accuracy by 15% and ensured sales budget compliance.
Marketing, and Brand Management,
complemented by a strong background Senior Manager
in Client Relationship Management. Parentune, July 2023 – Nov 2023
Proven track record of driving market  Spearheaded the development and implementation of comprehensive marketing
strategies at Parentune, tailored to promote client offerings across the platform.
growth, enhancing brand visibility, and
 Achieved a strategic balance in pipeline development, allocating 60% towards fostering
increasing revenue by developing and
relationships with multinational corporations (MNCs) and 40% towards introducing
implementing strategic marketing and integrating new brands.
campaigns and sales initiatives.  Successfully forged new partnerships focused on social causes, enhancing the
Passionate about leveraging data- organization's community engagement and social responsibility footprint.
driven approaches to optimize  Innovating customer engagement tactics to foster loyalty and increase client base.
business processes and deliver  Streamlining processes for campaign execution to maximize efficiency and ROI.
exceptional results. Seeking to bring
Assistant Manager - Advertising & NBD North,
my expertise to a forward-thinking
Disney Star, Lucknow, Sep 2022 - Mar 2023
company in the Services Industry to
 Spearheaded initiatives to maximize market share, achieving a 60% dominance in the
contribute to its success and growth. region through tailored advertising solutions.
 Drove a 20% increase in revenue by securing three major accounts, demonstrating
Key Skills adeptness in negotiation and client acquisition.
 Exceeded sales targets by 150% during the key festival quarter through strategic
 Sales Strategy Implementation
planning and execution.
 Marketing & Brand Management  Cultivated strategic partnerships with state governments for project enhancements,
 Client Relationship Management showcasing ability in public sector engagement.
 Market Analysis & Trend  Engaged closely with DAVP for media-related business growth, enhancing the
Forecasting company's portfolio in government projects.
 Project Management  Conducted comprehensive market research and business news tracking to identify new
business opportunities and trends.
 Data-Driven Decision Making
 Revenue Growth & Profit Senior Manager - Business Development,
Maximization MyGate, Lucknow, Jan 2020 - Aug 2022
 Advertising Solutions & Campaign  Led a team to outperform all regional sales teams by completing 35% more ERP
Management software demonstrations, highlighting leadership in driving results.
 Customer Service Excellence  Achieved an 80% market growth by strategically expanding into neighboring
demographics, showcasing innovative market penetration skills.
 Digital Marketing & E-Commerce
 Improved the team's sales conversion rates by 45% through the development of
 ERP Software Proficiency compelling value propositions, enhancing sales effectiveness.
 Ensured rapid response to RFIs and RFPs, maintaining an 8-hour response time and
Education & Credentials demonstrating commitment to customer service excellence.
 Google Digital Marketing &  Utilized LeadSquared CRM software to enhance lead management, automate marketing
processes, and improve sales efficiency, contributing to optimized customer
E-Commerce Certification, 2023
relationship management and business growth.
 Market Research Projects for
BigBazaar, Kodak Lens & Micra Assistant Manager - Foreign Exchange,
System Pvt. Ltd. Thomas Cook India Ltd., Hyderabad, Apr 2018 - Dec 2019
 PGDM, Jaipuria Institute of  Generated and analyzed Daily Revenue Reports (DRR), contributing to a significant
Management, Noida, 7/10 CGPA, increase in monthly revenue through strategic financial management.
2018  Implemented Margin Management Reports (MMR) and other financial reports to
optimize profitability and manage credit norms effectively.
 BBA, Lucknow University,
 Led several high-impact projects, including Interest on Interest and Forex Festival,
Lucknow, Uttar Pradesh, 65%, demonstrating project management skills.
2016  Achieved a record 30% increase in client onboarding, the highest to date, by refining
client engagement strategies.