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    A Guide for Marketing Managers
    A Guide for Marketing Managers
    A Guide for Marketing Managers
    Ebook36 pages22 minutes

    A Guide for Marketing Managers

    By Dave Squares

    ()

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    About this ebook

    The growing integration of marketing with overall company strategy and the changing nature of the business landscape make it reasonable for marketers to aspire to a more strategic and business-focused position.
    LanguageEnglish
    PublisherBookRix
    Release dateJul 16, 2024
    ISBN9783755483762
    A Guide for Marketing Managers

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      Book preview

      A Guide for Marketing Managers - Dave Squares

      Preface

      The growing integration of marketing with overall company strategy and the changing nature of the business landscape make it reasonable for marketers to aspire to a more strategic and business-focused position.

      However, wishful thinking or simple desire won't be enough to effect change. There must be real action done if marketers are to genuinely change their jobs and contribute more strategically and in accordance with business goals.

      It is imperative for marketers to proactively pursue avenues to augment their comprehension of wider business operations, financial data, and strategic objectives. This might entail enrolling in classes, looking for cross-functional executives to advise you, or attending talks on corporate strategy.

      Marketers need to make sure that their campaigns are closely linked to the overall goals of the company. This connection raises the marketing function's perceived strategic relevance and serves to illustrate the benefit of marketing initiatives in achieving business objectives.

      It is important to encourage cooperation and communication between the operations, finance, sales, and product development departments, among other departments. Through this kind of cross-functional cooperation, marketers are able to participate in strategic conversations and get insightful knowledge about larger company issues.

      The return on investment (ROI) of marketing initiatives in terms of revenue creation, client acquisition, and retention should be the primary emphasis of measurement and communication. The argument for more participation in company strategy and profit and loss accountability may be strengthened by quantifiable data that shows how marketing activities affect the bottom line.

      Marketers ought to proactively champion their intended position in formulating business strategies and overseeing profit and loss accountability inside their establishments. This might entail making strong claims based on competition data, market trends, and the changing contribution of marketing to corporate success.

      Marketing managers and other senior marketing executives have the opportunity to set an example by actively participating in strategic

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