(TECHNOLOGY) TẠ HẦU GIA TĨNH - THPT TRỊNH HOÀI ĐỨC

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Study effectively

with Zalo

Aspiring Vietnam Contest 2024 Gia Tinh


Binh Duong
Ta Hau Gia Tinh
Slide 1

Executive Summary

Utilizing Zalo strengths to solve Customers painpoint


Key How can Zalo enhances study experiences, promote collaboration, and improve academic
Question success for high school students (HC students)?

Appendix

Zalo is a leading messaging app, attracting #2,3,4


Zalo stands out as a platform that allow
Situation high school students with My Cloud chat users send HD photos and videos, and
which helps storing users files conveniently users use Zalo mostly to join extra classes
Appendix #2,3,4

Target Our 1ST target is The Material - Those who mainly learn from online material
Audience Our 2ND target is The Collaboration, mainly learning through extra classes or group work

Insight I need a familiar, easy-to-use, and convenient tool that can help me manage tons of
scattered images and small files from online materials and extra classes for further learning

Solution Create a friendly feature that allows users to create folders, attach links,
upload images, etc., related to their subjects/work
Slide 2

Customer Segmentation

The customers are segmented based on how they mainly study

2 Useful information on High school students


1 There are 3 main groups when segmenting and our segmentation
based on how they mainly study
What High Schoolers Primarily Our segments’ characteristics
Use Zalo for
The Material (TM) The Chatbot (TC) Strengthpoint
point

Frequency
Strength
Number of HC students using: High
Frequency: High Resource (photos and
TC

Tech skill
videos) sharing
Description Description
Joining extra classes TM
Those who mainly learn Enjoy learning with cutting-
Storing data and
from online material edge technologies, like A.I information
TCo
APPENDIX

Using for work-


Needs Needs related purposes

Finding platforms that support Seeking platforms that utilize Number of HC students using: Medium
Frequency: Medium - High
organizing study materials modern technologies, such as AI
chatbots and innovative features Texting with friends
Behaviors Number of HC students using: Low
Behaviors Frequency: Low
Highly capable of exploring and
Capable of adapting to technology and
learning from various types of materials Number
maximizing the potential of chatbots Collaboration

Key differences
Description
Those who prefer learning through extra classes or group work 3 Common point The Collaboration finds tools that help
Needs communication and sharing documents
Looking for tools that can facilitate communication, interaction, Not much of difference The Material seek for platforms that
and document sharing in extra classes and among friends support organizing study materials
Behaviors The Chatbot loves to work with
Capable of effectively communicating with others to innovative AI
The Collaboration (TCo) create high-quality discussions about learning
Strong need for Flexibility in handling All segments possess sufficient
time management spontaneous tasks tech skills
Slide 3
Target Audience

We should focus on The Material as our primary target, while maintaining engagement with The
Collaboration group
The Material The Chatbot The Collaboration

SIZE 2 POINTS 1.5 POINTS 3 POINTS

(X1.5) The Material accounts for a relatively significant The Chatbox occupies a smaller, The Collaboration includes a significant, diverse group
proportion, creating a large number of users specialized market segment from various socioeconomic backgrounds

3 POINTS 2 POINTS 1.5 POINTS


WINNABILITY The material always seeks solutions to Although this group is open to new tech and has many This group’s needs have been largely met, making it
(X2) effectively organize resources development opportunities, they require niche difficult to penetrate further, but there are still aspects we
solutions that are difficult to implement in short time. can improve

1.5 POINTS 2.5 POINTS 3 POINTS


INFLUENCE The group is somewhat more neutral, making it The group largely consists of tech enthusiasts This group, large due to the prevalence of extra classes
(X1) vagued and a little bit too soon to determine with significant care about new technologies in the Vietnamese high school setting, helps to spread
its impact. Zalo's solutions to those who are unaware

3 POINTS 1.5 POINTS 2 POINTS


COMPETITORS There are not many competitors in this This area, with thorough research, could
(X2) area. The most prominent is Drive, but it present a niche for development. Despite many competitors, Zalo still holds a
is not commonly used for storing However, it may be challenging and significant market share among this group
individual and small documents, costly to develop entirely new
especially for school subjects technology

16.5 Highly Potential 1st Target 11.75 Low Potential 3rd Target 14.5 Potential 1st Target

Due to its high winnability and low competitors, The Material group is the most potential group for Zalo right now
In spite of having many competitors, Zalo still grabs a significant proporton of The Collaboration Group which let Zalo reachs out to this segment easier than other competitors
The Chatbot is not bad. Nevertheless, it is hard to satisfy this group without spending a significant budget for researching and developing costly AI feature. There are numerous competitors in this group too
Slide 4

Customer Insight

Utilizing Zalo strengths to solve Customers painpoint

Truth Barrier
Heavy workload of homework, However, the material online or from extra classes are often
along with the pressure to get into scattered into individual files and images, making them hard 2
desired universities have made to organize and keep track of
students to study increasingly
harder and try to find the most
effective learning methods for
Although using Google Drive is an alternative, it's usually
considered used for important documents rather than Solution
themselves scattered images and files. Additionally, other chatting apps
lack features that help with organizing these materials
Leveraging its user-friendly
Motivation 1
Tension interface, ability to store-send
Some seek online materials for
self-study, while others prefer
learning through extra classes and
Frustration arises from easily missing important files, making it high-quality files, and a large
time-wasting to search through the class group chat to find
group study sessions to improve
academic performances that one specific image or file customer base using Zalo for extra
classes and group discussions,
Zalo should introduce a feature to
Conveniently available on
Zalo without needing to
Increase profits by creating
incentives for users to efficiently categorize
categorize and
WHY THIS switch to other tabs upgrade to ZCloud

3 organize various type


SUCCESS? User acceptance of the idea is high,
no significant changes needed to the
Increase profits by creating incentives
for users to upgrade to ZCloud of files.
customer's learning curve
Slide 5: Solution
Appendix #1
In 2022, Zalo solidified its dominance as Vietnam's leading messaging apps

1 Zalo leads in multiple categories 2 Zalo Web has high visitor engagement
In June 2024, Zalo has:
Top penetration rates among messaging apps
87% Q4 2022 Q3 2022

Q2 2022 Q1 2022
72%

58%
solidifying its position
in the messaging app
category
Total visits last
two months
APPENDIX

15%

Source: SEMRUSH

Zalo Facebook Messenger Instagram

3
Zalo attracts not only Gen
Top penetration rates among social media platforms
Q4 2022 X and Y but also Gen Z Zalo leads the messaging
4% increase in usage app market and is one of the
Penetration rate of top social media apps among largest social media
Most of growth
Gen Z internet users in Vietnam, Q3 2023 platforms in Vietnam.
are from
Youtube 95% The Gen Z market presents
a significant opportunity for
Zalo 90% Zalo. Therefore, Zalo should
aim to capture a larger
Gen X Gen Z share of this demographic
42 to 62 16 to 25 Facebook 87%

Tiktok 81%
Source: Decision Lab Source: Statista
Appendix #2
Survey Form on High School Students' Learning Needs

Abstract Goals:
The Aspiring Vietnam Contest 2024 is currently ongoing with four categories, including the Review how high school students use Zalo
Technology category. The goal of this survey is to gain quality insights into how how high school The app strengths and weeknesses in meeting participant needs
students use Zalo, as well as to identify its strengths andweeknesses
strengths and weaknesses. In general, Zalo is widely
Key results:
used by high school students for purposes such as attending extra classes, sharing materials, and
Sending high quality files and photoes is Zalo’s strength
chatting with friends. Participants in the survey also expressed their appreciation for Zalo's high-
Partcipants mainly use Zalo for sharing materials, attending extra
quality image-sharing feature and 'My Cloud' function. However, they also mentioned difficulties in
classes, chatting with friends,...
organizing data, particularly due to Zalo's automatic deletion of files and images.
Most participants have difficulty with organizing materials
APPENDIX

Methodology
Using Google Forms, a survey was conducted over aatwo-week
two-week period
period to gather data from the
participants. The survey included a wide range of questions aimed at students from diverse
diverse
backgrounds,
backgrounds, ensuring a comprehensive understanding of their needs and behaviors

List of questions:
Bạ n có hay sử dụ ng Zalo cho mụ c đích họ c tậ p hay hoạ t
độ ng ngoạ i khóa không? Bạ n hãy đề xuấ t mộ t tính nă ng để add vào Zalo
Hãy nêu mộ t điểm ở Zalo mà bạ n cảm thấ y rấ t
mà theo bạ n sẽ giải quyế t tố t nhấ t khó khă n
Nế u có, bạ n sử dụ ng cho mụ c đích gì (Gợi ý: chat với bạ n thích và thường xuyên sử dụ ng.
hiệ n tạ i của bạ n.
bè về bài họ c, chia sẻ tài liệ u họ c tậ p (ảnh, video, link), tạ o
nhóm thảo luậ n, tham gia lớp họ c thêm, tìm kiế m hoạ t
độ ng ngoạ i khóa)? Bạ n có gặ p khó khă n gì trong việ c sắ p xế p tấ t Zalo hiệ n tạ i có giải quyế t được khó khă n đó
Nế u không, tạ i sao bạ n lạ i không sử dụ ng Zalo cho mụ c cả những tài liệ u họ c tậ p không? của bạ n không?
đích họ c tậ p hay hoạ t độ ng ngoạ i khóa?
Appendix #3
Details of Participant Demographics in the Survey
Total number of survey participants: 67
The class the participants are currently attending
Residences of the participants Others Grade 10
10.6%

35
Da Nang US
Grade 11
30 Nghe An Cu Chi 12.1%

25 Hai Duong Singapore

20 Comments
Comments
15 Survey participants come from
various locations. Among them,
APPENDIX

10 Most participants are from grade


Ho Chi Minh City, Binh Duong,
12, with an overwhelming
and Hanoi have the highest
5 Grade 12 percentage of over 77%.
proportions, accounting for 34%, 77.4%

0 26%, and 18%, respectively.


Ho Chi Minh Ha Noi Binh Duong Bac Ninh Dong Nai Others

Private School
4%
Type of schools the participants are currently attending
International School

The survey included a wide


15.2%

Comments

Participants attend a variety of schools. range of questions aimed at


Public School
49.5%
Among them, regular schools make up the
largest proportion at nearly 50%, while
students from diverse
specialized schools account for about 28% backgrounds
Gifted School
28.3%
Appendix #4
Results of the survey 2 The feature that participants like the most
about Zalo
60

50

40

1 Do high school students use Zalo for academic 30

purposes or extracurricular activities? 20

10
Purposes Because
Joining extra classes 0
85% 15% Unattractive interface
Sending high quality files Privacy My Cloud Scheduling and notifications

Discuss with
Yes No
friends Conveniently sending high-quality photos, files, and videos is
There are many
Sending files
other options Comments probably one of the strongest points of Zalo. Additionally, 'My
Cloud' is also a standout feature.
APPENDIX

Do the participants encounter difficulties 4 Could Zalo solve those difficulties? Participants'
3 5
with organizing their documents? 37% 63% Suggestions for Zalo
45% 65% Yes No
Yes No Expandsion of Document
storage categorization

Difficuties: Dont know where to start, Zalo deletes files after a Do not delete data
period of time, can not keep track single photos
Improve My Cloud to help
organize documents more
neatly

Participants mainly use Zalo for sending files, HD photoes, and videos
They also love “My Cloud” feature as it is a great away for users to convieniently store their files
However, they encounter multiple difficuties in organizing documents as Zalo automatically
delete the files after a period, and there is no feature for users to organize documents
Appendix #5
More detailed illustrations for Zader
This is the interface

My Cloud chat display Zader của bạn Zader từ group


when the folders appear
in My Cloud chat
Folders are divided into
two main categories
The location of the
new folder feature
Project A Project B Môn toán Lớp Văn Lớp Hóa Lớp Vẽ
This folder includes
folders created from
Thêm Thêm group chats
Môn lí Cô Dương

This folder includes


folders create for yourself
in My Cloud chat
APPENDIX

Users can still add subfolders to the folders


Functions for users that have already been created

Zader của bạn

Users can add


Zader của bạn
Zader của bạn almost everything
Giải câu 6a
from folders to links
Công thức đạo hàm
Thêm tệp
Thêm tệp
Môn toán Mở bằng
Thêm ảnh Thêm ảnh

Bài tập Feedback Thêm file Thêm file


Đổi tên Môn toán
cuối kì
Tải về Thêm link Thêm Thêm link
Chia sẻ

Sắp xếp

Yêu thích

Xóa
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shortcuts or move
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other folders

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