Scribd Logo
Upload

Welcome to Scribd!

  • 3 views

    Definition of Terms

    Uploaded by

    jsph021603

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Definition of Terms

    Uploaded by

    jsph021603
    3 views2 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3 views2 pages

    Definition of Terms

    Uploaded by

    jsph021603

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Definition of Terms

    The definition for this study include the following terms:

    Brand Awareness. The terms refers to the extent to which consumers are familiar with a
    particular brand and its products. A brand awareness campaign seeks to familiarize the public with a
    new or revised product and differentiate it from competition (Dictionary.com, n.d.).

    Luxury. A luxurious brand should embody the traits of luxury, such as superior quality, high
    price, rarity, and exclusivity, while also offering psychological and emotional benefits, including a
    sense of excellence and indulgence (Huang, 2021, 10.).

    Brand Equity.The terms refers to the value a brand adds to a product, based on consumer
    perception, recognition, and loyalty. In the context of this research, it relates to how Crocs'
    association with trends and status symbols enhances or diminishes their brand value and impacts
    long-term sales performance (Brand Equity and How to build It, n.d.).

    Brand Loyalty. The terms refers to a consumer's commitment to consistently purchasing


    from a specific brand. This research looks into how Crocs' alignment with trends or its status as a
    symbol of prestige affects consumer loyalty, determining whether customers continue to buy Crocs
    over time as trends evolve (Parker, 2023).

    Brand Image. The set of beliefs and perceptions that consumers hold about a brand. For
    Crocs, brand image encompasses their identity as a casual footwear company, as well as how their
    alignment with trends and status symbols affects consumer attitudes and purchasing behavior
    (BRAND IMAGE | Definition in the Cambridge English Dictionary, 2024).

    Drop Marketing.The terms refers to a marketing strategy where limited-edition products are
    released in small quantities for a short time, creating urgency and exclusivity. In this research, drop
    marketing is analyzed to understand how such releases of Crocs drive consumer interest and boost
    sales (Huang, 2021, 10).

    Influencer Marketing. Individuals with significant social media followings who influence
    public opinion and trends. In this study, influencers are crucial in promoting Crocs, either as a trend or
    a status symbol, and their impact on sales is analyzed (What is Influencer Marketing? |
    McKinsey,2023).

    Limited- Edition Drops. Involve the release of a product in restricted quantities for a brief
    period, often generating excitement and scarcity. The study examines how Crocs’ limited edition
    drops, tied to trends or status symbols, impact sales performance by creating a sense of exclusivity
    (Huang, 2021, 10).

    Market Position.The terms refers to the place a brand or product holds within the market
    relative to competitors, based on factors like price, quality, and consumer perception. This research
    focuses on Crocs' market position as influenced by trends and their status-symbol image, and how
    this position impacts their competitiveness and sales (Dan, n.d.).

    Sales Performance. Measure of a product's success in the market, evaluated through


    revenue, sales volume, and profitability. This research examines how trends and Crocs' status-symbol
    appeal impact sales performance over time (Miller, 2024).
    Status Symbol. Product that represents the social status or prestige of its owner. In this
    study, Crocs may be seen as a status symbol when their ownership or use reflects affiliation with a
    certain social class or trend-setting group, affecting their desirability and sales (Collins, 2024).

    Trend-Driven Marketing. The terms refers to practice of aligning marketing efforts with
    current trends to appeal to a specific consumer base. In this study, it refers to how Crocs capitalize on
    emerging fashion or cultural trends to enhance brand visibility, drive consumer interest, and boost
    sales performance (Andersen & Mccoy, 2024).

    You might also like