Research Methods Course Outline-Fall 2024

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Research Methods

Course Outline Fall 2024

INSTRUCTOR Dr. Rosa Hendijani


OFFICE Southern Building
EMAIL [email protected]

COURSE This course is meant to introduce different types of research methods used
DESCRIPTION in business and management.

COURSE The objective is to treat the major issues in research methods, including
OBJECTIVES both qualitative and quantitative research methods.
AND OUTCOMES
By the end of this course, students will be able to:
1. Understand different types of research methods in business
2. Understand the process of research conduct from literature review,
to proposal development, design, and analysis.
3. Ethical issues that should be considered in data collection process.
4. Learn about new research methods in management, in particular
experimental research method.

TEXTBOOK Recommended Textbooks:

Maylor, H., Blackmon, K. and Huemann, M. (2017). Researching


Business and Management (2nd Edition). Palgrave.
Malhotra, N. K. & Birks, D. F. (2006). Marketing Research: An Applied
Approach. Pearson Education.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for
Business Students. Pearson Education
Neuman, W. L. (2014). Social Research Methods: Qualitative and
Quantitative Approaches. Pearson Education
Creswell, J. W. (2013). Qualitative Inquiry & Research Design, Choosing
Among Five Approaches. Sage
Shadish, W.R., Cook, T.D., & Campbell, D.T. (2002). Experimental and
Quasi-Experimental Designs for Generalized Causal Inference Belmont,
CA: Wadsworth.
Maxwell, S. E., & Delaney, H. D. (2004). Designing Experiments and
Analyzing Data: A Model Comparison Perspective

CLASS Lectures focus on the material presented in the textbook and general
PREPARATION discussion relating to the topic(s) outlined in the lecture schedule. Students

RM Fall 2024
are expected to be prepared for class discussion including having a copy of
the notes. Important information and additional readings for the course are
posted before class. Students should regularly check the announcements
for ongoing notices.

CONTACTING Students requiring assistance are encouraged to speak to instructor during


YOUR class or during her contact times. Should you wish to contact the instructor
INSTRUCTOR outside of office hours, please send her an email.

PROPER BUSINESS E-mail is commonly used by students to communicate with their


USE OF EMAIL instructor. However, it does limit the effectiveness of the communications
and may not be the best way for instructors to answer student questions,
especially those requiring an explanation of concepts covered in this
course or some personal concerns. Therefore, the instructor may request a
personal meeting.

GRADE
DISTRIBUTION Category Weighting
Mid-Term Exam 30%
Final Exam 40%
Presentation 20%
Class Participation 10%
Total 100%

CLASS Students are expected to be actively involved in case discussions, lecture


PARTICIPATION presentations, exercises, etc. Quality participation requires good
preparation before the session. Students who may have difficulty speaking
in class may find it useful to prepare some notes beforehand, e.g. with
comments and/or questions they find relevant. In-class comments may
involve knowledge obtained from the course preparation, from other
courses, and/or from students’ own professional experiences.

In addition, your presence will be checked in every class and used as a


measure for calculating your participation grade.

Students may participate in:

- In-class case studies

READINGS A number of articles and papers are required for the course, the content of
which will be discussed in class and will appear on exams. Have these
read before the class assigned.

MIDTERM AND Both midterm and final exams include multiple choice questions. Midterm
FINAL exam includes topics covered in class before the midterm. The final exam
EXAMINATION
will be non-cumulative and will include the topics covered after the mid-
term exam. The exam will be on the day specified and announced by the
school.

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APPEALING AN As the grading of any exam is open to human error, please feel free to
EXAM GRADE question your results. Students have two calendar days from the posting of
the mid-term exam results to appeal an exam grade.

Session
Topic
#
1 Defining Research
2 Defining Research
3 Designing Research
Qualitative vs. Quantitative
4
Research
5 Survey and Questionnaire
6 Survey and Questionnaire
7 Mid-Term Exam
8 Experimental Research
9 Experimental Research
10 Experimental Research
11 Experimental Research
12 Qualitative Research
13 Doing Research
14 Describing Research
15 Individual Presentations
16 Individual Presentations

RM Fall 2024 3

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