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ASSIGNMENT OF Principle and Practice of Management
eRUKOOTINA
WHAT A GIRL WANTS !!!
A PRODUCT OF
VIRSA EXCLUSIVE
Manufacturer of High class hosiery & garments
Submitt d to: Submitt d by:
Profile
Name :- Mr. Gulshan Sahni Date of Birth :- 14 Jan. 1961 Firm Name :- Virsa Exclusive Business:- Deals with hosiery products for Women Form of Organisation:- Sole Proprietorship Brand Name:- RUKOOTINA (Established in 1998) Address:- E-495, Phase 6, Focal Point , Ludhiana, Punjab
INTRODUCTION
Initially started in 1998 by firm named VIRSA KNITS INDIA and in 1999 introduced a brand name for ladies cardigans VIRSA and RUKOOTINA. Another firm was established in order to flourish their business and to make a name in the market which is known as VIRSA EXCLUSIVE which gradually became popular among the people and still continued with the brand name RUKOTINA which is derived from 2 words (1) Rukmani and (2) Tina where RUKMANI was the name of APSARA(the ANGEL) and TINA is for TEENAGERS. They believe in making quality products and increasing their sales.
INTERVIEW
Below mention are certain questions which have been asked to the entrepreneur to know about his Past, Present and Future plans. So they are as follows with the answers from Mr. Gulshan Sahni:Q1.) I n your own words, who are you and what is your Business? A1.) I am Gulshan Sahni, the owner of Virsa Exclusive and I deal in Hosiery Products mainly for Women. Q2.) Why did you choose to start your own business? A2.) This business was started by my father and I continued it to bring it to new height. Q3.) What has been your biggest challenge till date? A3.) The biggest challenge till date was to maximize targets and to achieve them as well even at the time of recession and with such tough competition. Q4.) Have you ever felt like giving up? A4.) No, I never got any such feeling even at the time of recession. I planned accordingly so that sales do not go down. Q5.) What is the biggest mistake you have ever made in your business? A5.) I dont think I did anything wrong because I think before doing, but sometimes the changes in the environment restrict them in certain things in their own way. Q6.) If you are given an opportunity to restart your business , what all changes will you like to make? A6.) If I would be starting again then I would certainly avoid the risk factor or try to minimize it.
Q7.) What is your biggest achievement in business that you are proud of? A7.) Even during the times of recession where sales of all the companies were going down, but I somehow managed to keep my profit graph up. Q8.) Who is your biggest supporter? A8.) I believe my biggest supporter is my:a.) Quality Products b.) Retain c.) Maintaining Customers
Q9.) From whom did you take advice for your business? A9.) I learn from my own experiences so I believe in myself. Q10.) What advice you would like to give to the new entrepreneurs starting now? A10.) They should believe in:a.) Commitment to work b.) Honesty and Dedication towards their work c.) Hard Work d.) Patience Q11.) How do you handle tough business decisions? A11.) I think to take a decision is a tough decision. Q12.) What are your future plans for your business? A12.) I am looking forward to expand my business in Teenage girls apparel and Garments. Q13.) Any social responsibility you are doing? A13.) Since my products are serving in the domestic market so, quotes like EK MANUKH EK RUKH and SAVE THE GIRL CHILD are printed on the packed boxes. Q14.) Do you think being greedy in business is fair enough? A14.) Yes, I think if there is no greed, there will be no business.
Q15.) What is the approximate turnover of your business per year? A15.) It is Rs.2- 3 crore per year approximately.
Q16.) What is the criterion for you wage payment ? A16.) Both, mixed wage rate as well as contract basis are used for wage payment. Q17.) Are you interested in making your brand global by entering into the foreign market? A17.) NO, I would like to serve the domestic market only. The reason is, since the price of DOLLAR keeps on changing regularly which is very risky. Q18.) Who will look after your business, when you will get retire? A18.) My 2 sons:1.) Love Sahni 2.) Akshay Sahni
SUCCESS STORY
An individual firm Virsa exclusive was started in 2007. Initially, there were 4 flat machines on which they started their work and with very less labour. But slowly and gradually they were successful in capturing the market and creating the brand name for themselves. Now, the factory premises has over 40 laborers and 10 management people. Their attempt is to capture the major domestic market and gain maximum profits.
CONCLUSION
The first decision was to decide the entrepreneur by one group which was a difficult task. But finally we decided to interview the owner of VIRSA EXCLUSIVE who is MR.GULSHAN SAHNI. We also faced some problems regarding appointment for an interview which was biggest hurdle but somehow we managed to take it on 7th Oct 2010. In the evening 2 of our group mates went to take interview. Mr. Sahni was a very co-operative person but he was facing communication problem with our members because he did not know English, so our members have to conversate with him in Punjabi. After that we were also allowed to visit the factory where they are used to manufacture their finished products which was a very different experience as we got to know the working of the factory. We were able to get the details except the turnover. At the end, it was a very learning experience as the group members were quite cooperative and hard work was done by all on their part.

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