23BFA2303 - Semiotic - I

Duration: No.
Course Code: Course Name: Credits L T P

of Hrs.
23BFA2303 Semiotic- I 120 4 01 00 03
Internal (CA) External (FE) Total

Evaluation
Pattern
75 25 100
Content
Aim: The Aim of this course to guide students to remember and understand design principles, apply them
to create visually appealing 2D designs, analyse historical temple iconography, evaluate designs critically,
and finally, create culturally informed masterpieces. The focus on daily sketching enhances observational
skills crucial to effective design.
Course Objectives
1. To understand the characteristics, properties of design elements, and principles of design and
how they can be combined and arranged to create meaningful and visually appealing signs
and symbols.
2. To understand the importance of daily sketching to notice the key elements that can be
simplified and translated to form effective signs and symbols.
3. To explore techniques for simplifying, manipulating, and stylizing forms to create effective
and visually appealing 2D designs.
4. To develop an understanding of both the tangible and intangible aspects of form, including
physical attributes like material, position, and orientation, as well as psychological and
emotive qualities, visual hierarchy, and symbolism.
5. To study the rich history of Indian temple iconography, including its origins, evolution, and
cultural significance.
Course Outcomes
By the end of the course, students will be able to
Program Name Bachelor of Fine Arts
Relevance to
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l/ Global /
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No. Description
needs (Write
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focus)
MIT School of Fine Arts & Applied Arts- Syllabus 2023

Apply design principles to create visually compelling 2D designs, showcasing
CO1 an understanding of elements, principles, and the significance of daily Global
sketching in design development.
Interpret the historical evolution of Indian temple iconography, demonstrating
CO2 Global
an awareness of its cultural significance.
Evaluate 2D designs, considering tangible and intangible aspects, and leverage
CO3 understanding to innovate and create culturally resonant designs, reflecting a Global
synthesis of theoretical knowledge and practical application.
Mapping with
Sr. Course
Course Content Outcomes
No
CO PO
Module 1: Foundations of Semiotics Design Elements and Principles
1.1: Introduction to fundamentals of Semiotics design elements and

principles.
1 CO1
1.2: Understanding how these elements contribute to effective 2D designs.
Exercise: 1) Practical exercises and assignments to apply foundational

knowledge.
Module 2: The Art of Daily Sketching
2.1: Importance of daily sketching in design development.

CO1,
2 2.2: Techniques for observational sketching.
CO2
2.3: Translating sketches into simplified and effective design elements.
Exercise: 1) Regular sketching assignments to reinforce skills.

Module 3: Techniques for 2D Design Stylization
3.1: Exploring various techniques for simplifying, manipulating, and stylizing

3 forms. CO1
3.2: Critique sessions to analyse and improve stylized designs.
Exercise: 1) Hands-on projects to apply stylization techniques.

Module 4: Cultural Exploration - Indian Temple Iconography
4.1: Delving into the rich history of Indian temple iconography.

4.2: Understanding cultural origins, evolution, and significance. CO2,
4
4.3: Integrating cultural insights into 2D design projects. CO3
Exercise: 1) Final project synthesizing design principles with Indian temple

iconography.
Assessment Methods:
Combination of quizzes on design principles, a sketch portfolio evaluating daily observational skills, a
project assessing the application of stylization techniques in 2D designs, and a cultural analysis essay
on Indian temple iconography. A final presentation will demonstrate a synthesis of knowledge, skills,
and cultural insights. Strengths, areas for growth.
General Parameters for Assessment

Sketching Stylization Overall
Design Application Cultural Integration
Proficiency Techniques Presentation
Reference Books/ Reading Material
• "The Elements of Design" by Loan Oei and Cecile De Kegel

• "Sketching: Drawing Techniques for Product Designers" by Koos Eissen and Roselien
Steur
• "Graphic Design School: The Principles and Practice of Graphic Design" by David
Dabner, Sandra Stewart, and Abbie Vickress
• "Interaction of Color" by Josef Albers
• "Indian Temple Sculpture" by John Guy
• "The Indian Style" by Monisha Bharadwaj
• "The Art of India" by Nalini Rao
• "Indian Art and Culture" by Nitin Singhania
• "Temples of India: Circles of Stone" by Michael Edwardes
• "Sculpture in Indian Temples (Puspa Kosha)" by Stella Kramrisch

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Duration: No.

Course Code: Course Name: Credits L T P

Internal (CA) External (FE) Total

MIT School of Fine Arts & Applied Arts- Syllabus 2023

1.1: Introduction to fundamentals of Semiotics design elements and

Exercise: 1) Practical exercises and assignments to apply foundational

2.1: Importance of daily sketching in design development.

Exercise: 1) Regular sketching assignments to reinforce skills.

3.1: Exploring various techniques for simplifying, manipulating, and stylizing

Exercise: 1) Hands-on projects to apply stylization techniques.

4.1: Delving into the rich history of Indian temple iconography.

Exercise: 1) Final project synthesizing design principles with Indian temple

General Parameters for Assessment

MIT School of Fine Arts & Applied Arts- Syllabus 2023

Reference Books/ Reading Material

• "The Elements of Design" by Loan Oei and Cecile De Kegel

MIT School of Fine Arts & Applied Arts- Syllabus 2023

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