P O S T G R A D U AT E P R O G R A M I N

DATA SCIENCE
& BUSINESS
ANALYTICS
( F o r m e r l y P G P - B A B I )

Now Featuring ChatGPT and Generative AI Modules

+ SUCCESSFUL
10 YEARS OF
EXCELLENCE BATCHES
 A relentless industry focus - that’s
how the PGP-DSBA has been able
to empower thousands of career
transitions. All parts of the program
experience are designed to make
learners job-ready. But here’s the
challenge - the industry keeps
evolving all the time.

Only high-quality learning has the

power to transform lives, so we
have high standards for our
programs.

With inputs from industry

ABOUT professionals, top Data Science

THE PROGRAM academicians, and recently

graduated alums, PGP-DSBA is
your best bet for a rewarding
Data Science career.

GREAT LEARNING
INDIA'S LEADING PROFESSIONAL
LEARNING PLATFORM

8 .7 Mn+ 170+ 6300+ 3000+

Learners Countries Industry Experts Companies Hire From Us

Best Ed-tech Best Ed-tech

Company Company
of the Year* Best Online Skills of the Year*
Provider of theYear*
* Indian Education * Entrepreneur, Education * EdTech Review
Awards 2022 Innovation Awards 2022 Awards 2020 02
PROGRAM BENEFITS
Industry
Corporate Relevant
Partners Curriculum
The program is designed, delivered The curriculum combines academic
and endorsed by leading analytical, elegance and business relevance to
technology and consulting organizatons. facilitate participants in learning
Our corporate partners are involved the basics of management, Data
in curriculum design, facilitating projects, Science techniques and
industry lectures and also suggesting applications for data-based
pedagogical improvements. decision making.

Flexible Hands-On
Learning Exposure
The PGP-DSBA program provides An integral part of the learning
utmost learning flexibility. Learn while experience is the use of Data
you earn with online sessions. We Science and Analytics tools
accommodate transfer cases and wherein the candidates get
sabbaticals and provide the option to hands-on exposure to Python,
catch up even when you have missed SQL, Tableau, R (Online).
classes.

Industry Constantly
Renowned Updated According
Certificates to Industry Trends
Earn two post graduate
Get the most up-to-date learning
certificates - one from McCombs'
experience that reflects the changing
School of Business at UT Austin
industry landscape. The curriculum now
and the other from Great Lakes
features modules on ChatGPT and
Executive Learning, the executive
Generative AI.
learning arm of Great Lakes (A
Top 10 B-School in India).

10 YEARS OF DELIVERING EXCELLENCE

32 LPA 3.48 99% 4.8

Highest Salary out of 4 Overall Sessions Rated 4 out of 5 Average
Program Rating and above out of 5 Session Rating
03
PROGRAM PEDAGOGY

Program Delivery
The program is delivered in an online format
with 30 weekend mentorship sessions
that span over 12 months.

Online-Learning Management System

All candidates have access to the online LMS that
hosts content (lecture recordings, discussion forums,
assignments, reading material) and live webinars to
enable the candidates to continue their learning during
campus. The LMS provides an innovative learning
environment that encourages collaborative approach
between the candidates thus paving the way for

Capstone Project

All candidates would be pursuing an application-

oriented capstone project in the field of Data Science.
The project shall be mentored and evaluated by
faculty from Great Lakes Institute of Management or
industry experts. The project will be presented to the
faculty board as part of the requirement for successful
completion of the program.

Industry Perspective Lectures

This is an important component of the program that
complements and substantiates the learning with an
applied orientation. The participants get the
opportunity to listen to eminent speakers from leading
Data Science & Analytics companies and assimilate the
best practices discussed by them in their lectures.

Experiential Learning
This program is designed to transform candidates to
business-ready Data Science and Analytics
professionals through hands-on experiential learning of
relevant tools. This is achieved through hands-on labs,
practice exercises, hackathons, quizzes and
assignments on software packages such as R, Tableau,
SAS (online) and Python.

04
PROGRAM CURRICULUM

DATA SCIENCE FOUNDATIONS

Module 1: Statistical Methods for Data Science Module 2: Business Finance
2 Quizzes | 1 Project • Fundamentals of Finance
• Descriptive Statistics • Working Capital Management
• Introduction to Probability • Capital Budgeting
• Probability Distributions • Capital Structure
• Hypothesis Testing and Estimation
• Goodness of Fit Module 4: SQL Programming
3 Quizzes | 1 Project
Module 3: Marketing and CRM
• Core Concepts of Marketing • Introduction to DBMS
• Customer Lifetime Value • ER Diagram
• Schema Design
Module 5: Python for Data Science • Key Constraints and Basics of
• Introduction to Python Normalization
• NumPy • Joins
• Pandas • Subqueries Involving Joins and
• Visualization Using Python Aggregations
(Matplotlib and Seaborn) • Sorting
• Dealing with Data Using Python • Independent Subqueries
• Correlated Subqueries
• Analytic Functions
• Set Operations
• Grouping and Filtering

DATA SCIENCE TECHNIQUES

Module 1: Inferential Statistics Module 2: Predictive Modeling
3 Quizzes | 1 Project 4 Quizzes | 1 Project
• Analysis of Variance • Multiple Linear Regression (MLR)
• Regression Analysis for Predictive Analytics
• Dimension Reduction Techniques • Logistic Regression
• Linear Discriminant Analysis

Module 3: Machine Learning-1

2 Quizzes | 1 Project Module 4: Machine Learning-2
• Introduction to Supervised and 3 Quizzes | 1 Project
Unsupervised Learning • Handling Unstructured Data
• Clustering • Machine Learning Algorithms
• Decision Trees • Bias Variance Trade-off
• Random Forest • Handling Unbalanced Data
• Neural Networks • Boosting
• Model Validation
05
PROGRAM CURRICULUM

DATA SCIENCE TECHNIQUES

Module 5: Time Series Forecasting Module 6: Optimization Techniques

3 Quizzes | 1 Project (Self-Paced)

• Introduction to Time Series • Linear Programming

• Correlation • Goal Programming
• Forecasting • Integer Programming
• Autoregressive Models • Mixed Integer Programming
• Distribution and Network Models

DOMAIN EXPOSURE

Module 1: Demystifying ChatGPT and Module 2: Marketing and Retail Analytics

Applications (Self-Paced) 1 Project

• Overview of ChatGPT and OpenAI • Marketing and Retail Terminologies

• Timeline of NLP and Generative AI • Customer Analytics
• Frameworks for Understanding • KNIME
ChatGPT and Generative AI • Retail Dashboard
• Implications for Work, Business, and • Customer Churn
Education • Association Rules Mining
• Output Modalities and Limitations
• Business Roles to Leverage ChatGPT Module 4: Finance and Risk Analytics
• Prompt Engineering for Fine-Tuning 1 Project
Outputs
• Practical Demonstration and Bonus • Why Credit Risk: Using a Market Case
Section on RLHF Study
• Comparison of Credit Risk Models
Module 3: Web and Social Media Analytics • Overview of Probability of Default (PD)
Modeling
• Web Analytics: Understanding
• PD Models, Types of Models, Steps to
the Metrics
Make a Good Model
• Basic and Advanced Web Metrics
• Market Risk
• Google Analytics: Demo and
• Value at Risk: Using Stock Case Study
Hands-On
• Campaign Analytics
• Text Mining

06
PROGRAM CURRICULUM

DOMAIN EXPOSURE
Module 5: Supply Chain and Logistics Analytics

• Introduction to Supply Chain • Costs Involved in Inventory

• RNNs and its Mechanisms • Economic Order Quantity
• Designing an Optimal Strategy Using • Forecasting
Case Study • Advanced Forecasting Methods
• Inventory Control and Management • Examples and Case Studies
• Inventory Classification
• Inventory Modeling

VISUALIZATION AND INSIGHTS

Module: Data Visualization Using Tableau

2 Quizzes | 1 Project
• Introduction to Data Visualization • Dashboard Design and Principles
• Introduction to Tableau • Advanced Design Components/
• Basic Charts and Dashboard Principles: Enhancing the Power of
• Descriptive Statistics, Dimensions and Dashboards
Measures • Special Chart Types
• Visual Analytics: Storytelling through • Case Study: Hands-On Using Tableau
Data • Integrate Tableau with Google
Sheets

07
TOOLS & MORE

CAPSTONE PROJECT

EXPERIENTIAL HACKATHONS
LEARNING
CASE STUDIES

ASSIGNMENTS

08
CAPSTONE PROJECTS

Retail E-commerce
Actionable insights for improving Customer engagement and brand
sales of a consumer durables retailer perception of Indian e-commerce:
using POS data analytics A social media approach
Techniques used: Market Basket Analysis, Techniques used: Text Mining, K-Means
RFM (Recency-Frequency- Monetary) Clustering, Regression
Analysis, Time Series Forecasting Trees, XGBoost, Neural Network

Web & Social Media Banking

Tapping social media exchanges on Developing best prediction model of
Twitter - A case study of the 2015 credit default for a retail bank
Chennai floods
Techniques used: Linear Discriminant
Techniques used: Topic Modeling using 9 Analysis, Logistic Regression, Neural
Latent Dirichlet Allocation. K-Means & Network, Boosting, Random Forest, CART
Hierarchical Clustering

Supply Chain Healthcare

Developing a demand forecasting Prediction of user’s mood using
model for optimizing supply chain smartphone data
Techniques used: Text Mining, K-Means Techniques used: Logistic Regression,
Clustering, Regression Trees, XGBoost, Random Tree, ADA Boost, Random Forest,
Neural Network KSVM

Retail Insurance
Market basket analysis for consumer Personal insurance digital assistant
durables
Techniques used: NLP (Natural Language
Techniques used: Market Basket Analysis, Processing), Vector Space Model, Latent
Brand Loyalty Analysis Semantic Analysis

Entrepreneurship Finance & Accounts

/Startups Vendor invoicing grief project

Startup insights through data Techniques used: Conditional Inference

analysis Tree, Logistic Regression, CART and
Random Forest
Techniques used: Univariate and Bivariate
Analysis, Multinomial Logistic Regression,
Random Forest

09
FACULTY

Dr. Kumar Muthuraman Dr. P. K. Viswanathan

University Distinguished Teaching Professor - Co-Director, Chennai, Professor - Analytics &
McCombs School of Business, University of Operations, Great Lakes Institute of Management,
Texas at Austin - Director, Center for Research Ph.D, Madras University, MBA - FMS Delhi
and Analytics, H. Timothy (Tim) Harkins
Centennial Professor, Ph.D - Stanford
University
Dr. Srabashi Basu
Professor - Analytics & Quantitative Methods,
Prof. Dan Mitchell Great Lakes Institute of Management, Ph.D,
Clinical Assistant Professor at Penn State University, MSc Statistics - University
The University of Texas at Austin of Calcutta
Ph.D, University of Texas at Austin
MS - Mathematics, New York University

Dr. C. P. Gupta
Dr. Jones Mathew Professor, Department of Financial Studies,
University of Delhi, M.Phil - Finance, Ph.D - Finance,
Professor, Great Lakes Institute of Management
Visiting Professor at IIMs, ICAI Delhi, MDI Gurgaon,
Ph.D, Indian Institute of Foreign Trade (IIFT),
Great Lakes Institute of Management
MBA - Marketing, BIT-Mesra, Ranchi

Prof. Prashant Koparkar Prof. Abhinanda Sarkar

Corporate Trainer and Consultant - Machine Learning Consultant Data Scientist, Compegence, B.Stat,
25+ years of experience in the IT industry M.Stat - Indian Statistical Institute, Ph.D in
8+ years in UK & USA Statistics - Stanford University

Prof. Snehamoy Mukherjee

Adjunct Faculty, Great Lakes Institute of Management
MSc - Mathematics and Scientific Computing, IIT- Kanpur Dr. Rohit Kapoor
Associate Professor, IIM - Indore

Prof. Vivek Anand

Adjunct Faculty, Visualisation, Great Lakes Institute of
Management, MBA, Monash University, Melbourne Vic.
Prof. Krishna Mohan
Sr. Manager - Technology, Thomson Reuters

Prof. Dipayan Sarkar

Consultant, Author, Visiting Faculty - Great Lakes
Institute of Management, Master in Economics -
Karnartaka University, Post Graduate Program in Prof. Raghavshyam
Business Analytics, IIT - Stuart School of Business Ramamurthy
Adjunct Faculty, Data Visualisation

Prof. Gurumoorthy P
Faculty, Data Science & Machine Learning
Prof. Vinit Thakur
Data Science Consultant & Trainer

Prof. Saurabh Aggarwal

Professor, HBTI Kanpur, B.Tech - Indian Institute
of Technology, Delhi, M.Tech

10
INDUSTRY GUESTS
“The structure of the PGP-DSBA
program is very interesting, in which
learning happens both in side and
Mr. Lakshmi Narayanan
outside the class.”
Vice Chairman
Mr. Lakshmi Narayan
Vice Chairman, Cognizant Technology Solutions

Mr. Abhinav Kumar Mr. Sanjoy Roy Choudhury

AVP, Decision Analytics Vice President

Mr. Muthu Ramanujam Mr. Titir Pal

Head, Retail Bank Finance Analytics Director, Research & Analytics

Mr. Sundar Varadarajan

Dr. Satish Raghavendran
Senior Vice President & Practice Head,
Vice President
Bi & Analytics

Mr. Manu Chandra Mr. Rajarajan TR

Co-Founder & Director Principal Data Scientist

Mr. Suresh Krishnaswamy Mr. Manish Gupta

Director, Analytics Senior Applied Scientist

Mr. Eron Kar Mr. Anshuman Gupta, Ph.D

Director & Head, Analytics CoE Director, Data Science

Mr. V Shekhar Avasthy Dr. Vinay M R

Chief Data Scientist & Principal Practice Lead Data Scientist
Consultant

11
MEET THE The PGP-DSBA class consists of professionals
across various industries, with a wide range
CLASS of experience across roles in technology,
consulting, analytics and marketing.

INDUSTRY EDUCATION
DIVERSITY BACKGROUND
2% 50%
M.E./ B.E /
8% M.Tech B.Tech
M.Sc/
MS
15%
B.Com/
BBA/BSc

42%
IT & Technology
25%
MBA/
PGDM/

14% PGDBM/
PGDBA

BFSI
13%
15+ years WORK
EXPERIENCE
13%
14% 12-15 years 35%
2-5 years

Others

12% 16%
5-8 years

Consulting, Research 23%

& Analytics 8-12 years

10%
Automobile & The PGP-DSBA class comes from leading
Manufacturing
organizations. Some of their current
3% Telecomm employers include:
3% Healthcare

1% 1%
Media Power
& Energy

12
STUDENTS SPEAK

“Capstone project during the program was a great learning experience and
helped me immensely during my statistical modeling projects.”

Vishranth
Senior Business Analyst

“I finally chose GL, being a blend of industry expertise and highly experienced
teaching faculty. It’s a reputed brand in the management space with a focus on
practical and tie-ups with many analytical firms. I did a compact yet quite
powerful one-year course in Data Science and Analytics. Of course, placement
assistance during and after course completion helped many candidates.”
Vilas Wakale
Independent Consultant

“The choice of Great Learning program over several others was a simple deci-
sion as this program allowed a blend of practical industry exposure and real life
capstone project interspersed with domain knowledge through eminent faculty
members and industry guests alike. Moreover, assignment-led assessment
approach and a very robust LMS provided was thoroughly a rewarding experi-
ence.”
Amit Madan
Country Manager

“PGP-DSBA is a very targeted and focused course for professionals wanting to

break-through in the analytics domain. The course is well-structured with
respect to content and is backed by great faculty and thus providing a solid
platform to foray into the analytics domain.”

Karan Seghal
Associate Vice President

“It’s not really about learning the tools and techniques rather it has more to do
with critical thinking and how you come up with a solution. I learned it well with
Great Lakes PG Program - DSBA.”

Parul Oberoi
Engagement Manager

13
CAREER SUPPORT

E-PORTFOLIO
An e-portfolio is a snapshot of all the projects done and skills acquired during
the program that is shareable across social media channels. This will help you
establish your expertise to potential recruiters.

RESUME BUILDING AND INTERVIEW PREPARATION

Build your resume to highlight your skills and your previous professional experience.
Also, learn how to crack interviews with interview preparation sessions.

CAREER GUIDANCE
Get access to mentorship from industry experts and benefit from their
guidance on how to build a rewarding career.

JOB BOARD
The program provides candidates access to a Job Board with job
opportunities shared by 3000+ organisations. Gain an average salary
hike of 50% like many other learners.

14
ADMISSION DETAILS

FEE DETAILS
Post Graduate Program in Data Science & Business Analytics

₹ 2, ,000 + GST

12-month program | 225+ hours of learning content

8 real-world graded projects and 16+ real-world case studies
2-month capstone project guided by an industry expert
Certificate from The McCombs School of Business at UT Austin and
Great Lakes Executive Learning
Dedicated career support through interview preparation and resume building sessions
Access to GL Confluence: Industry and peer networking events
Access to GL Excelerate: Curated job portal with opportunities shared
by 3000+ companies

15
PROGRAM PARTNERS

Great Learning is a leading global ed-tech company for professional and

higher education. It offers comprehensive, industry-relevant programs
across various cutting-edge Technology, Data, and Business domains.
Great Learning's programs are developed in collaboration with the world's
foremost academic institutions such as Stanford Executive Education, MIT
Professional Education,The University of Texas at Austin, Northwestern
School of Professional Studies, National University of Singapore, Deakin
University, IIT Madras, IIT Bombay, IIT Roorkee, IIIT-Delhi, Great Lakes
Institute of Management, and more. They are constantly reimagined and
revamped to address the dynamic needs of the industry. Great Learning is
the only ed-tech company to provide these programs in a blended mode,
classroom mode, and purely online mode, relyin on its vast network of
expert mentors and highly qualified faculty to deliver an unmatched
learning experience for learners in India and the world over. Great Learning
is on a mission to enable transformative learning and career success in the
digital economy for professionals and students across the globe and till
date, we have impacted over 8.7 million learners from over 170+ countries.

Great Lakes Executive Learning is the executive learning arm of Great

Lakes Institute of Management. Great Lakes is India’s leading business
school with campuses in Chennai and Gurgaon. Led by exceptional
faculty and steered by an outstanding advisory council, Great
Lakes is ranked amongst India’s top 10 business schools and is ranked
as the best in the country when it comes to learning Data Science and
Analytics. Learning Data Science from Great Lakes ensures you get
the industry credibility and acceptance as you look to build your
career.

The University of Texas at Austin’s McCombs School of

Business is a premier business school at a world class public research
university. It cultivates principled leaders and develops ideas through
high-quality instruction, experiential learning, and the pursuit of
relevant, groundbreaking research, shaping those who will shape
tomorrow and solve the most challenging problems.

16
Power ahead in your career
with Great Learning

C O N TA C T U S

080 6947 4555

[email protected]

www.mygreatlearning.com/pgpdsba