POST GRADUATE PROGRAM IN

DATA SCIENCE
& BUSINESS ANALYTICS
FORMERLY PGP-BABI
HOTTEST JOB OF
THE 21ST CENTURY

In 2020 global estimate calls 50% data scientists &

for 2.7 million job postings for business analysts have
analytics & data science roles a Master’s degree

Analytics IT

28.8% CAGR 8.6% CAGR

Indian analytics IT sector
industry By 2020, India will face a
Indian Analytics Industry is growing
rapidly as compared to IT.
demand-supply gap of 2,00,000
data science professionals

OUR CREDENTIALS

NUMBER 1 15,000+ 90%+

Data Science Program Students Participants
in India for 5 Years in recommend the
a Row program to others

10 Million+ 1100+ 70+

Hours of Learning Industry Experts & Batches
Delivered 25+ India’s Best
Data Science Faculty

02
PROGRAM
BENEFITS
India’s No.1 Industry
Data Science Relevant
Program Curriculum

Great Lakes is one of the premier The curriculum combines academic

business schools in the country and has elegance and business relevance to
been ranked within the top ten in the facilitate the participants learn basics
country by Outlook, Business Today of management, followed by analytical
and Business India. This program has techniques and weaves them with
been ranked No. 1 by Analytics India applications for data-based decision
Magazine for the fifth time in a row, making.
and No.2 by Analytics Vidhya.

Corporate Hands on
Partners Exposure

The program is designed, delivered An integral part of the learning

and endorsed by leading analytical, experience is the use of Data Science
technology and consulting and Analytics tools wherein the
organizations. Our corporate partners candidates get hands-on exposure to
are involved in curriculum design, R, Tableau, SAS (online) and Python.
facilitating projects, industry lectures
and also suggesting pedagogical
improvements.

Flexible International
Learning Collaboration

The PGP-DSBA program provides The program is internationally

utmost learning flexibility. Learn while recognized and participants earn dual
you earn with online sessions. We certificates from McCombs School of
accommodate transfer cases and Business - the University of Texas at
sabbaticals and provide the option to Austin and Great Lakes Institute of
catch up even when you have missed Management.
classes.

03
PROGRAM
PEDAGOGY
Program Delivery
The program is delivered in two formats. Professionals can
choose the “classroom format” to attend 30 classrooms sessions
in a span of 12 months or the “online format” with 30 mentorship
sessions spanning over 11 months. Classes are conducted on
weekends and public holidays, causing minimal disruption to work
schedule.

Online-Learning Management System

All candidates have access to the online LMS that hosts content
(classroom recordings, discussion forums, assignments, reading
material) and live webinars to enable the candidates continue their
learning during campus. The LMS provides an innovative learning
environment that encourages collaborative approach between the
candidates thus paving the way for maximizing learning
effectiveness.

Capstone Project
All candidates would be pursuing an application oriented
capstone project in the field of Business Analytics. The project
shall be mentored and evaluated by faculty from Great Lakes or
Industry. The project will be presented to the faculty board as part
of the requirement for successful completion of the program.

Industry Perspective Lectures

This is an important component of the program that complements
and substantiates the learning with an applied orientation. The
participants get the opportunity to listen to eminent speakers
from leading analytics companies and assimilate the best practices
discussed by them in their lectures.

Experiential Learning
This program is designed to transform candidates to
business-ready data science and analytics professionals through
hands-on experiential learning on relevant tools. This is achieved
through practice exercises, hackathons, quizzes and assignments
on software packages such as R, Tableau, SAS (online) and Python.

04
PROGRAM
CURRICULUM
FOUNDATIONS
Introduction to Analytics Business Finance
• Python/R for Data Science • Fundamentals of Finance
• Introduction to Python/R • Working Capital Management
• Dealing with Data using Python/R • Capital Budgeting
• Visualization using Python / R • Capital Structure
• Python-Markdown
• Missing Value Treatment
SQL Programming
• Exploratory Data Analysis
using Python/R • Introduction to DBMS
• ER diagram
Marketing & CRM • Schema design
• Core concepts of marketing • Key constraints & basics of
• Customer Life Time Value normalization
• Marketing metrics for CRM • Joins
• Subqueries involving joins &
Statistical Methods for aggregations
Decision Making • Sorting
• Descriptive Statistics • Independent subqueries
• Introduction to Probability • Correlated subqueries
• Probability Distributions • Analytic functions
• Hypothesis testing and estimation • Set operations
• Goodness of Fit • Grouping and filtering

ANALYTICS TECHNIQUES
Optimization Techniques Advanced Statistics
• Linear programming • Analysis of Variance
• Goal Programming • Regression Analysis
• Integer Programming • Dimension Reduction Techniques
• Non-Linear Programming

Predictive Modeling Data Mining

• Multiple Linear Regression(MLR) • Introduction to Supervised and
for Predictive Analytics Unsupervised learning
• Logistic Regression • Clustering • Decision Trees
• Linear Discriminant Analysis • Random Forest • Neural Networks

05
PROGRAM
CURRICULUM
ANALYTICS TECHNIQUES

Time Series Forecasting Machine Learning

• Introduction to Time Series • Handling Unstructured data
• Correlation • Machine learning Algorithms
• Forecasting • Bias Variance trade-off
• Autoregressive Moving • Handling unbalanced data
Average (ARMA) models • Boosting
• Autoregressive Integrated • Model Validation
Moving Average(ARIMA) models
• Case Studies

DOMAIN EXPOSURE

Marketing & Retail Analytics Web & Social Media Analytics

• Marketing and Retail • Web Analytics: Understanding
Terminologies: Review the metrics
• Customer Analytics • Basic & Advanced Web Metrics
• KNIME • Google Analytics: Demo & Hands on
• Retail Dashboards • Campaign Analytics
• Customer Churn • Text Mining
• Association Rules Mining

Finance & Risk Analytics Supply Chain &

• Why Credit Risk-Using a Logistics Analytics
market case study • Introduction to Supply Chain
• Comparison of Credit Risk Models • Dealing with Demand Uncertainty
• Overview of Probability of • Inventory Control & Management
Default (PD) Modeling • Inventory classification Methods (EOQ)
• PD Models, types of models, • Inventory Modeling (Reorder Point,
steps to make a good model Safety Stock)
• Market Risk • Advanced Forecasting Methods
• Value at Risk- using stock case study • Procurement Analytics
• Fraud Detection

06
PROGRAM
CURRICULUM
VISUALIZATION AND INSIGHTS

Data Visualization using Tableau

• Introduction to Data Visualization • Dashboard design & principles
• Introduction to Tableau • Advanced design components/
• Basic charts and dashboard principles: Enhancing the power
• Descriptive Statistics, Dimensions and of dashboards
Measures • Special chart types
• Visual analytics: Storytelling • Case Study: Hands on using Tableau
through data • Integrate Tableau with Google Sheets

TOOLS & MORE

Python R Tableau SAS (Online)

EXPERIENTIAL LEARNING

Capstone Project Case Studies Assignments Hackathons

07
CAPSTONE
PROJECTS
Retail E-commerce
Actionable insights for improving Customer engagement and brand
sales of a consumer durables perception of Indian ecommerce-
retailer using POS data analytics A social media approach
Techniques used: Market Basket Techniques used: Text Mining,
Analysis, RFM (Recency-Frequency- Kmeans Clustering, Regression
Monetary) Analysis, Time Series Trees, XGBoost, Neural Network
Forecasting

Web & Social Media Banking

Tapping social media exchanges on Developing best prediction model
Twitter- A case study of the 2015 of credit default for a retail bank
Chennai floods
Techniques used: Linear Discriminant
Techniques used: Topic Modeling Analysis, Logistic Regression, Neural
using 9 Latent Dirichlet Allocation. Network, Boosting, Random Forest,
K-Means & Hierarchical Clustering CART

Supply Chain Healthcare

Developing a demand forecasting Prediction of user’s mood using
model for optimizing supply chain smartphone data
Techniques used: Text Mining, Techniques used: Logistic
Kmeans Clustering, Regression Trees, Regression, Random Tree, ADA
XGBoost, Neural Network Boost, Random Forest, KSVM

Retail Insurance
Market basket analysis for Personal insurance digital assistant
consumer durables
Techniques used: NLP (Natural
Techniques used: Market Basket Language Processing), Vector Space
Analysis, Brand Loyalty Analysis Model, Latent Semantic Analysis

Entrepreneurship Finance & Accounts

/Start Ups Vendor invoicing grief project
Start-up insights through data Techniques used: Conditional
analysis Inference Tree, Logistic Regression,
CART and Random Forest
Techniques used: Univariate and
Bivariate Analysis, Multinomial
Logistic Regression, Random Forest

08
FACULTY Dr. P. K. Viswanathan
Co-Director, Chennai, Professor - Analytics &
Operations, Great Lakes Ph.D (Madras
University), MBA (FMS Delhi)
Dr. Bappaditya Mukhopadhyay
Co-Director, Gurgaon, Professor - Analytics &
Statistics, Great Lakes Ph.D (Indian Statistical Dr. Srabashi Basu
Institute) Professor - Analytics & Quantitative Methods,
Great Lakes Ph.D (Penn State University,USA),
MSc Statistics (University of Calcutta)
Dr. Kumar Muthuraman
University Distinguished Teaching Professor -
McCombs School of Business, University of Dr. Sridhar Telidevara
Texas at Austin Director, Center for Research Associate Professor - Statistics & Business
and Analytics, H. Timothy (Tim) Harkins Analytics, Great Lakes, Ph.D (State University, New
Centennial Professor, University Ph.D. - Stanford York), MA (State University, New York)
University

Dr. S Bhardwaj Dr. Mudit Kulshreshtha

Professor - Analytics, Great Lakes, Ph.D (IGIDR,
Professor Ph.d (University of Maryland) Advanced Research Institute of Reserve Bank of India)

Dr. Ahindra Chakrabarti Prof. Rajesh Jakhotia

Professor - Finance, Great Lakes, Ph.D (University of Adjunct Faculty, Great Lakes, SMP (IIM, Calcutta)
Burdwan)

Dr. Umashankar Venkatesh Prof. Abhinanda Sarkar

Consultant Data Scientist, Compegence, B.Stat.,
Professor - Marketing, Great Lakes, Ph.D (Vikram
M.Stat. (Indian Statistical Institute) Ph.D. in
University), MBA (Banaras Hindu University)
Statistics (Stanford University)

Prof. Snehamoy Mukherjee

Adjunct Faculty, Great Lakes MSc - Mathematics
Dr. Rohit Kapoor
Associate Professor, IIM Indore
and Scientific Computing (IIT, Kanpur)

Prof. Vivek Anand Prof. Tushar Jarohar

Adjunct Faculty, Data Visualiation, Great Lakes
Adjunct Faculty, Business Analytics
MBA (Monash University Melbourne Vic.)

Dr. Narayana Darapaneni Prof. Krishna Mohan

Professor, Great Lakes Institute of Management
Sr. Manager - Technology, Thomson Reuters
PhD (Pierre & Marie Curie University, Paris)

Prof. Madhukar Dr. Narain Gupta

Chief Data Scientist, WNS Global Assistant Professor, MDI

Prof. Gurumoorthy P Prof. Raghavshyam

Faculty, Data Science And Machine Learning Ramamurthy
Adjunct Faculty, Data Visualization

Dr. Subhajyoti Ray Prof. Vinit Thakur

Dean, XIMB Data Science Consultant & Trainer

09
INDUSTRY
GUESTS
Mr. Lakshmi Narayanan The Structure of the PGP-DSBA program is
very interesting, in which learning happens
Vice Chairman
both inside and outside the classroom.

Mr. Lakshmi Narayan

Vice Chairman,Cognizant Technology Solution

Mr. Abhinav Kumar Mr. Sanjoy Roy Choudhury

AVP, Decision Analytics Vice President

Mr. Muthu Ramanujam Mr. Titir Pal

Head, Retail Bank Finance Analytics Director, Research & Analytics

Mr. Sundar Varadarajan

Dr. Satish Raghavendran
Senior Vice President & Practice Head,
Vice President
Bi & Analytics

Mr. Manu Chandra Mr. Rajarajan TR

Co-Founder & Director Principal Data Scientist

Mr. Suresh Krishnaswamy Mr. Manish Gupta

Director, Analytics Senior Applied Scientist

Mr. Eron Kar Mr. Anshuman Gupta, PhD

Director & Head, Analytics Coe Director, Data Science

Mr. V Shekhar Avasthy Dr. Vinay M R

Chief Data Scientist & Principal Practice Lead Data Scientist
Consultant

10
MEET
THE CLASS
The PGP-DSBA class consists of professionals
across various industries, with a wide range of
experience across roles in technology, consulting,
analytics and marketing.

INDUSTRY EDUCATION
DIVERSITY BACKGROUND
2% 50%
M.E./ B.E /
8% M.Tech B.Tech
M.Sc/
MS
15%
B.Com/
BBA/BSc

42%
IT & Technology
25%
MBA/
PGDM/

14% PGDBM/
PGDBA

BFSI
WORK
13%
15+ years EXPERIENCE
14% 13%
12-15 years 35%
Others 2-5 years

12% 16%
Consulting, Research 5-8 years

& Analytics 23%

8-12 years

10%
Automobile &
Manufacturing
The PGP-DSBA class comes from leading organizations.
3% Telecomm Some of their current employers include:
3% Healthcare

1% 1%
Media Power
& Energy

11
STUDENTS’
SPEAK
“Capstone project during the program was a great learning experience and
helped me immensely during my statistical modeling projects.”
Vishranth
Senior Business Analyst

“I finally chose GL, being a blend of industry expertise and highly experienced
teaching faculty. It’s a reputed brand in the management space with a focus on
practical and tie-ups with many analytical firms. I did a compact yet quite
powerful one-year course in Data Science and Analytics. Of course, placement
assistance during and after course completion helped many candidates.”
Vilas Wakale
Independent Consultant

“The choice of Great Learning program over several others was a simple
decision as this program allowed a blend of practical industry exposure and
real life capstone project interspersed with domain knowledge through
eminent faculty members and industry guests alike. Moreover, assignment-led
assessment approach and a very robust LMS provided was thoroughly a
rewarding experience.”
Amit Madan
Country Manager

“PGP-DSBA is a very targeted and focused course for professionals wanting to

break-through in the analytics domain. The course is well structured with
respect to content and is backed by great faculty and thus providing a solid
platform to foray into the analytics domain.”
Karan Seghal
Associate Vice President

“It’s not really about learning the tools and techniques rather it has more to do
with critical thinking and how you come up with a solution. I learned it well with
Great Lakes PG Program - DSBA.”
Parul Oberoi
Engagement Manager

“I wanted a real physical classroom experience where I could interact with the
faculty and my peers. With Great Lakes PGP-DSBA, I could leverage the
benefits of classroom learning while continuing with my job.”
Vaibhav Kukreja
Associate Consultant

12
CAREER
SUPPORT

GL Excelerate Personal Career

Career Fair Coach
We conduct regular career Get access to career
fairs in various cities to mentoring depending
connect our students to upon your experience in
industry opportunities. Our the industry with a
recent GL Excelerate saw personal career coach.
12 hiring partners like The coaches are either
Accenture, HSBC, from the data science
Ust-Global, Rakuten, industry or have
Myntra, DXC transitioned into data
Technologies, Tredence, science and analytics roles
Brillio, TheMathCompany, so the candidates benefit
AB InBev etc. conduct from their guidance on
over 300 interviews for how to build a career into
positions such as Business analytics in a specific
Analyst, Data Analyst, industry.
Data Scientist etc.

e-Portfolio &
Great Learning
Resume Building
Job Board
Sessions
An e-portfolio is a The program provides
snapshot of the all the candidates access to the
projects done and skills Great Learning Job Board.
acquired during the 200+ organizations
program that is shareable approach us with 30-40
across social media job opportunities monthly
channels. We also help you which are shared through
build your resume to the job board with our
highlight your data science candidates. Our
skill-set along with your candidates get an average
previous professional salary hike of 48% on a
experience. successful transition.

13
ADMISSION
DETAILS
Features PGP-DSBA (Classroom) PGP-DSBA (Online)

Eligibility • Bachelor’s Degree in any discipline with a minimum of 50%

aggregate marks in graduation or equivalent

• For applicants with exceptional qualification and/or industry

experience, a relaxation in the minimum eligibility criteria may
be considered

• Minimum of two years full time post qualification work

experience

Format Weekend classroom Online

Program fees 3,95,000 + GST 2,25,000 + GST

Fees inclusions Learning material, tuition fee and LMS access

LOCATION
GURGAON
BENGALURU CHENNAI

SELECTION PROCESS

1
The faculty panel will
review all the applications
2
The shortlisted candidates
will then be going through
3The admissions will be
conducted on a rolling
and shortlist candidates a telephonic interview basis and the admission
based on their profiles. round which will then be process shall be closed
reviewed. once the requisite number
of candidates have taken
admission into the
program.

14
PROGRAM
PARTNERS
Great Learning’s mission is to make professionals proficient
and future-ready. Its programs always focus on the next frontier
of growth in industry and currently straddle across Analytics,
Data Science, Big Data, Machine Learning, Artificial Intelli-
gence, Deep Learning, Cloud Computing and more. Great
Learning uses technology, high-quality content, and industry
collaboration to deliver an immersive learning experience that
helps candidates learn, apply, and demonstrate their compe-
tencies. All programs are offered in collaboration with leading
global universities and are taken by thousands of professionals
every year to secure and grow their careers.

Great Lakes is India’s leading business school with campuses

in Chennai and Gurgaon. Led by exceptional faculty and
steered by an outstanding advisory council, Great Lakes is
ranked amongst India’s top 10 business schools and is ranked
as the best in the country when it comes to learning data
science and analytics. Learning Data Science from Great Lakes
ensures you get the industry credibility and acceptance as you
look to build your career.

The University of Texas at Austin’s McCombs School of

Business is ranked Second for its Master of Science in Business
Analytics (MSBA) degree in 2018. McCombs is a premier busi-
ness school at a worldclass public research university. It culti-
vates principled leaders and develop ideas through high-quality
instruction, experiential learning, and the pursuit of relevant,
groundbreaking research, shaping those who will shape tomor-
row and solve the most challenging problems.

15
CONTACT US

+91 84484 98158

[email protected]

www.greatlearning.in/pgpdsba