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    Press Release Logo Launch

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    siddssayahoo.com borah
    logo Assa awesome

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    Press Release Logo Launch

    Uploaded by

    siddssayahoo.com borah
    10 views2 pages
    logo Assa awesome

    Original Title

    press-release-logo-launch

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    logo Assa awesome

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views2 pages

    Press Release Logo Launch

    Uploaded by

    siddssayahoo.com borah
    logo Assa awesome

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    ASSAM TOURISM UNVEILS A NEW BRAND IDENTITIY

    CAPTURING THE ESSENCE OF THE STATE

    The land of Red Rivers and blue hills- Assam, gets a new brand identity. Dr. Himanta Biswa
    Sarma, Hon’ble Minister, Finance, Tourism etc, Assam, unveiled its new logo and positioning
    statement. Shri V.S. Bhaskar, IAS, Additional Chief Secretary Tourism and IT Departments
    also graced the occasion along with other senior officials of Tourism Department.

    On the launch of the new brand identity, Dr. Sarma in an effervescence tone, said, “We
    needed to present Assam in its full glory and splendor and the new brand identity captures
    the real essence of the state. This new logo is a step towards telling tourists all over the
    world to explore Assam, and they will love every moment here. The positioning ‘Awesome
    Assam’ is defining state’s awe-inspiring facets in full glory”

    The logo constitutes four essential elements that exemplify Assam- rhinoceros representing
    wondrous wildlife, emerald-green tea leaf, the wave of mighty Brahmaputra and scenic
    beauty ever-shining like the sun. When put together in a harmonious blend, it tells the story
    of Awesome Assam.

    The logo depicts Assam as a delightful abode for the senses. All the four elements of the
    logo are unbound, thus signifying serenity and soothing solitudes as far as one can see or
    feel. The overall look of the logo appears as natural and unblemished, as something that’s
    been preserved here for a very long time, away from the hustle-bustle of modernity and
    pollution.

    The logo is aesthetically rich as it projects so many untold awesome stories attached to it. So
    much so that it might strike you with the thought, “let’s go to awesome Assam.”

    Dr. Sarma delineates as to what really went into making the logo. He told, “In advertising
    parlance, the product is as important as the story. Here, in the form of Assam, we already
    have a great product. However, the challenge was to tell its story via brand identity in a
    captivating manner. Assam is not just a state, in fact, it’s a blend of so many things; starting
    from a destination of discoveries, adventures, culture, tranquility and more”

    Dr. Sarma mentioned “Our Govt. is committed to transforming Assam into a


    better tomorrow with a host of schemes like infrastructure development through Public
    Private Partnership modes, operation and management of properties and critical GAP
    analysis in tourism circuits. Besides this, we have devised a publicity plan that includes
    participation in major national and international fairs and festivals, organizing road shows and
    up gradation of the website with online booking facilities; all this and much more under the
    thorough supervision of a professional consultant. In the long run, we intend to take
    ‘Awesome Assam’ beyond the realm of tourism to pave the way for socio-economic
    developments in the state”

    The State Govt. is also mindful of the livelihood needs of its local natives and conducting
    special training programmes for skill development and employment generation
    like housekeeping, food production, driving & etiquette development, apart from developing a
    cadre of professional guides and photographers for tourism purposes.

    ---------------------------------------

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