THE KESARI VISION

VISION
To be a world class travel company spreading smiles and happiness.

MISSION
A company passionately committed to Total Quality Travel, with continual delivery
of value added services. Uphold the highest ethical standards and create new
benchmark in the industry.

HISTORY

Kesari R. Patil founded Kesari on 8th June 1984 with just 100 sq. ft. office & one
clerk typist. He had over 22 yrs. Of experienced of working in traveling company &
arranging domestic tour on a wide scale. In order to give proper direction to hit set goals
& accomplish set objective, it was his wife Sunita, daughter Veena, sons Shailesh &
Himanshu conceived the venture of launching Kesari. Kesari in its first tour to Rajasthan
went with 13 tourists. The climate of Kesari has been the middle class & upper middle
class group & has remained with it dedication & support & shown phenomenal growth in
numbers over years.

, a division of Kesari Tours Pvt. Ltd is entering the field of corporate and
business travel because of its rich experience of 24 years in the travel
industry. The MICE team of experts will assist in developing the overall concept with its
expansive and complete range of services for virtually any event, anywhere. Kesari
MICE will cater to Inbound and Outbound corporate travellers which includes services
like accommodation, sightseeing, Visa, ticketing, foreign exchange, transfers, conference
and meetings facilities etc.

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 DEFINITION OF KESARI TOURS TRAVELS

“Passenger(s)/You/He/Guest/client/Tourist/Tour Participant” means the person /

persons in whose name/on whose behalf booking or registration is made. "We/Us/K&S"
means K&S - A Division of Kesari Tours Pvt. Ltd. “Independent contractor” means
any hotelier/hotel owner, owner of any airlines or shipping company or Bus supplier or
Railway or Ferry Boat/ Cruise/Coach owner/operator or any other person or organization
who has been selected by the company to render services to the Passenger(s)."Tour
Manager" means Tour Escort/Tour Leader. These terms can be used interchangeably.
"Kesari" means Kesari Tours Pvt. Ltd.

TOURIST A DIVISION OF KESARI

INDEPENDENT
CONTRACTOR
TOUR MANAGER

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 HISTORY

KESARI - A journey of excellence, Innovation and joy

Established in 1984, Kesari is a premium travel company, which offers world-

class holidays in India and around the world. We have perfected our tour itineraries to
meet the special needs of the Indian tourist abroad. A firm belief in honest and
transparent deals, no hidden costs and no compromise on sightseeing – that’s what makes
Kesari the first choice of generations of customers. And all this reflects in the happy
smiles of our customers. We have strived for 100% customer satisfaction and that has
earned us immense goodwill.

In 2007, Kesari celebrated its 23rd year of creating holiday itineraries for
discerning, new age, Indian travelers. Beginning in 1984 with holidays in India, Kesari
has to its credit, a substantial portfolio of holiday destinations, domestic and
international. Operating in more than100 destinations in India and 1000 worldwide,
Kesari spans the Indian Ocean, Far East, Africa, Middle East, and North America.

With all this, Kesari packs joy in every rupee and every moment you spend. Just
to give you an unforgettable holiday full of beautiful moments. We believe in spreading
smiles and happiness all around.

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 INTRODUCTION

Kesari - a journey of excellence, innovation and joy

The trailblazing journey of Kesari began in 1984 with a pledge - “When you make
a promise to your guests, honour it.” A firm belief in honest and transparent deals, no
hidden costs and no compromise on sight seeing - that's what makes Kesari the first
choice of generations of guests. We strive for 100% customer satisfaction and that has
earned us immense goodwill.

DIVISIONS:

Kesari has specialized divisions to cater to the needs of all types of travelers;
whether it is a guest looking for the safety and security of escorted group tours (Kesari
Tours), or someone seeking exclusive customised holidays (Strawberi Holidays) or the
business traveler (KMICE). We offer our guests a range of allied travel services such as
air ticketing, visa, foreign exchange and insurance at one-stop for their convenience.

DESTINATIONS:

Kesari today has to its credit a substantial portfolio of holiday destinations,

domestic and international. Operating in more than 100 destinations in India and over
1000 destinations Worldwide, spreading across the seven continents

TEAMWORK:

The backbone of our success - our totally dedicated, hard working team strives for
complete guest satisfaction. Our teams of 600 travel professionals including 200 Tour
Escorts have a way of winning over hearts effortlessly, with their professionalism and
warmth.

TYBMS / SEM-V / 2009 38

A PERSONAL TOUCH

At Kesari, we have made a promise to ourselves: If we make a promise to our

guests we honour it. We believe in honest and transparent deals. No hidden costs and no
compromises on sightseeing. We strive for 100% satisfaction of our guests.
Immense goodwill, that's what are.

BUSINESS ASSOCIATES

We have close knit and strong supply chain, proud to be with us. So you can rest
assured, whether in India or abroad, the best quality arrangements are always yours.

TOUR ESCORTS:

Our friendly, professional and destination savvy tour escorts add to your tour
experiences with their impeccable manners, personal touch and caring attitude.

NETWORK:

Kesari has created a seamless network of offices that are equipped with the
company's sophisticated in-house reservation package, ensuring that information is
readily available online.
Our services are also offered through our network of over 60 preferred sales
agents all over Maharashtra and other states in India.

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 KESARI TOURS AND TRAVELS IN MUMBAI

In 1995, KESARI TOURS PVT. LTD. was incorporated to meet the growth of
business. The additional business of FIT, Outbound tours and inbound tours are added to
the present, business.

MUMBAI: Leading tour operator Kesari Tours and Travels is mulling an Rs 100-
crore IPO before the end of the next fiscal to part-finance its expansion plans.

In 1997, the company shifted to new premises at Ground floor, Kings Corner, L.
J. Road, Mahim, and Mumbai. The location of new office is at the center and on the main
road. The area of office is 3,000 sq. feet. The office is fully air-conditioned and well
furnished. The office is fully computerized and equipped with all modern and advanced
systems.

Vacations Like Never Before -

The anticipation of exploring the unknown, the excitement of meeting new
people, the sheer joy of taking a break from routine and coming back to life… refreshed,
rejuvenated and enriched! That’s what the vacation all about! And one name that has
taken the vacation experience above and beyond any other is kesari, a world class travel
company in true sense. Over 3 lac happy customers have enjoyed the world class
standards of quality, service and innovation that Kesari has brought to the tourism

TYBMS / SEM-V / 2009 40

industry. India is traveling more than ever before. And Kesari’s right up there amongst
the best, making this global exploration enjoyable, enriching, safe and rewarding.

Kesari has specialized divisions to cater to the needs of all types of travelers;
whether it is a guest looking for the safety and security of escorted group tours (Kesari
Tours), or someone seeking exclusive customised holidays (Strawberi Holidays) or the
business traveler (KMICE). We offer our guests a range of allied travel services such as
air ticketing, visa, foreign exchange and insurance at one-stop for their convenience.

Kesari today has to its credit a substantial portfolio of holiday destinations,

domestic and international. Operating in more than 100 destinations in India and over
1000 destinations Worldwide, spreading across the seven continents. Over 300,000 happy
guests have enjoyed the world class standards of service, quality and innovation that
Kesari has brought in the tourism industry. Teamwork: The backbone of our success - our
totally dedicated, hard working team strives for complete guest satisfaction. Their team of
600 travel professionals including 200 Tour Escorts have a way of winning over hearts
effortlessly, with their professionalism and warmth.

INDIAN TOURS: Himachal, Kashmir,

Rajasthan, Nainital, Sikkim Darjeeling,
Leh Ladakh

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WORLD TOURS: Europe, South East Asia, America, Australia, New Zealand, Japan,
China, Islands, Wonders of World

SPECIAL INTEREST TOURS: Art & Amusement, Couple Tours,

Pilgrimage Tours, Prince Charming, NRI Special, Wildlife Special

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 P’s OF KESARI TOURS & TRAVELS

A. PRODUCTS AND SERVICES:

Totally honest policy, excellent service and perfect tour planning are the
hallmarks of our success. We have perfected our tour itineraries to meet the special needs
of the discerning tourist.

Special Tours Provided By Kesari Travels Ltd.:

Innovation has been the key to our sustained growth with a number of pioneering
concepts that have been launched.

1. My Fair Lady :

The fun never ends for My Fair Lady! So far, this ladies-only tour has
had a blast in Thailand, Mauritius, Singapore, Dubai, Malaysia and
Europe. From little girls of 7 to grannies of 70, all have had the time of
their life on these hugely popular, highly enjoyable tours.

2. Honeymoon :
Marriages are made in Heaven - Honeymoons happen with Kesari!
With Kesari's specially designed honeymoon tours, you will see
wonderful sights and yet find enough time for precious moments
together, which you will cherish for a lifetime.

3. Second Innings :

An exclusive tour for Senior Citizens is full of masti, mazza & magic.
It's a great way to discover a holiday experience that is truly unique
and a great opportunity to meet seniors from different walks of life &
experience the culture of new destinations.

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 4. World Class Educational Tours :

Learning can actually be fun! Kesari's special interest World Class Educational tour takes
teaching out of the textbooks. It gives a wonderful opportunity to learn about various
historic events and key locations right where they actually exist.

5. Chota Break :

Take a 'Kesari Chota Break' - a short holiday inclusive of

accommodation, breakfast, dinner, (airfare, taxes & visa fees for
international tours) ,city tour and even a caring tour escort on tour.

6. Students Special :

esari’s Masti ki Pathshala’ is a popular tour specially arranged for

students .It means fun, friends and freedom for students as they
discover the world with us. As they enjoy the tour, they are actually
preparing themselves to be a world citizens.

7. Others :

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 B. PRICING

price quoted in our proposal or brochure has been calculated as per the rates prevailing at
the time of printing this brochure. K&S reserves the right to amend/alter the price
published in this brochure in case of supplier rate fluctuations, currency fluctuations due
to changes in the various cross rates of exchange, changes in various taxes, visa fees
and/or fuel costs, before the date of departure. Any such increase in price must be paid
for in full before tour departure by the passenger. In exceptional cases any increase in
price on the tour must be paid in full by the guest on tour.

 Tour Price other than Ex-Mumbai (World tours):

Tour price is based on departure from Mumbai unless specifically mentioned.

Passengers boarding flights from other places will have to pay the entire airfare
difference and bear any additional expenses such as airport transfers, hotel stay etc

 Discounts/Benefits:

K&S reserves the right to amend, alter, vary or withdraw any of the
discounts/benefits without prior intimation. The discount/ benefit is valid for limited
number of seats and limited period for limited dates only. The discount/benefit given
to the passengers will be at the sole discretion of K&S and may vary from passenger
to passenger and for bookings done on different dates for the same tour.

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 C. PROCESS OF TOURS BOOKING

BOOKING OF TICKETS OR TOURS

VISA PROCESSING BOOKING OF STAR CRUZE

COLLECTION OF DOCUMENTS

PAYMENTS

BALANCE
FULL PAYMENT LATE PAYMENT
PAYMENT

CHECKING OF DETAILS
(ONLINE)

JOINING TOURS RESISDANCE JOINING & LEAVING GUEST

OF INDIA

STARTING OF TOUR

END OF TOUR

TYBMS / SEM-V / 2009 46

 1. BOOKING OF TOURS

Booking tour at any of their offices in Mumbai, Thane,

Pune, Kolhapur, Nagpur, Bangalore, New Delhi,
Ahmedabad and Hyderabad or at any local Kesari's
Preferred Sales agents If any residing out of India they can
book their tour online through www.kesari.in.

At the time of booking, there are 3 Easy Steps to register your tour are as follows:
1. Read carefully the World Showcase including "Terms and Conditions".
2. Select your tour, fill in the Registration form.
3. Pay the Registration amount.

• VISA PROCESSING : (IN CASE OF WORLD TOUR)

The processing time for VISA varies according to the tour you have selected and depends
on the number of countries you wish to visit. Some of the consulates are located in New
Delhi and require longer processing time. Book early for USA tours, to get appointment
dates for personal interviews sufficiently well in advance.

Submit the required Visa documents along with photographs as per the specimen of
respective Consulates within the given time period, failing to do so INR 2000 per visa
will be applicable as Urgent VISA processing fee. If you book the tour within 30 days
prior to departure, urgent Visa processing charges of INR 2000 per visa will be
applicable.

• BOOKING OF STAR CRUISE VACATION:

TYBMS / SEM-V / 2009 47

Specify your desired cabin category and submit a set of passport photocopies at the time
of booking. Pay the registration amount as given in the details. As soon as Star Cruises
confirms your booking, you must pay the balance amount in full.
2. DOCUMENTS TO BE COLLECTED FROM KESARI:

An Estimate for tourist Tour with extras if any. Copy of tourist tour registration form. An
official payment receipt against the Registration amount. Visa forms and a checklist of
the required documents for foreign tours.

3. PAYMENTS

• Full payment or one time payment:

To avoid frequent visits, you can pay the balance amount at the
time of registration through post-dated cheques. If there is any
variation in the final bill, the same will be communicated to you
and the payment will have to be made by cheque.

• Balance payment :
You must make the Balance payment towards the tour price (INR and Forex for World
tours) 30 days prior to the tour departure.

• Late payment :
If they do not receive the entire tour price payable to us 30 days prior to tour departure,
they will not be able to process passenger’s booking and arrange their visas (in case of
World tours). Passenger’s registration amount is likely to be forfeited and their booking
stands automatically cancelled. Cheque payments will not be accepted 15 days prior to
the tour departure. Any payments made 15 days prior to departure will have to be made
by cash / Demand Draft for all tours. For Foreign exchange payment only demand draft
will be accepted.

TYBMS / SEM-V / 2009 48

 4. CHECKING OF DETAILS (ONLINE INFORMATION) :

Please use the password printed on passenger’s registration receipt to check the billing
statement, tour itinerary and hotel details available on our website www.kesari.in, If
Booking from Overseas.

5. JOINING THE TOUR

• RESISDENT OF COUNTRY
These passenger join the tour from the beginning of the tour from the time of departure to
the ending of tour.

• JOIN THE TOUR FROM 'ANYWHERE IN THE WORLD' OR AN NRI

OR A FOREIGNER JOIN A TOUR
One can join any of tours. Guests can join the tour from 'Anywhere in the World'. These
guests are termed as Joining and Leaving guests, (J&L guests). They can join the tour at
the first destination and leave the tour at the last destination.

 JOINING & LEAVING GUESTS FOR INDIAN TOURS:

(J&L) Guests must possess Rail/Air tickets for the entire travel including any internal
journey as per the tour itinerary. They must make the payment in US$ either at our
offices or directly by telegraphic. Guests will meet the group directly at the reporting
place as per the itinerary.

 JOINING & LEAVING GUESTS FOR WORLD TOURS:

These guests must possess air tickets for the entire travel including any internal flights
and visas as per the tour itinerary. They must make the payment in US$/Euro either at our

TYBMS / SEM-V / 2009 49

offices or directly by telegraphic transfer or book online. The cost of air travel including
internal flights, airport tax, departure tax, visa, Insurance and airport transfers are not
included in the tour price. These guests will meet the group directly at the reporting place
as per the itinerary. Insurance is necessary for Europe and Dubai tours. Guests are
requested to keep proper communication with our team about respective departures.

D. PROMITIONS OF KESARI TOURS & TRAVELS

 THIRD PARTY ADVERTISEMENTS

These advertisers may seek to use cookies and pixel tags to track Session Data about the
ads you have seen and types of things in which you appear interested. These advertisers
may also use combined information about your visits to our Site and other sites in order
to provide advertisements about related goods and services that may be of interest to you.
When you click on one of these advertisers' links, you are leaving our Site and entering
another site. You should carefully review the privacy statements of any other site you
visit, because those privacy statements will apply to your visit to that site, and may be
very different from our policy.

 LINKS
This Site may include links to other websites operated by parties other than Kesari. The
Internet websites to which links are provided in this Site are not under the control of
Kesari. In no circumstances shall Kesari be considered to be associated or affiliated in
whatever manner with any trade or service marks, logos, insignia or other devices used or
appearing on web sites to which the Site is linked and shall not be held responsible in any
manner whatsoever for use of the said web sites.

 LOGOS, CONCEPTS, IDEAS

We exclusively develop our logos, concepts and ideas for use in advertising, promotion,
public relations and whatever else is appropriate to promote the products and services of

TYBMS / SEM-V / 2009 50

our guests. You are not supposed to misuse, steal any of our creations, logos, and also not
use any of our creations appearing on the Site for any purposes, otherwise the act may
attract penal action.

FUTURE PLANS

 Leading tour operator Kesari Tours and Travels is mulling a Rs 100-crore

IPO before the end of the next fiscal to part-finance its expansion plans."We are
contemplating raising resources either by way of an IPO or private placement in
FY09," Veena Patil, Chairman and Managing Director of Kesari Tours, told media on
Sunday.

 The company, which has been growing at nearly 40%, is also receiving
several proposals for joint ventures. "We are also receiving several proposals for joint
ventures from leading foreign tour operators, who want to have a presence in India,"
she said, adding "two foreign funds have evinced interest in invest USD 25-million in
our company."

 Kesari Tours, celebrating its 23rd anniversary, clocked a turnover of Rs

235-crore in FY07 and is eyeing a turnover of Rs 345 crore in FY08. "We hope to
clock a Rs 500-crore turnover in FY09" she said.

 The company's growth strategy includes strengthening its network to serve

tourists across the country. The company has offices in Maharashtra, Bangalore and
Ahmedabad. It also scents a big opportunity in in-bound traffic to the country.
"Nearly 1.5 million foreign travellers come to India every year and we see immense
potential here," Patil said.

 Asked about the impact of the rising Rupee on the country's tourism
industry, she said that "it has provided a great opportunity for tourism as both
inbound and outbound travel has become cheaper."

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  As a part of several innovative concepts to promote tourism, Kesari will
be launching My Fair Lady Club (MFLC) on June 23. The club promises a range of
activities for women members including all women travel tours, get-togethers,
personality development seminars, etc.
AWARDS AND ACCOLADES

 Abacus International Award

At Kotakinabalu in Malaysia, Abacus international awarded Kesari
for excellence in customer services using technology in India.

 Galileo Award for Best Domestic Tour Operator

(2006-2007)
Having being adjudged the Best Domestic Tour Operating Company
in India by Galileo, Kesari has once again proved it’s capability and
expertise. The award was given by Mr. Praful Patel Member of
Parliament ( Minister of Civil Aviation ).

 Indo Swiss Society Award

Awarded by Indo Swiss Society presented to Mrs. Veena Patil, in recognition of her
efforts for integration of tourism.

 Award for Outstanding Performer of the year 2007

Kesari has received award for Outstanding Performance of the year 2007 from
Austrian Airways and Cathay Pacific.

 Award for Best Performance

Kesari has received award for Best Performance from Travel
Agent Society of Kashmir and Jammu & Kashmir Tourism
Board.

TYBMS / SEM-V / 2009 52

  FIE Foundation award – 2007
CMD – Veena Patil was awarded the prestigious FIE Foundation award 2007, for her
outstanding contribution in the field of tourism.

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