STRAT KM 979797 Kwak
STRAT KM 979797 Kwak
STRAT KM 979797 Kwak
In Partial Fulfillment
of the Strategic Management Subject of
Bachelor of Science in Business Administration Major in Financial Management
By:
Kesha Marie J. Tejamo
Blezie P. Dalida
Jerlyn Mae S. Pastor
Joshua Shamire C. Plumo
Aljohn C. Dugaduga
December 2023
ii
Approval Certificate
A Corporate Study of Food Industry was prepared and submitted by Kesha Marie J.
Tejamo, Blezie P. Dalida, Jerlyn Mae S. Pastor, Joshua Shamire C. Plumo, and Aljohn C.
Dugaduga in partial fulfillment of the requirements for the Degree of Bachelor of Science
in Business Administration major in Financial Management of Mount Carmel College of
Escalante Inc. has been examined and approved for an oral examination.
Panel of Examiners
ACKNOWLEDGEMENTS
We would like to extend our heartfelt gratitude to everyone involved in the success
First and foremost, we thank God for the knowledge and wisdom He gave us to
complete our strategic planning successfully and for sustaining and guiding us throughout
this journey.
We also express our deepest thanks to our best professor and coordinator of BSBA,
Sarah D. Rodenas, LPT, MBA-HRM, for the opportunity to engage in strategic planning
Our sincere appreciation goes to our panel during our output presentation, Rhea Mae
Nacario, LPT, Bernalyn B. Amparado, MPA, and Sarah D. Rodenas, LPT, MBA-HRM,
for their presence, feedbacks, and suggestions for the improvement of our output.
Special thanks to our School President, Rev. Fr. Jonathan S. Serofia, O, Carm. and
Dr. Brenda Santander, the Dean of College, for allowing us to go outside to comply our
We appreciate and extend our gratitude to the owner of Antonio’s Laze Bistro, Mrs.
Katrina L. Mapa, and to the staffs of Antonio’s Laze Bistro, Rhevin Khay Cumawas,
Angeline Lucero, and Caroline Palotes for allowing us to gain information and
To our beloved parents, we are grateful for being our source of strength and
inspiration. Even when we thought giving up, their unwavering support in moral,
These accomplishments wouldn’t have been possible without the collective efforts
and support of each individual mentioned above. We appreciate your contribution to the
Table of Contents
Title Page i
Approval Certificate ii
Acknowledgement iii
Table of Contents v
Executive Summary 1
Company’s Overview 3
Mission 3
Vision 3
Core Values 3
Organizational Structure 4
Business Model 6
Market Analysis 7
Swot Analysis 7
Financial Analysis 8
Operational Analysis 9
Corporate Social Responsibility (CSR) and Sustainability 10
Risk Matrix 11
Operational Risk Matrix 11
Financial Risk Matrix 12
Market Risk Matrix 13
Risk Analysis 14
Operational Analysis 14
Financial Analysis 15
Market Analysis 16
Conclusions 17
Recommendations 18
Strategic Implementation 19
References 23
vi
List of Appendices
A Survey Questionnaire24
B Letter for Conducting the Study 25
C BIR 0605 28
D Proof of Issuance of Official Receipts 29
E Department of Trade and Industry Registered 30
F Business Permit 31
G Sanitary and Employees Health Certificate 32
H Fire Safety Inspection Permit 33
I BIR 2303 Certificate of Registration 34
J Sales Book 35
K Documentation 36
I. EXECUTIVE SUMMARY
Antonio’s Laze Bistro in Escalante City stands out as one of the finest restaurants,
providing its customers with delicious and satisfying food. It serves as the perfect place
With great enthusiasm, Mrs. Katrina L. Mapa meticulously planned and brought
Antonio’s Laze Bistro to life, inspired by her father’s name, “Antonio Locson.” The term
“Laze” is derived from the Italian word “Lazy” while “Bistro” denotes a small, casual
restaurant known for serving simple, hearty food. Founded in May 2021 amid the
challenges of the pandemic, Antonio’s Laze Bistro embarked on its journey. Despite the
hurdles faced by the bistro, Mrs. Mapa ensured that it would stand strong. She dedicated
herself daily to finding innovative ways to generate income, and her unwavering
Bistro.
The study aims to provide the owner with a clear understanding of their business,
assisting in identifying both internal and external challenges. In doing so, it aims to
Based on observation, the analysts found some gaps in Antonio’s Laze Bistro that
requires attention. These include a lack of staff, hindering the ability to cater all
customers, high pricing that some customers cannot afford. Furthermore, the location is
far from the City proper, and limited space that can only accommodate a small number of
people.
Key findings revealed some problems with Antonio’s Laze Bistro that may impact
customers’ preferences and the establishment’s performance. The lack of staff may result
2
in inadequate service for all customers, while the prices of food offerings could be hefty
for some. The location being far from the City proper, may deter customers who prefer
walking distance restaurants. Additionally, the limited space can only accommodate a
small number of people. Furthermore, the key findings indicate that the business’s
financial stability is at a satisfactory level. However, specific financial details are kept
business operations.
3
Established in May 2021, Antonio’s Laze Bistro is situated in Purok Antipolo Bug-as,
Antonio’s Laze Bistro’s Mission is-“to offer a convenient space for relaxation,
dining, and cleanliness in the area, particularly emphasizing the quality of the food served
to our customers.”
Antonio’s Laze Bistro’s Vision is-“to branch out in some areas just like Bacolod City,
guide in the business’s daily operations. They don’t just offer and serve delectable food
but also ensure consistency in the restaurant’s operations, service, relationships with
is presented to figure 1.
As shown in the structure above, Antonio’s Laze Bistro would not stand out
without the valuable contributions of the individuals behind its establishment. Mrs.
Katrina L. Mapa the founder/owner, plays a pivotal role reflecting the achievements
Angeline Lucero, and Caroline Palotes are responsible for day-to-day activities and
assisting customers’ needs and wants. Furthermore, they exclusively handle the
kitchen as they are the ones who cook the food, and they are also assigned as cashier.
evident in the records of the sales book/journal. Overall, Antonio’s Laze Bistro is
well-organized and successful due to the collective efforts of the people involved.
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as they directly provide goods and services to the consumers. However, it’s worth
noting that the interaction between consumer and restaurant can include elements of
user-generated content and feedback. For instance, customer reviews, social media
engagement, and online ratings may reflect a form of consumer influence on the
business. While this adds a C2B-like aspect, the core business model for restaurants is
cater to the needs and preferences of individual end-users. (Kotler, P., Armstrong, G.,
Antonio’s Laze Bistro targets a wide range of customers in the market, including
families, employees, and group of people seeking a place to eat and enjoy quality time
meticulous care in serving customers and ensuring the cleanliness and safety of the
SWOT Analysis:
Antonio’s Laze Bistro employs SWOT analysis that strategically evaluates its
STRENGTHS WEAKNESSES
Accommodating owner and staffs Lack of staffs
Strong brand reputation High pricing
Good quality of foods and services The location is far from the City
Maintaining cleanliness and safety of proper
the place Limited space
OPPORTUNITIES THREATS
Branch out to different cities Economic Downturn
Expand social media presence Food safety concerns
Catering services for events and Intense market competition
special occasions Price war
Supply chain disruption
Table 1. SWOT Analysis
strengths, rectify weaknesses, take advantage of opportunities, and ready for potential
threats. This serves as a valuable instrument for Antonio’s Laze Bistro strategic
decision-making.
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V. FINANCIAL ANALYSIS
The owner didn’t share financial information during the interview due to
confidentiality reasons. However, despite the lack of information, the analysts still
90%
80%
70%
60%
50%
40% 80%
30% 60%
20% 40%
10%
0%
2021 2022 2023
interviews, as the owner didn’t share some financial information due to confidentiality
continuously growing by 80% in 2023. This performance indicates that the business’s
Antonio’s Laze Bistro ensures the effective management of the flow of goods.
This involves assessing the efficiency of the supply chain, evaluating the accuracy of
order fulfilment, and minimizing any delays in the distribution process. By optimizing
direct distribution, Antonio’s Laze Bistro can enhance the availability of fresh
customer demand.
uphold and enhance the standards of ingredients and a final food served. Through the
application of thorough quality control measures, the Antonio’s Laze Bistro its
SUSTAINABILITY
Antonio’s Laze Bistro engages in and abides by its regulations since the Escalante
important to actively contribute to the preservation of the local ecology rather than
only following the rules. Additionally, Antonio’s Laze Bistro makes sure to provide
its workers with the advantages they need because it values and acknowledges their
well-being.
Antonio’s Laze Bistro goes above and beyond simple compliance to guarantee
environmental impact, they choose to package customers’ orders using paper bags or
recyclable boxes rather than plastic bags. Moreover, they have obligations concerning
Principles are echoed by the conduct of Antonio’s Laze Bistro, which goes
beyond business. By putting staff well-being first and using sustainable food packing
techniques, the bistro actively improves the community in which it operates rather
RISK MATRIX
The first priority with a high rating on the operational risk matrix is regulatory
frequency. Supply chain disruption and equipment failure are the second priority with
received a low risk rating. Keeping up with developments and being adaptable are
The first priority with a high rating on the financial risk matrix is debt and
financing risk, assessed with a “probable” likelihood, “major injuries” severity, and
priority is price war with an “unlikely” likelihood, “minor injuries” severity, and
The first priority on the market risk matrix is staffing shortages, rated with a
customer preferences and intense market competition are the second priority with a
risk rating. To solve these problems, staff training, proactive measures, and backup
risk categories such as operational risks, financial risks, and market risks are
identified. This analysis takes a proactive approach and proposing effective controls
Each significant risk will be addressed using one of the following approaches:
Transfer- make another party responsible for the risk (buy insurance,
outsourcing, etc.)
OPERATIONAL ANALYSIS
Risks Approach Control
Supply Chain Mitigate Diversify suppliers, maintain good relationships, and
Disruption have backup options for key ingredients.
Equipment Mitigate Establish a preventive maintenance plan to regularly
Failure inspect, service, and repair equipment. Aiming to
identify and resolve potential issues before it results
to failures.
Regulatory Accept By adhering to rules and regulations, providing staff
Compliance training, conducting regular audits, and promoting
ethical practices while safeguarding against legal and
reputational risks, continuous compliance is assured.
15
FINANCIAL ANALYSIS
Risks Approach Control
Economic Downturn Accept Diversify the menu to
cater to different budget
ranges, implement to cost-
control measures, and
offer promotions during
economic downturn.
Price War Mitigate Regularly review and
adjust pricing strategies,
negotiate with suppliers,
and closely monitor
operational costs.
Debt and Financing Risk Mitigate Carefully manage debt,
explore financing options
with favorable terms, and
maintain a healthy cash
reserve.
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MARKET ANALYSIS
Risks Approach Control
Changing Customer Accept Regularly assess customer
Preferences feedback, stay informed
about industry trends, and
adapt the menu
accordingly.
Intense Market Accept Monitor competitors,
Competition differentiate offerings,
and invest in effective
marketing strategies to
maintain a strong market
presence.
Staffing Shortages Mitigate Implement effective
recruitment strategies,
provide staff training, and
cross-train employees for
different roles.
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IX. CONCLUSIONS
The strategic plan has successfully served its purpose, offering the owner of
competition, Antonio’s Laze Bistro is poised to carve out a distinctive identity among
Bistro that requires attention, such as lack of staff hindering the ability to cater all
customers and high pricing that some customers cannot afford. Furthermore, the
location is far from the City proper, and limited space that can only accommodate a
This study not only positions the Antonio’s Laze Bistro to navigate uncertainties
solutions. In conclusion, the strategic plan charts a course for sustained excellence,
X. RECOMMENDATIONS
The analysts discovered issues with Antonio’s Laze Bistro that require attention
for long-term success. The restaurant’s distant location and limited space hinder its
potential, so the analysts recommend expanding to a larger space. Also, they need to
hire more staff and offer a diverse menu with student-friendly prices.
cities in business is often driven by the pursuit of growth and market reach. Zig Ziglar
once said, “You don’t have to be great to start, but you have to start to be great.” This
idea emphasizes the importance of taking strategic steps, including branching out to
IMPLEMENTATION BUDGET
Renovation
Building Materials 30,000.00
Workers 10,000.00
Hiring and
Training Program
Certification 1,000.00
Facility Rental 2,000.00
Equipment Rental 2,000.00
Food 2,000.00
Instructional Materials 2,000.00
Training-In-Charge 3,000.00
Other 2,000.00
Finance Management
Workshop
Registration Fees 1,000.00
Allowances 2,000.00
SUBTOTAL 57,000.00
Add: CONTINGENCY FUND (10% of 5,700.00
subtotal)
TOTAL 62,700.00
23
REFERENCES
Kotler, P., Armstrong, G., Wong, V., & Saunders, J. (2016). Principles of Marketing.
Pearson.
http://library.wbi.ac.id/repository/212.pdf
https://www.brainyqoute.com/qoutes/zig_ziglar_100751
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APPENDICES
APPENDIX A. QUESTIONNAIRE
Business Location: Purok Antipolo Bug-as, Brgy. Balintawak, Escalante City, Negros
Occidental
2. Number of employees?
13. How was the financial sector of your business being managed?
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November 17,2023
Owner
Dear Ma’am/Sir
Greetings!
The primary goal of this initiative is to bridge the gap between theoretical
serving as their output for the Strategic Management subject. I assure you that the
26
and confidentiality. All data and findings will be used exclusively for academic
explicit consent.
Your collaboration in this initiative holds mutual benefits. It not only enriches the
academic growth and practical experience of my students but also provides your
objectives.
positive response and look forward to the opportunity to collaborate with your
Sincerely yours,
Noted by:
Dean of College
27
Approved by:
School President
28
APPENDIX K. DOCUMENTATION
Personal Details
Age: 20
Educational Background
2021-2025
2015-2021
2009-2015
38
Blezie P. Dalida
Personal Details
Age: 21
Religion: Baptist
Educational Background
2021-2025
2015-2021
2009-2015
39
Personal Details
Age: 21
Educational Background
2021-2025
2015-2021
2009-2015
40
Personal Details
Age: 21
Educational Background
2021-2025
2014-2020
2008-2014
41
Aljohn C. Dugaduga
Personal Details
Age: 21
Educational Background
2021-2025
2014-2020
2008-2014
42