A THREE-YEAR BUSINESS PLAN OF CHUNKIE DELIGHTS

A Business Plan Presented to

The Faculty of Entrepreneurship Program

Davao Doctors College Inc.

Gen. Malvar St., Davao City

In Partial Fulfilment

Of the Requirements for The Degree of

Bachelor of Science in Entrepreneurship

Ebno, Neshren L.

September 2022
 ACKNOWLEDGEMENT

The proponent would like to thank the Almighty for gracing her with knowledge, wisdom,
and patience to complete this academic requirement. All that she is and all she will ever
be is all praise and glory to the Almighty God who sustained her and guided her
throughout her journey.

She would also like to thank her mentors and instructors in Davao Doctors College, Inc.
for the guidance and encouragement they have given to her throughout the conduct of
this business plan. Their expert opinions and critiques have helped in the improvement
and deliberate crafting of this study; aligning it profoundly to the core principles of
business and management.

Special thanks is also given to her family for supporting her in all aspects of her
education and for boosting her confidence to believe in what she’s capable of. Her
heartfelt gratitude also to her loving mother, Sarah, and her caring Tita Cali for their
sacrifices and dedication to light her way in every milestone she dreams of achieving.

The proponent would also like to extend her many thanks to her beloved friends who
continuously cheered her up and eased the burden of her mind from the grueling
experiences of college life. They have been a great source of relief and laughter in the
most difficult of times.

Lastly, she would like to thank her classmates with whom she has shared this academic
journey with. They have served as her rock and companion in fighting against the
hurdles to reach the finish line.

From this point in life, a bigger world awaits. But I would like to engrave these words
here; smiling very proudly as I celebrate and share this success with all these people.
Thank you very much for everything.

NESHREN L. EBNO

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 APPROVAL SHEET

This Business Plan entitled “Chunkie Delights”, in partial fulfilment of the requirements
for the degree of Bachelor of Science in Entrepreneurship, prepared and submitted
Neshren L. Ebno, has been examined, approved and accepted, and is hereby
endorsed.

FAITH M. GONZALES, MBA

Adviser

PANEL OF EXAMINERS

APPROVED by the panel of examiners on oral examination with a grade of

PASSED.

Moses Galapin Manubag, MBA Rophe Cambronero, MBA

Member Member

Raul Dadis, MBA

Chairperson

ACCEPTED and APPROVED in partial fulfilment of the requirements for the

degree of Bachelor of Science in Entrepreneurship.

JANREVE M. ODANGO, LPT

OIC - Program Chair, Entrepreneurship Program

iii
 TABLE OF CONTENTS

Acknowledgement ii.

Approval Sheet iii.

Table of Contents

References 96

List of Annexes 100

Executive Summary 1

Our Business 2

Introduction 5

Business Model Canvas 6

I. MARKETING PLAN

Product Description 9

Market Readiness 14

Proprietary Position 16

Comparative Position 17

Market Analysis/PEST 18

Industry Analysis 24

Market Forces Analysis 27

Competitive Analysis 31

Market Segmentation 33

Marketing Programs and Strategies 37

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 II. OPERATIONALPLAN

Business Process 49

Raw Materials 53

Quality Control 57

Waste Disposal 58

Storage/ Store Location 60

Equipment and Other Fixed Assets 62

Repair and Maintenance 65

Staffing Requirements 66

III. ORGANIZATIONAL PLAN

Legal Structure of the Business 71

Organizational Structure and Key Personnel 71

Pre-operating Activities 73

General and Administrative Expenses 74

IV. FINANCIAL PLAN

Total Project Cost 78

Projected Statements of Comprehensive Income 80

Projected Statements of Financial Position 82

Projected Statements of Cash Flow 83

Financial Highlights 84

FINANCIAL ANALYSIS

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Horizontal Analysis 89

Vertical Analysis 91

Break-even Analysis 85

Financial Assumptions 95

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 EXECUTIVE SUMMARY

Chunkie Delights is a food stand business that offers a variety of cookie flavors from

affordable to premium pricing. It is located at Manna Bldg., Gen. Malvar, St. (fronting

St.Jude Thaddeus Parish), Davao City. The business location is an accessible spot for

both commercial establishments and residential areas. Chunkie Delights is committed to

the idea of making cookies that can cater to people from various age groups and with

contrasting preferences. It also wants to be the go-to cookie shop of Davaoeños. The

business specifically targets individual working professionals, students, and residents.

Unlike other cookie shops in Davao, Chunkie Delights will introduce the “cookie of the

month” concept, where the business will offer a limited-edition flavor in order to pique

the interest of customers and ride the ever-changing trends in the food industry. The

business name is a portmanteau of the words “chunky” and “cookie”, which both

represent the idea behind it. It will also operate under the tagline “A chunk of happiness

in every bite”.

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Chunkie Delights is going to be established under a sole proprietorship owned,

managed, and financed by Ms. Neshren L. Ebno. It requires an initial investment of Php

100,000.

Our Business

Chunkie Delights has been conceptualized through the owner’s interest and passion for

baking. The owner, Neshren L. Ebno, being a certified sweet tooth herself, wanted to

establish a business that speaks something about herself but also gives value to her

target customers. After some time of experimenting and trying to get the right ratio of

ingredients, she came up with a range of cookie flavors. Hence, Chunkie Delights was

born. The owner wants her business to form part of the large food and beverage

industry and slowly carve its name to the taste buds of Davaoeños.

Chunkie Delights initial offerings are cookies alone. There are seven flavors categorized

into Classic, Premium, and Sugarless cookies. Since it is a start-up, the owner decided

to focus on a single product but diversified its flavors to deliver a delectable experience

to their customers. Chunkie Delights also aims to generate employment for the

community and add value to the economy of Davao City as a whole.

Vision

• Chunkie Delights envisions itself to be the preferred cookie shop in Davao City.

Mission

• The business commits in producing cookies that combine quality and

affordability.

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 • To increase market visibility by having an active presence on social media.

• To deliver a good customer service to all existing and potential customers.

Goals:

• Ensure to meet customer satisfaction by delivering quality cookies that look good

and taste delicious

• Continuously invest time and effort for product development

• Utilize social media to effectively communicate business value to customers and

increase audience reach

• Establish good relationship with suppliers/customers to expand network,

attain business continuity, and have favorable sales.

• Accommodate customers’ orders and inquiries in time

• Keep the business relevant in the market and build its brand identity

Objectives:

• To employ a meticulous process of quality checking on pre-production and post-

production

• Maintain a standard procedure in baking to ensure uniformity of the products’

color, size, and taste

• Conduct monthly meetings for product formulation (Cookie of the month) and

discussion about customer feedback

• Ensure that products are well-packed and presentable

• Be responsive to customers and give them quality service

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• To maintain good inventory system and operational flow

• To achieve the target average sales of at least P 103,000.00 per month or P

4,300.00 a day, considering 24 days of operation in a month.

• To have a sales growth of 16% on the second year of operation and 24% growth
on the third year of operation.

• Build brand image through uniformity in designs, publication of relevant posts

and enticing product photos/graphics to be utilized for onlineadvertising

• Continuously learn about the trends in the industry by actively joining in baking

workshops/seminars.

• To create and employ an active marketing plan to keep audience engagement

and strengthen online visibility

• To make a thriving partnership with suppliers, other complementary brands, local

influencers to meet customer demands and increase their trust and attachment to

our products

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INTRODUCTION

Chunkie Delights is a food stand business selling a variety of cookies and is operating

under the food and beverage industry. The proponent saw an opportunity in this, as she

observed the trends in the food preference and the shift in the business landscape. The

business is committed to the idea of making cookies that can cater to people from

various age groups and with contrasting preferences. It also wants to be the go-to

cookie shop of Davaoeños. The business specifically targets individual working

professionals, students, and residents. Chunkie Delights’ initial offerings are cookies

alone. There are seven flavors categorized into Classic, Premium, and Sugarless

cookies. Since it is a start-up, the owner decided to focus on a single product but

diversified its flavors to deliver a delectable experience to their customers and at the

same time build its branding identity. Furthermore, Chunkie Delights also aims to

generate employment for the community and add value to the economy of Davao City

as a whole.

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THE BUSINESS MODEL CANVAS

KEY KEY ACTIVITY VALUE PROPOSITION CUSTOMER CUSTOMER

PARTNERS RELATIONSHIP SEGMENT
• Baking of cookies & • Several cookie
packaging • Personal interaction
• Government flavors with the • Individual
agencies • Proper sanitation and signature “chunky and working
• Good customer
storage chewy” anatomy professionals
• Third-party service
delivery • Marketing • Cookie of the month • Students
• Online Engagement
service concept
• Answering inquiries &
• Local
tracking orders • The distinguished residents
taste of quality in our
cookies
KEY RESOURCES CHANNELS
• Financial resources – savings & •Classy and appealing
family funding packaging. • Social media
• Physical resources - things
platforms (Facebook
•The commitment to
needed for production & operation & Instagram)
make desserts
• Human resource – owner and accessible to people • Mobile number
baking & sales assistant from all walks of life:
children, adults, and • Physical Store
• Intellectual resource
elderly.

COST STRUCTURE REVENUE STREAMS

• Cost of goods sold (ingredients for baking) •Sales generated from sold cookies
• Operating expenses
• Bulk orders
• Marketing costs

• Administrative expenses

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The customer segment for Chunkie Delights comprises of individual working

professionals, students, and local residents. The management highly values customer

satisfaction hence, different marketing strategies are employed to connect with people.

The business promotes its product through social media advertising, word -of-mouth,

and personal selling. The company also maintains customer relationships and market

sales through promos and giveaways.

Furthermore, the business’ key resources are categorized into the following:

financial, physical, intellectual, and human resources. Aside from that, key activities

involved in the business are: baking of cookies & packaging, proper sanitation and

storage, marketing, and answering of inquiries & tracking orders. In addition,

compensating employees, maintaining social media accounts, and strategizing are also

involved in the business management activities of Chunkie Delights. These activities are

subsequently realized through key partners who are identified as the government

agencies, resellers, and third-party delivery service. Moreover, cost structure of the

business is composed of the payment for cost of goods sold, operating expenses,

marketing costs, and administrative expenses.

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MARKETING PLAN

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DESCRIPTION OF PRODUCTS AND SERVICES

PRODUCT DESCRIPTION

Chunkie Delights is a cookie shop business that sells delectable cookies categorized

into Classic, Premium, and Sugarless. Flavors under the Classic Cookies are the

following: Chocolate Chip, Double Chocolate, and Matcha. For the Premium Cookies,

Chunkie Delights will offer two flavors: Oreo cookies & cream and Red Velvet

cheesecake. The sugarless option also has two flavors: Carrots & Oats and Nutty

Banana Oats. The owner kept the health-conscious people in mind because she

understands that some people have to restrict their sugar intake for medical reasons.

To better serve the customers and keep the anticipation going, the business will also

release a special “cookie of the month”, which the owner will base on continuous

product experimentation or food trends.

Furthermore, the prices of the products will range from Php 180 to 240 per half dozen,

Php 220 to 440 for a dozen of cookies. Chunkie Delights price range is positioned to be

affordable to many. The so called “sweet tooth” people are expected to be the main

buyers of these delectable treats. According to Lasco (2017), Filipinos have a sweet

tooth because we have been accustomed to eating food that contained sugar whether it

be in our desserts or savory food. Eating sweets also give us a rush of happiness and

comfort. True enough, the chewy, crunchy, and crumbly cookie confection is sure to

brighten anyone’s day – regardless of age (Mattson, 2019).

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PRODUCT FEATURES

Chunkie Delights’ value proposition is pretty straightforward: quality, reasonable

pricing, and that satisfying feel as you bite into their chunky cookies. Their tagline is

“A chunk of happiness in every bite”. True to this, the business assures to deliver

good quality products by using premier brands for their baking ingredients.

Generally, most cookie shops also stick to their flavors as their businesses operate.

However, Chunkie Delights wants to divert from this narrative by introducing a

special flavor each month which will also be available for that certain duration. This

is a way of enticing customers and feeding their eyes with something new from time

to time.

Chunkie Delights also accepts customized requests from customers like adding

notes and choosing of flavors. Their products are also always available in their food

stall. The table below shows a summary of Chunkie Delights Products:

Table 1: List of products & prices

Menu Box of six Box of 12

Classic Chunky
Cookies

Chocolate Chip 180 360

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Double Chocolate 180 360

Matcha 180 360

Premium Chunky
Cookies

Oreo Cookies and 220 440

Cream

Red Velvet 220 440

Cheesecake

Sugarless Chunky
Cookies

Carrots and Oats 220 440

cookie sandwich

Nutty Banana Oats 220 440

Assorted Chunky

Cookies

Classic & Premium 220 420

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 mix (any flavor each)

Premium mix (all 220 440

premium flavors)

Classic mix (all classic 180 360

flavors)

Sugarless mix 220 440

Cookie of the month 180-220 360-440

PACKAGING

Chunkie Delights Packaging will be simple and classy. The business will use paper

boxes and a customized parchment paper for the inner lining of the cookies. The owner

opted for this type of packaging since it is more environmentally friendly and appealing

to look at.

Figure 1: Sample Packaging

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PROPOSED LOCATION

Chunkie Delights physical store will be located at Manna Bldg., Gen. Malvar St., Davao

City, 8000 Davao del Sur. The owner chose this place because it is accessible to many,

easy to locate, and surrounded by essential places like churches, schools, hospital, and

dormitories. The place is also a good spot for complementing with other established

brands like the Manna, Belgian Waffles, Master Siomai, etc., since they will also be

leasing in the food hub. Some establishments that are close to this area are: St. Jude

Thaddeus Parish, Davao Doctors Hospital, Davao Doctors College, AMA Basic

Education, Iglesia Ni Kristo Church, Ourpad Dormitel, and Petpar’s Lodging House &

Dormitory. The rental fee in this place is also lower compared to other parts of the

downtown area. As a student discount offering, the lessor of the food hub is willing to

accept a one-month advance deposit instead of the regular three months advance

deposit, plus a 20% discount which could reduce the rental fee to P 10,000 pesos.

Chunkie Delights will be sharing the space with Wide Awake (Coffee shop) to save with

the rental fee. Furthermore, the resumption of some face-to-face classes would

significantly contribute to the high foot traffic within the vicinity. Church goers and

working professionals working in nearby institutions will also be an advantage for the

business.

Figure 2: Vicinity Map

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MARKET READINESS

Food products will never go out of style. Innovation is constant in this industry as people

are creative thinkers and constantly searching for new ways to upgrade their food.

There are so many establishments offering food since they are necessary consumables

for human beings. Diverse cuisines, both sweet and savory, have form part of the diet of

Filipinos daily. Filipino also eat three times a day with snacks in between meals, a

tradition which we have carried out from past generations (PapaChow Blog, 2021).

Because of this eating habit, the Filipino market is an ideal target for food businesses;

contributing significantly to the growth and entry of more entities.

In Davao City, the food industry is also continuously booming, with numerous food

businesses emerging every year. Along with this, the growth of the population is rising,

as many people flock to the city for education, employment, and businesses. According

to Orquiza (2021), the Davao food industry will shine, especially now that Covid

Restrictions have loosen up and more establishments are opening. This is also an

advantage to small scale business who have started operating online and slowly

creating recognition in the local market.

Moreover, the National Economic and Development Authority (NEDA Region 11)

reported that Davao city’s population in 2020 is at 1,776,949. Out of this figure, it is

projected that there is a good opportunity for food businesses like Chunkie Delights to

meet the growing demand for sweet and savory products. Furthermore, the pandemic

also caused a lot of stress to people, and eating confectionery treats was one of the

ways they indulged in to brighten their mood. As asserted by Janssen, et. al. (2021),

people’s food preferences have shifted during the onslaught of Covid-19. People tried to

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cope through stress-related eating, in which they attempt to make themselves feel

better by eating these “comfort foods” like chocolate, chips, snacks, and pastries. In

relation to this, Cerezo (2021) reported that the monthly average of Google searches for

sweet treats in the Philippines last 2020 grew by 91% when compared to the same

period in 2019. Certainly, people with sweet tooth are increasing and the demand for

these “dopamine” inducing foods remain abundant. The invitation to serve this growing

market area is relatively evident. As the business is centered on the premise of being a

go-to cookie shop, especially for people in need of consuming comfort food to deal with

emotional distress or simply enjoy a treat, Chunkie Delights projects a positive

marketability of its products and branding.

The business is to be located in the downtown area of the city, also known as the

central business district where several commercial establishments, banks, public

markets, shopping malls, medical centers, hotels, parks, churches, entertainment areas,

and some of the city's landmarks can be found. The downtown area is part of the 1st

congressional district consisting of Poblacion and Talomo. This district has a population

size of 418,615 (Davao City SEI, 2018). As per the records of NEDA, the Poblacion

area has 40 baranggays while the Talomo area has 14 baranggays.

The number of business entities in the first district is recorded at 21,291 with an

employee population of 115,168 last 2017.

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Looking at these figures, the business area is an ideal ground for Chunkie Delights’

operation. Since there are many establishments around the vicinity, students and

working professionals alike flock nearby, which could potentially become our customers.

By devising the right strategies and assuring food quality, the business can strengthen

its position in the market.

PROPRIETARY POSITION

Since Chunkie Delights is still starting, operations are centralized from buying

ingredients, to processing, to transit, and to serving on the table. Chunkie Delights

protects their secret recipes for cookies. Only the owner and her baking assistant know

how to make them perfectly and consistently.

The business also takes good care of its name and is known for its logo and quality

products. The business intends to create a strong market position in the next three (3)

years of operations and is envisioned to be the preferred cookie shop in the city.

Therefore, all of its marketing platforms are strategized to add value and strength to the

brand that can help counter the competition.

The business name “Chunkie Delights” will be registered and protected under the

Department of Trade and Industry. The business logo also plays a significant role in

branding the business, since it serves as the face and identity of the entity. The owner is

planning to register its name and logo at the Intellectual Property Office to avoid

possible theft of intellectual properties.

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 Figure 4: Logo of Chunkie Delights

COMPARATIVE POSITION

Chunkie Delights has three major competitors in Davao City: The Dough Story by the 8 th

block, Cookiephile, and Cookie Clique. The purpose of this comparative analysis is to

better position Chunkie Delights’ image and strengthen its competitive advantage as it

enters the market. The table below depicts Chunkie Delights competitive analysis.

Table 2: Comparative Analysis

Bases Chunkie Delights Dough Story Cookie Clique Cookiephile

Price Average High Low Average

Flavors Several Several Few Several

Appearance Very Good Very Good Good Very Good

Taste Very Good Very Good Good Very Good

Packaging Very Good Very Good Very Good Very Good

This is based on the owner’s experience and market research from the above-mentioned cookie shops

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Chunkie Delights was conceptualized with the market segments in mind. The business

wants their product prices to capture the different income levels of Davaoenos, and the

business wants to be accessible to as many people. The owner also understands the

importance of “taste” for consumers since it is a measure of quality and distinctive

indicator among its competitors, that is why premium quality ingredients are used in

producing these baked goods.

Chunkie Delights competitive advantage when it comes to the products from their

competitors are, first, their production is not highly commercialized, which gives the

quality of their cookie a “homemade” feel. Their quality control is also closely supervised

to ensure unchanging tastes. Second, the freshness of baked goods is noticeable.

Third, the anatomy of Chunkie Delights’ cookies is thick and compacted, giving it the

signature “chunky” feel when eaten.

PEST ANALYSIS

Political Factors

Government intervention in businesses is inevitable. They form part of the process from

beginning to end. Listed below are the mandated ordinances that the business needs to

follow:

Chunkie Delights is part of the food industry. Therefore, it needs to adhere to the

regulations set under the Food Safety Act of 2013 which requires food business

operators to ensure that their products satisfy the requirements of food law relevant to

their activities in the supply chain. Food preparation and distribution must have proper

control systems in place to guarantee the safety of consumers.

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The entity, being a provider of employment opportunities, is also subject to the

regulations set by the government depending on the business type. Under the Labor

Code of the Philippines, the minimum wage rates are based on the normal working

hours of eight (8) hours per day. Employees are entitled to compensation of basic

wages, overtime pay, holiday and premium pay, service charges, SSS, EC, PhilHealth

contributions, service incentive leaves, and retirement pay. However, the law gives

exemptions for some employers to pay the minimum wage requirement, depending on

the nature and capacity of the business. Businesses that are classified under the

Barangay Micro Business Enterprises (BMBEs) whose assets do not exceed 3 million

pesos are exempted from the coverage of the Minimum Wage Law. Chunkie Delights,

as a juridical entity under the sole proprietorship type of business is qualified under

Republic Act 9178, also known as Barangay Micro Business Enterprises (BMBEs) Act

of 2002. Once the business application is approved, the following incentives and

benefits will be applicable to the business: exemption from taxes and fees, exemption

from minimum wage coverage, credit delivery, technology transfer, production and

management training and marketing assistance, trade and investment promotion, and

information dissemination. Chunkie Delights will be registered in BMBE Law under the

DTI-Negosyo Center.

Last 2020, during the onslaught of the pandemic, online selling/ e-commerce was widely

utilized. The Department of Trade and Industry - Bureau of Philippine National

Standards (DTI-BPS) issued a Philippine National Standard (PNS) 2155:2020:

Guidelines for e-commerce transactions. The guideline pushes businesses to develop

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more consumer-friendly operations and processes. It includes the full e-commerce

transaction process, including browsing, purchase, payment, delivery, product tracking,

and returns – as well as excellent customer service techniques.

Since Chunkie Delights also engages in online selling, it needs to adhere to the new

standards set by DTI and BPS from the pre-purchasing activities, purchasing process

and up until the post-purchasing activities. This shall be done to increase consumer

trust and confidence; both of which are significant drivers for growth in e-commerce

As we can see, the political environment significantly affects the business operation.

The regulations and requirements set by the government need to be followed, so that

we can engage in business legally and ethically.

Economic Factors

Inflation is a factor to consider since it has a significant influence on final consumer

prices and the level of sales the business can generate. The ingredients used to create

Chunkie Delights cookies are volatile to price changes, such as sugar, flour, egg, and

cocoa. Recently, the prices of baking ingredients have increased due to the rising

demand and tight supply. Flour and sugar, in particular, have made significant price

increases. According to the Philippine Baking Industry Group, this can be attributed to

the change in global prices of goods because of the Ukraine-Russia Conflict, which

prompted a surge in oil prices, affecting the cost of transportation of goods (Desiderio,

2022). According to Mav Gonzales' 24 Oras report, all-purpose flour prices rose to

P1,030 per sack from last December's P800, while sugar also rose to

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P50/kg.(https://www.gmanetwork.com/news/money/economy/819147/bakers-seek-

increase-in-bread-prices-amid-spike-in-flour-cost/story/). As we know, the fluctuation of

prices in the market could have a significant effect on businesses.

Furthermore, the economic capacity of target customers shall also be considered to

ensure that the right marketing strategy will be communicated to them. This is an

important matter to consider in turning the potential customers into actual buyers of the

products. According to CNN Philippines, Filipino workers are bound to get a salary raise

this year as companies are rebounding from the effects of the COVID-19 pandemic.

President Duterte is also set to create the National Employment Recovery Strategy

Task Force to improve employability and productivity of workers and to give support to

existing and emerging businesses. The salary increase for teachers and other

professionals is also anticipated to be fulfilled before the end of Duterte’s term. Keeping

these in mind, we can say that the purchasing capacity of some of Chunkie Delights

target segment will also increase, providing a bigger opportunity for the business to

attract more buyers.

Social Factors

The Food Industry has constantly been in the limelight. Social media platforms

strengthened the people’s patronage of various food products, especially with the rise of

food vlogs and “Mukbang”. The desire to explore food options encourages customers to

try what they see online. “Instagrammable” food or those food presented in a visually

appealing manner have also become a favorite among Millenials and Gen Z, because

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they are attractive for posting and give a satisfying feel when eaten (Food Ingredients

First, 2018). Chunkie Delights products are designed not only to be of high quality and

taste, but also visually captivating. The business is set to fit the standards and trends

brought by these social media platforms, because they significantly affect the

preference and buying behavior of customers.

Filipinos are also known food lovers. Our culture, being founded by hundreds of ethnic

groups with very unique cuisines, shaped our explorative side and flexible palate.

Global influences like Italian, French, Middle eastern, Japanese, American, and Thai

became part of Filipino foods (Juanderful Pinoy, 2012). According to the Daily Roar, the

Philippines can also be called as “the country of sweets” because Filipinos have a

sweet tooth. We love desserts, pastries, and cakes. We even like grabbing quick sweet

treats for “meryenda”. These being said, Chunkie Delights can appeal to a wide base of

customers, especially with extensive promotional activities on social media.

There is also an increasing demand for sweets ever since the pandemic hit. According

to Cosmo PH, the demand for sweets can be attributed to the longer hours being spent

at home; hence the frequent thinking of comfort food, browsing through social media,

and even learning how to bake. The rise of TikTok also paved the way for food vloggers

to promote products and convince people to try them out. #FoodTiktok has over 65.5

billion views, #Foodtok with 16.6 billion views, #foodtokphilippines with 5.3 million views,

and #foodphilippines with 2.2 million views. Chunkie Delights can take advantage of this

growing social interest for food products to increase brand recognition and improve

profitability.

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Furthermore, special occasions like Mother’s Day, Father’s Day, Valentine’s Day, and

Christmas season often call for desserts and pastries to be included in the menu.

Chunkie delights can market their product as the ideal present during these occasions.

Technological Factors

Technology plays a huge part in the production and operation of Chunkie Delights.

Commercial oven would be ideal for the business to speed up its production of cookies,

but it is significantly more expensive than household oven. Commercial ovens are often

bigger and more durable than household ovens, allowing them to handle significantly

more food over a much longer period of time. Commercial ovens also include a variety

of additional characteristics that help them to cook more safely and efficiently. They

heat up faster and to a higher temperature, are better insulated to keep the heat inside,

and frequently use steam absorbents to keep fresh items crisper during cooking. Lastly,

they are often energy efficient, which helps to reduce utility bills. In the future, Chunkie

Delights will acquire this technological tool to have a higher and more efficient

production capacity.

Another technological factor to be considered is power interruption. Power interruptions

could affect the baking process and may cause a delay in the allotted schedule for

packaging and delivery, since the number of units required will not be met. It is the

uncontrollable factor that the owner cannot handle, but a gas-oven from her family’s

personal kitchen will be on stand-by in case power interruption occurs during the baking

process of cookies. Furthermore, slow internet connection can also hamper the speed

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of processing orders and in delivering an excellent customer experience. To counter

these, the business shall invest in power banks and high-speed internet subscription to

lessen the probability of slow transactions.

In the food industry, technology plays a huge part. It is important to maintain a timely

technological capacity to keep up in the market. The need to integrate technological

tools into the business operation shall also be taken into account. Just like what most

people now say, “if you are not visible online, your business is in huge trouble”. Chunkie

Delights must make use of the technological resources it can access to build an

advantage. Tools like Facebook boost, google ads, and others shall be utilized to

increase market reach.

Industry Analysis

Baking has increased in the Philippine food sector throughout the years, creating more

business and job opportunities. It has continued to thrive along with the advancement of

technology and culinary innovation. The Philippine population, presently at 106 million

people and expanding at a rate of 1.6 percent per year, is a large and dependable

market that keeps the local baking business thriving (FCBAI, 2019). In 2019, the retail

sales value of baked goods in the Philippines amounted to approximately 988.9 million

U.S. dollars. It was forecasted that by 2023, its value would ascend to around 1.3 billion

U.S. dollars (Statista, 2021). According to Mordor Intelligence, the food industry in the

country is expected to witness a CAGR of 4.67% during the forecast period of 2021 to

2026.Significantly, growth in this sector is highly driven by the rise in value-conscious

24
consumers. According to United Nations data, the average age of the population in the

Philippines was 24.1 years in 2015, and it was anticipated to reach 25.2 years in 2020.

The majority of our population is made up of millennials, who are renowned to be the

largest spenders. As a result, most of foodservice businesses in the country are

focusing on capturing this customer demographic. This significant market sector also

dictates the food trends in this day and age, their interest for sweet products like cakes,

pastries, cookies have bolstered the baking sector especially during the pandemic

(Euromonitor International, 2021).

Data from the Philippine Statistics Authority shows the distribution of manufacturing

establishments in the country. The baking sector accounts for 27.9%, showing a

significant position in the market as the second largest sub-industry in manufacturing.

Figure 5: Source: https://psa.gov.ph/press-releases/id/138942

25
Despite the pandemic, the demand and supply for baked goods has actually risen. Due

to lack of a stable income source, many Filipinos resorted to selling various items,

including baked goods through social media platforms (Beltran, et. al., 2021). Many

hobby bakers also started selling their baked goods not only to generate income, but to

primarily satisfy their passion for baking and their personal cravings. Kidar & Villera

(2018) coins this as end-user entrepreneurship, wherein consumers develop innovative

solutions that better answer their daily personal needs. Furthermore, consumption for

sweets also increased as people wanted to relieve the stress of doing work at home,

distance learning, and reading consecutive news about the virus. Stress has lead

consumers toward overeating, especially ‘comfort foods’ rich in sugar, defined as “food

craving” (Di Renzo, et. al., 2021). Relatively, Filipinos’ fondness for baked and sweet

products has been evident in their lifestyle even before the pandemic. The daily habit of

eating baked goods such as pandesal, bread, mamon, cakes, and cookies has been

engrained in our culture. These sweets are enjoyed for mealtime, snacks/ merienda,

gatherings, and feasts (NewGen Baker, 2017).

Moreover, according to the Business Wire, cookies is the fastest-growing category in

the Philippines' Bakery & Cereals sector and the overall market is driven by Cookies,

Cakes Pastries, & Sweet Pies and Bread & Rolls. The cookie market in Philippines has

also registered a positive compound annual growth rate (CAGR) of 4.75% during the

period 2012 to 2017 with a sales value of PHP 27,928.58 Million in 2017, an increase of

4.46% compared to 2016. Considering the facts and figures, Chunkie Delights, forming

26
part of the enormous food industry, specifically in the baking sector, is forecasted to

have positive returns in its operation.

Market Forces Analysis

Porter's Five Forces is a business analysis model that helps to explain why different

industries can sustain different levels of profitability. These forces are Supplier Power,

Threat of New Entrants, Buying Power, Threat of Substitute, and Rivalry. Each model

plays a vital role in the competition of thefood industry.

Bargaining Power of Suppliers

In the food business industry, there are many local suppliers in the market that can

offer regular to premium quality products. For baking supplies, the top players in the

city are Baking Pantry, Rafski Cake and Bakery Supply, Baker’s Basket, and

Bakeworld Inc. There are different determining factors in the bargaining power of

suppliers. These are the number of existing suppliers, availability of suppliers for

immediate purchase, and willingness to deliver. These make the bargaining power of

the supplier low.

It can also be noted that most baking suppliers are operating within the downtown

area. Because of this, the prices of baking supplies from different suppliers are at par

with one another and their discount offerings are also competitively positioned. The

bargaining power of suppliers, therefore, is low.

27
Bargaining Power of Customer

Like any other business, customers are the lifeblood of Chunkie Delights. Their

purchasing capacity and attitude towards our product offerings significantly affect our

business performance. Chunkie Delights’ primary target market are individual working

professionals. This segment’s purchasing power can be categorized from average to

high as they are already earning income and have the leeway to buy their cravings.

This customer segment is also more informed of the market trends and have high

value perception for presentable and quality products. Moreover, Chunkie Delights

also targets students, especially those ages 16 and above. Students’ allowances vary

from each other depending on their economic background. Some have a tight budget,

while others have extra money to spend for snacks like cookies. In order to cater

students coming from lower economic status, Chunkie Delights have made their

pricing strategy appropriate and accessible for different economic levels. The classic

cookies price starts at 180 pesos, 220 for premium and sugarless cookies, and 240

for assorted cookies all for half a dozen. Due to the customers’ influence on pricing

and even the product formulation, it is understood that their bargaining power is high.

Threats of New Entrants

The threat of new entrants is high because it is a food business and the required

capital is not that big. The products are also replicable, and the recent trends in

baking have shown that more people are becoming interested in starting a baking

business. Also, entry to the market may entice competition as some entrepreneurs

aggressively like to capture a portion of a growing market. Keeping in mind as well

28
that there would be possible openings for leasable spaces near the business location

or near the primary target market, entrepreneurs might be encouraged to open

businesses within the area.

Threats of Substitute Products

In the downtown area, food establishments are everywhere. May it be sweet or

savory food, light or heavy meal; the food choices are many. This makes the

substitute products for Chunkie Delights very high. One of the solutions of Chunkie

Delights in decreasing the threat is to keep in touch with customer preferences and

offer seasonal products based on market trends and emerging customer preferences.

To maintain customers and attract new ones, monthly sales activity is implemented

not just around price change but also to the right amount of customer service.

Through this solution, it can maintain a competitive advantage over rivalries.

Competitive Rivalry

Competition in cookie business is relatively low because there are only few

establishments solely selling cookies. In Davao City, two prominent players are the

Dough Story by the 8th block and Cookiephile. These two cookie shops have boomed

in the onslaught of the pandemic as people’s attention diverted to comfort foods while

staying at home. Engaging in this type of business obviously needs a more visible

competitive advantage to capture customers’ interest. Thus, Chunkie Delights added

the ”cookie of the month” concept, and will also ensure the delivery of quality service

and good social media presence to make the competition easier.

29
 Table 3: Market Forces Analysis

Porter’s Five Forces High Low

Bargaining Power of Suppliers ✔

Bargaining Power of Customers ✔

Threats of New Entrants ✔

Threats of Substitute Products ✔

Competitive Rivalry within the Industry ✔

To sum it up, according to the analysed Porter’s Five Forces of Sorvetes, except for the

bargaining power of supplier and competitive rivalry, all other forces are relatively high.

Therefore, this industry is saturated and it requires good planning and strategies to

survive such as continuously innovating product offering, strengthening online

marketing, and expanding distribution arrangements in the future.

30
Competitive Analysis

The goal of competitive analysis is to better position the business to leverage the

competitive edge in the competing industry.There are two major competitors for

Chunkie Delights, Dough Story by the 8th block and Cookiephile.

Table 4: Competitive Analysis

Factors Chunkie Cookiephil Dough

Delights e Story by the
8th block
Location Manna RGA Casaloda
Bldg., Village, Bldg., Juna
Gen. Agdao Subdivision
Malvar St. , Matina

Staff Friendly, Approacha Polite,

attentive, ble, formal
polite transaction
al
Store Inviting Inviting Inviting
Ambiance
Service Above Normal Above
Normal Normal
Food Presentab Presentabl Presentable
Presentation le e
Visibility of Visible Visible Visible
marketing ads
Flavors Many, Many, Many,
updates maintained maintained
menu
frequently

31
Competitive Analysis Summary

There are many bakeries in the city offering cookies too. However, their usual cookie

flavors are crinkles and sugar cookies. Though the two major competitors offer quality

cookies, Chunkie Delights seeks to gain advantage through the “cookie of the month”

concept, where it will constantly introduce new flavors to the market based on the trend

or social occasion. According to observation and market research, customer

preferences rely on the following: food presentation, cleanliness of store, visibility of

marketing paraphernalia and customer feedback.

The goal of this competitive analysis is to better position the business to leverage the

competitive edge in the industry. The business recognized that threats of substitute

products are evident throughout the area which can significantly affect the business.

32
TARGET MARKET PROFILE

Chunkie Delights target market is really anyone who loves to eat desserts or sweets.

However, the business has categorized them into three segments. First, the individual

working professionals who are fond of buying their sweet cravings and love to bring

“Pasalubong” for their family. This segment also specifically includes the working

professionals in proximate establishments like BPO Companies like Sutherland and

Concentrix. Second, students/teenagers who are into “Instagrammable” food. Third,

Event or Corporate accounts that order in bulk for special occasions like Year-end party,

Birthday, and other social gatherings. Essentially, the target market for Chunkie Delights

is already existing, because as we know, people with sweet tooth are everywhere and

exist across all ages. Chunkie Delights market segment can be summarized as follows:

• Individual Working Professionals

According to the latest data of the Davao City SEI last 2018, there are 115, 168

employees or working professionals in the 1st Congressional District of the city, where

the business location belongs to. This segment specifically includes employees in

nearby establishments like Davao Doctors Hospital, Davao Doctors College, Inc.,

Gaisano Ilustre, Gen. Malvar Baranggay Hall, among others. Individual working

professionals in the city, as per observation, love to explore and buy food. Those who

are working in schools, hospital, offices also like snacking on sweets to have the energy

they need while working or during siesta or “merienda” time. These make them an

integral target for Chunkie Delights, not only because of the proximity but also their

economic capability to purchase comfort/leisure food. The figure below so shows a

summary of the employees data in Davao and their respective districts.

33
 • Young adults/students

According to the latest data of the Davao City SEI last 2018, there are 604,603 young

adults living in the city. 49% of this population are women while 51% are men.

According to Science News, women love sweets more than men. It is because they are

biologically programmed to indulge in sweet tooth cravings. Furthermore, women also

tend to spend more on food. Generally, young adults are a key target for Chunkie

Delights, since these people are more likely to stay online, search for food options on

social media, and get involved on what is trending. According to Aleksandra Atanasova,

a social media specialist, food photos affect the appetite of a person. Since people eat

with their eyes first, posting good photos of food on Instagram or other sites will

persuade them to try it. (https://cpdo.davaocity.gov.ph/wp-

content/uploads/2019/04/2018-Davao-City-SEI.pdf)

Furthermore, students are also under this market segment. Since, the business location is in

Gen. Malvar St., the key customers will also be the people around the vicinity. Students enrolled

in Davao Doctors College,Inc. are primarily part of Chunkie Delights target customers.

34
The school’s tertiary program has a total population of 4, 590 students under 13 different degree

programs, while the Senior High School Program has 1,971 students divided into 5 academic

and vocational strands. The school is already implementing limited face-to-face classes for the

medical courses in college, while the senior high school department is already doing a full blown

face-to-face classes. The students presence in daily presence in school is a huge opportunity for

Chunkie Delights to meet the daily target sales volume and market the products to students,

which can contribute to word-of-mouth.

• Local Residents

As per the 2015 census data of Davao City, there are 418,615 residents living in the

downtown area/ 1st Congressional District of Davao. Local residents are one of Chunkie

Delights target market because locals are most likely to explore and try out products

that are accessible and convenient for them. On a more specific note, the barangay

where Chunkie Delights will be operating is in the Baranggay-7A Malvar whose

population is roughly around 6,000 residents (based on their 2021 data, which we have

35
gathered upon interviewing their Brgy. Captain). The residents in this barangay have a

higher likelihood of frequenting Chunkie Delights location since they are in proximity

with our Physical Store.

36
Chunkie delights target market can be summarized as follows:

TARGET MARKET
Individual working professionals Young adults Local Residents

Individual
working
professionals
10%
Local Residents
37%

Young adults
53%

Figure 6: Target Market Pie Chart

As shown in the chart, the largest segment for Chunkie Delights is the young adults,

followed by local residents, and the individual working professionals. The business’

target customers are also accessible to the channels it has identified. The local

residents and individual working professionals are more likely to be catered through the

physical store, while the young adults are expected to be more active in the online

platforms. Chunkie Delights seeks to be the top cookie destination of the following

segments and it is committed in assuring quality and good customer experience.

Marketing Programs and Strategies

Chunkie Delights will have an active set of marketing activities. The business sees

these as effective ways of reaching out to their customers and in creating a good

presence online. As the business continues to operate, the owner will devise more

37
marketing strategies that she deems necessary and relevant to the continuously

changing times.

Product and Service Plan

Chunkie Delights offers big-sized cookies in seven different flavors and a

featured cookie of the month which will change from time to time. The business

will also cater to customization requests of bulk orders from events or corporate

accounts for their rustic cookies. Detailed objectives, strategies and action plans

for its products and services are laid down in the next table.

Table 5: Product and Service Plan

Objectives Strategies Action Plans

• To offer cookies • Set prices • Offer products with
with a price range reflective of the affordable to premium
suitable for the product’s quality pricing
business’ target • Look for the most
market. affordable supplier

• To offer different • Create a flavor • Choose the cookie

cookie flavors portfolio during flavors that best
the conduct of appeal to the target
product market.
formulation • Make sure that the
• “Cookie of the “Cookie of the month”
month” concept to is relevant to the
continuously occasion or trends of
innovate and offer a particular month
something new to (e.g. strawberry heart-
the target market. shaped cookies for
February, white
mocha cookie for
December, etc.)
• To offer a • Educate assistant • Have a standard
distinctive cookie on the quality recipe for all flavors

38
 branding control • Always do quality
• Uniformity and checking
maintenance of • Attach the logo in the
the brand’s soft, graphics, posters,
gooey, and videos, and other
chunky cookies promotional
• Incorporate the instruments to
logo in all increase the brand’s
marketing tools recognition

Communications Plan

Promotion is an integral activity for the business to relay their value offerings. Potential

leads have a higher chance of being converted into actual customers if the business

has an effective communications plan. Chunkie Delights will actively reach out to their

target market through social media and use their tagline “A chunk of happiness in every

bite” to strengthen the brand recall. Marketing communications will also be integrated to

maintain uniformity across all social pages. Chunkie Delights products will be posted on

Facebook and Instagram: @ChunkieDelights.

Table 6: Communications Plan

Objectives Strategies Action Plans

• To be able to re • The business will resort • Within the first month
-introduce the to both free and paid a budget is set aside
business in advertisements for Facebook
Davao City advertisements also
known as FB Boost.

• The business will also

publish a commercial
video in its opening to
generate more leads
to the page and
attract more
customers.

39
 • Word of mouth and
social media such as
Facebook and
Instagram are tapped
for free
advertisements.

• To introduce • Sales promo kicks in first • Raffle on Facebook to

sales promo week after opening of increase page likes
campaign at the the business, in this way and followers
start of the sales are increased or
business maintained • Special deal promo
operations to for bulk purchase
encourage and
maintain sales

• To offer • The owner will craft a • Chunkie Delights will

continuous “seasonal product line” introduce a unique
product plan to align the cookie “cookie of the month”
diversification flavor to the theme or flavor every month
and keep the celebration of a
anticipation particular month • Increase engagement
going online, especially on
the release of the
product every month

Figure 7: Facebook Page

40
 Figure 8: Instagram Page

Sales Promotions

Sales promotion is any undertaking by an organization designed to increase sales or

encourage the use or trial of a product or service. This can take many different forms

focusing on persuading a target audience to make a purchase or become a client of a

business.

41
 CHUNKIE DELIGHTS SALES PROMOTIONS

Product Giveaways

Since we have accounts in social media, sales promotion will be done by sharing our

product and customer experience online. Also, the business will have a paid

sponsorship with Davao Food Guide (DFG) for a featured post in their FB page. This

featured post will be intended for a product giveaway, wherein participants will tag

three of their friends for a chance to win a box of premium Chunkie Delights cookies.

Two winners will be chosen 2 days after the posting. The instructions for the

giveaway will be as follows:

Chunkie Delights Giveaway:

A featured post about Chunkie Delights will be posted on the page of Davao Food

Guide (DFG). The product giveaway will also be announced here, and participants need

42
to tag three of their friends in the comments section.

• The participant must share the post in public.

• To qualify an entry for the raffle/giveaway, the participant and their

tagged friends must like and follow the page of Chunkie Delights.

• Winners will be chosen by a randomizer. The two winners will be announced

through social media and posters two days after the featured post.

Prize: For each winner, they will receive a premium box of cookies. They can choose a

specific flavor or opt for assorted flavors.Other promotional graphics will also be

posted on Chunkie Delights’ Facebook and Instagram Page. The sample graphics

are below:

Research Plan

To assess the marketing plan's efficacy, research is carried out. It's a crucial tool for

adapting to the market's rapid changes and developing new items. Customers like

innovative items and services that are affordable and prices reflective of quality.

Chunkie Delights offer products at a competitive price and with exceptional taste.

43
Table 7: Research Plan

Objectives Strategies Action Plans

• Conduct • Observe food • Align the cookie
research on trends flavor of the month
customers’ taste • Conduct survey with what’s “in” the
preference and and interview at market
market trends least twice a year. • Introduce new cookie
flavors based on
customers’ feedback
every 6 months to
give customers more
options
• To do market • Identify and • Provide a rating
research at least analyze the sheet to customers.
twice a year market need and • Conduct interviews
competition • Encourage
• Be updated with customers to give
trends in the feedbacks and
macro- recommendations via
environment of direct message on
the business the FB page or leave
a comment on
Chunkie Delights’
posts
• Constantly read
news articles and be
observant of what’s
happening in the
society.
• To look for • Visit strategic • Look for potential
strategic locations locations where business location
where an the business can • Get details about the
additional branch be established area such as foot
can be traffic, possible target
established within market, lease terms,
the second year etc.
of operation

44
Customer Service Plan

Chunkie Delights is a customer-centric and profit-driven enterprise. The company will

use a variety of ways to assess and evaluate client satisfaction and loyalty, as well as a

program to assure its long-term success. The following objectives, strategies, and

action plans have been devised in order to accomplish this.

Table 8: Customer Service Plan

Objectives Strategies Action Plans

• To provide a • Make shop desk • The cookie display
satisfactory look clean and must be arranged in a
experience to the eye-catching systematic manner.
customers during • Approachable and • Thorough selection of
business hours friendly staff must staff members
from Mondays to welcome the
Saturdays (10 customers
AM to 7 PM)
• To process the • To completely • Have a designated
customers’ order and immediately queuing line
immediately serve customers’ • Make sure that there’s
orders within 2 to enough cash/coins in
3 minutes the cash drawer for
faster transaction
• Keep enough supply
of packaging needs
and tools
• To observe good • Invest in • Hire a sales assistant
customer service employee that has a pleasing
and food development personality
experience upon programs that are • Train sales personnel
entering and affordable. about good customer
leaving the food handling and
stall. • Instructions
• Enroll the cook and
service crew in a good
customer service
workshop or seminar

45
Sales Management Plan

Chunkie Delights seeks to promote its products to encourage repeat orders from its

customers. In its sales management, sales forecast will serve as a guide in achieving

the said goal. Based on the Davao City market prevailing prices for each item, generally

a markup is added to all products to come up with the estimated prices.

Table 9: Sales Management Plan

Objectives Strategies Action Plans

• To achieve the • Observe and aim • Measure and
target daily sales volume to sell the target monitor sales
of 18 boxes of cookies sales volume per activities
(9 boxes of half-dozen day • Apply all the
cookies and 9 boxes of • Ensure good marketing tool
whole dozen cookies) distribution of that will help
products increase sales
• Cater online
transactions and
delivery requests

• To achieve at • Build linkages • Look for

least 10% with prospective consignment
increase in sales revenue partners opportunities with
volume on the complementary
succeeding years stores
of operations

Marketing Budget

Chunkie Delights has estimated a marketing expense of 3,500 pesos for its pre-opening

and first month of operation. This budget constitutes a video commercial, one month

subscription to Facebook boost, and a paid partnership with Davao Food Guide (DFG).

46
After its first month of operation, the owner will allot 500 pesos for the business’

promotional expense. The business considers social media as a tool in attaining

efficient and effective advertising, helping to lessen the cost that may incur for further

advertising expenses since social media can directly inform the target market about

Chunkie Delights’ products.

47
OPERATIONAL
PLAN

48
Business Process

Chunkie Delights is a under the food (baking and pastries) industry. It is a small cookie

shop that specializes in making artisan cookies. The business’ operation includes a

variety of processes to ensure quality products and good management. In this section,

we will dissect the whole operation and further define the importance of each step.

According to Kristiani (2021), production is the activity of generating or adding value to

things. Thus, the production or business process is a set of processes that must occur

in order to produce commodities or services. Generally, businesses need to have a

systematic operational plan for them to have a good performance.

Process Flow

The business process that Chunkie Delights is aiming to undertake involves the

operational flow, production process, and the cash handling flow. These processes are

integral in ensuring that the business has a systematic set of activities to follow and a

clear scope of the processes. As we know, each process has a technical aspect that

needs to be accounted for. Preparing a well thought of process flow will guide the

business in its overall operation and keep the execution of activities clear and efficient,

avoiding delays because of unsystematic processes.

Below are some of the processes that are essential to the overall operations of Chunkie

Delights:

49
 Procedures Flow

1. First in the process is the Start Procurement of

procurement of raw materials raw materials
from selected baking
suppliers; ensuring that all of
them meet the quality
Preparation of baking
standards. ingredients
2. Second is the preparation of
the baking ingredients.
Everything is measured Meet the
Baking of
accordingly. quality NO
cookies
3. Third is baking the cookies. standard?

4. Fourth is for quality control, if

baked goods passed the
For
standards. Cookies that have consumption
defect/s will be used for Delivery to
store
YES
personal consumption.
5. Fifth is delivery of baked
cookies to the store.
6. Sixth is displaying the cookies Display Placement of
order
in the store. Cookies and
boxes of cookies are arranged
Dine in/
in a manner that could attract
customers. Take out/

7. Seventh is when the Pick-up/

Payment
customers place their order. Delivery to
8. Right after they placed their customers
order, they will now pay.
9. Customers receive their orders END
and enjoy eating.

Figure 12: Operational process flow of Chunkie Delights

50
 Procedures Flow

1. Preparation of ingredients Preparation of

START
includes scaling the right raw materials
measurements for all dry
and wet ingredients.
Ingredients are grouped Mixing of ingredients
together according to the
cookie flavor.
2. The dry and wet ingredients
are mixed according to the Preparation of
cookie flavor. Once the equipment
cookie doughs are formed,
they are rested while the
oven is pre-heating. Baking of
3. Oven is pre-heated for 15 cookies
mins or when it reaches 350
F
4. Cookies are baked by batch
and by flavor. Is it
5. Fifth step is done for quality NO
good?
control. Flawed cookies will
be subject for personal
consumption.
For personal
6. Good quality cookies will be consumption
packed in boxes and labeled YES
with the brand sticker.
7. Some of the cookies will be
reserved for in-store display Finished
and put in storage Packaging
Products
containers.
8. Finished products are now
ready for selling and posting
on social media pages.
END

Figure 13: Production process of cookies

51
 Procedures Flow

START
1. Owner/Store manager takes
the order of the customer
Store manager takes
and receives their payment.
customer’s order
2. Store manager gives their
change
3. Store manager release the
Payment and giving
customers’ order of change
4. Store manager lists down
the purchase
5. Count total cash during cut- Release order
off time of 6 pm
6. Check remaining unsold
products
List down
7. Store products properly for
purchase
display and selling the
following day.
8. END Count total cash
during cut-off time

Check remaining
unsold products

Store remaining
products

END

Figure 14: Cash sales and handling flow

52
Raw Materials

There are several raw materials needed to make the different cookie flavors offered by

Chunkie Delights. In this section, we will make a list of all raw materials and categorize

them into two: direct and indirect raw materials. Direct raw materials pertain to all the

ingredients needed in baking such as flour, sugar, butter, eggs, etc. Whereas indirect

materials are those needed for production but are not raw materials or inputs in the

production process.

Table 10. – Raw Materials (Monthly)

Raw Materials Unit of Quantity Cost per Total cost

measure needed unit

Direct Materials

All Purpose Flour 2 kg 80 187.50 7,500

White Sugar 1 kg 40 48.00 1,920

Brown Sugar 1 kg 40 42.00 1,680

Cocoa powder 500 g 12 95.00 1,140

Hershey’s chocolate chips 340 g 12 225.00 2,700

Delicatesse chocolate chips 1 kg 6 202 1,212

Matcha Powder 500 g 8 145.00 1,160

Chocolate Bar 500 g 12 145.00 2,460

Unsalted Butter 225 g 72 75.00 5,400

Classic Premium Margarine 225 g 72 56.75 4,086

Quick rolled oats 400 g 10 57.00 570

53
Vanilla extract 500 ml 2 49.00 98

Cream cheese 1000 g 2 549.75 1,099.5

Food coloring (gel) 500 ml 2 145.00 145

Powdered sugar 500 g 6 54.00 324

Banana 1 kg 12 55.00 660

Carrots 1 kg 10 48.00 480

Peanut butter 300 ml 6 65.00 390

Nuts 1 kg 4 50.00 200

Condense milk 300 ml 12 33.00 396

Oreo cookies 1 pack 12 112.00 1,344

Eggs 1 dozen 4 179.00 704

TOTAL 35,668.5

Indirect Materials

Small sized paper box Per piece 180 8.00 1,440

(6x6x2)

Medium sized paper box Per piece 180 12.00 2,160

(9x9x3)

Parchment paper 10 meters 6 95.00 570

Sticker logo Per pad 30 20.00 600

Scotch tape Per roll 2 25.00 50

TOTAL 4,820

TOTAL COST OF 40,488.5

MATERIALS

54
One (1) kilogram of flour in combination with half (1/2) a kilogram white sugar and half (1/2) a

kilogram brown sugar approximately yields 45 pieces of cookies.

All raw materials will be sourced from different baking stores in the city namely Baking

Pantry, Monster Kitchen, and Gmall grocery (baking section). However, the most

preferred source of baking materials is the Baking Pantry because they have lower

prices compared to the other shops. The shop is also near the owner’s house, making it

more accessible and convenient than the other stores. They also have a huge inventory

of baking products and offer a wide variety of baking brands. Baking Pantry has always

been a good choice for every baker and businessman since they can make the most of

their resources.

Table 11: Raw Materials and cost per unit

Product Flour Sugar Butter/ Egg Baking Toppings Cost

Margarine soda per

unit

Chocolate 2.00 2.50 3.00 1.00 .25 Chocolate chip – 13.75

Chip 5.00

Chocolate 2.00 2.50 3.00 1.00 .25 Cocoa powder – 14.00

Fudge 2.00

Chocolate bar –

3.25

Matcha 2.00 2.50 3.00 1.00 .25 Matcha powder 15.00

– 3.25

55
 White chocolate

– 3.00

Oreo 2.50 3.00 3.00 1.00 .25 Oreo cookie – 17.75

3.00

Chocolate chips

– 5.00

Red Velvet 2.50 2.00 3.00 1.00 .25 Food coloring - 17.85

Cheesecake .10

White chocolate

– 4.00

Cream cheese –

3.00

Condense – 2.00

Nutty 2.00 - 3.00 1.00 .25 Oats – 3.00 16.25

Banana Oat Banana – 4.00

Peanut butter –

3.00

Carrots and 2.00 - 3.00 1.00 .25 Oats – 3.00 16.25

Oats Peanut butter –

4.00

Carrots – 3.00

56
Quality Control

Quality Control Monitoring can be done in different manners depending on a particular

stage of the process flow. Chunkie Delight employs a meticulous flow of maintaining

quality in the following stages:

Procurement – Whenever a purchase of the raw ingredients takes place, the owner

ensures a meticulous checking of the products’ features and condition. This is done to

ensure that the ingredients are of high quality and that the final product won’t fall short

of the quality standards.

Preparation – In preparing, the owner and her assistant baker make sure that the

ingredients are stored properly. When it’s time to bake, they both observe the precise

measurements in baking to avoid undesirable results. Chopping boards are also labeled

to avoid cross-contamination, and utensils for dry and wet ingredients are separated.

Baking- For baking, the owner made a recipe notebook where all the cookie recipes are

written. These recipes are strictly followed to always maintain the same quality every

production. The owner and her assistant baker follows the standardized recipe from

scaling, mixing, time of baking, and even cooling down the products.

Packaging – After baking, the cookies are packed by box, lined with the customized

parchment paper and labeled with the business logo. The sides are taped to maintain

the quality and texture of the cookies, since air can affect its quality. The packed

cookies are then stored in air-tight containers to keep them safe during transportation to

the store.

57
Display – Boxes will be displayed neatly in the store desk to ensure good presentation

to the customer. As to product disposal, FIFO (First in, first out) will be observed to

make sure that products are sold according to their shelf-life.

Order and payment – For a start-up business, Chunkie Delights will not be investing in

any automated machine-based system of payment. It will be done manually, but it is

assured that the business will be implementing a proper system of tracking orders,

receiving payment, and doing inventory.

Controls are essential for ensuring the store's and storage's product quality. Every

Friday during business hours, the owner’s assistant does a weekly inventory.

Discrepancies, which include stock damages due to mishandling, listing error and

missing inventory, are accounted for properly as reconciling items or inventory loss

whichever is applicable. A second report is supplied to indicate items that are in high

demand and low in demand with a focus on expiry dates. This is overseen by the

owner, who also serves as the quality control officer. Price increases on fast-moving

products are closely tracked.

Waste Disposal

Davao City Environment and Natural Resources Office observes the strict

implementation of “No segregation, No collection” policy. The said government agency

implores business establishments to observe the proper segregation of solid waste to

keep the city clean. This policy is under the Davao City Ecological Solid Waste

Management Ordinance of 2009, (City Ordinance No. 0371-10) Section 10. Mandatory

58
Segregation of Solid Waste - The segregation of waste at source by all establishments

is mandatory.

To keep the ethical practices of the business and good image, Chunkie Delights will

adhere to this ordinance. The business will maintain a manual system in disposing

waste, in which, the personnel will separate the waste according to its classification

(recyclable, biodegradable, and non-biodegradable). In the food stand, trash cans will

be provided for the customers who want to eat on-site to maintain cleanliness and

waste disposal.

Planned waste disposal is incorporated in the operations of the business and is

reflected in their operating expenses; Chunkie Delights does not have any investment in

a waste disposal devise because it is embedded in the production process and does not

need a stricter compliance.

Facilities

The particular site of the business creates value and impact to the entire operation

because it ensures good service and makes the business accessible to its target

market. Good and conducive facilities under a strategic business location and store lay-

out enables Chunkie Delights to easily implement all of its marketing strategies without

compromising the quality of food and services.

59
Figure 15. Location of the business

Chunkie Delights is located at Plaza Milagrosa Bldg. Gen. Malvar St. (fronting St.Jude

Thaddeus parish), Davao City. This place has is very accessible to core establishments

like schools, hospital, and dormitories. It is a spot for both commercial and residential

dwelling, which makes its foot traffic good, especially for food businesses. Some

establishments that are near this area are: Davao Doctors Hospital, Davao Doctors

College, Gen. Malvar Brgy. Hall, Ourpad Dormitel, etc.

Figure 16. Food stand floor plan

60
Figure 17. Chunkie Delights food stand

As you can see, the business will have a simple but eye-catching design for its food

stand. The layout is straightforward and guaranteed functional to be able to maximize

the space of the business. Since the business will share its space with Wide Awake, the

design of both food stand are designed to complement each other. The measurement

for their rental space is 12 x 8 meters.

Table 12. List of materials used for leasehold improvements, prices, and total amount

Materials Total price

Plywood 1,469

Nails 25

Lumber 1,263

Paint 260

61
Varnish 478

Labor 3,000

Total Cost 6,495

Equipment and Other Fixed Assets

Table 13. List of Machinery and Other fixed Assets

Machines, tools, Quantity Specification Purpose Supplier Price

and other fixed

Assets

Hyundai electric 1 2-layer oven For baking Gmall Home 7,895

oven cookies & Appliance

Store

Kyowa Mixer 1 Stand mixer For mixing Gmall Home 2,999

red ingredients & Appliance

Store

Baking tray 6 37*25.5cm Where Walfos Shop 145 (x6)

non stick cookie 870

baking tray doughs are

laid for

baking

Cooling rack 6 41*26cm For cooling Walfos Shop 80 (x10)

non-stick the cookies 800.00

cooling rack

62
Rubber Spatula 4 Rubber and For properly Home Zania 110 (x4)

silicone mixing the 440.00

made ingredients

spatula

Mixing bowl 6 Big round To separate Home Zania 165 (x6)

stainless wet and dry 990.00

metal bowl ingredients

Storage Box 2 Plastic Container of Gmall 475 (x2)

storage box ingredients 950.00

and cookies

Measuring cups 4 1 set of Used to Gmall 55 (x2)

measuring measure 110.00

cups and ingredients

spoons

Electronic 1 Color black, Used to Gmall 250.00

kitchen scale battery- accurately

powered measure

the weight

of

ingredients

Glass diplay 1 3 layers Used for Dumadapat 4,500.00

displaying Furniture

products

63
Food Stand 1 Customized Formal Cabasag 6,495.00

work by physical carpentry

carpenter layout of the supply,

store Bangkerohan

D.C.

TOTAL 25,349

These are the primary machineries and other fixed assets that are being used in the

operation. As a start-up business, the management should be conservative and wise in

the acquisition of assets. Some of these assets are already available on-hand, because

the owner has started baking before the implementation of the business. She will be

using her recently purchased electric oven for start-up, but she’s planning to procure

more baking equipment and assets in the future.

Acquisition of machineries can be very costly especially when you are not familiar of the

product that you’re looking for. The owner has canvassed the price and product features

before buying the product. Financial requirement is substantial and most of it will be

used to buy machineries and other fixed assets needed in the operation. It’s a must to

buy equipment and assets that are durable but affordable. Another thing to consider in

buying these equipment is to choose a supplier that offers a warranty of at least 1 year

from the date of purchase.

Table 14. – Cost, Useful life, and Depreciation

Fixed Assets Cost Useful life Cost of Depreciation

(Years) (Purchase Price – Salvage

Value)/Estimated useful life (yrs.) =

64
 Cost of Depreciation
Year 1 Year 2 Year 3

Hyundai Electric Oven 7,895 5 919 919 919

Kyowa mixer 2,999 5 439.8 439.8 439.8

Glass Display 4,500 5 600 600 600

Food stand 6,495 8 624.38 624.38 624.38

Total 2,583.18 2,583.18 2,583.18

The depreciation of other small fixed assets is estimated to be around Php 500.00

annually. Bringing the total cost of accumulated depreciation at Php 3,083.18 annually.

Furthermore, most of the equipment and assets are useful for five years time. Five

years is long enough for the business to get ROI and acquire new assets for

replacement and business expansion if feasible.

Maintenance and Repairs

Preventive maintenance saves money by minimizing or eliminating the need for costly

repairs and replacements. Furthermore, it increases system reliability and decreases

downtime for maintenance or replacement (Richards, 2018). When it comes to

maintenance and repairs, the probability of encountering these would not likely happen

frequently since most of the baking equipment are new and the owner makes sure that

they are handled with care. The owner will also observe preventive maintenance by first

conducting an inventory on assets and assessing risk by examining the equipment’s

manual. Second, setting a schedule for cleaning and check-up if early signs of

malfunction are observed. Third is to properly document the procedures taken. Chunkie

65
delights will be allotting a budget of 500 pesos per month for this or higher as needed.

This will serve as part of the business’s contingency fund.

Staffing Requirements

Chunkie Delights will hire only one person during its start-up. The proprietor will act as

the manager, baker, and also acting as the Finance in charge. The owner will hire a

sales & baking assistant/bookkeeper to help her in the business endeavors and will

seek for third-party personnel for the delivery. The owner will get in touch with TokTok

for Chunkie Delights delivery needs.

Salaries and Wages Schedule of the Staff

As a start-up business, Chunkie Delights will not follow the mandatory daily rate in the

region. Since the business is registered as a Barangay Micro Business Enterprise

(BMBE), it provides below minimum yet still a reasonable salary rate. Employee shall

work from Mondays to Fridays or five (5) days a week. Salaries and wages are given

every 15th and 30th of the month.

Table 15. Staffing requirements

PERSONNEL QUANTITY BASIC PAY PER MONTH SKILLS NEEDED

Owner/Manager/ 1 6,000 Business operation and

Finance-in- charge leadership skills.

Baker 1 6,000 Baking skills and

good time

66
 management

Sales & Baking 1 300/day 6,000 Customer-oriented, tech

Assistant/ savvy, interested in
Bookkeeper baking, fast-learner, has
knowledge in
accounting.

Delivery Man 1 65/ delivery (may vary - Reliable, friendly,

based on location) and fast

The delivery man is an indirect labor, however he is needed for delivering the orders of

Chunkie Delights’ customers. The compensation for his service will be shouldered by

the customers as he is a third-party service provider.

Table 16: Staff Monthly Salaries and Other Benefits

CHUNKIE DELIGHTS
Salaries and Benefits (in PhP)
Staff Basic Pay Total
Sales and baking assistant 6,000.00 6,000.00
Baker 2,000.00 3,000.00
Owner 6,000 6,000.00
Total 15,000.00

Employer Share
Staff
SSS PHIC HDMF Total
Sales and baking assistant 294.70 137.50 80.00 512.20
Baker/Owner 368.30 137.50 100 605.80
Total 663.00 275.00 180.00 1,118.00

Total Salaries and

Staff Total Salaries Total Benefits Benefits

Sales and baking assistant 6,000.00 512.20 6,512.20

Baker/Owner 9,000.00 605.80 9,605.80

Total 15,000.00 1,118.00 16,118.00

67
Production Cost

In this section we will make assumptions as to how many baked cookies should be

produced every day to cover up for operating expenses. There’s a need to identify the

necessary operating expenses to make sure that every peso we spend has a valuable

contribution to the firm.

Production Volume

Chunkie Delights needs to produce around 126 cookies everyday that would yield 14

boxes of cookies to make a gross sale of Php 4,300.00 every day on the first year of

operation. This amount will be reasonable to keep up with the total expenditures of the

firm. When Chunkie Delights is able to meet this target, it will give the business a

positive net income.

Cost of Raw Materials

Chunkie Delights will be implementing a standard pricing in the food industry which

instructs that the cost of sales should be 30-35% of the net sales. This means that for

every 100 pesos sale, the cost of producing the product should only account for 30 to

35 pesos only. This is to make sure that all overhead expenses are covered and that

there’s still a profit for the owner.

68
Overhead Expenses

Overhead expenses of Chunkie Delights are those that fall under fixed costs and costs

incurred from indirect raw materials. The schedule of expenses that corroborate the

business operations will be presented in the financial plan.

The overhead expenses can be seen through the operating expenses. These are the

transportation fees, communications, salaries of the staff, and the rental fee.

69
ORGANIZATIONAL
PLAN

70
Legal Structure of the Business

Chunkie Delights is established under a sole proprietorship owned by Ms. Neshren L.

Ebno. It is also classified as a micro enterprise under the BMBE Law. The owner opted

for this legal structure since it is more practical and easier to manage, considering the

size of her business. A sole proprietorship type of business also has a minimal legal

cost and gives her full control in directing it.

Ownership

Name Initial Capital Percentage of

Ownership

Neshren L. Ebno 100,000 100%

Figure 11. Chunkie Delights Ownership Structure

Chunkie Delights has only one owner under the name of Ms. Neshren L. Ebno. The

whole startup will be funded by the owner. The owner understands that being a sole

proprietor entails having unlimited liability, that is why she opted not to borrow funds

from lending companies.

Organizational Structure

Owner/Baker

Sales/Baking
Delivery Man
Assistant
71
Chunkie Delights is adopting a simple organizational structure since it is just a small or

even categorized as a micro business enterprise under BMBE Law. As shown above,

the owner oversees the whole course of business. The sales/baking assistant and the

delivery rider directly report to her, and she has all the authority among them.

Table 17: Job Description of Chunkie Delights Key Personnel

Designation Job Description

Manager/Owner/ • Responsible for overall operations in the business

Finance-In-
Charge • Monitor the operation of the store

• In charge of procuring all raw materials

• Update social networking sites

• Formulate business strategies as to the pricing and sales

activities

• In-charge for preparing cookie dough and baking

• Solve issues and concerns of the customers through phone

calls and personal messages in Facebook and Instagram

Sales and • Assist the owner in the promotional initiatives

Baking Assistant
• Help answer customers questions online

• Assist the owner during baking and packaging orders

• Responsible for the collection and preparation of financial

data

Delivery rider • Serve the customer

• Deliver customers order on-time

• Return customer payments to the owner

72
 Pre-operating Activities

Table 18. Gantt Chart: Pre-operating activities

CHUNKIE DELIGHTS
PRE-OPERATING ACTIVITIES: GANTT CHART

ACTIVITY Aug Sept Oct Nov Dec Jan Feb Mar

2022 2022 2022 2022 2022 2023 2023 2023

Market Research and

Study

Business Plan

Raise Capital

Signing of Contract of
Lease

Publish of Job Hiring

Obtain Permits and

Licenses

Procurement of Raw
materials for first batch
of baking

Purchase other baking

equipment and tools

Advertising/Marketing
activities

Selection of Applicants

Orientation and Training

of Staff

Leasehold
improvements and office
set-up

Start of Commercial
Operations

73
As illustrated above, the management of Chunkie Delights has set all the pre-operating

activities that the business needs to undergo before starting its commercial operation.

We can see that the owner has allotted 7 months to prepare for business. These

activities are believed to be doable in the given time frame, considering the tweaks and

changes in the application of legal requirements because of the pandemic. It can be

noted that the longest process is assumed to be in obtaining the permits and licenses.

The owner has also allotted a full three-month extensive advertising period to make

noise in social media, and slowly introduce the business prior to its launching. The

owner believes that it is important to create “excitement” and spark the interest of the

target market as the business draws nearer to its official launching.

Pre-operating costs

Pre-operating activities are not possible without funds. Costs are being incurred from

performing the pre-operating activities which were prior to the start of commercial

operation of Chunkie Delights.

Ms. Ebno invested 4, 500 pesos in conducting market research and preparing the

business plan respectively. The owner also purchased initial batch of products which

will be used in making prototypes. The biggest chunk of initial investment went to the

acquisition of materials and equipment for baking. The owner also allotted funds for the

advertising activities of the business to spread awareness and slowly establish

presence and visibility on social media.

74
Table 19. Pre-operating expenses

CHUNKIE DELIGHTS
PRE-OPERATING EXPENSES

ACTIVITY Costs Involved Remarks

Market Research and Study 4,500.00 One Time

Business Plan 1000.00 One Time

Raise Capital - One Time

Signing of Contract of Lease 5,000 -

Publish Job Hiring - One Time

Obtain Permits and Licenses 10,800 One Time

Procurement of first batch of raw 40,488.25 For first month

materials

Purchase of baking tools and 25, 349 One Time

other equipment,

Advertising/Marketing Activities 3,000 Initial

Contingency Fund 9,862.75 -

TOTAL 100,000

Administrative Expenses

Chunkie Delights has numerous administrative expenses. These are the expenses that

are not directly related to the operation however they support the operation and some

marketing activities of the firm. Chunkie Delights has the following administrative

expenses. First, the depreciation cost of the baking equipment. Second, the utilities

expense for the electric bill and water bill. Third, the expense incurred for

communication, which includes Wi-Fi and load (data) to advertise and communicate

75
with customers on Facebook. The owner will serve as the person in-charge for the

admin work to avoid unnecessary expenses.

76
FINANCIAL PLAN

77
Total Project Cost

The owner has utilized the entire investment of 100,000.00 before the commercial

operations of Chunkie Delights. The table below presents the total project cost in

establishing the firm.

Table 20.0 Total Initial Project Cost

TOTAL PROJECT COST

CHUNKIE DELIGHTS
Poblacion Market, Davao City, Philippines

Fund Source

Particulars Total
Equity Loan
Fixed Assets
Leasehold 6, 495.00 100.00%
Improvements
Equipment and 18,854.00 100.00%
other Small fixed
assets
Total fixed Assets 25,349.00 100.00%

WORKING
CAPITAL
Initial Production 35,668.50 100.00%

Initial Supplies for 4,820.00 100.00%

packaging
Rental Payment 5,000.00

Total working 49,488.5 100.00%

capital
MARKETING
COST
Total Advertising 3,000 100.00%
Cost
ORGANIZATIONAL
COST

78
Market Research & 4,500 100.00%
Product
Development
Business Plan 1,000 100.00%

Permits &
Licenses
Business Permit 4,658.50 100.00%

BIR: Taxes & 1,897.25 100.00%

Penalty
DTI Registration 500 100.00%

Barangay 50 100.00%
Clearance
Cedula 80 100.00%

Notarial Fee 200 100.00%

Bookkeeping Fee 2,500 100.00%

Mobilization fee of 914.25 100.00%

bookkeeper
Total organizational 12,300 100.00%
cost
Contingency fund 9, 862.75

TOTAL PROJECT 100,000 100%

COST
FUNDING MIX 100% 100%

The total project cost of Chunkie Delights will be sourced from the Owner’s equity alone.

The owner decided not to borrow money since her family has agreed to finance this

project. The owner also believes that as a starting point, it is wise not to borrow

funds yet since this is a sole proprietorship and is entitled to unlimited liability under the

law.

79
Projected Statements of Comprehensive Income

Chunkie Delights is using a cash method in accounting of its business transactions;

thus, the company will realize its revenues and expenses as they are received and paid.

The business also understands that their net income is based on revenues earned and

expenses incurred during an accounting period. Depreciation expenses will be provided

for fixed assets like electric oven, mixer, glass display, and food stall. Furthermore,

sales revenue is 100% cash sales.

Table 21: Comparative Statements of Comprehensive Income

CHUNKIE DELIGHTS
Poblacion Market, Davao City

COMPARATIVE STATEMENTS OF COMPREHENSIVE INCOME

For the periods ended December 31
(In Philippine Peso)

Notes Projected Projected Projected Projected

January 2023 2024 2025
2023

SALES 1 103,200 1,238,400 1,480,320 1,952,640

LESS: COST OF SALES 2 40, 488.50 485,862.00 583,034.4 816,248.16

GROSS INCOME 62,711.50 752,538 897,285.6 1,136,390.4

LESS: OPERATING EXPENSES
Pre-Operating Expenses 3 - 71,337.50 - -
Marketing and Selling Expenses
Advertising and promotion expenses 4 3,000.00 10,760.00 13,260 16,160
General and Administrative Expenses
Depreciation expense 5 215.27 3,038.18 3,038.18 3,038.18
Electricity, light and water 6 3,000 36,000 48,000 66,000
Cleaning Supplies 245 2,940 2,975 3,000
Internet Expense 999 11,988 14,400 14,400
Transportation Cost 1,000 12,000 12,500 12,500
Rent expense 7 5,000.00 60,000 84,000 120,000
Licenses 8 - 10,800 4,244.25 4,244.25
Trainings & Seminars 9 - 1,500 799 3,500
Repairs and maintenance 10 1,000 1,500 1,500
Salaries and wages 11,12 15,000.00 180,000 276,000 276,000
SSS, PHIC and HDMF contribution 11,12 1,118.00 13,416 19,562.4 19,562.4

TOTAL 28,577.27 414,779.68 477,240.65 539,904.83

NET INCOME FROM OPERATIONS 34,134.23 337,758.32 420,044.95 596,485.57

ADD: OTHER INCOME - - - -
NET INCOME BEFORE TAXES 34,134.23 337,758.32 420,044.95 596,485.57

80
 TAXES 13 (3,096.00) (37,152.00) (74,016.00) (97,632.00)
NET INCOME AFTER TAXES 31,038.28 300,606.32 346,028.95 498,853.57

The projected net income for the period of January 2023 is Php 31,038.28. This amount

is derived from the projected gross income of Php 62,711.50 after all necessary

deductions have been made. For the first year of its operation, Chunkie Delights

expects a net income of Php 300,606.32 which is 24.3% of its total revenues.

According to the standards of the food industry, this rate is acceptable as it does not

exceed 35%. The company also projects at least 20% increase in total sales in their 2nd

year of operation, and a 30% increase in their third year. The business believes that

through strengthened marketing efforts and increase in market exposure, the business

could grow positively.

Projected Statements of Financial Positions

Chunkie does not maintain accounts payable, thus, inventories from suppliers are paid

right away upon purchase and/ or delivery. The owner will also not withdraw the

generated income for three (3) consecutive years or until it has established its second

branch. Inventory to be held at the storage will be replenished and maintained every

month in accordance with the needed volume of production supplies for the following

weeks of operation.

81
Table 22: Projected Statements of Financial Position

Chunkie Delights

Projected Statements of Financial Position

December 31, 2023

Notes Projected Projected Projected

2023 2024 2025

Current Assets

Cash and Cash 300,606.32 346,028.95 498,853.57

equivalents

Inventory 14 24,802.65 26,770.90 24,673.00

TOTAL CURRENT 325,408.97 372,799.85 523,526.57

ASSETS
Non-current assets

Tools, Machineries and 3 18,854.00 18,854.00 18,854.00

equipment

Furniture & Fixtures 3 6,495 6,495 6,495

Accumulated 11 (3,038.18) (3,038.18) (3,038.18)

Depreciation

NET FIXED ASSETS 22,310.82 22,310.82 22,310.82

TOTAL ASSETS 347,719.79 395,110.67 545,837.39

LIABILITIES AND OWNER’S EQUITY

Owner’s Equity

Ebno, Capital 347,719.79 395,110.67 545,837.39

Total liabilities and 347,719.79 395,110.67 545,837.39

owner’s equity

82
 CHUNKIE DELIGHTS
PROJECTED STATEMENT OF CASH FLOWS
Projected (2023) Projected (2024) Projected (2025)
BEGINNING CASH 100,000 373,068.79 742,830.46
Cash flow from operations
Net Income 300,606.32 346,028.95 498,853.57
Purchase of Inventory 24,802.65 26,770.90 24,673.00
Depreciation Expense (3,038.18) (3,038.18) (3,038.18)
Net cash from operating 322,370.79 369,761.67 520,488.39
activities
Cash flow from investment
Purchase of equipment 18,854.00 - -
Purchase of furniture & 6,495.00 - -
fixtures
Net cash from investing 25,349.00 - -
activities
Cash flow from financing - -
Withdrawal - - -
Net cash from financing - - -
activities
ENDING CASH 373,068.79 742,830.46 1,263,318.85

Cash inflows are from sales revenues and other income derived from the investment

made by the owner. Outflows are expenses needed to be incurred for the business

operation. At the end of each year, the owner re-invests the money to support the

growth of her business. The cash endings are projected to be positive as the business

manages the finances properly.

83
FINANCIAL HIGHLIGHTS

Particulars Projected (2023) Projected (2024) Projected (2025)

Revenues 1,238,400 1,480,320 1,952,640

Gross Profit 752,538 897,285.6 1,136,390.4

Net Income (After tax) 300,606.32 346,028.95 498,853.57

Total Assets 347,719.79 395,110.67 545,837.39

Total liabilities and 347,719.79 395,110.67 545,837.39

equity

Gross Margin 0.61 0.61 0.58

Ratio

Operating Profit 24.21% 20.06% 26.70%

Margin

Return on Equity 2.90 2.87 4.67

Sales Growth 0% 16.3% 24.2%

Net Profit Margin 23.40% 19.43% 23.92%

84
Break-even Analysis

Contribution Margin and

Break-Even Analysis
(Year 1)
Total Ratio
Sales 1,238,400 100%
Less: Variable Cost 611,399.5 49%
Contribution Margin 627,000.5 51%
Less: Fixed Cost 327,242.18 26%
Net Income 300,606.32 24%
Contribution Margin and
Break-Even Analysis
(Year 2)
Total Ratio
Sales 1,480,320 100%
Less: Variable Cost 650,068.4 44%
Contribution Margin 830,251.6 56%
Less: Fixed Cost 533,244.83 37%
Net Income 346,028.95 23%

Contribution Margin and

Break-Even Analysis
(Year 3)

Total Ratio
Sales 1,952,640 100%
Less: Variable Cost 898,508.16 46%
Contribution Margin 1,054,131.84 56%
Less: Fixed Cost 532,706.27 27%
Net Income 498,853.57 26%

Break Even in Currency = Fixed Costs/ Contribution Margin Ratio

BEP in Peso (Yr 1) = P 327,242.18/51% = PhP 641,651.33 BEP in Peso (Yr 2) =

P 533,244.83/ 56% = PhP 952, 222.91 BEP in Peso (Yr 3) = P 532,706.27/56% =

PhP 951,261.20

85
Ratio Analysis

The following ratios are used to gauge and analyze the business’ asset management

efficiency for the year 2023. The focus of these evaluations is to determine the

tendencies of the company’s liquidity, profitability, and efficiency of management

performance. The computed ratios will help assist Chunkie Delights’ management in

identifying deficiencies and appropriate actions to improve the operating performance.

Inventory Turnover = Cost of goods sold/ Average inventory

= 485, 862/ 24,802.65
= 19.59

The inventory turnover ratio measures the number of times inventories are acquired and

sold during the year. Generally, profits are realized from the sale of inventories; hence

the faster the sale of goods, the higher the profits. In the case of Chunkie Delights, a

19.59 inventory turnover implies a favorable sales for the year 2023 because it indicates

a fast conversion of inventory into cash.

Inventory Turnover in days = 365/ Inventory turnover

= 365/ 19.59
= 20 days

Chunkie Delights’ management of inventory must be maintained to avoid damages and

incurring more expenses in staying raw materials longer. Currently, it takes 20 days for

the business to utilize its inventories to support their cash flows.

86
 Total Assets Turnover = Net sales/ Total assets
= 1,238,400/ 347,719.79
= 3.56

Chunkie Delights’ Total Assets Turnover is an important ratio to measure the efficiency

of its assets in generating income. The higher the ratio, the more acceptable and

favorable for the company. A 3.56 total assets ratio means that the business is earning

3.56 pesos of sales in every peso it has invested in assets.

Net Profit Margin = Net Profit After Taxes/ Net Sales

= 300, 606.32/ 1,238,400
= 24.3%

This ratio measures the percentage of what is left to Chunkie Delights after deducting all

other expenses. A higher net profit margin, in principle, indicates a favorable financial

standing for the business. Chunkie Delights 24.3% NPM is a good percentage and

reveals that the business is able to gain a reasonable profit from its operations.

Return on Investment = Net Profit Margin * Total Assets Turnover

= 24.3% * 3.56
= 0.86

Chunkie Delights’ return on investment is high. A high ROI implies a strong financial

performance of the firm. Their ratio shows that 0.86 of their net income was produced

through the total assets invested into the business.

87
 Return on equity = Net Profit After Taxes/ Owner’s Capital
= 300, 606.32/ 100,000
= 3.01

Chunkie Delights ROE shows that for every peso, its initial capital generates 3.01 pesos

of the net income. This means that the business is gaining thrice more than it has

invested. Essentially, ROE is a significant measure for entities because it gauges the

efficiency of utilizing the capital and the assets of the business. Chunkie Delights must

maintain a good ROE in its succeeding years as well.

88
 Horizontal Analysis

CHUNKIE DELIGHTS
Poblacion Market, Davao City

COMPARATIVE STATEMENTS OF COMPREHENSIVE INCOME

For the periods ended December 31
(In Philippine Peso)

Projected (2023) % Projected (2024) % (Change) Projected (2025) % (Change)

SALES 1,238,400 100% 1,480,320 119% 1,952,640 131%

LESS: COST OF SALES 485,862.00 100% 583,034.4 120% 816,248.16 140%

GROSS INCOME 752,538 100% 897,285.6 119% 1,136,390.4 126%

LESS: OPERATING EXPENSES
Pre-Operating Expenses 67,337.50 100% - - -
Marketing and Selling Expenses
Advertising and promotion expenses 10,760.00 100% 13,260 123% 16,160 118%
General and Administrative Expenses
Depreciation expense 3,038.18 100% 3,038.18 100% 3,038.18 100%
Electricity, light and water 36,000 100% 48,000 133% 66,000 138%
Cleaning Supplies 2,940 100% 2,975 101% 3,000 101%
Internet Expense 11,988 100% 14,400 120% 14,400 100%
Transportation Cost 12,000 100% 12,500 104% 12,500 100%
Rent expense 60,000 100% 84,000 140% 120,000 143%
Licenses 10,800 100% 4,244.25 39.30% 4,244.25 100%
Trainings & Seminars 1,500 100% 799 53.27% 3,500 438%
Repairs and maintenance 1,000 100% 1,500 150% 1,500 100%
Salaries and wages 180,000 100% 276,000 153% 276,000 100%
SSS, PHIC and HDMF contribution 13,416 100% 19,562.4 146% 19,562.4 100%

TOTAL 414,779.68 100% 477,240.65 115% 539.904.83 113%

NET INCOME FROM OPERATIONS 337,758.32 100% 420,044.95 124% 596,485.57 142%
ADD: OTHER INCOME - -
NET INCOME BEFORE TAXES 337,758.32 100% 420,044.95 124% 596,485.57 142%

TAXES (37,152) 100% (74,016)199% (97,632) 132%

NET INCOME AFTER TAXES 300,606.32 100% 346,028.95 115% 498,853.57 144%
 Horizontal Analysis

Chunkie Delights
Projected Statements of Financial Position
December 31, 2023
Notes Projected % Projected % Change Projected % Change

2023 2024 2025

Current Assets

Cash and Cash 300,606.32 100% 346,028.95 114% 498,853.57 144%

equivalents

Inventory 14 24,802.65 100% 26,770.90 108% 24,673.00 92%

TOTAL CURRENT 325,408.97 100% 372,799.85 114% 523,526.57 140%

ASSETS
Non-current assets

Tools, Machineries 3 18,854.00 100% 18,854.00 100% 18,854.00 100%

and equipment

Furniture & 3 6,495 100% 6,495 100% 6,495 100%

Fixtures

Accumulated 11 (3,038.18) 100% (3,038.18) 100% (3,038.18) 100%

Depreciation

NET FIXED ASSETS 22,310.82 100% 22,310.82 100% 22,310.82 100%

TOTAL ASSETS 347,719.79 100% 395,110.67 114% 545,837.39 138%

LIABILITIES AND
STOCKHOLDER’S
EQUITY

Ebno, Capital 347,719.79 100% 395,110.67 114% 545,837.39 138%

Total liabilities and 347,719.79 100% 395,110.67 114% 545,837.39 138%

owner’s equity
 VERTICAL ANALYSIS

Projected (2023) Projected (2024) Projected (2025) 2023 % 2024 % 2025 %

SALES 1,238,400 1,480,320 1,952,640 100% 100% 100%

LESS: COST OF SALES 485,862.00 583,034.4 816,248.16 39.23% 39.39% 41.80*

GROSS INCOME 752,538 897,285.6 1,136,390.4 60.77% 60.61% 50.20%

LESS: OPERATING EXPENSES
Pre-Operating Expenses 67,337.50 - - 5.44% - -
Marketing and Selling Expenses
Advertising and promotion expenses 10,760.00 13,260 16,160 0.87% 0.90% 0.83%
General and Administrative Expenses
Depreciation expense 3,038.18 3,038.18 3,038.18 0.25% 0.21% 0.16%
Electricity, light and water 36,000 48,000 66,000 2.90% 3.24% 6.14%
Cleaning Supplies 2,940 2,975 3,000 0.24% 0.20% 0.15%
Internet Expense 11,988 14,400 14,400 0.97% 0.97% 0..74%
Transportation Cost 12,000 12,500 12,500 0.97% 0.84% 0.64%
Rent expense 60,000 84,000 120,000 4.85% 5.67% 6.15%
Licenses 10,800 4,244.25 4,244.25 0.87% 0.29% 0.22%
Trainings & Seminars 1,500 799 3,500 0.12% 0.05% 0.18%
Repairs and maintenance 1,000 1,500 1,500 0.08% 0.10% 0.08%
Salaries and wages 180,000 276,000 276,000 14.53% 18.64% 14.13%
SSS, PHIC and HDMF contribution 13,416 19,562.4 19,562.4 1.08% 1.32% 1.00%

TOTAL 414,779.68 477,240.65 539,904.83 33.49% 32.24% 27.65%

NET INCOME FROM OPERATIONS 337,758.32 420,044.95 596,485.57 27.3% 28.4% 30.5%
ADD: OTHER INCOME - -
NET INCOME BEFORE 337,758.32 420,044.95 596,485.57 27.3% 28.4% 30.5%
TAXES
TAXES (37,152.006) (74,016.00)) (97,632.00) -3.00% -5.00% -5.00%
NET INCOME AFTER TAXES 300,606.32 346,028.95 498,853.57 24.28% 23.38% 25.55%
 VERTICAL ANALYSIS
Chunkie Delights
Projected Statements of Financial
Position
December 31, 2023
Notes Projected % Projected % Projected %

2023 2024 2025

Current Assets

Cash and Cash 300,606.32 100% 346,028.95 100% 498,853.57 100%

equivalents

Inventory 14 24,802.65 8.20% 26,770.90 7.73% 24,673.00 4.95%

TOTAL CURRENT 325,408.97 107% 372,799.85 107.74% 523,526.57 105%

ASSETS
Non-current assets

Tools, Machineries 3 18,854.00 6.27% 18,854.00 5.45% 18,854.00 3.78%

and equipment

Furniture & 3 6,495 2.16% 6,495 1.88% 6,495 1.30%

Fixtures

Accumulated 11 (3,038.18) -1.01% (3,038.18) -0.88% (3,038.18) -0.61%

Depreciation

NET FIXED ASSETS 22,310.82 7.42% 22,310.82 6.45% 22,310.82 4.72%

TOTAL ASSETS 347,719.79 115% 395,110.67 114% 545,837.39 109.42%

LIABILITIES AND
STOCKHOLDER’S
EQUITY

Ebno, Capital 347,719.79 115% 395,110.67 114% 545,837.39 109.42%

Total liabilities and 347,719.79 115% 395,110.67 114% 545,837.39 109.42%

owner’s equity
FINANCIAL ASSUMPTIONS

• The business will generate positive revenues for the next three years of its

implementation

• The projected gross profits of the business will be enough to cover the operating

expenses and steer the business to good financial standing as it operates in the

market.

• Increase in sales is due to the result of increase in production volume and

demand in the market. Cost of goods sold is also expected to rise due to inflation.

• For the three-year projection, the firm assumes that no borrowings will be made.

• The business assumes a fast turnover in inventory

• The business assumes a favorable financial standing especially on its third year,

hence a 2nd branch will be established by the end of the year with enough capital

generated for a bigger and more sophisticated location.

95
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pandemic

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SEI.pdf?fbclid=IwAR3tTLT5Af-

GP9Pg22wJDvSfvcXA64cgmPPqD36VlL26BhHDbZjGOKyc_Vg

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Pandemic: Analysis of Consumer Survey Data From the First Lockdown Period in

Denmark, Germany, and Slovenia.

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99
Annexes

100
 Notes to financial statements:

Note 1. Projected sales (daily and monthly)

Products Target unit Target unit Selling Price Daily Sales Monthly sales (24
sales (half sales (whole days)
dozen) dozen)
Classic Chunky 2 boxes 2 boxes 180/6pcs, 1,080 25,920
Cookies 360/12 pcs
Premium Chunky 2 boxes 2 boxes 220/ 6 pcs, 1,320 31,680
Cookies 440/12 pcs
Sugarless Chunky 2 boxes 2 boxes 220/6 pcs, 1,320 31,680
Cookies 440/12 pcs
Special cookie of 1 box 1 box 180-220 /6 580 13,920
the month pcs,
360-440 / 12
pcs
TOTAL 4,300 103,200

Projected (2024)
Target unit Target unit Selling Price Daily Sales Monthly sales (24
sales (half sales (whole days)
dozen) dozen)
Classic Chunky 3 boxes 2 boxes 180/6pcs, 1,260 30,240
Cookies 360/12 pcs
Premium Chunky 3 boxes 2 boxes 220/ 6 pcs, 1,540 36, 960
Cookies 440/12 pcs
Sugarless Chunky 3 boxes 2 boxes 220/6 pcs, 1,540 36, 960
Cookies 440/12 pcs
Special cookie of 2 boxes 1 box 180-220 /6 800 19,200
the month pcs,
360-440 / 12
pcs
TOTAL 5,140 123,360

Projected (2025)
Target unit Target unit Selling Price Daily Sales Monthly sales (24
sales (half sales (whole days)
dozen) dozen)
Classic Chunky 3 boxes 3 boxes 180/6pcs, 1,620 38,880
Cookies 360/12 pcs
Premium Chunky 3 boxes 3 boxes 220/ 6 pcs, 1,980 47,520
Cookies 440/12 pcs
Sugarless Chunky 3 boxes 3 boxes 220/6 pcs, 1,980 47,520
Cookies 440/12 pcs
Special cookie of 2 boxes 2 boxes 180-220 /6 1,200 28,800

101
the month pcs,
360-440 / 12
pcs
TOTAL 6,780 162,720

Note 2: Cost of sales

Raw Materials Unit of Quantity Cost per unit Total cost

measure needed

Direct Materials

All Purpose Flour 2 kg 80 187.50 7,500

White Sugar 1 kg 40 48.00 1,920

Brown Sugar 1 kg 40 42.00 1,680

Cocoa powder 500 g 12 95.00 1,140

Hershey’s chocolate chips 340 g 12 225.00 2,700

Delicatesse chocolate chips 1 kg 6 202 1,212

Matcha Powder 500 g 8 145.00 1,160

Chocolate Bar 500 g 12 145.00 2,460

Unsalted Butter 225 g 72 75.00 5,400

Classic Premium Margarine 225 g 72 56.75 4,086

Quick rolled oats 400 g 10 57.00 570

Vanilla extract 500 ml 2 49.00 98

Cream cheese 1000 g 2 549.75 1,099.5

Food coloring (gel) 500 ml 2 145.00 145

Powdered sugar 500 g 6 54.00 324

Banana 1 kg 12 55.00 660

Carrots 1 kg 10 48.00 480

Peanut butter 300 ml 6 65.00 390

Nuts 1 kg 4 50.00 200

Condense milk 300 ml 12 33.00 396

102
 Oreo cookies 1 pack 12 112.00 1,344

Eggs 1 dozen 4 179.00 704

TOTAL 35,668.5

Indirect Materials

Small sized paper box (6x6x2) Per piece 180 8.00 1,440

Medium sized paper box (9x9x3) Per piece 180 12.00 2,160

Parchment paper 10 meters 6 95.00 570

Sticker logo Per pad 30 20.00 600

Scotch tape Per roll 2 25.00 50

TOTAL 4,820

TOTAL COST OF MATERIALS 40,488.5

ASSUMPTIONS:

Estimated increase of 20% monthly cost of sales in the 2nd year of operation

Projected monthly cost of sales: 48,586.2

Estimated increase of 40% in the monthly cost of goods in the 3rd year of operation:

Projected monthly cost of sales: 68,020.68

Note 3: Pre-operating expenses

ACTIVITY Costs Involved

Market Research and Study 4,500.00

Business Plan 1000.00

Raise Capital -

Publish Job Hiring -

Procurement of initial batch of raw materials and 40,488.50

food stand

Purchase of baking tools and other equipment, 25, 349.00

103
TOTAL 71,337.50

Note 4: Advertising and Promotion Expenses

Marketing Initiative First month (Jan 2023 2024 2025

2023)
Facebook Boost (40 pesos x 20 (40 pesos x 96 (40 pesos x 96 (40 pesos x 96
days) days) days) days)
800 3,800 3,800 3,800
Paid Partnership 1,000 2,000 3,000 5,000
Canva Subscription - 320 320 320

Product Giveaways 1,200 2,640 2,640 7,040

Promotional Video - 2,000 1,500 -

TOTAL 3,000 10,760 13,260 16,160

Note 5: Cost, Useful life, and Depreciation

Fixed Assets Cost Useful life (Years) Cost of Depreciation

(Purchase Price – Salvage

Value)/Estimated useful life (yrs.) = Cost
of Depreciation

Year 1 Year 2 Year 3

Hyundai Electric Oven 7,895 5 919 919 919

Kyowa mixer 2,999 5 439.8 439.8 439.8

Glass Display 4,500 5 600 600 600

Food stand 6,495 8 624.38 624.38 624.38

Total 2,583.18 2,583.18 2,583.18

Note 6: Electricity, light, and water

PROJECTED 2023 (monthly) 2024 (monthly) 2025 (monthly)

Electricity and Light 3,000 4,500 5,500
Water 500 700 800
Total 3,500 4,200 6,300

104
TOTAL (ANNUAL) 42,000 50,400 75,600

Note 7: Rent Expense

PROJECTED 2023 2024 2025

Monthly 5,000 7,000 10,000
Yearly 60,000 84,000 120,000

Note 8: Licenses

Permits and Licenses 2023 2024 2025

Business Permit 4,658 Renewal: 500 500
BIR 1,897.25 - -
DTI Registration 500 - -
Barangay Clearance 50 50 50
Cedula 80 80 80
Notarial Fee 200 200 200
Bookkeeping Fee 2,500 2,500 2,500
Mobilization Fee of 914.25 914.25 914.25
bookkeeper
Total: 10,800 4,244.25 4,244.25

Note 9: Trainings and Seminars

Trainings and Seminars 2023 2024 2025

Baking Workshop 1,500 - -
(Online, Chef RV
Manabat)
Management online - 799 (Package 3, 36 -
course (Management, sessions)
Entrepreneurship, &
Effective Mindset – The
Greatness hub)
Team building & Baking - - 3,500
Workshop

Note 10: Repairs and maintenance

Allocation 2023 2024 2025

Equipment and 1,000 1,500 2,000
Machineries
Maintenance

105
Note 11 & 12: Salaries and Wages and SSS, PHIC, & HDMF Contribution

1st year of operation (2023)

CHUNKIE DELIGHTS
Salaries and Benefits (in PhP)
Staff Basic Pay Total
Sales and baking assistant 6,000.00 6,000.00
Baker 2,000.00 3,000.00
Owner 6,000 6,000.00
Total 15,000.00

Employer Share
Staff
SSS PHIC HDMF Total
Sales and baking assistant 294.70 137.50 80.00 512.20
Baker/Owner 368.30 137.50 100 605.80
Total 663.00 275.00 180.00 1,118.00

Total Salaries and

Staff Total Salaries Total Benefits Benefits

Sales and baking assistant 6,000.00 512.20 6,512.20

Baker/Owner 9,000.00 605.80 9,605.80

Total 15,000.00 1,118.00 16,118.00

2nd and 3rd year of operation (2024 & 2025)

CHUNKIE DELIGHTS
Salaries and Benefits (in PhP)
Staff Basic Pay Total
Sales Assistant 7,000.00 7,000.00
Baking Assistant 6,000.00 6,000.00
Baker 3,000.00 3,000.00
Owner 7,000 7,000.00
Total 23,000.00

Employer Share
Staff
SSS PHIC HDMF Total
Sales Assistant 294.70 137.50 80.00 512.20
Baking Assistant 294.70 137.50 80.00 512.20
Baker/Owner 368.30 137.50 100 605.80
Total 957.7 412.5 260 1,630.20

106
 Total Salaries and
Staff Total Salaries Total Benefits Benefits

Sales Assistant 7,000.00 512.20 7,512.20

Baking Assistat 7,000 512.20 7,512.20

Baker/Owner 10,000.00 605.80 10,605.80

Total 24,000 1,630.20 24,630.20

Note 13: Taxes

Business Tax of 3% on the first year, 5% on 2nd and 3rd year
Total sales x 3% = Business tax payable
2023 1,238,400 x .03 37,152.00
2024 1,480,320 x .05 74,016.00
2025 1,952,640 x .05 97,632.00

Note 14: Schedule of Inventories

Projection Projection Projection Projection

(monthly, 2023)
2023 2024 2025

Raw Materials Used 35,287.95 465,862.00 564,034.50 794,575.15

Raw Materials, Beginning

Purchases 40,278.50 488,754.90 586,675.20 817,248.16

Raw Materials, end 4,990.55 22,892 22,640.00 22,673.01

Indirect Materials Used 3,700.05 13,985.00 11,925.00 15,077.56

107
Indirect Materials, Beginning

Purchases 6,820.00 15,985.65 16,055.90 17,077.56

Indirect Materials, End 1,930.00 1,910.65 4,130.90 2,000.00

Overhead 1500.00 6,015.00 6,434.30 6,595.45

Cost of goods sold 40, 488.00 485, 862.00 583,034.5 816,248.16

Ending Inventory 6,920.55 24,802.65 26,770.90 24,673.00

108
 Neshren L. Ebno
Home address: Blk. 86 Brgy 21-C, Piapi Blvd.
Davao City, Philippines (8000)

Email address: [email protected]

Mobile number: 09388-689-366

Objectives:

• To develop my personal growth and acquire new knowledge and skills by being
part of the labor union.
• To be a significant member of the company’s workforce and contribute in the
attainment of their goals and objectives.
• To improve my competency and flexibility both in the academe and working
industry.
Skills: Good communication skills, writing proficiency, and fast-learning ability
Personal Information
Date of birth: February 26, 2001 Age: 21
Civil status: Single Height: 5’2
Citizenship:Filipino Weight: 60 kg.
Religion: Islam Sex: Female

Educational Background Awards

College: Davao Doctors College Dean’s Lister (First Honors)
Bachelor of Science in 2019 – Up to present
Entrepreneurship
Expected to graduate in 2023
Senior High School: Davao Doctors Class Valedictorian (With High Honors)
College (S.Y. 2018-2019)
Junior High School: AMA Basic Class Valedictorian (S.Y 2016-2017)
Education
Elementary: Lamb of God Sped Center Class Valedictorian (S.Y. 2012-2013)

Work Experience
Part-time Sales Agent (March 2017-May 2017)
PLDT Inc., Davao City
• Assisted PLDT customers with their transactions and concerns regarding
the company’s services
• Assisted PLDT WiFi applicants on their application and collected the

109
 needed requirements from them
• Provided marketing services such as endorsing the latest offers of PLDT
and giving of flyers to prospective customers

Seminars and Workshops attended Date and Location

• Seminar on Investments, March 3, 2020 (FirstMetroSec, Abreeza
Financial Literacy, and Stocks Ayala Mall Davao)
• Symposium on Entrepreneurial February 28, 2020 (Davao Doctors
Mind-setting College)
• SSC Leadership training August 31, 2020 (DDC AVR)
• Plenary session on “The journey February 22, 2019 (Davao Doctors
of an entrepreneur: The story College)
behind C&E Publishing”
• Seminar on “Impacts of the February 22, 2019 (Davao Doctors
Tourism Industry in the College)
environment and its mitigating
measures”
• Seminar on “Psychological February 22, 2019 (Davao Doctors
Hygiene” College)
• Creative Writing Workshop August 21, 2015 (Yellow Hauz Coffee
Shop)
• Leadership training August 20, 2015 (AMACC Bldg.)

Other Awards and Honors Institution and Year

SHS: Best in English, Science, and Davao Doctor College S.Y 2018-2019
Filipino
Tech Factors Excellence Award in Tech Factors Inc. 2017
English
Augustinian Awardee AMA Basic Education 2017
JHS: Best in English, Filipino, Science, AMA Basic Education S.Y 2016-2017
and Social Studies
Champion in Extemporaneous AMA Computer College 2016
Speaking Contest for AMACC English
Festival
Finalist for DCWD Region-wide Davao City Water District 2015
Extemporaneous Speaking Contest

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