Groupthink
Groupthink
Groupthink
Group shift (also known as group polarization) refers to the tendency for group discussions
to amplify the inclinations of group members. This can result in more extreme positions than
those initially held by individual members. When people are in groups, they tend to make
decisions that are more extreme than their original, individual positions.
We all have experienced groupthink in our lives. For instance imagine a situation where you
are with a bunch of close friends and discussing a matter before arriving at a decision. All the
other members seem to hold a particular opinion, which is very different to your person
belief. Even if you feel that the decision of the other members of the group is rather faulty,
you will keep quiet because you do not want to taint the harmony of the group. This is a very
simple example of groupthink. Now let us move on to group shift.
When speaking of group shift, first we need to pay attention to various types of members in
the group. There are members who are conservative and also others who are aggressive. In
group shift what happens is that the conservative members become even more cautious than
before while the aggressive becomes even more risk takers. This is why psychologists point
out that group shift entails taking extreme positions. Also, studies on group shift emphasize
that it is a result of the bonds that are being created within the group. Since it is a group, the
pressure, anxiety, and responsibility are diffused allowing the members to behave in any
manner that suits them. Also, it creates an environment for people to be influenced by others
as well.
Difference Between Groupthink and Group Shift
Groupthink: Groupthink refers to a psychological phenomenon in which members of a
group make decisions based on the pressure that they get from the group.
Group Shift: Group shift refers to a condition where the position of an individual in the
group changes to adopt a more extreme position due to the influence of the group.
Personal view:
Groupthink: Personal view can be put aside in favor of the popular view.
Group Shift: Personal view becomes much stronger due to group influence.
Pressure:
Group Shift: Similar to Groupthink, the group, has an immense pressure on the individual.