Chapter 7 Controlling

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CHAPTER 7: CONTROLLING

CONCEPT AND NATURE OF DIFFERENT CONTROL METHODS


AND TECHNIQUES IN ACCOUNTING AND MARKETING
CHAPTER 7: CONTROLLING
CONCEPT AND NATURE OF DIFFERENT CONTROL METHODS AND TECHNIQUES IN ACCOUNTING
AND MARKETING

Learning Objectives:
1. Define Controlling;
2. Enumerate the different control methods; and
3. Distinguish control methods and system.
CHAPTER 7: CONTROLLING

CONTROLLING
- is a management function that ensures
the work performance of the
organization’s members is inline with the
organization’s values and standards. .
THE FIVE MANAGEMENT FUNCTIONS

Planning

Controlling Organizing

Leading Staffing
CHAPTER 7: CONTROLLING

THE CONTROL PROCESS:


STEP 1: ESTABLISHING STANDARDS : STEP 3: TAKING ACTION
Setting criteria for performance. Managers - involves the correction of deviations from
must identify priority activities that have to be set standards. Managers may rectify
controlled, followed by determining how these deviations by modifying their plans and goals,
activities must be properly sequenced. by improving the training of employees, by
firing inefficient subordinates, or by practicing
STEP 2: MEASURING AND REPORTING more effective leadership techniques.
ACTUAL PERFORMANCE AND
COMPARING IT WITH SET STANDARDS:
– is essentially the monitoring of performance.
Managers must develop appropriate information
systems which will help them identify, collect,
organize, and disseminate information.
CONTROL METHODS
- are techniques used for measuring an organization’s financial stability,
efficiency, effectiveness, production, output, and organization
member’s attitudes and morale.
CONTROL METHODS

QUANTITATIVE METHODS NON-QUANTITATIVE METHODS


- make use of data and - refer to overall control of performance instead of
different quantitative tools only those of specific organizational processes.
for monitoring and These methods use tools such as inspections,
controlling production reports, direct supervision, and on-the-spot
output. checking and performance evaluation or counseling
to accomplish goals.
- A. BUDGETS - A. FEEDFORWARD CONTROL.
- B. AUDITS - B. CONCURRENT CONTROL.
- C. FEEDBACK CONTROL
- D. EMPLOYEE DISCIPLINE
- E. PROJECT MANAGEMENT
CONTROL METHODS

QUANTITATIVE METHODS
- make use of data and different quantitative tools for monitoring and controlling
production output.

- A. BUDGETS : The budget remains the best-known control device. An


organization’s budget is an expression in financial terms of plan for meeting the
organization’s goals for a specific period.

- B. AUDITS : Internal auditing involves the independent review and evaluation of the
organization’s nontactical operations, such as accounting and finance.

- It measures and evaluates the effectiveness of management controls.


ACTIVITY 7.1: Match the description in column A with the word/phrase in column B
ACTIVITY 7.1: Match the description in column A with the word/phrase in column B

F
G

A
B
ACTIVITY 7.2:
ACTIVITY 7.2:
ACTIVITY 7.2:
❑ The most commonly used technique
is to look at the historical demand
and actual consumption, with the
assumption of the same economic
condition.

❑ Some firms produce two (2) sets of


forecasts: one that uses a statistical
approach and another that relies on
customer feedback.

❑ The senior managers compare the two


forecasts to see how far apart they are
before setting a final sales objective.
Thank you!

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