DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

4th PERIODIC TEST in PRINCIPLES OF MARKETING/Grade 12

S.Y. 2018-2019

Name:_________________________________ Grade and Section:________________

Teacher:_______________________________ Date:___________________________

General Instructions:
1. Use only black/blue inked pen.
2. Blacken the oval on the answer sheet provided that corresponds to the correct answer.
3. Choose letter E if the correct answer is not on the given choices.
4. ANY FORMS OR ERASURES MEANS AN INCORRECT ANSWER.

1.Which of the following is the best description of the marketing mix:

A. A combination of the four Ps of marketing
B. An element of marketing that puts a product in the right place at the right time
C. A method of determining what a marketer wants to achieve
D. A strategy that serves as a guide
2. Which of the following questions might marketers ask when they are working on the product
element of marketing:
A. How much should the product cost?
B. Where should the product be sold?
C. What level of quality should be produced?
D. What media should be used to promote the product?
3. To get a selected product in the right place at the right time, marketers often ask themselves
which of the following questions:
A. Should we offer a warranty for our product?
B. How should we package our product?
C. Where should we make our product available?
D. What forms of payment should we accept?
Choices for items 4-18
A. price
B. place
C. promotion
D. product
4. The process of determining what to charge for the product or service.

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 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

5. The element of marketing that is concerned with which products a business will offer its
customers is __________.
6. Management is deciding whether or not to offer the entire new line of athletic equipment. This
is an example of which marketing mix element?
7. McDonalds conducts extensive research to determine the most cost effective way to transport
their products. This is which component of the marketing mix?
8. Communication used to inform, persuade, and remind customers about a business’s product
is part of which function?
9. Harris Teeter’s distribution center is located in Indian Trial, North Carolina. Which marketing
mix is being represented?
10. A local florist chooses to locate her new store in a mall instead of a small building across the
street from the mall. This is an example of:
11. Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage
more people to come at that time. What element of marketing is the focus of this strategy?
12. Barnes and Noble began airing 30-second television commercials. This is an example of
which marketing mix element?
13. Determining whether or not to sell your product through a wholesaler or a retailer relates to
which component of the marketing mix?
14. Which element of the marketing mix includes decisions about how to transport the inventory
to be sold?
15. The makers of Crest toothpaste decide to sell the product in grocery stores, convenience
stores, and drug stores. This is a decision involving which element of the marketing mix?
16. The cost involved in developing, promoting, and distributing a product must be considered
when determining:
17. Which of the 4 P's of the marketing mix concerns the various outlets and channels a business
uses to distribute its products?
18. A business wants to build customer awareness of features and benefits in its products that
are better than their competition. Which element of the marketing mix is most likely to help them
achieve this?
19. The marketing mix is also referred to as the:
A. Seven Functions
B. 4 Ps of marketing
C. Place
D. 5 utilities

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E-mail: [email protected] | Phone: 506-1208/ 416-0498
 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

20. A product’s marketing mix consists of:

A. Positioning, product, price, and promotion
B. Product, profile, price, and promotion
C. Product, price, promotion, and place
D. Promotion, psychographics, price, and place
21. Which question pertains to the price element of the marketing mix?
A. Should additional sales people be used at particular times of the day?
B. Will the product be discounted at certain times of the year?
C. Will the product be sold in a department store, boutique, or on the Internet?
22. Which of the following places for Apple are included in marketing mix?
A. iTunes
B. Apple Store
C. Apple Website
D. all of the above
23. Which of the following is NOT a form of advertising?
A. TV Commercial
B. billboard
C. newspaper article
D. radio spot
24. Which of the following descriptions provides the best definition of the marketing mix?
A. The way products are arranged in a retail store to maximize sales
B. The way a business combines the main marketing elements to sell products that meet
the needs and wants of customers
C. The way a business distributes its products through retailers and wholesalers
D. The way products are priced and packaged
25. What is a target audience?
A. The people the business want to sell to
B. The people the business does not want to sell to
C. The people the business want to work for them
D. A and C
26. When demand goes up, price..?
A. Goes down
B. Goes up
C. Stays stable

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 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

27. The market place is point where supply and demand meet.
A. True
B. False
28. How many forms of pricing strategies are there?
A. 3
B. 4
C. 5
D.9
29. How many channels of distribution are there
A. 1
B. 2
C. 3
D. 4
30. What is the traditional order in Channel of distribution?
A. Producer -------------------> Consumer
B. Producer-------------> Retailer ---------------> Consumer
C. Producer-----------> Wholesaler---------------> Retailer -----------> Consumer
D. Producer-------->Agent--------->Wholesaler-------->Retailer--------> Consumer
31. Someone who buys from the producer and breaks bulk is a
A. Retailer
B. Consumer
C. Wholesaler
D. Agent
32. What ends all channels?
A. Consumer
B. Retailer
C. Wholesaler
D. None of the Above
33. A retailer is someone who sells in small quantities to the consumer
A. True
B. False

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 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

34. How many stages in product life cycle?

A. 1
B. 3
C. 6
D. 8
35. What is maturity in the product life cycle?
A. Sales rises rapidly
B. Sales increase more slow
C. Low sales because the product is new
36. Are brand loyal to any specific product?
A. Yes
B. No
37. How many types of promotion are there?
A. 2
B. 3
C. 6
38. Promotion can encourage consumers to buy the new products is?
A. Advantage
B. Disadvantage
39. Which is the most effective type of advertising media for a sport product?
A. TV
B. Radio
C. Sports events
D. Internet
40. . What type of media would you use to advertise a new sports drink?
A. TV
B. Internet
C. Sports event
D. None of the above
41. Do you believe that public relations help promote business?
A. Yes
B. No
42. A product is anything that is not capable of satisfying customer needs
A. True
B. False

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

E-mail: [email protected] | Phone: 506-1208/ 416-0498
 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

43. The marketing mix consists of

A. Product, Place, Promotion and Price
B. Product, Personnel, Profit and Price
C. Product, Profit, Place and Promotion
D. Profit, Price, Performance and Product
44. Brenda's Beauty Salon offers customers a _____.
A. physical product
B. tangible product
C. Performance
D. Service
Choices for items 45-46
A. Strength
B. Weakness
C. Opportunity
D. Threat
45. Harry High Pants Pty Ltd has identified that one of their businesses' key advantages is recent
changes to government regulations. This is classified as a:
46. Harry High Pants Pty Ltd is concerned that their current CEO is going to resign due to ongoing
health complaints. This is considered:
47. Which stage of the marketing process would a business examine its internal and external
influences?
A. When identifying target markets
B. When establishing its marketing objectives
C. When conducting a situational analysis
D. When developing its marketing strategies
48. A business is planning to increase its market share by merging with a competitor. What
financial objective does this best illustrate?
A. Growth
B. Profitability
C. Liquidity
D. Solvency
49. Which of the following includes both an opportunity and a threat from a SWOT analysis?
A. Low interest rates and high gearing
B. Excellent management and strong competition
C. Loyal employees and outdated technology
D. Strong economic growth and increased tax rates

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

E-mail: [email protected] | Phone: 506-1208/ 416-0498
 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

50. Free samples of a breakfast cereal are given to supermarket customers to try.
For which stage of the product life cycle is this most likely to be an appropriate strategy?
A. Establishment
B. Maturity
C. Growth
D. Post-maturity
51. Market research is:
A. Undertaken only by external organization
B. Detailed information that helps a business identify its Strengths, Weaknesses,
Opportunities and Threats
C. The collection and analysis of information that is relevant to the firms success
D. Conducted annually to determine which customers the business should focus their
marketing attention on
52. Which of the following is NOT an example of a marketing objective?
A. Sales Increase
B. Increase market share
C. Improved product development
D. Restrict geographic distribution of product
53. Which of the following is a step in the marketing process?
A. finding a need.
B. conducting research.
C. setting a price and do market testing.
D. all of the above.
54. Organizations in a _______________ mobilize their resources toward selling, advertising and
other promotional efforts.
A. sales orientation
B. marketing orientation
C. product orientation
D. production orientation
55. Which of the following is an example of geographic segmentation?
A. divide the market by region
B. divide the market by age
C. divide the market by income
D. divide the market by sex

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

E-mail: [email protected] | Phone: 506-1208/ 416-0498
 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

For items 56-60 (5 points)

• Select an item that you usually use (e.g. mobile phone, ball pen, watch, hair brush etc.)
and study the product and its packaging.
• Consider also the manner on how they are using the item.
• Identify the details on how you could innovate the item to create a new product that will
satisfy your needs and wants better.
• Follow the format below:

Name of the product:

Features:
Design/Packaging:
Benefits:
Illustration/Drawing

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

E-mail: [email protected] | Phone: 506-1208/ 416-0498
 DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

Prepared: MARYNETH D. FABITO

Teacher II

Reviewed: JAYZEL V. ALAM

Master Teacher I

Checked: ROWENA B. ABAD

Head Teacher VI, ABM

Noted: DR. LUALHATI O. CADAVEDO

Assistant Schools Superintendent
OIC-Principal IV

MICHAEL M. DE GUZMAN
PSDS, Cluster V

Checked and Verified: ROWENA R. CARIAGA

EPS

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

E-mail: [email protected] | Phone: 506-1208/ 416-0498
DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

4TH PERIODIC TEST in PRINCIPLES OF MARKETING/Grade 12

S.Y. 2018-2019

ANSWER KEY

1. B 31. C
2. C 32. A
3. C 33. A
4. A 34. C
5. D 35. A
6. D 36. A
7. B 37. C
8. C 38. A
9. B 39. D
10. B 40. C
11. C 41. A
12. C 42. B
13. B 43. A
14. B 44.D
15. B 45. C
16. C 46. B
17. C 47. C
18. B 48. C
19. B 49. D
20. C 50. A
21. B 51. B
22. D 52. B
23. Bonus 53. D
24. B 54. B
25. A 55. A
26. B 56-60. Rubric
27. A 57.
28. D 58.
29. C 59.
30. C 60.

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

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DEPARTMENT OF EDUCATION | REGION IV – A CALABARZON | CITY SCHOOLS DIVISION OF DASMARIÑAS

DASMARIÑAS INTEGRATED HIGH SCHOOL

C o n g r e s s i o n a l S o u t h A v e n u e , B u ro l 1 , Ci t y o f Da s m a ri ñ a s , Ca v i t e

“TAGA-DIHS AKO: Disiplina at Kalinisan nasa Puso Ko”

E-mail: [email protected] | Phone: 506-1208/ 416-0498