SWOT Analysis of Bank in Bnagladesh

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SWOT Analysis on 10 Bank’s Website

Introduction
SWOT analysis (or SWOT matrix) is a strategic planning
and strategic management technique used to help a person or
organization identify Strengths, Weaknesses, Opportunities,
and Threats related to business competition or project
planning. It is sometimes called situational assessment or
situational analysis.

 Strengths: characteristics of the business or project that


give it an advantage over others
 Weaknesses: characteristics that place the business or
project at a disadvantage relative to others
 Opportunities: elements in the environment that the
business or project could exploit to its advantage
 Threats: elements in the environment that could cause
trouble for the business or project
Table of Contents

1. Sonali Bank Website SWOT Analysis…………………………………. 3


2. Janata Bank Website SWOT Analysis…………………………………. 3
3. Pubali Bank Website SWOT Analysis………………………………….. 4
4. Rajshahi Krishi Unnayan Bank Website SWOT Analysis………. 4
5. Bangladesh Krishi Bank Website SWOT Analysis…………………. 5
6. BRAC Bank Website SWOT Analysis…………………………………….. 5
7. DBBL Website SWOT Analysis……………………………………………… 6
8. EXIM Bank Website SWOT Analysis…………………………………….. 6
9. Islami Bank Website SWOT Analysis……………………………………. 7
10. Prime Bank Website SWOT Analysis……………………………….. 7
Sonali Bank Website SWOT Analysis
Strengths Weakness
1. Available facilities for 1. Bureaucracy hampers
employers website activities
2. Customer user friendly 2. Server down while
3. Accept customer abundant access
complain 3. Old web design
Opportunities Threats
1. Creating print friendly CSS 1. Weak data recovery system
2. Dynamic and versatile 2. Lacking of bank policies in
website bank website

Janata Bank Website SWOT Analysis


Strengths Weakness
1. Promoting services 1. Unavailable personal profile
through website 2. Server down while
2. Customer can query abundant access
through website 3. Duplicate content
3. Providing bank related
information at E-news
style
Opportunities Threats
1. Keeping the bank account 1. Homepage is filled with
and its related information unnecessary things
safe 2. Doesn’t mention website
2. New client relationship update date

Pubali Bank Website SWOT Analysis


Strengths Weakness
1. Can find branch, ATM 1. Confusing Structure
from its website 2. Hard to use in mobile phone
2. Customer can query 3. Abundant of unnecessary
through website contents
3. Attractive web design
4. Easy to use
Opportunities Threats
1. Getting information about 1. Doesn’t mention website
any type of service update date
2. Easy for customer to get 2. Shifting website name from
access to publaibangla.com to
pubalibankbd.com

Rajshahi Krishi Unnayan Bank Website SWOT


Strengths Weakness
1. Farmer’s trusty 1. Slow speed
2. Provide account login 2. Not suitable for mobile
service version
3. Simple and user friendly
Opportunities Threats
1. Maintaining secrecy of 1. Static website systems
customers
2. Made for farmer’s easy use

Bangladesh Krishi Bank Website SWOT Analysis


Strengths Weakness
1. Detailed information about 1. Difficult e-filling system of
farm & Agricultural credit online forms
programs 2. Smaller number of
2. Easy access to banking consumers are being served
information
3. Latest news, notices &
announcement show timely
Opportunities Threats
1. Offers the quick & easy way 1. Online network service is
to transfer foreign not sufficient
remittance in low of cost 2. Weak data
through online recovery & data savings
2. Optimizing proper ict
guidelines

BRAC Bank Website SWOT Analysis


Strengths: Weaknesses:
1. Good interface 1. Tough to enter and navigate
2. Smooth website the website for mobile users
3. Dual language facility and 2. Targated customers are
strong security comparatively less.
Opportunities: Threats:
1. Introduce new and 1. Competitors with better
innovative services technology
2. Update the website for 2. Changing demands of
better user experience customers

Dutch Bangla Bank Limited Website SWOT Analysis


Strengths: Weaknesses:
1. Low cost structure 1. Limited online advertising
2. High service level and easy 2. Limited social media success
access 3. No expertise in creating
3. Effective crm program and engaging online content
attractive layout
Opportunities: Threats:
1. Leverage gig data 1. Online fraud
2. Build digital marketing 2. Breach of data
expertise 3. Poor ratings on review
3. Advertise on online website websites

Exim Bank Website SWOT Analysis


Strengths Weakness
1. Well defined website 1. Fewer customers are being
security system addressed
2. Ability of international 2. Services are not equal for all
transaction customers
Opportunities Threats
1. Secure IT infrastructure 1. Poor online service
2. Easy telebanking system 2. Existence is not update
according to generation

Islami Bank Website SWOT Analysis


Strengths Weakness
1. Lower cost, quicker 1. Digital mode security
transaction concern
2. Access at any time 2. Responsiveness to the world
3. Saves time economy
Opportunities Threats
1. Financial transactions made 1. Hard competition
online 2. Threats may come from
2. Adding the proper CSS file news or security-
related issue

Prime Bank Website SWOT Analysis


Strengths Weakness
1. Launched own apps for 1. Poor server
clients so that they can 2. Critical Server website
easily get their services. structure
2. Strong privacy structure
Opportunities Threats
1. Make more easy 1. Tough competitor
telebanking 2. Security issue
2. Enhance & update
customer service

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