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    Guidelines For YouTube Videos

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    AAA

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    © All Rights Reserved
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    Guidelines For YouTube Videos

    Uploaded by

    AAA
    13 views12 pages

    Original Title

    Guidelines for YouTube Videos

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views12 pages

    Guidelines For YouTube Videos

    Uploaded by

    AAA

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Guidelines to Post YouTube Videos

    for
    www.bankmuscat.com & www.meethaq.om

    15 March 2023
    Report Index

    1. Pick the keywords wisely

    2. Use keywords in video title

    3. Include the keyword in video file

    4. Optimize the YouTube video description

    5. Use video hashtags to drive YouTube search results

    6. Select a video category

    7. Customize your thumbnail image

    8. Add subtitles and closed captions

    9. How to create Chapter

    10. Chapter Formatting

    11. End screen

    12. Create playlist


    1. Pick the keywords wisely:

    When conducting keyword research for YouTube strategy, it's important to choose

    keywords that have a good search volume but are not overly competitive. This means

    selecting keywords that have enough search traffic to make it worth targeting, but not so

    much competition that it's difficult to rank for them. This approach can help achieve better

    results in efforts by targeting keywords that are easier to rank for and still generate

    significant traffic.
    2. Use keywords in video title:

    To improve the visibility of video in search results, it's essential to use relevant keywords in

    the video title. This helps search engines understand the content of the video and match it

    with relevant search queries from users. By choosing the right keywords for video title, it

    can increase the chances of video appearing in search results and attracting potential

    viewers. Remember to prioritize keywords that are most relevant to the target audience and

    align with the content of video.

    3. Include the keyword in video file:

    By choosing the right keywords for the video title, it will increase the chances of the video

    appearing in search results and attracting potential viewers.


    4. Optimize the YouTube video description:

    To optimize the video description, make sure to include a concise summary of the video's

    content and use relevant keywords in the description. It’s better to keep the video

    description to no more than 200 words, as this is the optimal length for search engine

    visibility and user engagement.


    5. Use video hashtags to drive YouTube search results:

    When adding hashtags to the video, choose popular keywords that are relevant to video's

    topic and include in both the video description and title. Use a maximum of 3-4 hashtags per

    video to avoid making the description look spammy or overwhelming for viewers. It's also

    important to research popular hashtags within niche or industry and incorporate them into

    the video descriptions and titles. This can help increase the visibility of video in search

    results and attract more viewers who are interested in your content.

    6. Select a video category:

    YouTube offers a variety of category options to choose from, ranging from entertainment to

    education, news, and more. When selecting a category for the video, consider the primary

    topic or theme of your content and choose the category that best fits.
    7. Customize your thumbnail image:

    A good thumbnail can grab the viewer's attention and entice them to watch the video, while

    a bad thumbnail can turn them away. A visually appealing and relevant thumbnail that

    accurately represents the content of the video can help increase click-through rates and

    engagement, leading to higher watch time and better rankings on YouTube.


    8. Add subtitles and closed captions:

    Subtitles are used to display a written transcription of the audio dialogue in a video, for

    viewers who may not understand the spoken language. Subtitles can be used for a variety of

    reasons, including translation of a video into multiple languages, or making it easier for

    viewers to understand accents or dialects.

    Closed captions, on the other hand, are used to display a written transcription of the audio

    dialogue as well as any sound effects, music, or other audio cues that may be important to

    the video's content. Closed captions are intended for viewers who are deaf or hard-of-

    hearing and may not be able to hear the audio.


    9. How to create Chapter:

    • Make sure 00:00 or 0:00 timestamp to “activate” this feature.

    • Timestamps need to have at least 3 characters (3 or more characters without any

    spaces in between).

    • Video must contain more than 3 chapters.

    • Video chapters won’t work if they’re shorter than 10 seconds.

    10. Chapter Formatting:

    • Make sure use a colon (:) instead of a semi-colon (;) or a period (.) when adding

    chapters.

    • Add a space between the timecode and the chapter title. E.g. 00:00 - Intro or 20:15

    • For videos with length shorter than 10 minutes, use the format m:ss.

    • For video with length between 10 minutes and 59 minutes, use the format mm:ss.

    • For video that stretches longer than 60 minutes, use the format hh:mm:ss.

    Subscribers:

    • Channel needs at least 1,000 subscribers threshold to add YouTube chapters.

    • YouTube chapters won’t work if the channel doesn’t have enough subscribers.

    Note: Click on Settings > Upload defaults > Advanced settings and check the Allow

    automatic chapters option.


    11. End screen:

    Add visual elements to the end of video. The video must be 25 seconds or longer to add an

    end screen.

    Add an end screen.

    • Sign in to YouTube Studio.

    • From the left menu, select content.

    • Click the title or thumbnail of the video like to edit.

    • From the left menu, select Editor.

    • Select End screens "" and select the element want to add:

    o Apply template: Templates contain groupings of elements that to be

    customize to create an end screen.

    o Video: Feature the most recent upload, best for viewer, or a specific video.

    o Playlist: Display a public YouTube playlist.

    o Subscribe: Encourage subscriptions to the channel.

    o Channel: Promote channel with a custom message.


    o Link: Link to an external website if the channel is in YouTube Partner

    Program.

    o Note: Make sure the linked external website complies with the policies,

    including Community Guidelines and Terms of Service. Violations can result in

    card or link removal, strikes, or termination of the Google Account.

    o Merchandise: Feature one item from your merchandise.

    • Click SAVE.

    Note: End screens can be added and customize while uploading a video.
    12. Create a playlist:

    Generate playlist to group the videos for proper classifications

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