Youtube Guide
Youtube Guide
Youtube Guide
The 30 Minute
YouTube Bootcamp
for Musicians
The 30 Minute
YouTube Bootcamp
for Musicians
YouTube is the 2nd largest search engine in the world,
one of the most powerful music discovery tools in
human history, and the first place many talent buyers,
festival bookers, and other industry professionals
will look when they’re considering your music for an
opportunity.
1. Choose a good video title — It all begins here. 6. Use an intro — Create a short intro (1-5 seconds)
A good (accurate) title helps viewers know they’re in that can be used across multiple videos in a series to
the right place, and a keyword-rich title is crucial for provide your channel with a sense of cohesion, con-
users to find your video when searching YouTube. tinuity, and vibe. You can upload an intro to YouTube
as a private video, and then use the video editor tool
2. Upload a custom thumbnail — The thumbnail to combine that intro with any new videos you want
gives people a snapshot of your video. To hook view- to publish.
ers, upload a custom image that teases something
exciting in the video. Your thumbnail image should 7. Create HD videos — In the Settings section, a
have a 16:9 aspect ratio. viewer can change the speed and quality of your vid-
eo, so make sure you upload the highest quality vid-
3. Insert YouTube cards — Add some interactivi- eo possible (ideally at least 720p or 1080p).
ty to your video when it’s viewed on most desktop,
Android, and iOS devices. You can use cards to link 8. Add End Screens — With mobile-friendly end
viewers to a specific URL, point them to another vid- screens, you can drive more engagement at the end
eo or playlist, ask them to subscribe, and more. of your videos, directing viewers to other videos or
playlists, asking them to subscribe to your channel,
4. List relevant tags — Enter any keywords that are offering merch, and more.
associated with your video content, location, subject
matter, or featured artist. Good tags can boost your 9. Put your video in a playlist — Add your video to
ranking in YouTube search results. Stumped for how a playlist and, whenever you share the video, embed
to tag your video? Try searching for similar content the “share with playlist starting from current video”
on YouTube and see what they auto-suggest. code. That way if a viewer clicks “next,” you can lead
them to another one of your videos.
5. Write a good video description — Like your ti-
tle, your video description helps power YouTube’s
search function (along with relevant tags), so be Now that we’ve looked at optimizing
sure to make use of this space with good keywords, your videos, how about optimizing your
a compelling description of your video, and links to whole channel?
1. The standard music video – you, or interview yourself (ala Da- 9. Encourage fans to record cov-
Ya know, like Michael Jackson’s vid Byrne or Cee-lo Green)! ers of your songs – Why not? It
“Thriller.” This would be anything worked for Steve Winwood! May-
staged, with props, costumes, 5. Mini-documentary – Docu- be the next Justin Bieber will per-
scripts, extras, and synced to the ment the story of your band. Not form your song in his living room
studio recording of the track. much of a story to tell yet? Then for millions of tweens.
make it a very short mini-docu-
2. Live concert footage – Just mentary. People don’t have the 10. Animation tools – There are
like it sounds: a video of you play- attention span for much more a number of easy animation tools
ing a single song live, or one that these days anyway. online you can use for free. Use
splices together multiple perfor- one of these tools to make a
mances from a concert or tour. 6. Video press kit – A quick (1-5 quirky advertisement for your CD
It could be shot on film like The minute) movie that sells the story release party.
Last Waltz or captured with your of your band, your latest album,
iPhone. your latest achievement, or an 11. Stock/archival footage –
upcoming tour. You want to in- Check out public domain video
3. Takeaway show – A kind clude any information that would clips or archival footage in librar-
of guerrilla-style music video, be vital for a music journalist to ies like the National Archives. If
named for the Take-Away Shows know before they cover you in you have video editing abilities,
shot by Vincent Moon for La their paper, magazine, or blog. this is a great option when you
Blogothèque. Think of it like field want to create a video quickly
recording. Your band goes to a 7. Behind the scenes – We all and cheaply.
strange location outside of your love to get a glimpse inside the
normal rehearsal space, stage, or creative process. Keep your fans 12. Video songs – Video songs,
recording studio setup; you per- invested by showing them be- popularized by Pomplamoose,
form for the camera, for the pass- hind-the-scenes snippets of you are music videos that show actual
ersby, for whomever. And the in- writing, recording, putting up footage of the song’s recording as
tention is generally to capture the posters, fixing your gear, eating if it were a unified performance.
whole performance in one unin- at your favorite taco cart, or prac- You hear the finished song, but
terrupted take. ticing. These can be very short all of the visuals are of individual
and very informal. Frequency can tracks being recorded, then edit-
4. Interviews – People love to be more ed together at a fast pace to keep
hear about the inspiration for important than slickness with this things interesting.
songs, the meaning behind lyrics, approach.
the band chemistry, the drama,
the highs…so give it to ’em. Get 8. Put your songs on YouTube
someone you know to interview with a slideshow – Add a slide-
Conclusion
YouTube is one of the most powerful outlets
for promoting music. It can also be a fantastic
platform to show your personality and
creativity, limited only by the time, skill, and
energy you put into it. Hopefully this guide
gives you a good foundation to build upon.
Once you’re ready to take your YouTube
channel and video efforts to the next level,
check out Illustrated Sound, the YouTube
network powered by CD Baby.
Happy video-making!