Youtube Guide

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The key takeaways are that YouTube is a powerful tool for music discovery and promotion, and the guide provides recommendations for optimizing channels, building a following, understanding revenue streams, and creating compelling video content.

The recommendations for optimizing a YouTube video include choosing a good title and thumbnail, adding cards and relevant tags, writing a good description, using an intro, creating HD videos, and adding end screens.

One visual element that can carry an entire music video is a central motif or concept that the video is centered around, like dancing, getting a face painted, or wearing a costume.

and

ILLUSTRATED SOUND present

The 30 Minute
YouTube Bootcamp
for Musicians
The 30 Minute
YouTube Bootcamp
for Musicians
YouTube is the 2nd largest search engine in the world,
one of the most powerful music discovery tools in
human history, and the first place many talent buyers,
festival bookers, and other industry professionals
will look when they’re considering your music for an
opportunity.

This guide will serve as a quick primer to help you:

• Optimize your channel and videos


• Build your following on YouTube
• Increase video engagement
• Better understand YouTube revenue streams
• Create more compelling video content without
going broke

It shouldn’t take you much more than thirty minutes


to read through this guide, but if you’re just starting
to familiarize yourself with using YouTube as a music
promotion tool, the recommendations within will
keep you busy for a long time to come.

Alright, let’s get started…

2 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


The anatomy of a
highly optimized
YouTube video
You probably put a lot of time into pro-
ducing your videos and you’re excited to
publish them on YouTube. But don’t rush!
Spend the extra few minutes optimizing
your videos, making it easier for users to
find and share them. Otherwise some of
your hard work and creativity could go to your website, social profiles, retail store, etc. If you
waste. want to get viewers to leave YouTube (to go to your
own website, for instance) put that URL at the very
beginning of your video description so it will appear
The YouTube video optimization checklist: before the “show more” section.

1. Choose a good video title — It all begins here. 6. Use an intro — Create a short intro (1-5 seconds)
A good (accurate) title helps viewers know they’re in that can be used across multiple videos in a series to
the right place, and a keyword-rich title is crucial for provide your channel with a sense of cohesion, con-
users to find your video when searching YouTube. tinuity, and vibe. You can upload an intro to YouTube
as a private video, and then use the video editor tool
2. Upload a custom thumbnail — The thumbnail to combine that intro with any new videos you want
gives people a snapshot of your video. To hook view- to publish.
ers, upload a custom image that teases something
exciting in the video. Your thumbnail image should 7. Create HD videos — In the Settings section, a
have a 16:9 aspect ratio. viewer can change the speed and quality of your vid-
eo, so make sure you upload the highest quality vid-
3. Insert YouTube cards — Add some interactivi- eo possible (ideally at least 720p or 1080p).
ty to your video when it’s viewed on most desktop,
Android, and iOS devices. You can use cards to link 8. Add End Screens — With mobile-friendly end
viewers to a specific URL, point them to another vid- screens, you can drive more engagement at the end
eo or playlist, ask them to subscribe, and more. of your videos, directing viewers to other videos or
playlists, asking them to subscribe to your channel,
4. List relevant tags — Enter any keywords that are offering merch, and more.
associated with your video content, location, subject
matter, or featured artist. Good tags can boost your 9. Put your video in a playlist — Add your video to
ranking in YouTube search results. Stumped for how a playlist and, whenever you share the video, embed
to tag your video? Try searching for similar content the “share with playlist starting from current video”
on YouTube and see what they auto-suggest. code. That way if a viewer clicks “next,” you can lead
them to another one of your videos.
5. Write a good video description — Like your ti-
tle, your video description helps power YouTube’s
search function (along with relevant tags), so be Now that we’ve looked at optimizing
sure to make use of this space with good keywords, your videos, how about optimizing your
a compelling description of your video, and links to whole channel?

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A quick-start to optimizing
your YouTube channel
Here’s a simple checklist you can reference to make sure
you’re doing everything you can to boost views, build a
loyal audience, and earn more money through YouTube.

1. Choose your channel name links to your official website, store or


— The channel name is different product page, social accounts, news-
from your channel URL, so this name letter signup form, or promotional
CAN be edited. But it’s best to pick a campaign pages.
name and stick with it for consistent
channel branding. Choose some- 6. Set “Featured Channels” —
thing that is short and memorable On the right-hand side of your chan-
(like your band or artist name), and nel, you’ll see the “Featured Chan-
that also lets viewers know what to nels” header. Add any related or
expect from your channel. similar channels, including channels
for other creative projects you’re in-
2. Choose your channel icon — volved in, your record label, etc.
Upload a square, high-res image that
is recognizable and looks great when 7. Customize your channel lay- from the Home/Browse page. Sec-
displayed at smaller resolutions (so out and enable discussion — If tions can consist of videos, playlists,
use text sparingly). This image will you’d like to customize the way con- or channels, and can include your
be your channel’s icon throughout all tent appears on your channel and own videos as well as content up-
of YouTube. also allow fans to comment on your loaded by other YouTube users.
channel, go to your “Channel Set-
For most viewers, only your top sec-
3. Upload your channel art — tings” page and enable both fea-
tures. tion will be visible without scrolling
Channel art is the banner/header
— so make sure your most important
that appears towards the top of your
videos are included in the section at
channel when viewed on a desktop. 8. Select or upload a channel
the top of your channel page. Also,
Upload a large image with the most trailer — Once the browse view because sections can contain con-
important visual elements located in has been enabled, select a chan- tent from other channels, you have a
the inner area (so they’ll still appear nel trailer video for your channel. A great opportunity to cross-promote
when the image is scaled for mobile channel trailer is a short video that with other artists and curate an inter-
and tablet. Make sure your chan- will autoplay whenever an unsub- esting viewing experience for your
nel art reflects your personality and scribed viewer visits your channel, so audience. To add a section, just click
doesn’t just come off as some kind of here’s your opportunity to get them the “Add a Section” button from the
boring brand logo. hooked! Your trailer should be infor- bottom of your channel home page.
mative and fit the overall vibe of your
4. Write a channel description channel (oh, and did we mention it
10. Customize your channel URL
— Tell viewers what they’re about to should be brief?). Also, you should
ask viewers to subscribe. The trailer — YouTube.com/MyName is a lot
experience. Be sure to highlight the
will automatically display a card at easier to remember than YouTube.
most important content you create,
the end of the video giving viewers com/GigglyWiggly123CuzItWasMy-
use relevant keywords, and
an easy way to do just that. EmailAddressBackIn2007, right?
include your upload schedule to set
expectations for your audience.
9. Add sections to organize your 11. Verify your YouTube chan-
5. Add website and social media channel — Sections are a great way nel — Go here. If your account
status has not already been verified,
links to the About tab — Corre- to organize videos (by theme, style,
series, genre, etc.) and give viewers click “Verify” and select to verify by
sponding icons will be displayed as
an easy way to explore your content Voice Call or SMS.
overlays on your channel art. Include

4 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


How the money works:
YouTube revenue for
musicians
If you’re distributing your music through CD Baby, we can
help you earn money from YouTube in several different
ways. The details can be a bit confusing though, so let’s
clarify the distinctions.

Can you really make money from YouTube?

The short answer: Yes.

The longer answer: Serious money is being earned by artists who


understand their audience, invest time in the YouTube platform, use it
properly, and make great videos. Because the YouTube universe is vast
(and free), it’s up to you how much potential is here for your music,
but YouTube ad money can be an important part of your increasingly
diversified music revenue streams (along with ticket sales, CDs and vinyl,
merch, downloads, streaming, sync licensing, publishing royalties,
SoundExchange royalties, etc.).

Since YouTube monetization is included with CD Baby distribution, why


not set yourself up to collect what’s yours and be ready for when a song
or album catches on? Some CD Baby artists are earning tens of thou-
sands every quarter from YouTube alone.

5 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


The various avenues for driving
revenue from YouTube activity
1. Collecting ad revenue through Rather than the one big moment, it’s about volume over
time. [Want to know more about how and when ads are
Content ID selected for display on your videos? Check out “How
Let’s be honest: most people on YouTube are not paying monetization works on YouTube.”]
to legally license the music they use in their videos. That’s
where Content ID comes in!

Through CD Baby’s YouTube Monetization Program,


we’ll make sure YouTube takes an audio fingerprint of your
songs using their Content ID system, and properly iden-
tifies every instance of your music across all of YouTube
— not just official music videos you’ve uploaded to your
own channel, but also videos uploaded by other people
(known as user-generated content, or “UGC”). How can you generate more advertis-
ing revenue on YouTube? Try a few of
When they find ANY instance of your music on their free these techniques to encourage your
platform, YouTube will serve up advertisements on those
videos. Any time advertising revenue is generated from fans to create video content using
an ad placed on a video containing your music, you earn your music:
a share.
• Make sure your fans know they can use your songs
Granted, payment from a single ad click or ad view won’t for their wedding videos, family reunion videos, com-
be much to shout about, but in the modern music industry pany or school projects, vacation slideshows, etc. BUT,
what your fans do (and want to do) with your music has it’s also important to educate your fans about this pro-
real value. Cumulatively, ad revenue through Content ID cess. If they DO use your music, they will see an “in-
can add up, especially when you consider that these earn- cludes copyrighted content” warning on the related
ings are possible in perpetuity. video. If that person files a dispute, no one will be get-
ting paid ad revenue until the issue is settled. So make
sure they know to just leave things be when they see
a copyright notice.
What’s the deal with “includes copyrighted
content” warnings? • Host a video contest and ask your fans to create
If you see an “includes copyrighted content” music videos. It doesn’t have to be a big-budget
notice on a video you’ve uploaded to your production: It could be footage of a dance party, a
own channel, that means YouTube’s Content ID stop-motion animation, a bunch of kids lip-syncing, or
system has identified some element within the a lyric video.
video (the song, the recording, or the video) that
is being monetized by someone else. If you’re • Create and upload videos for ALL your songs (even
monetizing your music on YouTube through if they’re just simple album art videos — what You-
CD Baby, you will see these warnings on your Tube calls “Art Tracks”).
own videos — which can be a bit confusing at
first — because CD Baby is claiming the right to • Sign up your entire back catalog for CD Baby’s You-
collect ad revenue on your behalf. In this case, Tube Monetization program, because you never know
you know that Content ID is working properly which of your songs might be perfect for a content
since YouTube has identified CD Baby as the producer’s needs. Even your oldest songs can keep
authorized party administering your rights. working for you long-term.

6 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


2. YouTube Music Once you’re a member, Illustrated Sound’s YouTube-certi-
fied team will audit your channel and videos regularly to
YouTube has a subscription streaming service called You- make sure they’re optimized for search and engagement,
Tube Red, which lets subscribers watch videos and listen and fully monetized across all ad formats.
to music (including full albums in high-quality audio) ad-
free — even when offline — for $9.99/month. As a CD You can also work with Illustrated Sound to customize your
Baby artist, if you’re distributing your music to streaming content strategy, learn about the latest YouTube develop-
services such as Apple Music and Spotify, we will deliver ments, and access a number of tools that will help you
“Art Tracks” of your music to YouTube automatically as better manage your video presence across YouTube, Face-
part of your distribution package. book, and more. Apply to join Illustrated Sound today.

These Art Track videos are


available NOT ONLY to 5. Elbow grease
YouTube Red subscribers,
There are, of course, plenty of other ways to use YouTube
but also as ad-supported
to earn money.
content accessible to EV-
ERYONE on YouTube. These include:

• Harnessing the power of your fan community through


3. Publishing Revenue a service such as Patreon.
If you’re a songwriter, you’re owed additional publishing • Using YouTube Cards, End Screens, calls-to-action,
royalties whenever your music is streamed on YouTube. To and video descriptions to drive external sales or
collect these royalties, sign up with a publisher or publish- crowdfunding.
ing rights administrator such as CD Baby Pro Publishing.
• And the most obvious of them all: crossing your fin-
gers and hoping that exposure/activity/promotion
4. Join the Illustrated Sound Network means that if people enjoy your music and videos on
Illustrated Sound is a multi-channel network powered by YouTube, they’ll be more likely to buy an album, sign
CD Baby that helps artists make the most money from up for your mailing list, or attend one of your concerts
their music and videos on YouTube. down the line.

7 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


The importance of
watch time
Musicians really like to focus on view count. It’s the
metric they think matters most. BUT… there’s some-
thing even more important than view count when
it comes to YouTube’s algorithm, which determines
what videos get recommended to users: watch time!

Having 1000 views on a video where each viewer on


average watched four minutes is going to look a lot
better to YouTube than having 10k views where the
average viewer bounced after 30 seconds. The first of
those two videos will have a great chance of organi-
cally reaching beyond your existing audience.

This speaks to the importance of creating quality vid-


eos that engage your viewers THE WHOLE TIME.

Why you should


be scheduling
your YouTube
videos (and how
to do it)
Creative people — especially musicians — don’t
always work well with deadlines. You might go for
months without posting anything to YouTube, then
inspiration strikes and you film three new videos in a
single week. Of course you’re itching to post them
all in rapid succession, but it’s probably smarter to
hold back and put together a more deliberate plan.

Many of the biggest YouTube stars talk about the


importance of posting new videos on a set schedule,
even if it’s only once a month. While many artists
don’t aim to use the platform in the same way that
“YouTubers” do, there’s still a lot to learn from the
strategies of popular YouTube personalities.

8 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


Why is itimportant
to post YouTube
videos according
to a schedule?
Subscribers are alerted every time you
upload a video, drawing them back to
your page to watch new and old content.
So why not just publish videos whenever
they’re ready to go? What’s the benefit of
sticking to a schedule?

1. You don’t overwhelm your subscribers


A new video needs time to announce itself to the
world (through YouTube subscriber notifications,
your email newsletter, social media updates, etc.).
It takes time for your video to be noticed, watched,
and shared. 3. You set a challenge for yourself
Need to light a creative fire and boost your video
If you post two or more videos around the same output? Set a YouTube schedule and promise your
time, you’re basically cannibalizing the reach and subscribers you’ll deliver!
impact of your own content, diluting the power that
any individual video might’ve otherwise possessed. Remember: not every video has to be a big-budget
production. Your schedule can consist of — and
So, for instance, rather than publishing all your Art account for — different types of content, including
Track videos off your latest album at once, schedule high-production videos, lyric videos, Art Tracks,
them out over the course of a few weeks or months. vlogs, and more (each format requiring a different
Give each video (and song) its moment to shine. amount of time to shoot and edit).

2. You create anticipation 4. You’ll boost your ranking in YouTube


Popular YouTubers often talk about the anticipation search
their subscribers feel leading up to the posting of a According to an article by 3PlayMedia:
new video. It’s much easier to build that anticipation
when your fans know WHEN they should be expect- “Newly published videos get an SEO boost during
ing something. the first week they’re published on YouTube, so
publishing regularly ensures you’ll always have a
Again, it doesn’t need to be every week. It could video higher up in SERPs.
be every third Thursday of the month, or something Regular views and repeated visits to your channel
along those lines — but setting the expectation goes signal to YouTube that your content is valuable, and
a long way towards drawing your fans towards your therefore deserved higher search rank.”
new videos once they’re online.

9 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


How to create your
YouTube schedule
Well, first, be realistic. Do you you publish a video on YouTube
have a day job? Are you on tour it’s followed up with more time
11 months out of the year? You’re on social media and email,
probably not going to be able to sharing and promoting. Don’t
pump out a video three times a publish a video on a day when
week. you’re running from obligation to
obligation.
Factor in the time it takes
you to adequately shoot, Consider using a tool like
edit, share, and promote each Hootsuite (or some similar app)
video. Now figure how that time to schedule social media posts
investment works with all your and manage responses. This type
other responsibilities in life. Strike of tool will also give you further
a balance so your YouTube goals insight into when your audience
are achievable. Otherwise you’ll is most engaged, and you can
get burned out. adjust your content schedule
accordingly.
As for the frequency of posting,
set a baseline goal of once a Okay, so you’ve got your schedule
month — which should be easy worked out. Now: what kinds of
enough to do if you include Art videos are you going to produce?
Tracks, snippets of live shows,
etc. If you have the time, talent,
or resources to publish videos
more often, good for you. You
totally
should. Try twice a month and see
how that goes. Adjust accordingly.

Next, figure out when your fans


are most likely to interact with
your videos; is it Thursday at
2pm? Probably. Check out this
chart with the best days and times
to post new videos to YouTube.

Also think about days when you


consistently have free hours —
because we all know that once

10 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


12 kinds of videos to
promote your music
You don’t need to have a giant budget or be as visually show of photos to your studio
recordings and post them so fans
brilliant as Michel Gondry to make compelling videos. can “listen” to your songs on You-
Affordable video and editing technology now allows DIY Tube. No time to make a fancy
artists to get really creative when it comes to making slideshow? Just add the album
content for YouTube. Here are 12 different approaches cover, band name, album name,
song title, and your website ad-
you can explore: dress.

1. The standard music video – you, or interview yourself (ala Da- 9. Encourage fans to record cov-
Ya know, like Michael Jackson’s vid Byrne or Cee-lo Green)! ers of your songs – Why not? It
“Thriller.” This would be anything worked for Steve Winwood! May-
staged, with props, costumes, 5. Mini-documentary – Docu- be the next Justin Bieber will per-
scripts, extras, and synced to the ment the story of your band. Not form your song in his living room
studio recording of the track. much of a story to tell yet? Then for millions of tweens.
make it a very short mini-docu-
2. Live concert footage – Just mentary. People don’t have the 10. Animation tools – There are
like it sounds: a video of you play- attention span for much more a number of easy animation tools
ing a single song live, or one that these days anyway. online you can use for free. Use
splices together multiple perfor- one of these tools to make a
mances from a concert or tour. 6. Video press kit – A quick (1-5 quirky advertisement for your CD
It could be shot on film like The minute) movie that sells the story release party.
Last Waltz or captured with your of your band, your latest album,
iPhone. your latest achievement, or an 11. Stock/archival footage –
upcoming tour. You want to in- Check out public domain video
3. Takeaway show – A kind clude any information that would clips or archival footage in librar-
of guerrilla-style music video, be vital for a music journalist to ies like the National Archives. If
named for the Take-Away Shows know before they cover you in you have video editing abilities,
shot by Vincent Moon for La their paper, magazine, or blog. this is a great option when you
Blogothèque. Think of it like field want to create a video quickly
recording. Your band goes to a 7. Behind the scenes – We all and cheaply.
strange location outside of your love to get a glimpse inside the
normal rehearsal space, stage, or creative process. Keep your fans 12. Video songs – Video songs,
recording studio setup; you per- invested by showing them be- popularized by Pomplamoose,
form for the camera, for the pass- hind-the-scenes snippets of you are music videos that show actual
ersby, for whomever. And the in- writing, recording, putting up footage of the song’s recording as
tention is generally to capture the posters, fixing your gear, eating if it were a unified performance.
whole performance in one unin- at your favorite taco cart, or prac- You hear the finished song, but
terrupted take. ticing. These can be very short all of the visuals are of individual
and very informal. Frequency can tracks being recorded, then edit-
4. Interviews – People love to be more ed together at a fast pace to keep
hear about the inspiration for important than slickness with this things interesting.
songs, the meaning behind lyrics, approach.
the band chemistry, the drama,
the highs…so give it to ’em. Get 8. Put your songs on YouTube
someone you know to interview with a slideshow – Add a slide-

11 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


6 tips for making a
no-budget music video
If you’re like most DIY musicians, there’s probably not a 3. Shoot in one location,
whole lot of extra cash left in the band’s bank account and make it count
after shelling out for recording, mixing, mastering, You might have a dozen elaborate
duplication, registering your copyrights, and distribution. sets in mind, along with a climac-
But you still have to promote your new record, right? tic helicopter shot of you at the
top of the Eiffel Tower. But yeah,
that’s not gonna happen.
These days a music video is practically required in order
to properly promote an album. And while yes, you could You have a lot to worry about al-
ready, especially if you’re going
spend thousands or even tens of thousands of dollars
to be the main person on camera.
shooting a music video, why would you? Especially when Make the production as simple as
you’re at a place in your music career where every dollar possible for yourself, for the per-
counts. son worried about lighting and
focus, and for anyone else who
shows up to help.
Here are a few quick-and-dirty production tips that
might come in handy when you’re brainstorming ideas Location, location, location! Find
an interesting spot (consider plac-
for your next low-or-no-budget music video. es in your local region that might
have a ton of character), get ev-
1. Get your friends in- 2. Plan to work quickly eryone together, and put all your
volved Here’s the thing about relying
energy towards making the thing
happen — not driving around, co-
If you have friends with videogra- on free/cheap help: you want to
ordinating arrivals, etc.
phy or editing skills, enlist them! be VERY respectful of everyone’s
But even if you don’t have a friend time.
If you’re shooting outside, be
with film equipment or experi- aware of the changes in natural
ence, you probably have a smart- A friend might love to hang out
lighting.
phone and a friend who knows for a few hours on a Saturday af-
how to press that red record but- ternoon, drink some beer, and
Also, don’t be afraid to ask for ac-
ton, right? Maybe you can get a do a dozen takes or so, but if
cess to locations that might seem
few friends to bring their smart- the shoot drags on too long or if
out of reach: a monument, muse-
phones, giving you multiple cam- you have to call people back on
um, etc. You might be surprised
era angles to cut between when a separate day, it might start to
by how excited some facility man-
you edit. feel like you’re taking advantage
ager or program director gets
of their time. So don’t.
about the prospect of an artist
Also, if you need actors or ex- shooting a video at their location.
tras who’ll work for free, call your Whatever concept you come up
friends. If you need a crowd, put with for your video, make sure it
out the call via social media or can be shot quickly, preferably in
your email newsletter. Or you 4-6 hours on a single day (includ-
could even hold a kind of contest ing setup and breakdown).
for your fans to appear in one of
your videos.

12 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


4. Come up with one in- one thing that works and center acting, stunts, or anything else
the video around that concept. that requires a lot of preparation.
teresting visual element Without this kind of thematic Which brings us to…
that can carry the whole through-line, you might find your-
video self grasping at straws on the day 6. Prepare
of the shoot.
You might not have a lot of time If your band members are going
to alter the environment, add a to choreograph a dance routine
bunch of props, or use special 5. Keep the pressure on involving treadmills for your
effects, so it helps to rely on one yourself video, well, you better practice,
visual motif that won’t get dull practice, practice. Need a couple
Both the marvelous and frustrat-
even if it has to be repeated a dozen stuffed cats for your set?
ing part of doing things yourself
bunch of times. Start gathering those furballs ear-
is that you have to follow through
because the entire burden is on ly. The shoot will be a disaster if
For instance, in Chris Robley’s you aren’t prepared to execute
YOU. Volunteers might disap-
video for his song “Anony- the concept.
point you or they might deliver,
mous,” he defies gravity, rising
but that’s a big gamble when you
up out of a swimming pool again This upfront work might be te-
only have a few
and again while lip-syncing the dious, but ultimately you’ll show
hours to make a video.
song. To do this, he needed to up to the shoot ready to go.
memorize his song backwards When everyone is prepared, you
Unless you’re sure the other peo-
and shoot everything in reverse. can really focus your energy and
ple involved in the production are
really committed and willing to get the best out of everyone in-
Maybe for you the visual motif is volved.
put in dozens of hours, it’s prob-
dancing, or slowly getting your
ably a good idea to handle the
face painted, or wearing a ridicu-
heavy-lifting yourself in terms of
lous costume. The idea is to find

13 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS


Bonus tips
Be ready to edit the video yourself.
Even if you have someone lined up to edit the video, be
prepared to edit the footage yourself. You never know when
other commitments will push your project to the back of the
line. Of course, that means you’ll need iMovie, FCPX, or some
other consumer editing program. But it’s probably a good
idea to familiarize yourself with video editing anyway.

Discuss everyone’s involvement beforehand.


Things can change along the way, of course, but it’s a good
idea to iron out everyone’s responsibilities ahead of time:
who’s editing, who’s bringing snacks, who’s in charge of
wardrobe, etc.

Take stills during the shoot to share on social media.


Capture some extra footage for a behind-the-scenes video.
And when the final video is ready, do all the usual things:
email your fans, promote on social, tease it on Instagram, and
mention it at shows. For extra points, do a blog premiere or
host a live-premiere event.

Conclusion
YouTube is one of the most powerful outlets
for promoting music. It can also be a fantastic
platform to show your personality and
creativity, limited only by the time, skill, and
energy you put into it. Hopefully this guide
gives you a good foundation to build upon.
Once you’re ready to take your YouTube
channel and video efforts to the next level,
check out Illustrated Sound, the YouTube
network powered by CD Baby.

Happy video-making!

Sign up for CD Baby’s YouTube monetization


program today.

14 THE 30 MINUTE YOUTUBE BOOTCAMP FOR MUSICIANS

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